Facebook Live 360 Now Supports Resolution Up To 4K. See Below.
Reality and Remembrance programming topped television viewing Tuesday throughout the English Language World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Tuesday, July 25, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘America’s Got Talent‘ was the top broadcast program in the English Language World.
MSNBC #1 Cable network as ‘The Rachel Maddow Show‘ #1 cable program.
UNI #1 Hispanic network as ‘José de Egipto‘ was the top Hispanic program.
In the UK, full ratings not available. Will be posted when available.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘Australian Ninja Warrior‘ was the #1 program and ‘Seven News‘ was the top newscast. NOTE:AUSTRALIANS’ VORACIOUS VIDEO VIEWING BEHAVIOURS. See Below in Australian TV Section
In Canada, City Total #1 network week of 12-18 June 2017 as ‘America’s Got Talent‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘Showmatch’‘ was the top program.
In Chile, MEGA #1 broadcast network as ‘Morandé‘ was the top program in Chile.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta al barrio‘ top program in Perú.
In Colombia, Caracol #1 braadcast network as ‘Desafio Super Humanos’‘ top Colombian program.
In México, Las Estrellas #1 broadcast network as ‘Mi marido tiene familia‘ was the top Méxican program.
In India, Colors #1 broadcast network as ‘Naggin‘ season premiere was the top program week of 7-14 May 2017.
‘Dunkirk‘ #1 at the U.S. box office weekend 21-23 July 2017. Complete box office Top Ten this weekend listed below.
‘Dunkirk‘ #1 at the International box office weekend 21-23 July 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Pride of the Yankees‘ was directed by Sam Wood, and starring Gary Cooper, Teresa Wright, Walter Brennan, Dan Duryea and Babe Ruth. It received 11 Academy Award nominations. Gehrig died on June 2, 1941. The film premiered on July 14, 1942 in New York City at the Astor Theatre, and was shown for one night only at “forty neighborhood theatres.” Preceding the film was the premiere of an animated short called “How to Play Baseball,” produced by Walt Disney Animation Studios at Samuel Goldwyn’s request, the producer of the film. The Pride of the Yankees was the 7th-highest grossing film of 1942, with $8.08 million in box office receipts. Despite its wide popularity, RKO took a loss of $213,000 on the film due to the small distribution fee that Samuel Goldwyn had negotiated with the studio. All of Goldwyn’s pictures produced a loss for RKO no matter how much money they took in; but the studio considered the arrangement acceptable, because its association with Goldwyn lent prestige to RKO, and enhanced sales of its own movies.
This weekend in 1942, ‘Sleepy Lagoon‘ Harry James and His Orchestra. The James recording was released by Columbia Records as catalog number 36549. It first reached the Billboard Best Seller chart on 17 April 1942 and lasted 18 weeks on the chart, peaking at number 1.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 1.79 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 500 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Facebook announced several updates to its Live 360 livestreamed 360-degree video feature. The social network announced its Live 360 Ready Program, a list of third-party, 360-degree cameras and software solutions verified by Facebook. Other significant changes to Live 360 include additional fundraising and scheduling capabilities, stabilization and guide tools for profiles and pages to use when posting video, and an array of third-party cameras and software programs. Owners of Samsung’s Gear VR headset are also now able to watch these streams in 4K, which should make for a much better live video viewing experience. Facebook’s launch of 4K streaming for 360-degree video follows a similar announcement by YouTube late last year. Facebook said 4K / 360-degree live video isn’t supported on the Oculus Rift at the moment.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, July 25, 2017 (Posted on July 26, 2017)
NBC #1 broadcast network Tuesday as ‘America’s Got Talent’ top program.
NBC
The Peacock Network
8P ‘America’s Got Talent‘ finished with an average 12.039 million viewers.
9P ‘America’s Got Talent‘ finished with an average 13.721 million viewers.
10P ‘World of Dance‘ finished with an average 7.202 million viewers.
CBS
The Tiffany Network
8P ‘NCIS‘ rerun finished with an average 6.339 million viewers.
9P ‘Bull‘ rerun finished with an average 4.950 million viewers.
10P ‘NCIS:New Orleans‘ finished with an average 5.308 million viewers.
