Engagement With Instagram Videos Is Surging. See Below!
Football, Singing and Reality programming topped television viewing Sunday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Sunday, September 10, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘NFL Sunday Night Football‘ was the top program.
In the UK, ITV #1 broadcast network as ‘The X-Factor‘ was the top program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Nine News‘ was the top newscast.
‘The Hitman’s Bodyguard & Dunkirk‘ were the #1 film at the domestic & international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 21 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘ShowMatch’‘ was the top program 7 September 2017.
In Chile, MEGA #1 broadcast network as ‘Morande‘ was the top program 4 September 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta‘ top program 6 September 2017.
In Colombia, Caracol #1 braadcast network as ‘Desafio‘ top program 7 September 2017.
In México, Las Estrellas #1 broadcast network as ‘HVAC‘ was the top Méxican program 4 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
‘The Hitman’s Bodyguard‘ #1 at the U.S. box office weekend 1-3 September 2017. Complete box office Top Ten this weekend listed below.
‘Dunkirk‘ #1 at the International box office weekend 1-3 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘The Big Street‘ was directed by by Irving Reis. It stars Lucile Ball and Henry Fonda.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the first week at #1 as it would be in that position for the next 7 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Engagement With Instagram Videos Is Surging.
Savvy marketers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time—and still may prove to be. According to new data from social media analytics firm NewsWhip, photos are typically still generating higher engagement levels than videos among Instagram users. (NewsWhip counted a “like” or a comment as engagement, which it also called a “content interaction.”) But engagement numbers for videos posted to top media publisher accounts worldwide increased by 53% year over year in May, surpassing the 46% growth rate seen for photos over the same timeframe. Some news and media organizations appear to be taking note of video’s appeal among Instagram users, and a select few have been adding such content at a furious pace. Sports Illustrated, for example, posted just eight videos to its Instagram account in May 2016, but upped that figure to 325 this May. ESPN, for its part, more than doubled its number of Instagram videos over the same period. Leading News & Media Publishers on Instagram Worldwide, Ranked by Number of Videos Posted, May 2016 & May 2017. Sports-focused site Bleacher Report outpaced any other publisher by posting 479 videos on Instagram in May 2017. The Turner Broadcasting System-owned site seems to have figured out a winning formula for driving engagement on the platform. NewsWhip found that Bleacher Report logged more than 74.5 million content interactions in May—more than 10 times the second-place finisher, Fox News, among the platforms it examined.
BuzzFeed News also saw an impressive improvement in its content interaction figures, with engagement levels increasing by 687% between May 2016 and May 2017. Number of Content Interactions on Posts from Select News & Media Publishers on Instagram Worldwide, May 2016 & May 2017 (thousands and % change). There’s an obvious reason for the spike in the number of videos posted to these media properties’ Instagram accounts: Publishers have increasingly been turning to video ads to bolster their bottom lines. According to a forecast from Dentsu Aegis Network, worldwide ad spending on digital video will jump 25.4% next year. The trend of increased social video advertising is reflected in sentiments expressed by those overseeing ad budgets. An April survey of marketers in the US carried out by cloud-based video creation company increase spending on Instagram video ads over the coming year.
Instagram has also done its part to encourage spending on its video ads. In February 2016, the Facebook-owned property extended the maximum length of video ads to 60 seconds, up from 30 seconds, to give advertisers more leeway with their creative. And in January of this year, Instagram opened up its Stories sharing feature to full-screen, autoplaying video ads for the first time.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 10, 2017 (Posted on September 11, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
Television Ratings for Sunday 9.10.2017 will be delayed, as Nielsen closed its national data center in the Tampa area Sunday with Hurricane Irma approaching. No word yet when the data center will re-open and when the staff will be able to return to work. Data will be posted when available. UPDATE:Ratings delays will continue through Tuesday 9.12.2017. The Nielsen data center, where viewing data from the sample homes is processed and validated, remained closed. On late Tuesday, the final Sunday numbers were posted.
NBC #1 broadcast network Sunday as ‘Sunday Night Football’ top program.
NBC
The Peacock Network
7P ‘Football Night In America‘ finished with an average 8.641 million viewers
8P ‘NFL Pre-Game‘ finished with an average 16.763 million viewers.
