President Obama’s Presidential Farewell Speech
The world’s most watched drama, ‘NCIS’ was the #1 program in the English Speaking World on Tuesday, even as a rerun.
Drama, Drama and Cricket tops Tuesday television viewing in the English Speaking World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, January 10, 2016.
NBC #1 broadcast network as CBS’ ‘NCIS‘ rerun was the top broadcast program.
UNI #1 Hispanic network as ‘Vino el Amor‘ top Hispanic program.
FNC #1 cable network as CNN’s ‘Anderson Cooper’s 360‘ top cable program.
In the UK, BBC One #1 broadcast network as ‘Silent Witness‘ was the top program.
In Australia, ‘Ten‘ finished #1 broadcast network as ‘Cricket:KFC Big Bash League #22‘ was the #1 program as ‘Seven News‘ top newscast.
‘Rogue One:A Star Wars Story‘ #1 at the U.S. box office weekend 6-8 January 2017.
‘Rouge One:A Star Wars Story‘ #1 at the International box office weekend 6-8 January 2017.
This Weekend in 1942, ‘The Black Sheep of Whitehall‘ premiered directed by Will Hay and Basil Dearden, and starring Will Hay, John Mills and Basil Sydney.
This weekend in 1942, ‘Chattanooga Choo Choo‘ with Glenn Miller and His Orchestra with Tex Beneke and the Four Modernaires continued to be the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.79 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. Instagram has 500 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 115,845 users and 173,217 clipbooks with 874,830 visitors and 484,291 unique visitors with 4.177,432 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In January, average time spent on site is 5 minutes 10 seconds. This past month, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 Remember, social media marketing isn’t always the tech. It’s the people. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, January 10, 2016 (Posted on January 11, 2016)
NBC #1 Tuesday but CBS’ ‘NCIS’, as always, was the top program.
NBC
The Peacock Network
8P ‘The Wall‘ finished with an average 7.074 million viewers and a 4.1/7.
9P ‘President Obama’s Presidential Farewell Address To The Nation‘ finished with an average 8.913 million viewers and a 4.4/7.
10P ‘This Is Us‘ finished with an average 9.066 million viewers and a 7.0/12.
CBS
The Tiffany Network
8P ‘NCIS‘ (‘Being Bad’) rerun finished with an average 10.069 million viewers and a 6.0/10.
9P ‘President Obama’s Presidential Farewell Address To The Nation‘ finished with an average 6.741 million viewers and a 4.8/7.
955P ‘The Big Bang Theory’ rerun finished with an average 5.478 million viewers.
1025P’NCIS:New Orleans‘ rerun finished with an average 5.253 million viewers and a 3.6/6.
ABC
The Alphabet Network
8P ‘The Middle‘ finished with an average 7.238 million viewers and a 4.6/7.
830P ‘American Housewife‘ finished with an average 5.951 million viewers and a 3.8/6.
9P ‘President Obama’s Presidential Farewell Address To The Nation‘ finished with an average 5.667 million viewers and a 5.7/9.
10P ‘Marvel’s Agents of SHIELD‘ finished with an average 2.728 million viewers and a 1.9/3.
FOX
The Animal Network of Broadcast
8P ‘New Girl‘ finished with an average 2.572 million viewers and a 1.8/3.
830P ‘The Mick‘ finished with an average 3.021 million viewers and a 2.1/3.
9P ‘President Obama’s Presidential Farewell Address To The Nation‘ finished with an average 2.804 million viewers and a 1.9/3
955P ‘Bones‘ rerun finished with an average 3.662 million viewers and a 2.1/3.
UNI
The #1 Hispanic Network in America
8P ‘Despertar Contigo‘ finished with an average 1.855 million viewers and a 1.0/2.
9P ‘Vino el Amor‘ finished with an average 2.041 million viewers and a 1.1/2.
10P ‘El Color de la Pasion‘ finished with an average 2.034 million viewers and a 1.1/2.
TEL
The Avis of Hispanic Networks in America
8P ‘Silvana Sin Lana‘ finished with an average 1.536 million viewers and a 0.9/1.
9P ‘La Dona‘ finished with an average 1.632 million viewers and a 0.9/1.
10P ‘El Chema‘ finished with an average 1.895 million viewers and a 1.0/2.
The CW
The Little Network That Couldn’t
8P ‘The Flash‘ rerun finished with an average 1.126 million viewers and an 0.8/1.
9P ‘No Tomorrow‘ finished with an average 810,000 viewers and a 0.5/1.
President Obama’s Presidential Farewell Address To The Nation
At 9P, all the broadcasters switched over to the Farewell Address from Chicago, but the audience wasn’t exactly equally distributed. NBC was the biggest draw, pulling a 2.4 in the demo and 8.57 million viewers from 9P to 930P On ABC in the same time period, 5.57 million tuned in. CBS drew 7.08 million viewers. Fox had the smallest audience for that portion of the evening, with 2.59 million viewers. That’s an average audience of 23.81 million viewers in that half-hour slot.
