Drama and Comedy programming topped television viewing Friday throughout the English Language World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Friday, July 28, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Blue Bloods‘ was the top program.
MSNBC #1 Cable network but MSNBC’s ‘The Rachel Maddow Show‘ #1 cable program Tursday.
TEL #1 Hispanic network abut UNI’s ‘José de Egipto‘ was the top Hispanic program Thursday.
In the UK, ITV #1 broadcast network but BBC One’s ‘Peter Kay’s Comedy Shuffle‘ was the top program.
In Australia, ‘Seven‘ was the #1 broadcast network as Nine’s ‘A Current Affair‘ was the #1 program and ‘Seven News‘ was the top newscast. NOTE:Australian’s Voracious Video Viewing Behaviors. See Below in Australian TV Section
In Canada, City Total #1 network week of 12-18 June 2017 as ‘America’s Got Talent‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘Showmatch’‘ was the top program.
In Chile, MEGA #1 broadcast network as ‘Morandé‘ was the top program in Chile.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta al barrio‘ top program in Perú.
In Colombia, Caracol #1 braadcast network as ‘Desafio Super Humanos’‘ top Colombian program.
In México, Las Estrellas #1 broadcast network as ‘Mi marido tiene familia‘ was the top Méxican program.
In India, Colors #1 broadcast network as ‘Naggin‘ season premiere was the top program week of 7-14 May 2017.
‘Dunkirk‘ #1 at the U.S. box office weekend 21-23 July 2017. Complete box office Top Ten this weekend listed below.
‘Dunkirk‘ #1 at the International box office weekend 21-23 July 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Invisible Agent‘ was directed by Edwin L. Marin, and starring Jon Hall, with Peter Lorre and Sir Cedric Hardwicke. The film was nominated for the Academy Award for Visual Effects (John P. Fulton, Bernard B. Brown) at the 15th Academy Awards.
This weekend in 1942, ‘Jingle Jangle Jingle‘ was the #1 record with Kay Kyser and His Orchestra with Harry Babbitt, Julie Conway and the Group. The song written by Joseph J. Lilley and Frank Loesser, and published in 1942. The most commercially successful recording was by Kay Kyser, whose version reached no. 1 in the Billboard charts in July 1942. Versions were recorded by many other musicians, including Tex Ritter, Gene Autry, Glenn Miller and The Merry Macs. Kay Kyser’s recording of the song is featured in the 2010 role-playing video game ‘Fallout:New Vegas’.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 1.79 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 500 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Google has updated AdWords to include call bid adjustment, which will help marketers drive more calls from mobile search ads. Google reports that calls have triple the conversion rate of website clicks. Mobile has accelerated the use of call technology. On average, calls convert three times better than web clicks, according to Google. Call bid adjustments aim to help marketers generate more calls in search ads. As Google points out in the post, click-to-call ads were introduced seven years ago to help marketers connect with more customers on the phone. Call bid adjustments are available in the new AdWords, which will roll out to all advertisers by the end of the year.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, July 28, 2017 (Posted on July 29, 2017)
CBS #1 Friday as ‘Blue Blood’s #1 program.
CBS
The Tiffany Network
8P ‘MacGyver’ rerun finished with an average 3.952 million viewers.
9P ‘Hawaii Five-O’ rerun finished with an average 4.758 million viewers.
10P ‘Blue Bloods’ rerun (‘Mob Rules’) finished with an average 4.865 million viewers.
NBC
The Peacock Network
8P ‘America’s Got Talent’ rerun finished with an average 3.814 million viewers.
9P ‘America’s Got Talent’ rerun finished with an average 4.414 million viewers.
10P ‘Dateline’ finished with an average 4.168 million viewers.
ABC
The Alphabet Network
8P ‘Shark Tank‘ rerun finished with an average 3.341 million viewers.
9P ‘What Would You Do?‘ finished with an average 3.123 million viewers.
10P ‘20/20‘ finished with an average 3.538 million viewers.
FOX
The Animal Network of Broadcast
8P ‘MasterChef‘ rerun finished with an average 1.469 million viewers.