ABC
The Alphabet Network
8P ‘The Middle‘ rerun finished with an average 3.050 million viewers.
830P ‘Fresh Off The Boat‘ rerun finished with an average 2.128 million viewers.
9P ‘Black-ish‘ rerun finished with an average 1.852 million viewers.
930P ‘Black-ish‘ rerun finished with an average 1.959 million viewers.
10P ‘Somewhere Between‘ finished with an average 1.780 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Lethal Weapon‘ rerun finished with an average 1.688 million viewers.
9P ‘The Mick‘ rerun finished with an average 1.103 million viewers.
930P ‘Brooklyn Nine-Nine‘ rerun finished with an average 946,000 viewers, the lowest rated broadcast network program on Tuesday in prime time.
The CW
The Little Network That Couldn’t …
8P ‘The Flash‘ rerun finished with an average 1.285 million viewers.
9P ‘DC’s Legends Of Tomorrow‘ rerun finished with an average 1.203 million viewers.
For The Record
NBC finished #1 Tuesday in prime time with an average 10.897 million viewers.
CBS finished with an average 5.532 million viewers.
MSNBC finished with an average 2.397 million viewers.
FNC finished with an average 2.278 million viewers.
ABC finished with an average 2.092 million viewers.
UNI finished with an average 1.767 million viewers.
USA finished with an average 1.746 million viewers.
TEL finished with an average 1.600 million viewers.
DISC finished with an average 1.584 million viewers.
FOX finished with an average 1.356 million viewers.
The CW finished with an average 1.244 million viewers.
CNN finished with an average 992,000 viewers.
Broadcast (English Language) Networks finished with an estimated 21.121 million viewers.
Today In Communication History
On this date in 1963, Syncom communications satellite is launched by Hughes Aircraft to become the first geosynchronous communications satellite (Maintaining a fixed position above the Earth). In 1964, Hughes built receiving/transmitting station on USS Midway (CVA-41).
Quote Of The Day
Test signals to a Navy ship docked in Lagos, Nigeria, confirmed the satellite was working. In a later check of the system, Rosen handed the telephone to his wife, Rosetta, and a sergeant on the other end said hello. She dropped the phone and said, “My God, Harold, it works.”
Harold Rosen
Nielsen Now Including Hulu, YouTube TV Live Viewing In Its TV Ratings
People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients—both advertisers and traditional TV networks—the most accurate view of who’s consuming content and how. One way Nielsen believes it can accomplish this is by analyzing live TV viewing on streaming services. Nielsen will add viewers who stream shows via Hulu and YouTube TV to the mix. It will include viewers watching linear broadcasts live, on DVRs, or through on-demand platforms on desktop computers, tablets and smartphones.
Nielsen will record all digital viewing that occurs within a three-day or seven-day window of when a show first aired on TV into its C3, C7 currency, which advertisers use to buy ad time. To be certain, not all video from Hulu or YouTube will count. A Hulu user enjoying on-demand playback of the streaming-video hub’s critically praised series The Handmaid’s Tale or an old episode of the NBC cop drama Hill Street Blues would not count. To be part of the new measure, the programming has to “mirror” the commercial load of the original linear TV broadcast and be seen within the three-day or seven-day windows.
Nielsen’s ratings had already included digital viewing from Sling TV and Sony’s PlayStation Vue, as well as TV apps such as CBS All Access.