For The Record
NBC finished #1 Tuesday with an average 8.351 million viewers and a 5.8/9, UP +3.321 million viewers (+66.0%) vs 5.030 million viewers SD 2016.
CBS finished #2 with an average 7.392 million viewers and a 4.8/8, UP +60,000 viewers (+0.8%) vs 7.332 million viewers SD 2016.
ABC finished #3 with an average 4.997 million viewers and a 3.5/6, UP +1.947 million viewers (+42.8%) vs 3.500 million viewers SD 2016.
FNC finished #4 with an average 3.000 million viewers.
CNN finished #5 with an average 2.855 million viewers.
HGTV finished #6 with an average 2.617 million viewers.
MSNBC finished #7 with an average 2.614 million viewers.
FOX finished #8 with an average 2.155 million viewers and a 2.0/3, DOWN -460,000 viewers (-17.6%) vs 2.615 million viewers SD 2016.
TBS finished #9 with an average 2.138 million viewers.
HIST finished #10 with an average 2.080 million viewers.
FX finished #11 with an average 1.802 million viewers.
UNI finished #12 with an average 1.794 million viewers and a 1.1/2.
TEL finished #13 with an average 1.688 million viewers and a 0.9/2.
TLC finished #14 with an average 1.411 million viewers.
DISC finished #15 with an average 1.239 million viewers.
The CW finished #16 with an average 968,000 viewers and a 0.7/1, DOWN -511,000 (-34.6%) vs 1.479 million viewers SD 2016.
Total television viewership in America on Tuesday in prime time finished with an estimated average 58.994 million viewers.
Broadcast (English Language) Networks finished Tuesday in prime time with an estimated average 23.863 million viewers, UP +3.907 million viewers (+19.8%) vs 19.956 million viewers SD 2016.
Cable (Among top 150 programs) finished Tuesday in prime time with an estimated average 31.649 million viewers (57.0%) share of the English Language viewership Tuesday..
Today In Communication History
On this date in 1958, Lloyd Bridges ‘Seahunt’ debuted on CBS-TV. The show was aired on the network for four years.
Quote Of The Day
‘You Must Do The Things You Think You Cannot Do’
Eleanor Roosevelt
Television Research
The State Of Television Viewership Today
The latest quarterly TV viewing figures from Nielsen are in, giving us now almost 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study , covering Q3 2016, have to offer by way of trends? Let’s take a look.
According to JC Lupis, MarketingCharts, Nielsen’s most recent ‘Total Audience Report‘ indicates that Americans aged 18-24 watched a weekly average of 14 hours and 21 minutes of traditional TV during Q3 2016. That represents a year-over-year decline of roughly 1 hour and 9 minutes per week. In other words, 18-24-year-olds as a group went from watching about 2 hours and 12 minutes per day during the third quarter of 2015 to about 2 hours and 3 minutes per day during Q3 of 2016.
The year-over-year decline in traditional TV viewing among the 18-24 population was less than observed in Q2, and counts as the smallest decline in almost 3 years, since Q4 2013. Of course, while the declines may be easing, they’re still occurring.
In sum, between 2011 and 2016, Q3 traditional TV viewing by 18-24-year-olds dropped by more than 9-and-a-half hours per week, or by roughly 1 hour and 20 minutes per day. In percentage terms, Q3 traditional TV viewing by 18-24-year-olds was down by 7.4% year-over-year and has now fallen by roughly 40% since 2011. In other words, in the space of 5 years, 40% of this age group’s traditional TV viewing time has migrated to other activities or streaming.
The interactive chart below offers a visual presentation of traditional TV consumption figures for each age bracket, showing how this type of TV viewing is trending down (sloping to the left) for younger demos, while slightly increasing (sloping to the right) for the oldest group.
http://chartchannel.icharts.net/chartchannel/traditional-tv-viewing-age_mhvuwitnc
A vertical line chart is used there because it better portrays the varying trends among age groups than a typical horizontal line chart. Also, the trends are exaggerated by making the horizontal axis range 10-55 hours per week rather than 0-55 hours per week.
Here’s what the data looks like as a horizontal line chart with no vertical axis limits applied:
The above figures are averaged among the entire population, meaning that they include those Americans who don’t watch traditional TV. That number is more prevalent among youth: Nielsen’s recent “Comparable Metrics” report indicates, for example, that in Q2 2016, TV’s weekly reach was just 77% among 18-34-year-olds, well below the 87% average for all adults.
Interestingly, the drop-off in viewing among 18-24-year-olds is larger when looking just at persons in TV households (TV viewers). Among 18-24-year-old viewers, the Q3 2016 average of 73 hours and 11 minutes per month was down from 82 hours and 56 minutes per month during Q3 2015, representing a drop of almost 10 hours per month. That puts the per-day decline among 18-24-year-old viewers at around 20 minutes, larger than the viewing drop among the 18-24 population overall (less than 10 minutes per day). This indicates that viewing losses are not the result just of cord-cutting or a growing cord-never population; 18-24-year-old viewers are also watching less traditional TV.