9P ‘Beat Shazam‘ rerun finished with an average 1.283 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Master of Illusion‘ finished with an average 1.108 million viewers.
830P ‘Master of Illusion‘ rerun finished with an average 959,000 viewers.
9P ‘Penn & Teller:Fool Us‘ rerun finished with an average 921,000 viewers.
For The Record
CBS finished #1 Friday in prime time with an average 4.525 million viewers.
NBC finished with an average 4.132 million viewers.
ABC finished with an average 3.334 million viewers.
FOX finished with an average 1.376 million viewers.
The CW finished with an average 977,250 viewers.
Broadcast (English Language) Networks finished with an estimated million viewers.
Today In Communication History
On this date 1957, Jack Paar began hosting the “Tonight” show on NBC-TV. The name of the show was changed to “The Jack Paar Show”. Paar was host for five years.
Quote Of The Day
‘Looking back, my life seems like one long obstacle race, with me as the chief obstacle.’
Jack Paar
Showtime Adds Donald Trump Animated Series From Stephen Colbert
The #1 man in late night programming will add another zany part to his portfolio. The series will revolve around the two-dimensional avatars of President Donald Trump and his family members. Described as a “fresh, cutting-edge comedy,” the series will present the “tru-ish adventures of Trump’s confidants and bon vivants — family, top associates, heads of government, golf pros, and anyone else straying into his orbit — intrepidly exploring their histories and their psyches, revealing insights into what makes them so definitively Trumpian.” According to Showtime, “it’s a workplace comedy where the office happens to be oval; it’s a character study in search of character, as seen through the eyes of an imaginary documentary crew.” “I know a lot of people wanted to do this, and I’m honored that the Cartoon President invited our documentary crew into his private world. I’ve seen some of the footage, and I look forward to sharing the man behind the MAGA,” Colbert said in jest.
Did You Know?
Amazon now accounts for 43% of everything sold online in the US.
Nielsen Now Including Hulu, YouTube TV Live Viewing In Its TV Ratings
People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients—both advertisers and traditional TV networks—the most accurate view of who’s consuming content and how. One way Nielsen believes it can accomplish this is by analyzing live TV viewing on streaming services. Nielsen will add viewers who stream shows via Hulu and YouTube TV to the mix. It will include viewers watching linear broadcasts live, on DVRs, or through on-demand platforms on desktop computers, tablets and smartphones.
Nielsen will record all digital viewing that occurs within a three-day or seven-day window of when a show first aired on TV into its C3, C7 currency, which advertisers use to buy ad time. To be certain, not all video from Hulu or YouTube will count. A Hulu user enjoying on-demand playback of the streaming-video hub’s critically praised series The Handmaid’s Tale or an old episode of the NBC cop drama Hill Street Blues would not count. To be part of the new measure, the programming has to “mirror” the commercial load of the original linear TV broadcast and be seen within the three-day or seven-day windows.
Nielsen’s ratings had already included digital viewing from Sling TV and Sony’s PlayStation Vue, as well as TV apps such as CBS All Access.
