The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, January 6, 2016.
CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program.
In the UK, TV Ratings delayed. Will be posted when available.
In Australia, ‘Ten‘ finished #1 broadcast network as ‘A Current Affair‘ was the #1 program as ‘Seven News‘ finished as the #1 newscast.
‘Rogue One:A Star Wars Story‘ #1 at the U.S. box office weekend 30 December 2016-1 January 2017.
‘Rouge One:A Star Wars Story‘ #1 at the International box office weekend 30 December 2016-1 January 2017.
This Weekend in 1942, ‘The Man Who Came to Dinner‘ premiered directed by William Keighley,[2][3] and starring Bette Davis, Ann Sheridan and Monty Woolley.
This weekend in 1942, ‘Chattanooga Choo Choo‘ with Glenn Miller and His Orchestra with Tex Beneke and the Four Modernaires was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 115,845 users and 173,217 clipbooks with 874,830 visitors and 484,291 unique visitors with 4.177,432 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In January, average time spent on site is 5 minutes 10 seconds. This past month, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 6, 2016 (Posted on January 7, 2016)

CBS #1 Friday as ‘Blue Bloods’ edges ‘Hawaii Five-0’ for top program, both drawing over 10 million viewers.
CBS
The Tiffany Network rolled out its big three on Friday.
8P ‘MacGyver‘ (‘Screwdriver’) finished with an average 8.477 million viewers.
9P ‘Hawaii Five-0‘ (‘Ka ‘aelike’ (The Deal) finished with an average 10.020 million viewers. This is a Must See TV/ON DEMAND/Streaming episode.
10P ‘Blue Bloods‘ (‘Genetics’) finished with an average 10.711 million viewers.
ABC
The Alphabet Network had its regular schedule
8P ‘Last Man Standing‘ finished with an average 7.709 million viewers.
830P ‘Dr. Ken‘ finished with an average 5.534 million viewers.
9P ‘Shark Tank‘ finished with an average 5.879 million viewers.
10P ‘20/20‘ finished with an average 6.371 million viewers.
NBC
The Peacock Network had a completely new look on Friday. And it didn’t quite work in the world of fantasy.
8P ‘Grimm‘ (‘Fugitive’) season premiere finished with an average 4.460 million viewers.
9P ‘Emerald City‘ (‘The Beast Forever’) series premiere finished with an average 4.698 million viewers.
10P ‘Emerald City‘ (‘Prison of the Abject’) finished with an average 4.251 million viewers.
FOX
The Animal Network of Broadcast had a great new leading program on Friday.
8P ‘Rosewood‘ (‘Bacterium & the Brothers Panitch’) finished with an average 3.049 million viewers. This is a Must See/ON DEMAND/Streaming episode.
9P ‘Sleepy Hollow‘ (‘Columbia’) finished with an average 2.206 million viewers.
The CW
The Little Network That Couldn’t gave us Humorology. OK already. Move on from Josh. The shine is off this Golden Globe winner. It’s time to make a change or leave West Covina.
8P ‘Crazy Ex-Girlfriend‘ finished with an average 705,000 viewers.
9P ‘Crazy Ex-Girlfriend‘ finished with an average 581,000 viewers.
For The Record
CBS finished #1 Friday in prime time with an average 9.736 million viewers.
ABC finished with an average 6.291 million viewers.
NBC finished with an average 4.470 million viewers.
FOX finished with an average 2.628 million viewers.
The CW finished with an average 643,000 viewers.
Today In Communication History

“When a husband wants to look at the fights and his wife prefers a situation comedy, the Duoscopic provides both at the same time. The set contains two screens and a special mirror that throws one picture onto the other, creating a double image. Polaroid windows filter out the unwanted image, and special earphones carry the separate sound tracks.”
On this date in 1954, the DuMont Duoscopic TV receiver was unveiled this day. The TV set allowed the watching of two different shows at the same time.
Quote Of The Day
‘A lie can travel half way around the world while the truth is putting on its shoes.’
Charles Spurgeon, Clergyman
Retail News
The Limited Shut All Its Brick & Mortar Stores
The Limited, a once-popular women’s clothing brand that offers casual attire and workwear, no longer has any storefronts. On Saturday, a message on the store’s website read, “We’re sad to say that all The Limited stores nationwide have officially closed their doors. But this isn’t goodbye.” The website will still be up and running and will continue to ship nationwide, the company said. Two decades ago, The Limited was on fire. It operated more than 750 stores across the country.