There are other age groups of interest when analyzing traditional TV viewing, including teens (a potential leading indicator) and older Millennials (aged 25-34), who might be more apt to watch traditional TV as they round into life stages such as parenthood and home ownership.
Looking at the latest Total Audience Report, the data indicates that:
◉ Teens (12-17) watched 15 hours and 5 minutes of traditional TV per week in Q3, an 11.3% drop year-over-year (less than Q2) and a 37.6% contraction over the past 5 years;
◉ Older Millennials (25-34) watched 20 hours and 4 minutes per week in Q3, a 5.2% decrease year-over-year (slightly less than Q2) but a more expansive 27.7% drop over 5 years;
◉ Gen Xers (35-49) watched 28 hours and 24 minutes per week, just a 1% decrease year-over-year (stable from Q2) but a 11.6% decline over a 5-year period;
◉ Adults aged 50-64 watched 39 hours and 54 minutes per week, representing a 1.4% increase year-over-year (slightly more than in Q2), but a fractional 0.5% drop over 5 years; and
◉ Adults aged 65 and older watched 48 hours and 32 minutes per week, up 2.1% from the previous year (stronger than in Q2) and up by 6.9% over 5 years.
Of note is that across the board, traditional TV trends were a little healthier in Q3 than in Q2, though declines continue in the younger age groups.
Still, what a difference 5 years makes! If you’re looking for one chart that says it all, here it is:
Those results demonstrate the age-related skew in traditional TV viewing, with declines easing off with each age bracket and turning into viewing increases among the oldest age group. To wit, the 65+ group has only recorded two quarters (in Q4 2014 and Q1 2015) of declines in traditional TV viewing in almost 6 years.
Looking at the overall picture, live TV consumption by adults averaged 4 hours and 9 minutes per day in Q3, down just 1 minute from Q3 2015 after dropping 6 minutes per day between 2015 and 2014. These declines mask the larger drops among younger age groups.
How Does Traditional TV Measure Up With Streaming Video?
18-24-year-olds are watching less traditional TV, likely due in part to increasing consumption of digital video. It is worth remembering that Q1 2016 marked the first time that streaming video services were in 50% of US TV households. That was up 8% points from just a year earlier. By contrast, DVR penetration had remained flat at 49-50% for the prior 6 quarters. With that in mind, reports have been out suggesting that streaming video has supplanted linear TV as the dominant form of video consumption among youth:
◉ A survey from Deloitte finds 19-25-year-olds estimating that they spend 39% of their TV content time watching streaming video as opposed to 29% watching live programming, with streaming (31%) also ahead of live viewing (28%) among 26-32-year-olds; and
◉ A Defy Media study similarly suggests that 13-24-year-olds are spending more time with “free” and subscription digital video than with TV.
What does Nielsen data have to say about streaming versus traditional TV? According to the data presented by Nielsen, traditional TV is still the dominant video consumption source. It’s also clear that measurement concerns persist, as its Comparable Metrics report notes the various video metrics included and not included in consumption counts. For example, smartphone and tablet video figures do not include content available through applications and the web where video is not the primary focus, such as Facebook. Even so, the methodology does include apps and sites where one might expect most long-form video consumption, such as Netflix and HBO GO… It’s worth keeping those disclosures in mind when looking at the following chart.
Note that the above chart measures video consumption among users of each medium; those 18-34-year-olds who don’t watch video on their smartphones are not diluting the average. Were one to average these figures out among the total population (bearing in mind that this would dilute viewing time for digital devices to a greater extent than traditional TV), the gap would be greater.
While these data points are interesting, a trended perspective would show the extent to which streaming is or is not catching up with linear TV. In a custom research project conducted on behalf of a client last year, MarketingCharts reached out to several industry sources to obtain such a perspective of Millennials’ viewing habits.
Data provided by SSRS from its National Media & Technology Survey (NMTS) offer such a viewpoint. Narrowing the results from its quarterly survey of close to 30,000 households down to self-reported viewing hours among 18-34-year-olds (a sample ranging from roughly 1,350-2,000 per quarter), the below chart created from SSRS data gives another perspective on the TV versus video consumption debate.
While SSRS’s figures with respect to linear TV viewing don’t show the dramatic drop seen by Nielsen (likely due to methodological differences, including, potentially, SSRS’ removal of significant positive outliers), they clearly show a trend for streaming hours narrowing the gap with linear TV viewing. Indeed, while linear TV viewing had been flat at best, weekly streaming hours more than tripled between Q4 2013 and Q4 2015.
This data seems to lend support to the notion that digital video is complementing more than replacing traditional TV, as total video hours continue to grow. The alternative view is, of course, that if 40% of youths’ traditional TV viewing has migrated to other activities, the most likely destination is streaming video. (And new data suggests that streaming is at least partly to blame for Millennials’ decisions to forego pay-TV.)