North, Central & South America TV Ratings
Canadian TV Ratings Week of 12-18 June 2017 (English Language Only)
#1 ‘America’s Got Talent’ City Total 1.840 million viewers
#2 ‘World of Dance’ CTV Total 1.360 million viewers
#3 ‘MasterChef’ CTV Total 1.244 million viewers
#4 ‘CTV Evening News’ CTV Total 1.183 million viewers
#5 ‘The Big Bang Theory’ CTV Total 1.098 million viewers
México TV Ratings Thursday 29 June 2017
#1 ‘Mi marido tiene familia’ Las Estrellas 2.600 million viewers, #1 Hispanic program in North, Central and/or South America
#2 ‘La Piloto’ Las Estrallas 2.500 million viewers
#3 ‘La Rosa de Guadalupe’ Las Estrallas 2.300 million viewers
#4 ‘En Punto’ Las Estrallas 2.200 million viewers
#5 ‘dragon ball Z’ Canal 5 1.200 million viewers
Colombia TV Ratings Monday 24 July 2017
#1 ‘Desafio super humanos’ Caracol 12,1R 36,5S
#2 ‘La Dinastia (Los Morales) Caracol 12,2R 33,2S
#3 ‘La nocturna’ Caracol 9,5R 32,5S
#4 ‘No olvidaras mi nombre’ RCN 5,7R 15,6S
#5 ‘Venganza’ RCN 5,2R 16,5S
Argentina TV Ratings Friday 21 July 2017
#1 ‘Showmatch’ El Trece 18,74R 51,83S
#2 ‘Las estrellas’ El Trece 15,94R 44,28S
#3 ‘Josue y la tierra p. Telefe 12,18R 34,21S
#4 ‘Telenoche 13’ El Trece 11,64R 39,54S
#5 ‘El sultan’ Televe 11,59R 31,83S
Chile TV Ratings Friday 21 July 2017
#1 ‘Morandé’ Mega 17,8R 30S
#2 ‘Tranquilo papa’ Mega 16,4R 27,6S
#3 ‘Ahora noticias’ Mega 15,3R 23,9S
#4 ‘CVH noticias central’ CVH 12,2R 19,2S
#5 ‘Primer plano’ CHV 10,8R 19,8S
Perú TV Ratings Peru Monday 19 June 2017
#1 ‘De vuelta al barrio’ América TV 1.000 million viewers
India Top Hindi Television Programs Week 19 2017 7-14 May, 2017-
#1 ‘Naggin’ Colors 6.789 million impressions
#2 ‘Kumkum Bhagya’ Zee TV 6.679 million impressions
#3 ‘Yeh Rishta Kya Kehlata Hai’ StarPlus 6.155 million impressions
#4 ‘Amul Sa Re GaMaPa LittleChamps’ Zee TV 5.666 million impressions
#5 ‘Shakti Astivta Ke Ehsaas Ki’ Colors 4.886 million impressions
Cinema News
Box Office Weekend 21-23 July 2017 Domestic
#1 ‘Dunkirk’ $ 50,513,488 in 3,720 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Girls Trip’ $ 31,201,920 in 2,591 theaters
#3 ‘Spider-Man:Homecoming’$ 22,150,085 in 4,130 theaters
#4 ‘War – Planet of Apes’ $ 20,884,223 in 4,100 theaters
#5 ‘Valerian & City 1000’ $ 17,007,624 in 3,553 theaters
#6 ‘Despicable Me 3’ $ 13,012,050 in 3,525 theaters
#7 ‘Baby Driver’ $ 6,070,912 in 2,503 theaters
#8 ‘The Big Stick’ $ 5,008,143 in 2,597 theaters
#9 ‘Wonder Woman’ $ 4,608,028 in 1,971 theaters
#10’Wish Upon’ $ 2,475,013 in 2,154 theaters
Box Office Weekend 14-16 July 2017 (International)
#1 ‘Dunkirk’ $ 55,400,000 in 46 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Despicable Me 3’ $ 50,500,000 in 63 markets
#3 ‘Spiderman:Homecoming’ $ 33,200,000 in 64 markets
#4 ‘Transformers:’Last K’ $ 24,900,000 in 62 markets
#5 ‘Valerian & City 1000’ $ 23,500,000 in 16 markets
#6 ‘War-Planet The Apes’ $ 17,100,000 in 61 markets
#7 ‘Cars3’ $ 11,400,000 in 32 markets
#8 ‘Baby Driver’ $ 8,300,000 in 28 markets
#9 ‘Pirates-Dead Men’ $ 5,100,000 in 34 markets
#10’Baywatch’ $ 3,500,000 in 48 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (162). We are thankful to all of you with more than 71,688 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Ireland, Spain, Netherlands, Germany, Moldova, Israel, Pakistan, Singapore, Australia, Japan, Mexico and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One
The Big One
7P ‘The Farmers Country Showdown‘
730P ‘EastEnders‘
8P ‘Holby City‘
9P ‘In the Dark‘
BBC Two
The Little Two
7P ‘Celebrity Antiques Roadtrip‘
8P ‘Inside The Factory‘ Pasta
9P ‘Addicted Parents:Last Chance to Keep My Children‘ finished with an average 1.0 million viewers.