Television News
FCC stunner: OKs Univision rescue by Televisa
This clears the way for Mexican TV giant to gain control of the #1 U.S. Spanish-language media company as it struggles with losses. Just days before a new administration takes over in Washington, the Federal Communications Commission has pulled off a January surprise. The agency approved a request by Univision to grant a waiver allowing a foreign entity to own more than 25 percent of the struggling Spanish-language media company.
That means the FCC has cleared the way for Televisa, the Mexican media giant that produces much of Univision’s primetime programming, to up its ownership stake in Univision to up to 49 percent. This in turn clears the way for Televisa to gain effective control of Univision and invest significant dollars into entirely reshaping the company to better compete with arch-rival Telemundo and to upgrade its programming to adapt to the rapidly shifting viewer demands of U. S. Hispanics.
Megyn Kelly To Leave FOX News For NBC News
Megyn Kelly decided to leave FOX News for a position at NBC News, boosting the Peacock Network’s news journalists while making a huge hole at FOX News. Kelly is the second female anchor to leave FOX in the past few months and the third female to leave since Gretchen Carlson brought sexual harassment law suits to 21st Century Fox early last year.
Marketing Research
Can AR Boost Retail Sales?
Google is partnering with Gap Inc. to let shoppers try on clothes “virtually“ at home via augmented reality. While the concept isn’t new, AR is becoming familiar enough to consumers that it can start to affect sales. Powered by the Google Tango’s AR platform, The DressingRoom app is fairly straightforward. Shoppers first choose a Gap item they want to try on, select their size and then a 3-D virtual mannequin pops up modeling that item. “Consumers, and particularly younger consumers, want an engaging experience when they shop,” said eMarketer analyst Yory Wurmser. “They like personalization, and they like self-service online features that answer some of the questions that in the past could only be answered by a sales associate or by handling the product. Any digital technology that makes the physical product more palpable, is easy to use and serves a common customer need can help drive online sales.”
There are kinks to work out. Even though the app is currently in beta (it’s expected to be released later this month) Tango’s AR platform has some limitations. For one, shoppers aren’t seeing how the clothes look on themselves, but rather a virtual mannequin, which approximates their size. Instead of putting in their own measurements, shoppers choose from five body types, ranging from extra small to extra-large.
The app is also only available on a limited number of phones that support Google’s Tango AR technology. Specifically, Lenovo’s Phab2 Pro and Asus’ ZenFone AR. Google plans to have the technology implemented across all mobile devices, Bloomberg reported. But when that will happen is unknown. Wurmser said there is a hardware challenge, since Tango ”requires some pretty heavy processing and hardware requirements, which few phones currently have. So it may take a while for the hardware to match the software capabilities.”
AR is definitely not a fad, but it may not be completely ready for primetime. Generally, the magic mirror technology employed by Ikea—in which a mirror displays a compliment to shoppers as they pass by—is relatively easy, as is tech that places an inanimate object in a real space.
”The stuff that Gap is trying is much harder,” Wurmser said. “If it looks clunky, it won’t serve the consumer desire to understand the product better.”
Nevertheless, shoppers are eager to experience the technology. And, they are far more aware of AR following the widespread use of Pokémon Go. While this awareness is heavily skewed toward younger consumers, consumers of all ages are becoming accustomed to AR in retail. Sephora has had success with its augmented reality mirror that lets shoppers virtually try on makeup via its app. IKEA and Wayfair have made inroads, too, by implementing the technology to show shoppers how furniture can look in their home.
According to data from AYTM Market Research, nearly a third of US internet users surveyed were aware of AR.
A separate study by Interactions, a global retail event marketing company, found that six in 10 US internet users would shop for furniture via AR and almost as many would shop for clothing.
More Market Research
Looking Past The 7-Day Window For Television Commercial Audiences
Americans want to watch TV when they want. And a recent study by Nielsen looks at viewing trends across genres during extended playback windows, after the first week of a linear telecast.
When it comes to TV viewing, consumers are tuning in when they want and how they want. This ongoing change in viewing behavior means that networks need more data and faster access to data in order to understand how people are viewing their content. To help buyer and sellers of TV advertising better understand the incremental commercial viewing that occurs past the original telecast date, Nielsen recently introduced new tools that enable networks to track, much faster, how audiences to episodes build over the first week after its original air date.
Now for the first time, buyers and sellers of TV advertising have comprehensive ratings data for all programs and commercials that consumers watch from day eight through day 35 after the original airing.
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.
