Almost Half of Teens & Millennials Discover New Video Content Through Social Media. See Below!
Variety, Drama and Reality programming topped television viewing Tuesday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Tuesday, September 5, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘America’s Got Talent‘ was the top program.
In the UK, BBC One #1 broadcast network as ‘Doctor Foster‘ was the top program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘The Hitman’s Bodyguard & Dunkirk‘ were the #1 film at the domestic & international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 20 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘ShowMatch’‘ was the top program 4 September 2017.
In Chile, MEGA #1 broadcast network as ‘Morande‘ was the top program 4 September 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta‘ top program 4 September 2017.
In Colombia, Caracol #1 braadcast network as ‘La Dinastia (Los Morales)‘ top program 4 September 2017.
In México, Las Estrellas #1 broadcast network as ‘HVAC‘ was the top Méxican program 4 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
Rural India reigns supreme for TV See:http://bit.ly/2gzle60
‘The Hitman’s Bodyguard‘ #1 at the U.S. box office weekend 1-3 September 2017. Complete box office Top Ten this weekend listed below.
‘Dunkirk‘ #1 at the International box office weekend 1-3 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Across The Pacific‘ was directed first by John Huston, then by Vincent Sherman after Huston joined the United States Army Signal Corps. It stars Humphrey Bogart, Mary Astor, and Sydney Greenstreet. Initially, it was planned that the film would portray an attempt to avert a Japanese plan to bomb Pearl Harbor. When the real-life Pearl Harbor bombing occurred, the script was quickly rewritten to change the location of the planned attack to Panama. It finished with $1.3 million at the box office when an admission was $0.25 per ticket.
This weekend in 1942, ‘Jingle Jangle Jingle‘ was the #1 record with Kay Kyser and His Orchestra with Harry Babbitt, Julie Conway and the Group. The song written by Joseph J. Lilley and Frank Loesser, and published in 1942. The most commercially successful recording was by Kay Kyser, whose version reached no. 1 in the Billboard charts in July 1942. Versions were recorded by many other musicians, including Tex Ritter, Gene Autry, Glenn Miller and The Merry Macs. Kay Kyser’s recording of the song is featured in the 2010 role-playing video game ‘Fallout:New Vegas’. This was the last weekend it was #1 after 8 straight weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Almost Half of Teens & Millennials Discover New Video Content Through Social Media. Word-of-mouth continues to be the leading way by which teens & Millennials (13-34), as well as the greater population at-large, discover new movies, TV shows or other full-length video content. That’s according to a recent report from Nielsen, which compared the video discovery sources of younger Americans to the broader population. Word-of-mouth also topped the list of adults’ video discovery sources in previous research from the Consumer Technology Association (CTA). TV ads promoting various programming were also a key source of discovery for respondents to the CTA study, as they are in Nielsen’s survey. Almost half (46%) of the people (13+) surveyed for the report indicated that they had found full-length video content as a result of commercials, ads and/or trailers seen on TV. But for the youngest group (13-34), TV ads were not quite as influential as another vehicle: social media. Indeed, while just 29% of the survey’s respondents overall reported having discovered video through social media, that figure jumped to 45% among teens and Millennials. That brings to mind research from Deloitte in which social recommendations topped TV ads in stated purchase influence for respondents aged 14-33. Social media’s influence on video decisions has been explored in other studies, too.
Research from Digitalsmiths, for example, indicate that more than 4 in 10 adults have decided to watch a TV show or movie purely because of the buzz it has received on social media. That figure has climbed slowly over time. Meanwhile, ads or trailers seen at the movies or online tend to drive video decisions for more teens & Millennials (close to 4 in 10) than respondents overall (slightly fewer than one-third). Separately, Nielsen’s report examines live streaming of video content, finding that 1 in 4 respondents ages 13 and older have done so. Once again, teens are leading the way, with almost twice as many (45%) saying they have done so. Among those general population respondents who have live streamed, the most common content streamed is a regular season sporting event (57%), with TV shows (48%) and championship sporting events (47%) not far behind. Some have also streamed awards shows (42%) and news events (33%).
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 5, 2017 (Posted on September 6, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
NBC #1 Tuesday as ‘America’s Got Talent’ was the top program.
NBC
The Peacock Network
8P ‘America’s Got Talent’ finished with an average 12.511 million viewers.