The online-offline comparison is obviously up for debate as Nielsen itself is in the thick of a vibrant discussion about total audience measurement, and that’s why the prevailing focus of this article is on trends within a single viewing source (traditional TV). Nevertheless, the above charts offer some insights as to why the industry is abuzz over digital video and not traditional TV. The following two charts from MarketingCharts’ newest report, US Media Audience Demographics, offer another reason.
Here’s broadcast TV’s audience breakdown, by age:
And here’s the age breakdown of monthly online TV program viewers:
(Note that these aren’t apples-to-apples comparisons, as they measure different base samples and viewing frequencies. They’re nonetheless illustrative of the demographic gap between TV audiences.)
Whether or not one agrees that Millennials are a more valuable demographic than, say, Baby Boomers (this chart has something to say about that), the online TV viewing audience is probably the choice for most marketers today, if all of the hullabaloo about Millennials is to be trusted.
Nielsen’s Q2 2016 Comparable Metrics report (the latest available as of publication) doesn’t show a huge shift in viewing time from traditional TV to mobile devices. But there are other devices, as shown in the earlier chart above, that might be picking up the slack for Millennials: TV-connected devices. In Q2, TV viewers in the 18-34 bracket watched TV on average during just 4.7 days per week, about one day less than the 5.6 average among all adults. But 18-34-year-old users of TV-connected devices spent an average of 4 days per week with them, above the adult average of 3.5 days per week.
In this case, TV-connected devices refers to DVDs, game consoles, multimedia devices and VCRs (and includes time spent playing games on game consoles), so it’s difficult to ascertain to what extent this relates to streaming video via multimedia devices. Still, the latest Total Audience Report indicates that adults (in general) spend more than twice as much time with multimedia devices as they do with gaming consoles, suggesting that a large portion of the more than 11 hours per week that 18-34-year-old users spend with TV-connected devices is spent watching video.
The following are some other takeaways from the Comparable Metrics report specific to the 18-34 bracket:
⦿ Radio maintained the broadest reach of any platform (92.3%) among 18-34-year-olds during the average week in the Q2 period, while the smartphone (app + web) audience was considerably larger than the TV audience (88.8% vs. 77%);
⦿ Weekly reach was higher for smartphone video (60%) than for PC video (26.9%) and tablet video (23.9%) for this demographic; although
⦿ Time spent by the total 18-34-year-old population was higher for PC video (148 minutes per week on average) than for smartphone video (40 minutes) and tablet video (24 minutes);
⦿ Among 18-34-year-old users of these various media, PC video (549 minutes per week) far outstripped tablet video (100 minutes) and smartphone video (67 minutes) in weekly time spent; and
⦿ More than half (52%) of 18-34-year-olds used TV-connected devices during the average week in Q1 2016, with users averaging more than 11 hours a week with these devices.
What Happens When Millennials Move Through Life Stages?
An argument can be made that youths’ media habits will change as they grow older and progress through life changes such as starting a family and owning a home. Twin pieces of research released by TDG back in 2013 illustrated this potential phenomenon. The first survey showed that few 18-24-year-olds living with their parents were “highly inclined” to get pay-TV once they struck out on their own, with 1 in 4 saying they were “highly disinclined” to do so. But, in a separate survey of 18-24-year-old broadband users who had moved into a non-college residence, TDG found only about 1 in 10 saying they had never signed up for a cable or satellite service after moving out on their own for the first time. Nielsen’s Q4 2015 Total Audience Report took a deeper look at the impact of life stages on Millennials’ media habits, segmenting 18-34-year-olds into three distinct groups: “dependent adults” (living in someone else’s home, mostly their parents’); “on their own” (living in their own home without children); and “starting a family” (living in their own home with children).
Nielsen’s data showed that virtually all (97% of) 18-year-olds live in someone else’s home (or presumably in a dorm), while almost 90% of 34-year-olds live in their own home, about 3 in 5 with kids. (If nothing else, this is a solid argument for not treating Millennials as a homogenous group…)
Comparing the technology ownership of these groups yielded some interesting results:
⦿ Dependent adults (those living in someone else’s home) are the most likely to have DVRs, DVDs, and PCs, though in each case penetration among those starting a family is higher than those living on their own without children; and
⦿ Millennials who are “on their own” have the greatest adoption of multimedia devices and subscription video-on-demand (SVOD), in each case by a fairly sizable degree.
From those results, one could surmise that as Millennials get their own place, at least some drop DVRs and DVDs in favor of multimedia devices and SVOD services, while the opposite trend occurs when they have kids. However, it’s worth remembering that this data measures different segments of 18-34-year-olds, and doesn’t look at the same group as they grow older. It’s entirely possible that the Millennials examined who have kids are composed more of older Millennials who are simply more akin to Gen Xers in their media habits than the younger Millennials who don’t have children.