To see how ads perform after the first seven days of airing, Nielsen examined five weeks of commercial viewing, using data from the first week of the new television season, and analyzed broadcast and cable TV data by program.
COMMERCIAL VIEWING LIFT VARIES BY PROGRAM TYPE
When looking at the data for 10 popular broadcast and cable TV shows that aired during the analyzed week, program storylines drove both similarities and differences in commercial viewing, particularly after the seventh day of the initial broadcast.
At the low end, the newly available data showed a lift of just 1.8% from viewing between days eight and 35. But at the high end, days eight through 35 drove a lift of over 8% of commercial viewing.
When looking at the data for a particular broadcast drama, 92% of its viewing occurred during the first seven days of the program airing. The other 8% came between days eight and 35. Further analysis showed that 43.5% of the playback viewing beyond seven day for the broadcast drama occurred between days 15 and 35. The overall lift in commercial ratings beyond day seven was 9%.
For the cable reality 1 show analyzed, we saw a slightly different story. While the majority of viewing for this show occurred within seven days of the show’s airing, 4.9% of the viewing happened between days eight and 35. Due to the nature of this show, 82.7% of the playback viewing occurred between days eight and 14. This show saw a 5% increase in C35 commercial ratings compared to the 9% for the broadcast drama analyzed. This shows that for this specific reality show, people wanted to watch the show live rather than at a later time.
The chart below looks at the distribution of commercial audiences over 35 days. It breaks out the percentage of viewing that occurred live to seven days of time-shifted viewing, and between days eight and 35.
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The chart below provides further insight by showing how the commercial viewing between days eight and 35 is distributed.
//e.infogr.am/ca7e79f2-48e6-4025-b67d-0932d1f3643b?src=embed
While the bulk of program and commercial viewing occurs within the first seven days of airing, there are meaningful amounts of incremental commercial viewing beyond day seven for many shows. With these new data, buyers and sellers have much greater insight into the complete television audience for commercials.
Music News
Music Diva, CLARA-NOVA (Sydney Wayser, daughter of Jacques & Henessy) has created another new album being released under her own label. Titled ‘ASHES’, you can support her by making a pledge ($10, $25, small or otherwise) to pre-order her album via PledgeMusic with the following link:
http://www.pledgemusic.com/projects/claranova
@sydneywayser #sydneywayser
Cinema News
Cinema News
Disney has crossed the $7 billion mark in film box office in 2016, the firs time every a film studio has achieved that milestone. This year the studio has released the four top-grossing films of 2016 so far: Marvel’s Captain America: Civil War ($1.15 billion), Pixar’s Finding Dory ($1.03 billion), Disney Animation’s Zootopia ($1.02 billion) and, from its live-action studio, The Jungle Book ($967 million).
Box Office Weekend 23-25 December 2016 (Domestic)
#1 ‘Rouge One’ $ 49,359,000 in 4,157 theaters
#2 ‘Sing’ $42,820,000 in 4,029 theaters
#3 ‘Passengers’ $16,150,000 in 3,478 theaters
#4 ‘Moana’ $10,974,000 in 2,2775 theaters
#5 ‘Why Him?’ $10,600,000 in 3,008 theaters
#6 ‘Fences’ $10,045,000 in 2,301 theaters
#7 ‘La La Land’ $ 9,530,000 in 750 theaters (See review https://www.facebook.com/cinemacritique/)
#8 ‘Assassin’s Creed’ $ 8,600,000 in 734 theaters
#9 ‘Manchester By The Sea’ $ 4,329,250 in 1,206 theaters
#10 ‘Collateral Beauty’ $ 4,150,000 in 2,745 theaters
Box Office Weekend 30 December 2016-1 January 2017 (International)
#1 ‘Rouge One’ $ 45,800,000 in 54 territories
#2 ‘Sing’ $24,300,000 in 56 territories
#3 ‘Assassin’s Creed’ $22,000,000 in 49 territories
#4 ‘The Great Wall’ $21,600,000 in 7 territories
#5 ‘Moana’ $21.300,000 in 28 territories
#6 ‘Why Him?’ $10,100,000 in 41 territories
#7 ‘Fantastic Beasts’ $ 8,800,000 in 59 territories
#8 ‘La La Land’ $ 6,000,000 in 31 territories (See review https://www.facebook.com/cinemacritique/)
#9 ‘Allied’ $ 5,000,000 in 34 territories
#10 ‘Collateral Beauty’ $ 4,700,000 in 39 territories’
‘La La Land‘ (See review https://www.facebook.com/cinemacritique/)
‘Passengers‘
‘The Great Wall’ February 2017
Valerian and the City of A Thousand Planets July 2017
Blade Runner 2049
Dunkirk
The Mummy
John Wick:Chapter 2
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Spain, Portugal, Belgium, The Netherlands, Denmark, Norway, Sweden, Finland, Germany, Poland, European Union, Croatia, Slovenia, Austria, Hungary, Italy, Bulgaria, Bosnia and Herzegovina, Slovakia, Turkey, Pakistan, India, Malaysia, Indonesia, Singapore, Hong Kong SAR China, Japan, South Korea, New Zealand, Egypt, Cameroon, South Africa, Brazil, Columbia, Ecuador, Mexico, Honduras, St. Lucia and the Dominican Republic.