North, Central & South America TV Ratings
Canadian TV Ratings Week of 12-18 June 2017 (English Language Only)
#1 ‘America’s Got Talent’ City Total 1.840 million viewers
#2 ‘World of Dance’ CTV Total 1.360 million viewers
#3 ‘MasterChef’ CTV Total 1.244 million viewers
#4 ‘CTV Evening News’ CTV Total 1.183 million viewers
#5 ‘The Big Bang Theory’ CTV Total 1.098 million viewers
México TV Ratings Thursday 29 June 2017
#1 ‘Mi marido tiene familia’ Las Estrellas 2.600 million viewers, #1 Hispanic program in North, Central and/or South America
#2 ‘La Piloto’ Las Estrallas 2.500 million viewers
#3 ‘La Rosa de Guadalupe’ Las Estrallas 2.300 million viewers
#4 ‘En Punto’ Las Estrallas 2.200 million viewers
#5 ‘dragon ball Z’ Canal 5 1.200 million viewers
Colombia TV Ratings Monday 24 July 2017
#1 ‘Desafio super humanos’ Caracol 12,1R 36,5S
#2 ‘La Dinastia (Los Morales) Caracol 12,2R 33,2S
#3 ‘La nocturna’ Caracol 9,5R 32,5S
#4 ‘No olvidaras mi nombre’ RCN 5,7R 15,6S
#5 ‘Venganza’ RCN 5,2R 16,5S
Argentina TV Ratings Friday 21 July 2017
#1 ‘Showmatch’ El Trece 18,74R 51,83S
#2 ‘Las estrellas’ El Trece 15,94R 44,28S
#3 ‘Josue y la tierra p. Telefe 12,18R 34,21S
#4 ‘Telenoche 13’ El Trece 11,64R 39,54S
#5 ‘El sultan’ Televe 11,59R 31,83S
Chile TV Ratings Friday 21 July 2017
#1 ‘Morandé’ Mega 17,8R 30S
#2 ‘Tranquilo papa’ Mega 16,4R 27,6S
#3 ‘Ahora noticias’ Mega 15,3R 23,9S
#4 ‘CVH noticias central’ CVH 12,2R 19,2S
#5 ‘Primer plano’ CHV 10,8R 19,8S
Perú TV Ratings Peru Monday 19 June 2017
#1 ‘De vuelta al barrio’ América TV 1.000 million viewers
India Top Hindi Television Programs Week 19 2017 7-14 May, 2017-
#1 ‘Naggin’ Colors 6.789 million impressions
#2 ‘Kumkum Bhagya’ Zee TV 6.679 million impressions
#3 ‘Yeh Rishta Kya Kehlata Hai’ StarPlus 6.155 million impressions
#4 ‘Amul Sa Re GaMaPa LittleChamps’ Zee TV 5.666 million impressions
#5 ‘Shakti Astivta Ke Ehsaas Ki’ Colors 4.886 million impressions
Cinema News
Box Office Weekend 21-23 July 2017 Domestic
#1 ‘Dunkirk’ $ 50,513,488 in 3,720 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Girls Trip’ $ 31,201,920 in 2,591 theaters
#3 ‘Spider-Man:Homecoming’$ 22,150,085 in 4,130 theaters
#4 ‘War – Planet of Apes’ $ 20,884,223 in 4,100 theaters
#5 ‘Valerian & City 1000’ $ 17,007,624 in 3,553 theaters
#6 ‘Despicable Me 3’ $ 13,012,050 in 3,525 theaters
#7 ‘Baby Driver’ $ 6,070,912 in 2,503 theaters
#8 ‘The Big Stick’ $ 5,008,143 in 2,597 theaters
#9 ‘Wonder Woman’ $ 4,608,028 in 1,971 theaters
#10’Wish Upon’ $ 2,475,013 in 2,154 theaters
Box Office Weekend 14-16 July 2017 (International)
#1 ‘Dunkirk’ $ 55,400,000 in 46 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Despicable Me 3’ $ 50,500,000 in 63 markets
#3 ‘Spiderman:Homecoming’ $ 33,200,000 in 64 markets
#4 ‘Transformers:’Last K’ $ 24,900,000 in 62 markets
#5 ‘Valerian & City 1000’ $ 23,500,000 in 16 markets
#6 ‘War-Planet The Apes’ $ 17,100,000 in 61 markets
#7 ‘Cars3’ $ 11,400,000 in 32 markets
#8 ‘Baby Driver’ $ 8,300,000 in 28 markets
#9 ‘Pirates-Dead Men’ $ 5,100,000 in 34 markets
#10’Baywatch’ $ 3,500,000 in 48 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (162). We are thankful to all of you with more than 71,688 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Ireland, France, Spain, Netherlands, Sweden, Germany, Austria, Italy, Moldova, Greece, Israel, Saudi Arabia, Pakistan, Thailand, Singapore, Hong Kong SAR China, Japan, Australia, Egypt, Brazil, Mexico, Dominican Republic and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 Friday as BBC One’s ‘Peter Kay’s Comedy Shuffle’ season finale top program as ‘Coronation Street’ was the top soap.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 5.8 million viewers.