Nevertheless, a similar pattern emerges when looking at pay-TV penetration (measured as service from an MVPD – wired cable, DBS or telco): use of these services was highest (88%) among dependent adults, falling to the lowest point among those who are on their own (72%), but then higher again among those who are starting a family (79%).
The presence of children seems to have some impact on pay-TV penetration, as across all Millennial age brackets (18-24, 25-29, 30-34) penetration was higher among those living in their own with children than those living in their own home without children. Again, age may be a greater factor than the presence of children, as it’s difficult to separate these disparate factors.
The pattern, though, translates into live TV consumption also. Looking at 18-34-year-olds’ weekly TV screen usage during Q4, Nielsen finds that live TV viewing averaged:
⦿ Slightly more than 2-and-a-half-hours per day for “dependent adults” (living in someone else’s home); but
⦿ Was almost half-an-hour less among those living on their own without kids (2 hours and 6 minutes per day); while
⦿ Soaring to roughly 3-and-a-quarter-hours per day among those living in their own home with children.
Meanwhile, time spent with TV-connected devices was highest among those living on their own without kids (1 hour and 32 minutes per day), and lowest among those living in someone else’s home (1 hour and 11 minutes per day). And in examining the TV versus TV-connected device mix, 53% of Millennials “on their own” use such a device on any given day that they use a TV set, compared to only about 4 in 10 from the other groups.
Overall, the “starting a family” group most closely resembles the “dependent adults” segment in its viewing. This suggests (but certainly doesn’t confirm) that as Millennials have kids, they fall into similar patterns as they had when they were living with their parents.
What About Race/Ethnicity and Income?
When sorting by race/ethnicity, consumption data in the most recent Nielsen reports reveal that:
⦿ African-Americans continued to consume the most traditional TV on a weekly basis in Q3, more than triple the amount of time spent by Asian viewers, who spent the least amount of time watching TV (42:18 vs. 14:02);
⦿ Among Black American adult users of each medium, time spent with traditional TV was down by about a quarter of an hour per day from Q3 2015, while AM/FM radio was up slightly, with time spent with video on digital devices increasing more rapidly; and
⦿ Similar patterns were observed with Hispanic and Asian-American adult users of each medium.
The Total Audience Report for Q3 2015 analyzed media consumption and device ownership patterns by household income, with some interesting conclusions highlighted below.
As one might expect, device adoption is greater among higher-income ($75k+) households than among lower-income households (<$25k), with this true for all devices measured:
◎ DVD/Blu-Ray player (85% for the higher-income households versus 67% for the lowest-income households);
◎ DVR (65% vs. 29%);
◎ Enabled Smart TV (29% vs. 9%);
◎ HD TV (98% vs. 83%);
◎ Multimedia device (34% vs. 12%);
◎ PC with internet (95% vs. 51%);
◎ Any smartphone (92% vs. 64%);
◎ Subscription video-on-demand (66% vs. 27%); and
◎ Any tablet (74% vs. 34%).
As those results demonstrate, the penetration gaps are larger among newer technologies and services.
What’s more interesting, however, is what the examination of consumption among users found: in each case, lower-income media users spent more time with the specific medium than higher-income users. This again was true for all media measured:
◎ Traditional TV: 211:14 monthly among the lowest-income users versus 113:41 among the higher-income users;
◎ AM/FM radio: 75:28 versus 58:02;
◎ DVD/Blu-Ray device: 16:00 versus 7:16;
◎ Game console: 42:22 versus 17:58;
◎ Multimedia device: 39:09 versus 18:25;
◎ Internet on a PC: 51:29 versus 33:38;
◎ App/web on a smartphone: 56:19 versus 44:43; and
◎ App/web on a tablet: 29:18 versus 27:32.
Overall, TV accounts for a larger share of total media time for the lowest-income households than the highest, with this attributed to lower-income adults watching TV more throughout the day. When looking at time-of-day activity (not specific to users of each medium):
◎ TV usage is highest among lower-income adults across the entire day, with the delta largest during the daytime and overnight;
◎ Radio listening has the smallest difference between high- and low-income adults throughout the day;
◎ TV-connected device usage is actually highest among the mid- and high-income adults during prime-time, but lower-income adults have the highest use outside of prime-time;
◎ The lowest-income adults have the greatest usage of digital devices in the evening hours but the least usage until 5PM.
Meanwhile, looking at device adoption among households with income of at least $50k, the study finds that:
◎ DVD/Blu-Ray Player and DVR penetration are higher among Blacks and Hispanics than among Asian-Americans;
◎ Hispanics (34%) and Asian-Americans (34%) have higher rates of enabled smart TV penetration than African-Americans (26%);
◎ Half of Asian households (with income of at least $50k) own a multimedia device, far outstripping Hispanics (32%) and Blacks (28%); and
◎ Subscription video-on-demand and tablet penetration are highest among Asian households ($50k+) than among Hispanic and Black households.