830P ‘Sunday Night Football‘ featuring the New York Giants v Dallas Cowboys finished with an average 22.152 million viewers.
9P ‘Sunday Night Football‘ finished with an average 23.784 million viewers.
10P ‘Sunday Night Football‘ finished with an average 19.038 million viewers.
FOX
The Animal Network of Broadcast
7P ‘NFL:Seattle v Green Bay’ finished with an average 17.607 million viewers.
730P ‘The OT‘ finished with an average 11.771 million viewers.
8P ‘The Orville‘ series premiere finished with an average 7.320 million viewers.
9P ‘The Simpsons‘ rerun finished with an average 2.677 million viewers.
930P ‘Family Guy‘ rerun finished with an average 2.274 million viewers.
ABC
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ rerun finished with an average 5.692 million viewers.
8P ‘Celebrity Family Feud’ rerun finished with an average 5.079 million viewers.
9P ‘The 2018 Miss America Competition‘ finished with an average 5.149 million viewers.
10P ‘The 2018 Miss America Competition‘ finished with an average 6.056 million viewers.
The Tiffany Network
7P ‘60 Minutes‘ finished with an average 8.160 million viewers.
8P ‘Big Brother‘ finished with an average 6.526 million viewers.
9P ‘NCIS:Los Angeles‘ rerun finished with an average 3.697 million viewers.
10P ‘Hawaii Five-0′ rerun finished with an average 3.397 million viewers.
For The Record
NBC finished #1 Sunday in prime time with an average 17.730 million viewers.
FOX finished with an average 8.162 million viewers.
ABC finished with an average 5.494 million viewers.
CBS finished with an average 5.445 million viewers.
Broadcast (Big Five) Networks finished with an estimated 36.931 million viewers.
Today In Communication History
On this date 1954, the ‘Miss America‘ beauty pageant made its network TV debut on ABC. Miss California, Lee Ann Meriwether, was the winner.
Quote Of The Day
‘There she is…Miss America’
Cinema News
Box Office Weekend 1-3 September 2017 Domestic
#1 ‘Hitman’s Bodyguard’ $ 10,530,000 in 3,370 theaters
#2 ‘Annabelle’ $ 7,500,000 in 3,558 theaters
#3 ‘Wind River’ $ 6,240,517 in 2,602 theaters
#4 ‘Leap’ $ 4,850,064 in 2,705 theaters
#5 ‘Logan Lucky’ $ 4,456,456 in 2,975 theaters
#6 ‘Dunkirk’ $ 4,365,000 in 2,752 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#7 ‘Spider-Man:Homecoming’$ 3,650,000 in 2,036 theaters
#8 ‘Despicable Me 3’ $ 2,455,150 in 2,132 theaters
#8 ‘Birth of the Drago’ $ 2,702,000 in 1,618 theaters
#9 ‘Emoji Movie’ $ 2,425,000 in 2,108 theaters
#10’Girls Trip’ $ 2,314,815 in 1,607 theaters
Box Office Weekend 1-3 September 2017 (International)
#1 ‘Dunkirk’ $ 30,600,000 in 60 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Annabelle’ $ 15,600,000 in 62 markets
#3 ‘Valerian’ $ 11,300,000 in 25 markets
#4 ‘Despicable Me’ $ 9,900,000 in 62 markets
#5 ‘Gintama’ $ 9,500,000 in 7 markets
#6 ‘American Made’ $ 9,100,000 in 35 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Monday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Israel, Saudi Arabia, Pakistan, India, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, New Zealand, Australia, Egypt, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 broadcast network Sunday in the UK as ‘The X-Factor’ top program.
ITV
The Independent One finished with an average 5.4 million viewers.
7P ‘Coronation Street‘ finished with an average 5.7 million viewers.
8P ‘The X-Factor‘ finished with an average 6.4 million viewers.
9P ‘Victoria‘ finished with an average 4.4 million viewers and a 20.4% share.
BBC One
The Big One finished with an average 4.93 million viewers.
7P ‘Countryfile‘ finished with an average 5.1 million viewers.
8P ‘Fake or Fortune‘ finished with an average 4.3 million viewers.
9P ‘Strike‘ finished with an average 5.6 million viewers.