9P ‘America’s Got Talent’ finished with an average 13.526 million viewers.
10P ‘Hollywood Game Night’ finished with an average 4.643 million viewers.
CBS
The Tiffany Network
8P ‘NCIS’ rerun (‘Beastmaster’) finished with an average 6.868 million viewers.
9P ‘Bull’ rerun (‘How To Dodge A Bullet’) finished with an average 5.506 million viewers.
10P ‘NCIS:New Orleans’ rerun (‘Knockout’) finished with an average 5.393 million viewers.
ABC
The Alphabet Network
8P ‘Bachelor In Paradise’ finished with an average 4.443 million viewers.
9P ‘Black-ish’ rerun finished with an average 2.089 million viewers.
930P ‘Black-ish’ rerun finished with an average 1.952 million viewers.
10P ‘Somewhere Between’ finished with an average 1.904 million viewers.
FOX
The Animal Network of Broadcast
8P ‘The Simpsons‘ rerun finished with an average 1.453 million viewers.
830P ‘The Mick‘ rerun finished with an average 1.125 million viewers.
9P ‘The Simpsons‘ rerun finished with an average 1.075 million viewers.
930P ‘The Mick‘ rerun finished with an average 1.108 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘The Flash‘ rerun (‘The Once and Future Flash’) finished with an average 880,000 viewers.
9P ‘DC’s Legends of Tomorrow‘ rerun finished with an average 774,000 viewers.
For The Record
NBC finished #1 in prime time with an average 10.227 million viewers.
CBS finished with an average 5.922 million viewers.
ABC finished with an average 2.789 million viewers.
FOX finished with an average 1.190 million viewers.
The CW finished with an average 827,000 viewers.
Broadcast (Big Five) Networks finished with an estimated 20.955 million viewers.
Today In Communication History
On this date in 1952, Canada’s first television station, CBFT Montreal, begins transmissions in English and French.
Quote Of The Day
‘It’s Hockey Night In Canada’
Cinema News
Box Office Weekend 1-3 September 2017 Domestic
#1 ‘Hitman’s Bodyguard’ $ 10,530,000 in 3,370 theaters
#2 ‘Annabelle’ $ 7,500,000 in 3,558 theaters
#3 ‘Wind River’ $ 6,240,517 in 2,602 theaters
#4 ‘Leap’ $ 4,850,064 in 2,705 theaters
#5 ‘Logan Lucky’ $ 4,456,456 in 2,975 theaters
#6 ‘Dunkirk’ $ 4,365,000 in 2,752 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#7 ‘Spider-Man:Homecoming’$ 3,650,000 in 2,036 theaters
#8 ‘Despicable Me 3’ $ 2,455,150 in 2,132 theaters
#8 ‘Birth of the Drago’ $ 2,702,000 in 1,618 theaters
#9 ‘Emoji Movie’ $ 2,425,000 in 2,108 theaters
#10’Girls Trip’ $ 2,314,815 in 1,607 theaters
Box Office Weekend 1-3 September 2017 (International)
#1 ‘Dunkirk’ $ 30,600,000 in 60 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Annabelle’ $ 15,600,000 in 62 markets
#3 ‘Valerian’ $ 11,300,000 in 25 markets
#4 ‘Despicable Me’ $ 9,900,000 in 62 markets
#5 ‘Gintama’ $ 9,500,000 in 7 markets
#6 ‘American Made’ $ 9,100,000 in 35 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Wednesday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Israel, Saudi Arabia, Pakistan, India, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, New Zealand, Australia, Egypt, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One #1 broadcast network Tuesday in the UK as ‘Doctor Foster’ season premiere was the top program.
BBC One
The Big One
7P ‘One Show‘
730P ‘EastEnders‘
8P ‘Holby City‘
9P ‘Doctor Foster‘ season premiere finished with an estimated average 6.3 million viewers and a 30.4% share.
BBC Two
The Little Two
7P ‘Antiques Roadtrip‘
8P ‘Savings Lives At Sea‘
9P ‘The 21st Century Race For Space‘
ITV
The Independent One
7P ‘Emmerdale’
730P ‘Save Money: Lose Weight‘
9P ‘Lisa Riley’s Baggy Body Club‘
Channel 4
The Big Four
8P ‘The Great British Bake Off‘ finished with an average 6.0 million viewers and a 27.6% share.