Television News
Congratulations to the ASU Cronkite School and the Arizona Broadcasters Association for producing and distributing this important newscast on all of the stations. #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬
Social Media News
Facebook To Start Testing Mid-Role Video Ads
For the first time, Facebook is moving aggressively to monetize video. As first reported by Recode, the social giant has told ad agencies and publishers that it’s preparing to test “mid-roll” ads on videos from select publishers. The mid-video ads can interrupt videos after users have watched them for a minimum of twenty seconds. Videos also have to be at least 90 seconds long to qualify for mid-roll placements. Meanwhile, Marketing Land reports that Facebook’s mid-roll ads placements will have to clock in at fifteen seconds or less. Facebook will sell the inventory itself. The company reportedly informed publishers that they’ll get 55% of the mid-roll ad revenue compared to Facebook’s 45%, the same rev-share deal offered by YouTube. Facebook has also been testing mid-roll video ads in its live video product since last summer.
Social Media Research
40% Of Adults Say They’ve Bought Something They Saw on Social Media
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there’s reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights.
The survey of 1,003 adults indicates that relatively few (23%) use social media for specific information such as learning about product and services. Likewise, fewer than 1 in 5 have ever purchased something directly through a social media site, such as by using a social buy button, although that 18% figure is a sizable increase from about 10% in a prior survey fielded in early 2016.
The absence of clear commerce intent from consumers when using social media doesn’t mean that social doesn’t have influence, however. Indeed, more than 4 in 10 respondents (42%) reported having ever purchased something because they saw it on social media. Additionally, roughly 45% said that social media has at least somewhat of an influence on their purchase decisions. Considering that close to 9 in 10 respondents reported using social media, this suggests that about half of social networking users’ decisions are influenced by the platforms.
As such, while consumers may not be using social media with a commerce mindset, exposure to products and services on these platforms appears to have an affect on purchase behavior.
What type of exposure works best? Not too surprisingly, posts by friends and family are the most likely to influence respondents’ purchase decisions (a testament to the power of word-of-mouth), as are product reviews, news and videos – each cited by a slight majority. While fewer said sponsored posts (16%) and banner/display ads (12%) are likely to influence their purchases, it’s worth noting that MarketingCharts research has found social advertising rising significantly as a purchase influencer.
As for specific platforms that most influence purchase decisions, Facebook is the leading network, hardly a surprising result given its extensive reach. Interestingly, Pinterest was the next-most cited platform, in keeping with its reputation as a more commerce-oriented platform.
Finally, the biggest concerns held by consumers regarding making purchases through social media sites are security (76%), privacy (65%) and legitimacy of the purchase (64%). These are longstanding concerns that may not be resolved anytime soon since social platforms continue to suffer from a low degree of consumer trust and still do not engender much confidence from consumers.
2017 Golden Globe Awards
BEST PERFORMANCE BY AN ACTOR IN A SUPPORTING ROLE IN ANY MOTION PICTURE
Aaron Taylor-Johnson in ‘Nocturnal Animal’
BEST PERFORMANCE BY AN ACTOR IN A TELEVISION SERIES — DRAMA
Billy Bob Thornton in ‘Goliath’
BEST PERFORMANCE BY AN ACTRESS IN A TELEVISION SERIES — MUSICAL OR COMEDY
Tracee Ellis Ross in ‘Black-ish’
BEST TELEVISION SERIES — MUSICAL OR COMEDY
‘Atlanta’
BEST PERFORMANCE BY AN ACTRESS IN A SERIES, LIMITED SERIES OR MOTION PICTURE MADE FOR TELEVISION
Sarah Paulson in ‘The People vs OJ Simpson-An American Crime Storey’
BEST TELEVISION LIMITED SERIES OR MOTION PICTURE MADE FOR TELEVISION
‘The People vs OJ Simpson-An American Crime Story’