730P ‘Coronation Street‘ finished with an average 6.1 million viewers.
8P ‘Secret World of Posh Pets‘
830P ‘Coronation Street‘ finished with an average 5.9 million viewers.
9P ‘Benidorm‘ finished with an average 2.0 million viewers.
BBC One
The Big One
7P ‘The Farmer’s Country Showdown‘
730P ‘Thief Trackers‘
8P ‘EastEnders‘ finished with an average 4.9 million viewers.
830P ‘Still Open All Hours‘
9P ‘Peter Kay’s Comedy Shuffle‘ season finale finished #1 in the UK Friday with an average 3.4 million viewers.
930P ‘Mrs Brown’s Boys‘ finished with an average 3.0 million viewers.
BBC Two
The Little Two
7P ‘Celebrities Antiques Roadtrip’
8P ‘Mastermind‘
830P ‘Only Connect‘
9P ‘Gardener’s World‘
Channel 4
The Big Four
8P ‘Googlesprogs‘
9P ‘The Last Leg‘
Channel 5
The Viacom Five
7P ‘Cricket on 5‘ featuring England v South Africa Third Test Day Two
8P ‘Drain The Bermuda Triangle‘
9P ‘Big Brother UK‘ finale finished with an average 900,000 viewers, the lowest finale in history.
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network Friday in AU as Nine’s ‘A Current Affair’ was the top program.
Seven
The Second Commercial Network in Australia finished with a 33.3% share.
7P ‘Better Homes & Gardens‘ finished with an average 538,000 viewers.
730P ‘AFL Live‘ featuring Rnd 19: Hawthorn V Sydney finished with an average 494,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.4% share.
7P ‘A Current Affair‘ finished #1 Friday evening with an average 628,000 viewers.
730P ‘Vet On The Hill‘ did not finish in the top 20 programs.
838P ‘Music & Lyrics‘ did not finish in the top 20 programs.
GEM
Nine’s Sporting Network
7P ‘As Time Goes By‘ did not finish in the top 20 programs.
730″ ‘Nine’s Live Friday Night Football‘ featuring Parramatta Eels V Brisbane Broncos finished with an average 468,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 17.1% share.
7P ‘The Project‘ finished with an average 402,000 viewers.
730P ‘The Living Room‘ finished with an average 454,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 336,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 15.5% share.
732P ‘The Link‘ finished with an average 321,000 viewers.
801P ‘Mary Berry’s Absolute Favourites‘ did not finish in the top 20 programs.
833P ‘Prime Suspect 1973‘ finished with an average 523,000 viewers.
921P ‘Line of Duty‘ finished with an average 363,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.7% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
835P ‘The Secret Life Of Marilyn Monroe‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 899,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 862,000 viewers Melbourne top market
#3 NINE NEWS Nine 834,000 viewers #1 in Sydney, Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 779,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 565,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 465,000 viewers Sydney top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
ABC #1 broadcast network in AU as ‘Father Brown’ #1 program.
ABC
The Alphabet Network in Australia finished #1 Saturday with a 21.4% share.
732P ‘Father Brown‘ (‘The Lepidopterist’s Companion’) finished #1 Saturday evening with an average 7456,000 viewers.
819P ‘The Good Karma Hospital‘ finished with an average 653,000 viewers.
906P ‘Agatha Raisin‘ finished with an average 359,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.6% share.
7P ‘Back To The Future III‘ finished with an average 536,000 viewers.
931P ‘The Tourist‘ finished with an average million viewers.
Seven
The Second Commercial Network in Australia finished with a 29.5% share.
7P ‘AFL Live‘ featuring Rnd 19: Carlton V Geelong finished with an average 290,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 15.1% share.
7P ‘Fantastic Four‘ finished with an average 267,000 viewers.
9P ‘Jack Ryan: Shadow Recruit‘ finished with an average 241,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.4% share.