915P ‘Celebrity Island with Bear Grylls‘
Channel 5
The Viacom Five
7P ‘Britain’s Greatest Bridges‘
8P ‘The Dog Rescuers with Alan Davies‘
9P ‘Inside Balmoral‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network Tuesday in Australia as ‘The Block’ was the top program.
Nine
The First Commercial Network in Australia finished with an estimated 685,667 viewers and a 33.6% share.
7P ‘A Current Affair‘ finished with an average 836,000 viewers.
730P ‘The Block‘ finished with an average 1.069 million viewers.
831P ‘The Big Bang Theory’ (‘The Collaboration Fluctuation’) finished with an average 637,000 viewers.
910P ‘Kath & Kim‘ did not finish in the top 20 programs.
940P ‘Kath & Kim‘did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an estimated 516,500 viewers and a 26.0% share.
7P ‘Home and Away‘ finished with an average 689,000 viewers.
730P ‘Hell’s Kitchen Australia‘ finished with an average 482,000 viewers.
ABC
The Alphabet Network in Australia finished with an estimated average 502,600 viewers and a 17.0% share.
730P ‘7.30‘ finished with an average 576,000 viewers.
801P ‘The House With Annabel Crabb‘ finished with an average 551,000 viewers.
832P ‘Catalyst‘ finished with an average 503,000 viewers.
930P ‘City In The Sky‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an estimated average 436,167 viewers and a 16.8% share.
7P ‘The Project‘ finished with an average 506,000 viewers.
730P ‘Shark Tank‘ finished with an average 394,000 viewers.
830P ‘NCIS‘ (‘Rendezvouz’) did not finish in the top 20 programs.
930P ‘NCIS‘ (‘Alleged’) did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.7% share.
730P ‘Great American Railroad Journeys‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 998,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 983,000 viewers #1T in Sydney
#3 NINE NEWS 6:30 Nine 982,000 viewers #1 in Melbourne, Brisbane & #1T Sydney
#4 SEVEN NEWS/TT Seven 940,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 778,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 459,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia Wednesday as ‘The Block’ was the top program and ‘Nine News’ was the #1 newscast.
Nine
The First Commercial Network in Australia finished #1 Wednesday evening with an estimated 828,000 viewers and a % share.
7P ‘A Current Affair‘ finished with an average 821,000 viewers.
730P ‘The Block‘ finished #1 Wednesday evening with an average 1.038 million viewers.
842P ‘Doctor Doctor‘ finished with an average 704,000 viewers. 815
946P ‘The Footy Show’ did not finish in the top 20 programs.552
ABC
The Alphabet Network in Australia finished with an average 604,800 viewers and a % share.
730P ‘7.30‘ finished with an average 547,000 viewers.
801P ‘Hard Quiz‘ finished with an average 585,000 viewers.
831P ‘Shaun Micallef’s Mad As Hell‘ finished with an average 740,000 viewers.
903P ‘Utopia‘ finished with an average 739,000 viewers.
931P ‘Get Krack!n‘ finished with an average 413,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average 560,167 viewers and a % share.
7P ‘The Project‘ finished with an average 621,000 viewers.
730P ‘Bachelor Australia‘ finished with an average 717,000 viewers.
840P ‘Dirty Dancing:Special Event‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an estimated 516,500 viewers and a % share.
7P ‘Home and Away‘ finished with an average 652,000 viewers.
730P ‘Home and Away‘ finished with an average 652,000 viewers.
8P ‘Border Security-Australia’s Front Line‘ finished with an average 595,000 viewers.
830P ‘The Front Bar‘ did not finish in the top 20 programs.
930P ‘Criminal Minds‘ (‘Collusion Course’) did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a % share.
735P ‘Extreme Railway Journeys‘ did not finish in the top 20 programs.
830P ‘Look Me In The Eye‘ did not finish in the top 20 programs.
935P ‘The Good Fight‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 982,000 viewers #1 in Melbourne
#2 NINE NEWS 6:30 Nine 982,000 viewers #1 in Sydney & Brisbane
#3 SEVEN NEWS Seven 959,000 viewers #1 in Adelaide & Perth
#4 SEVEN NEWS/TT Seven 938,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 675,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 429,000 viewers #1T Sydney & Melbourne
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In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Gerry Mulligan ‘Satan Doll’
OVERTHESHOULDERMEDIA 