BEST PERFORMANCE BY AN ACTOR IN A SUPPORTING ROLE IN A SERIES, LIMITED SERIES OR MOTION PICTURE MADE FOR TELEVISION
Hugh Laurie in ‘The Night Manager’
BEST ORIGINAL SCORE
Justin Hurwitz for ‘La La Land’
BEST SONG IN MOTION PICTURES
‘City of Stars’ in ‘La La Land’
BEST SUPPORTING ACTRESS IN A MOTION PICTURE
Viola Davis in ‘Fences’
BEST PERFORMANCE BY AN ACTRESS IN A SUPPORTING ROLE IN A SERIES, LIMITED SERIES OR MOTION PICTURE MADE FOR TELEVISION
Olivia Coleman in ‘The Night Manager’
BEST PERFORMANCE BY AN ACTOR IN A MOTION PICTURE — MUSICAL OR COMEDY
Ryan Gosling in ‘La La Land’
BEST SCREENPLAY — MOTION PICTURE
Damien Chazelle for ‘La La Land’
BEST MOTION PICTURE — ANIMATED
‘Zootopia’
BEST FOREIGN LANGUAGE FILM
‘Elle’ — France
BEST PERFORMANCE BY AN ACTOR IN A SERIES, LIMITED SERIES OR MOTION PICTURE MADE FOR TELEVISION
Tom Hiddleston in ‘The Night Manager’
BEST ACTRESS TV SERIES DRAMA
Claire Foy in ‘The Crown’
THE BEST TV SERIES DRAMA
‘The Crown’
BEST DIRECTOR — MOTION PICTURE
Damien Chazelle for ‘La La Land’
BEST ACTOR IN A TELEVISION SERIES OR MUSICAL
Donald Glover in ‘Atlanta’
BEST PERFORMANCE BY AN ACTRESS IN A MOTION PICTURE — MUSICAL OR COMEDY
Emma Stone in ‘La La Land’
BEST MOTION PICTURE MUSICAL OR COMEDY
‘La La Land’ (See review https://www.facebook.com/cinemacritique/)
BEST ACTOR IN A MOTION PICTURE DRAMA
Casey Afflack ‘Manchester By The Sea’
BEST ACTRESS IN A MOTION PICTURE DRAMA
Isabelle Huppert in ‘Elle’
BEST MOTION PICTURE DRAMA
‘Moonlight’
Cinema News
Cinema News
Disney has crossed the $7 billion mark in film box office in 2016, the firs time every a film studio has achieved that milestone. This year the studio has released the four top-grossing films of 2016 so far: Marvel’s Captain America: Civil War ($1.15 billion), Pixar’s Finding Dory ($1.03 billion), Disney Animation’s Zootopia ($1.02 billion) and, from its live-action studio, The Jungle Book ($967 million).
Box Office Weekend 6-8 January 2017 (Domestic)
#1 ‘Rouge One’ $ 22,000,000 in 4,175 theaters
#2 ‘Hidden Figures’ $21,800,000 in 2,471 theaters
#3 ‘Sing’ $19,600,000 in 3,955 theaters
#4 ‘Underworld Blood Wars’ $13,100,000 in 3,070 theaters
#5 ‘La La Land’ $10,000,000 in 1,515 theaters (See review https://www.facebook.com/cinemacritique/)
#6 ‘Passengers’ $ 8,800,000 in 3,400 theaters
#7 ‘Why Him?’ $ 6,500,000 in 2,904 theaters
#8 ‘Moana’ $ 6,400,000 in 2,549 theaters
#9 ‘Fences’ $ 4,700,000 in 2,368 theaters
#10 ‘Assassin’s Creed’ $ 3,800,000 in 2,642 theaters
Box Office Weekend 6-8 January 2017 (International)
#1 ‘Rouge One’ $ 56,600,000 in 54 territories
#2 ‘Assassin’s Creed’ $45,000,000 in 68 territories
#3 ‘The Great Wall’ $21,600,000 in 7 territories
#4 ‘Moana’ $21.300,000 in 28 territories
#5 ‘Why Him?’ $10,100,000 in 41 territories
#6 ‘Fantastic Beasts’ $ 8,800,000 in 59 territories
#7 ‘La La Land’ $ 6,000,000 in 31 territories (See review https://www.facebook.com/cinemacritique/)
#8 ‘Allied’ $ 5,000,000 in 34 territories
#9 ‘Collateral Beauty’ $ 4,700,000 in 39 territories’
‘La La Land‘ (See review https://www.facebook.com/cinemacritique/)
‘Passengers‘
‘The Great Wall’ February 2017
Valerian and the City of A Thousand Planets July 2017
Blade Runner 2049
Dunkirk
The Mummy
John Wick:Chapter 2
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Wednesday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Spain, Portugal, Belgium, The Netherlands, Denmark, Norway, Sweden, Finland, Germany, Czech Republic, Poland, European Union, Romania, Croatia, Slovenia, Austria, Hungary, Italy, Bulgaria, Serbia, Bosnia and Herzegovina, Slovakia, Turkey, Israel, Pakistan, India, Bangladesh, Malaysia, Indonesia, Singapore, Hong Kong SAR China, Japan, the Philippines, South Korea, New Zealand, Egypt, Cameroon, South Africa, Argentina, Brazil, Chili, Columbia, Ecuador, Mexico, Honduras, St. Lucia and the Dominican Republic.
Across The Pond
BBC One #1 Tuesday as ‘Silent Witness’ top program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Silent Witness‘ finished with an average 6.0 million viewers and a 26.9% share.
BBC Two
The Little Two
8P ‘The Great Interior Design Challenge‘
9P ‘Our Dancing Town‘ finished with an average 725,000 viewers and a 3.3% share.
ITV
The Independent One
8P ‘Martin Clunes:Islands of Australia’
9P ‘Sugar Free Farm‘ finished with an average 2.7 million viewers and a 12.3% share.