ITV
The Independent One
7P ‘Emmerdale‘
8P ‘Midsomer Murders‘ (‘Murder of Innocence’)
ITV2
The Indy Too
9P ‘Love Island’
Channel 4
The Big Four
8P ‘Craft It Yourself‘ finished with an average 1.2 million viewers and 7.0% share.
9P ‘Excluded At 7‘ finished with an average 1.0 million viewers.
Channel 5
The Viacom Five
7P ‘The Nightmare Neighbour Next Door‘
8P ‘The Dog Rescuers with Alan Davies‘
9P ‘The Hotel Inspector‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Well now…that was interesting. Who won? Nine won as it pulled i over 2 million viewers with ‘Australian Ninja Warrior’ the top program. But, who won? Fans a bit testy.
Nine
The First Commercial Network in Australia finished with a 44.2% share.
7P ‘A Current Affair‘ finished with an average 1.011 million viewers.
730P ‘Australian Ninja Warrior‘ Grand Final finished with an average 2.038 million viewers.
9P ‘Australian Ninja Warrior’ Final Stage finished with an average 2.145 million viewers. NOTE: Fans are not happy as this one ends like none other. The grand final failed to produce Australia’s first Ninja Warrior with none of the contestants being able to complete the second of three stages. I may be stepping out of line here but I thought the object of a reality show was to declare a winner. Just say’in…..
925P ‘Edge Of Tomorrow‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 22.8% share.
7P ‘Home and Away‘ finished with an average 713,000 viewers.
730P ‘Mighty Cruise Ships‘ finished with an average 369,000 viewers.
830P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
930P ‘Yummy Mummies‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 12.6% share.
7P ‘The Project‘ finished with an average 540,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 355,000 viewers.
830P ‘Aloha‘ did not finish in the top 20 programs. (see critique @ https://www.facebook.com/cinemacritique/)
ABC
The Alphabet Network in Australia finished with a 14.7% share.
730P ‘7.30‘ finished with an average 570,000 viewers.
802P ‘Ask The Doctor‘ finished with an average 445,000 viewers.
832P ‘Joanna Lumley’s India‘ finished with an average 529,000 viewers.
920P ‘Foreign Correspondent‘ did not finish in the top 20 programs.
952P ‘The Wanderers‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.7% share.
730P ‘Michael Mosley: Queen Victoria’s Slum’ did not finish in the top 20 programs.
830P ‘Insight’ did not finish in the top 20 programs.
930P ‘Dateline’ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 1,067,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 1,034,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 1,010,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 998,000 viewers #1 in Brisbane
#5 ABC NEWS-EV ABC 691,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 441,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 Wednesday in Australia as ‘The Bachelor Australia’ was the #1 program.
Ten
The Third Commercial Network in Australia finished with an estimated average 733,833 viewers and a 23.2% share.
7P ‘The Project‘ finished with an average 603,000 viewers.
730P ‘The Bachelor Australia‘ finished #1 Wednesday evening with an average 846,000 viewers.
915P ‘Offspring‘ finished with an average 559,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 591,833 viewers and a 27.2% share.
7P ‘Home and Away‘ finished with an average 713,000 viewers.
730P ‘Border Security-Australia’s Front Line‘ finished with an average 700,000 viewers.
8P ‘The Force-Behind The Lines‘ finished with an 710,000 average viewers.
830P ‘Criminal Minds‘ (‘Scarecrow’) finished with an average 489,000 viewers.
930P ‘Criminal Minds‘ (‘The Forever People’) did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with an estimated average 578,500 viewers and a 25.7% share.
7P ‘A Current Affair‘ finished with an average 796,000 viewers.
730P ‘Britain’s Got Talent‘ finished with an average 561,000 viewers.
920P ‘Britain’s Got Best and Worst‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an estimated average 552,200 viewers and a 17.0% share.
730P ‘7.30‘ finished with an average 574,000 viewers.
801P ‘QI‘ did not finish in the top 20 programs.
832P ‘Shaun Micallef’s Mad As Hell‘ finished with an average 640,000 viewers.