730P ‘Digging For Britain’s Secrets‘
830P ‘Easter Island: Mysteries Of A Lost World‘
Top Newscasts In Australia
#1 SEVEN NEWS – SAT Seven 831,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SATURDAY Nine 769,000 viewers #1 in Melbourne
#3 ABC NEWS-SA ABC 768,000 viewers #1 in Sydney
#4 TEN EYEWITNESS NEWS SAT Ten 299,000 viewers Melbourne top market
AUSTRALIANS’ VORACIOUS VIDEO VIEWING BEHAVIOURS
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content, anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour continues to shift with growing content, device and platform choices.
For instance, at home – where most video viewing takes place – Australians have numerous options, and this encourages the cross-screen ‘spreading’ behaviour observed for several years.That in turn contributes to the steady and gradual decline in the amount of time Australians spend watching live and time-shifted TV – particularly in the evenings, when people generally have the most available time. Meanwhile, now-ubiquitous connected mobile devices allow people to consume video at different times of day, including when they are outside the home. For some people this creates more time and opportunity to watch.
Despite unprecedented choice, on average across the total population TV remains the most-watched screen, and most Australians watch some broadcast TV (free-to-air and subscription channels) each week. The Australian Video Viewing Report reveals information for Q1, 217, and while the data has instigated much discussion about television’s place in today’s screen mix, several trends are clear:
◉ TV sets remain core screen: 19.9 million Australians (84% of the population in people metered markets) watch some broadcast TV (free-to-air and subscription channels) on in-home TV sets each week and watched an average of 79 hours and 30 minutes (79:30) of broadcast TV on in-home TV sets per person each month.
◉ More connected: More than two-thirds of homes have internet-capable TVs, whether connected or not. Half of homes have tablets and eight-in-ten have one or more smartphones.
◉ Younger Australians connect to watch: Australians aged 18-24 are the highest engagers of video content online – spending more than 22 hours per month watching video viewing via desktop or laptop and more than nine hours a month watching video via a smartphone.
Regional TAM Chairman and General Manager, Prime Television, Tony Hogarth said: “This Q1 2017 Australian Video Viewing Report is the natural evolution of the Australian Multi Screen Report, providing a simplified framework whilst maintaining the core measurement metrics of past reports. With the increased viewing options and platforms available the in-home television set is still the most popular choice, with broadcast television reaching 83.7 per cent of Australians weekly. Regional Australians in particular spend just over 87 hours watching broadcast television on average each month, which is almost eight hours more than the national average.”
Craig Johnson, Regional Managing Director, Media, Nielsen, said: “As we move through 2017 we’ve continued to see growth of Australians aged 18-24 engaging with video content online. This is certainly reflected in video viewing on mobile devices with this group now spending more than nine hours a month watching video via a smartphone – making them the biggest consumers of mobile video content. Content providers and advertisers need to be flexible with their approaches in order to reach consumers where they are, and on any screen size they choose for that moment.”
OzTAM CEO Doug Peiffer said: “The Q1 2017 Australian Video Viewing Report confirms Australians’ huge appetite for video. As people embrace device and platform choice, for some these new options actually create more time to stay up to date with their favourite TV programs or watch other video – for example, while commuting or taking a few minutes out during their lunch break. Although connected screens and endless content options contribute to the gradual decline in the time people spend watching live and time-shifted TV, particularly for younger viewers, nearly all Australians watch broadcast TV each week. On average across the total population TV remains the most-watched screen.”
About The Australian Video Viewing Report
The Australian Video Viewing Report, released quarterly, is the country’s only national research into trends in video viewing in Australian homes across television, computers and mobile devices drawing on the best available measurement sources. It combines data from the OzTAM and Regional TAM television ratings panels; Nielsen Online Ratings; Nielsen’s Australian Connected Consumers report; and OzTAM’s Video Player Measurement (VPM) data.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to:No One Note Samba:http://mailchi.mp/sophis1234/no-one-note-samba In the world of integrated marketing, its a whole new ballgame…err…score 🆕💡💭🌎💬 It’s FREE.
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Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Astrud Gilberto & Stan Getz ‘The Girl From Ipanema’
OVERTHESHOULDERMEDIA 