Channel 4
The Big Four
8P ‘How To Lose Weight Well‘
9P ‘24 Hours In A&E‘
Channel 5
The Viacom Five
8P ‘A New Life In Oz‘
9P ‘Celebrity Big Brother‘
Clementi Named Chairman of BBC
The U.K. government has announced that David Clementi, the former deputy governor of the Bank of England, will be the next chairman of state-owned broadcaster the BBC. Clementi worked at private bank Kleinwort Benson for 22 years, and was its chief executive from 1994 to 1997. He served as deputy governor of the Bank of England from 1997 to 2002, and was chairman of financial services group Prudential from 2002 to 2008. Last year, Clementi conducted a review of the way the BBC was governed. This recommended that the present governing body, the BBC Trust, would be replaced by a board reporting to media regulator Ofcom. This recommendation was accepted by the government. In September, BBC Trust chairwoman Rona Fairhead said she would not apply to be chair of the new board.
In a statement, the BBC’s director-general, Tony Hall, said: “I am delighted that Sir David Clementi has been announced as the preferred candidate. I am really looking forward to working with him.”
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 Tuesday in Australia as ‘Cricket:KFC Big Bash League Game #22’ top program.
Ten
The Third Commercial Network in Australia finished with an average 826,167 viewers and a 28.1% share.
7P ‘The Project‘ finished with an average 493,000 viewers.
730P ‘Cricket:KFC Big Bash League Game #20‘ featuring the Melbourne Stars V Adelaide Strikers finished #1 in Australia Tuesday with an average 894,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.8% share.
7P ‘A Current Affair‘ finished with an average 708,000 viewers.
732P ‘The Big Bang Theory‘ finished with an average 500,000 viewers.
8P ‘The Big Bang Theory‘ finished with an average 513,000 viewers.
830P ‘Miss Congeniality 2: Armed And Fabulous‘ did not finish in the top 20 programs
Seven
The Second Commercial Network in Australia finished with a 22.6% share.
7P ‘Highway Cops‘ finished with an average 532,000 viewers.
730P ‘First Dates UK‘ finished with an average 422,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ did not finish in the top 20 programs.
940P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.3% share.
730P ‘7.30‘ finished with an average 571,000 viewers.
801P ‘Outback ER‘ did not finish in the top 20 programs.
832P ‘Stephen Fry In Central America‘ finished with an average 433,000 viewers.
920P ‘Joanna Lumley’s Trans-Siberian Adventure‘ did not finish in the top 20 programs.
SBS
The Special Broadcast System finished #5 Tuesday with a 6.2% share.
730P ‘Riding Britain’s Railways‘ did not finish in the top 20 programs.
830P ‘Should We Close Our Zoos?‘ did not finish in the top 20 programs.
930P ‘One Born Every Minute‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 927,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 896,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 884,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 845,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 746,000 viewers Sydney top market
#6 EYEWITNESS NEWS 1st #5P Ten 454,000 viewers Sydney top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Wednesday Australian Overnight TV Ratings
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 Wednesday in AU as ‘Cricket:KFC Big Bash League Game #23’ top program as ‘Nine News’ #1 newscast.
Ten
The Third Commercial Network in Australia finished #1 Wednesday in Australia with an average 861,167 viewers and a 28.6% share.
7P ‘The Project‘ finished with an average 542,000 viewers.
730P ‘Cricket:KFC Big Bash League Game #23‘ featuring the Brisbane Heat V Perth Scorchers finished #1 with an average 871,000 viewers.
Nine
The First Commercial Network in Australia finished with a 25.0% share.
7P ‘A Current Affair‘ finished with an average 714,000 viewers.
732P ‘RBT‘ rerun finished with an average 522,000 viewers.
834P ‘20 To One‘ did not finish in the top 20 programs.
940P ‘Chicago Med‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 24.0% share.
7P ‘Highway Cops‘ finished with an average 504,000 viewers.
730P ‘Highway Patrol‘ finished with an average 587,000 viewers.
8P ‘Air Rescue‘ finished with an average 470,000 viewers.
830P ‘Gold Coast Medical‘ finished with an average 439,000 viewers.
930P ‘Criminal Minds‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 14.4% share.
730P ‘7.30‘ finished with an average 551,000 viewers.
801P ‘QI‘ did not finish in the top 20 programs.
833P ‘Stop Laughing… This Is Serious‘ did not finish in the top 20 programs.
932P ‘Catherine Tate’s Nan‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished #5 in Australia Wednesday with a 7.9% share.
730P ‘The Vikings Uncovered‘ did not finish in the top 20 programs.
835P ‘Vikings‘ did not finish in the top 20 programs.
Top Newscasts In Australia Wednesday
#1 NINE NEWS Nine 958,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 895,000 viewers Melbourne top market
#3 SEVEN NEWS Seven 892,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 840,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 706,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 433,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: More Than 3 In 4 Millennials Have Made Purchases Using Their Phones http://bit.ly/MoreThan3In4MillennialsHaveMadePurchasesUsingTheirPhones 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jon Batiste and Stay Wednesday
Cast of Hamilton ‘Teach Me How To Say Goodbye’
OVERTHESHOULDERMEDIA 