902P ‘Utopia‘ finished with an average 647,000 viewers.
930P ‘Growing Up Gracefully‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.0% share.
730P ‘Neil Oliver:Scotland’s Rail Disaster‘ did not finish in the top 20 programs.
840P ‘Secrets Of The Long Haul Flight‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 1,055,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 1,025,000 viewers #1 in Melbourne
#3 NINE NEWS Nine 1,019,000 viewers #1 in Sydney & Brisbane
#4 SEVEN NEWS/TT Seven 982,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 706,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 469,000 viewers Melbourne top market
AUSTRALIANS’ VORACIOUS VIDEO VIEWING BEHAVIOURS
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content, anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour continues to shift with growing content, device and platform choices.
For instance, at home – where most video viewing takes place – Australians have numerous options, and this encourages the cross-screen ‘spreading’ behaviour observed for several years.That in turn contributes to the steady and gradual decline in the amount of time Australians spend watching live and time-shifted TV – particularly in the evenings, when people generally have the most available time. Meanwhile, now-ubiquitous connected mobile devices allow people to consume video at different times of day, including when they are outside the home. For some people this creates more time and opportunity to watch.
Despite unprecedented choice, on average across the total population TV remains the most-watched screen, and most Australians watch some broadcast TV (free-to-air and subscription channels) each week. The Australian Video Viewing Report reveals information for Q1, 217, and while the data has instigated much discussion about television’s place in today’s screen mix, several trends are clear:
◉ TV sets remain core screen: 19.9 million Australians (84% of the population in people metered markets) watch some broadcast TV (free-to-air and subscription channels) on in-home TV sets each week and watched an average of 79 hours and 30 minutes (79:30) of broadcast TV on in-home TV sets per person each month.
◉ More connected: More than two-thirds of homes have internet-capable TVs, whether connected or not. Half of homes have tablets and eight-in-ten have one or more smartphones.
◉ Younger Australians connect to watch: Australians aged 18-24 are the highest engagers of video content online – spending more than 22 hours per month watching video viewing via desktop or laptop and more than nine hours a month watching video via a smartphone.
Regional TAM Chairman and General Manager, Prime Television, Tony Hogarth said: “This Q1 2017 Australian Video Viewing Report is the natural evolution of the Australian Multi Screen Report, providing a simplified framework whilst maintaining the core measurement metrics of past reports. With the increased viewing options and platforms available the in-home television set is still the most popular choice, with broadcast television reaching 83.7 per cent of Australians weekly. Regional Australians in particular spend just over 87 hours watching broadcast television on average each month, which is almost eight hours more than the national average.”
Craig Johnson, Regional Managing Director, Media, Nielsen, said: “As we move through 2017 we’ve continued to see growth of Australians aged 18-24 engaging with video content online. This is certainly reflected in video viewing on mobile devices with this group now spending more than nine hours a month watching video via a smartphone – making them the biggest consumers of mobile video content. Content providers and advertisers need to be flexible with their approaches in order to reach consumers where they are, and on any screen size they choose for that moment.”
OzTAM CEO Doug Peiffer said: “The Q1 2017 Australian Video Viewing Report confirms Australians’ huge appetite for video. As people embrace device and platform choice, for some these new options actually create more time to stay up to date with their favourite TV programs or watch other video – for example, while commuting or taking a few minutes out during their lunch break. Although connected screens and endless content options contribute to the gradual decline in the time people spend watching live and time-shifted TV, particularly for younger viewers, nearly all Australians watch broadcast TV each week. On average across the total population TV remains the most-watched screen.”
About The Australian Video Viewing Report
The Australian Video Viewing Report, released quarterly, is the country’s only national research into trends in video viewing in Australian homes across television, computers and mobile devices drawing on the best available measurement sources. It combines data from the OzTAM and Regional TAM television ratings panels; Nielsen Online Ratings; Nielsen’s Australian Connected Consumers report; and OzTAM’s Video Player Measurement (VPM) data.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to:No One Note Samba:http://mailchi.mp/sophis1234/no-one-note-samba In the world of integrated marketing, its a whole new ballgame…err…score 🆕💡💭🌎💬 It’s FREE.
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Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal
OVERTHESHOULDERMEDIA 