UK TV Ratings delayed. Will be posted when available.
BBC One
The Big One
730P ‘Match of the Day:The FA Cup‘ featuring West Ham United v Manchester United
BBC Two
The Little Two
8P ‘MasterMind‘
830P ‘Only Connect‘
9P ‘The World’s Most Extraordinary Homes‘
ITV
The Independent One
8P ‘Best Walks With A View With Julia Bradbury‘
830P ‘Coronation Street‘
9P ‘The Big Quiz‘ (‘Coronation Street v Emmerdale’)
Channel 4
The Big Four
8P ‘Jamie and Jimmy’s Friday Night Feast‘
9P ‘The Big Fat Quiz of Everything‘
Channel 5
The Viacom Five
8P ‘Make You Laugh Out Loud‘
9P ‘Celebrity Big Brother‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten
The Third Commercial Network in Australia finished with an average 673,000 viewers and a 22.8% share.
7P ‘Cricket:KFC Big Bash League Game 18‘ featuring Adelaide Strikers V Hobart Hurricanes, finished with an average 673,000 viewers.
Nine
The First Commercial Network in Australia finished with an average 479,000 viewers and a 29.9% share. The top program in Australia on Friday was ‘Third Test:Australia v Pakistan Session 3’ which aired live at 315P with drew 873,000 viewers but it was not in prime time as listed below.
7P ‘A Current Affair‘ finished with an average 806,000 viewers.
732P ‘Stop Search Seize‘ finished with an average 479,000 viewers.
834P ‘Lethal Weapon‘ finished with an average 370,000 viewers.
ABC
The Alphabet Network in Australia finished with an average 444,400 and a 17.3% share.
730P ‘7.30‘ finished with an average 459,000 viewers.
801P ‘A Taste Of Landline‘ finished with an average 392,000 viewers.
832P ‘Vera‘ finished with an average 457,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 24.4% share.
7P ‘Better Homes And Gardens Summer‘ finished with an average 494,000 viewers.
730P ‘Highway Cops‘ did not finish in the top 20 programs.
8P ‘2017 Hopman Cup Tennis‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Friday with a 6.4% share.
730P ‘Wild Venice‘ did not finish in the top 20 programs.
830P ‘Whiplash‘ did not finish in the top 20 programs.
Top Newscasts in Australia Friday
#1 SEVEN NEWS Nine 1,097,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,001,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 981,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 954,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 616,000 viewers Sydney top market
#6 EYEWITNESS NEWS 1st @5P Ten 418,000 viewers Melbourne top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Saturday Australian Overnight TV Ratings
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Australian Television Ratings Delayed. Will be posted when available.
Ten
The Third Commercial Network in Australia finished #1 Saturday with a 26.9% share.
7P ‘Cricket-KFC Big Bash League Game #19‘ featuring the Melbourne Renegades V Melbourne Stars, TBA.
Nine
The First Commercial Network in Australia finished with a 25.8% share.
701P ‘Marley & Me‘ TBA
926P ‘Life Is A House‘ TBA
Seven
The Second Commercial Network in Australia finished with a 20.8% share.
7P ‘2017 Hopman Cup Tennis‘ TBA
ABC
The Alphabet Network in Australia finished with a 19.2% share.
731P ‘Doctor Thorne‘ TBA
821P ‘Grantchester‘ TBA
SBS
The Special Broadcast Service finished with a 7.4% share.
730P ‘Hitler’s Secret‘ did not finish in the top 20 programs.
830P ‘Vikings‘ did not finish in the top 20 programs.
920P ‘Vikings‘ did not finish in the top 20 programs.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: More Than 3 In 4 Millennials Have Made Purchases Using Their Phones http://bit.ly/MoreThan3In4MillennialsHaveMadePurchasesUsingTheirPhones 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Cannonball Adderley