BBC Two
The Little Two
7P ‘Tribes Predators & Me‘
8P ‘Astronauts: Do You Have What It Takes?‘
9P ‘Dragon’s Den‘
Channel 4
The Big Four
7P ‘Amazing Spaces Shed of the Year‘
8P ‘From Russia to Iran: Crossing the Wild Frontier‘
9P ‘Kingsman:The Secret Service‘
Channel 5
The Viacom Five
7P ‘Cricket on 5‘
8P ‘Aviva Premiership Rugby Highlights‘
9P ‘All New Most Shocking Moments in Pop 3‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia Sunday as ‘The Block’ was the top program with over 1.7 million viewers.
Nine
The First Commercial Network in Australia finished with a % share.
7P ‘The Block‘ finished #1 Sunday evening with an average 1.701 million viewers.
832P ‘60 Minutes‘ finished with an average 1.079 million viewers.
935P ‘Murder Calls‘ finished with an average 749,000 viewers.
Seven
The Second Commercial Network in Australia finished with a % share.
7P ‘Little Big Shots‘ finished with an average 1.232 million viewers.
8P ‘Sunday Night‘ finished with an average 796,000 viewers.
9P ‘I Am Heath Ledger‘ finished with an average 271,000 viewers.
Ten
The Third Commercial Network in Australia finished with a % share.
630P ‘The Sunday Project‘ finished with an average 340,000 viewers.
730P ‘Australian Survivor‘ finished with an average 603,000 viewers.
9P ‘Kingsman: The Secret Service‘ finished with an average 370,000 viewers.
ABC
The Alphabet Network in Australia finished with a % share.
741P ‘Grand Designs: House Of The Year‘ finished with an average 515,000 viewers.
830P ‘Sherlock:The Abominable Bride‘ finished with an average 478,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a % share.
730P ‘Life And Death In Herculaneum‘ did not finish in the top 20 programs.
840P ‘Soundtracks: Songs That Defined History‘ did not finish in the top 20 programs.
930P ‘Soundtracks: Songs That Defined History‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS SUNDAY Nine 1,409,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS – SUN Seven 1,070,000 viewers #1 in Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 696,000 viewers Melbourne top market
#4 EYEWITNESS NEWS SUN Ten 292,000 viewers Melbourne top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 Monday in AU as ‘The Block’ top program.
The First Commercial Network in Australia finished #1 Monday evening with a 30.7% share.
7P ‘A Current Affair‘ finished with an average 923,000 viewers.
730P ‘The Block‘ finished with an average 1.316 million viewers.
841P ‘This Time Next Year‘ finished with an average 876,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 25.3% share.
7P ‘Home and Away‘ finished with an average 711,000 viewers.
730P ‘Highway Patrol‘ finished with an average 612,000 viewers.
830P ‘Little Boy Blue‘
Ten
The Third Commercial Network in Australia finished with a 18.4% share.
7P ‘The Project‘ finished with an average 618,000 viewers.
730P ‘Australian Survivor‘ finished with an average 595,000 viewers.
840P ‘Have You Been Paying Attention‘ finished with an average 737,000 viewers.
940P ‘Life In Pieces‘
ABC
The Alphabet Network in Australia finished with a 18.8% share.
730P ‘7.30‘ finished with an average 669,000 viewers.
801P ‘Australian Story’ finished with an average 685,000 viewers.
832P ‘Four Corners‘ finished with an average 718,000 viewers.
918P ‘Media Watch‘ finished with an average 453,000 viewers.
935P ‘Q&A‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.8% share.
730P ‘The Obesity Myth‘
835P ‘London’s Super Tunnel’
940P ‘24 Hours In Emergency‘
Top Newscasts In Australia
#1 NINE NEWS 6:30 Nine 1,073,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,034,000 viewers #1 in Adelaide & Perth
#3 SEVEN NEWS/TT Seven 1,000,000 viewers Melbourne top market
#4 NINE NEWS Nine 990,000 viewers #1 in Brisbane
#5 ABC NEWS-EV ABC 760,000 viewers Melbourne top market
#6 EYEWITNESS NEWS FIRST Ten 502,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jon batiste
OVERTHESHOULDERMEDIA 