Drama, Laughter and Cricket dominated the English Speaking World of Television this Friday evening.
And at the cinema, a blockbuster and a brilliant musical opened across the nation.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, December 16, 2016.
CBS #1 broadcast network as ‘Hawaii Five-0‘ was the top broadcast program.
In the UK, BBC One #1 as ‘Have I Got News For You‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘First Test-Australia v Pakistan‘ finished as the #1 program.
‘Rogue One:A Star Wars Story‘ #1 at the U.S. box office on Friday 16 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 9-11 December 2016.
This Weekend in 1941, ‘All Through The Night‘ premiered directed by Vincent Sherman and starring Humphrey Bogart, Conrad Veidt and Kaaren Verne.
This weekend in 1941, ‘“Chattanooga Choo Choo”‘ featuring Glenn Miller and His Orchestra with Tex Beneke and the Four Modernaires, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 112,124 users and 167,108 clipbooks with 840,631 visitors and 465,955 unique visitors with over 4.028 million page views. 5 minutes 58 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 5 minutes 10 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, December 16, 2016 (Posted on December 17, 2016)
CBS #1 Friday as ‘Hawaii Five-0’ top program.
CBS
The Tiffany Network had drama all night long.
8P ‘MacGyver‘ (‘Scissors’) finished with an average 7.771 million viewers in a Must See TV ON DEMAND/Streaming episode.
9P ‘Hawaii Five-0‘ (‘Ka’ili Aku’ (Snatchback) finished with an average 9.333 million viewers. This is a Must See TV ON DEMAND/Streaming episode. After years of being #2 on Friday, the Five-0 crew has achieved #1 viewership on this Friday. Great episode by one of television most beloved cast.
10P ‘Blue Bloods‘ rerun (‘Town Without Pity;) finished with an average 7.924 million viewers.
ABC
The Alphabet Network had comedy, reality and news magazine.
8P ‘Last Man Standing‘ (‘My Name Is Rob’) finished with an average 6.803 million viewers.
830P ‘Dr Ken‘ (‘A Park Family Christmas’) finished with an average 4.586 million viewers.
8P ‘Shark Tank‘ rerun finished with an average 3.929 million viewers.
10P ‘20/20‘ finished with an average 5.142 million viewers.
NBC
The Peacock Network
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 3.948 million viewers.
9P ‘Dateline‘ (‘The House on the Lake’) finished with an average 5.450 million viewers.
10P ‘Dateline‘ finished with an average 4.863 million viewers.
FOX
The Animal Network of Broadcast had Ramo and the Devil.
8P ‘Hell’s Kitchen‘ finished with an average 3.277 million viewers.
9P ‘Exorcist‘ (‘Chapter Ten: Three Rooms’) finished with an average 1.844 million viewers.
The CW
The Little Network That Couldn’t
8P ‘The 85th Annual Hollywood Christmas Parade‘ finished with an average 1.574 million viewers.
9P ‘The 85th Annual Hollywood Christmas Parade‘ finished with an average 1.294 million viewers.
For The Record
CBS finished #1 Friday in prime time with an average 8.343 million viewers.
ABC finished with an average 4.922 million viewers.
NBC finished with an average 4.754 million viewers.
FOX finished with an average 2.561 million viewers.
The CW finished with an average 1.434 million viewers.
Today In Communication History
On this date in 198, the first episode of ‘The Simpsons’ aired on FOX.
Quote Of The Day
‘Happiness is when what you think, what you say, and what you do are in harmony.’
Mahatma Gandhi
Marketing Research
Millennials v Boomers:Shopping Attitudes
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. According to the report, Boomers have higher expectations of the shopping experience than Millennials, being less likely to return to a store if they felt under-appreciated by sales associates, if making a return was too much hassle, or if the store was too messy or disorganized.
Rather than see shopping as a great way to relax (45% of Millennials strongly agreed with this statement, compared to 27% of Boomers), the older generation prioritizes convenience, evidenced by the importance they place on easy-to-access locations and stores that are easy to navigate.
Reflecting their more relaxed approach to shopping, Millennials seem more likely to make impulse purchases. In fact, more than twice as many Millennials (33%) as Boomers (13%) strongly agreed that they tend to shop and buy without thinking, making impulse purchases. Millennials were also less likely than Boomers to say that they know the price they pay for most of the foods and packaged goods they buy (57% vs. 64%), and more likely to say that if they like something, they’ll buy it regardless of price (38% vs. 29%). At the same time, Boomers could be the more brand-loyal generation: while 46% of Millennials said they value price over brand name, only 36% of Boomers shared that sentiment.
The report finds the younger generation to be be more digitally-oriented, being more likely to prefer shopping online to avoid stores and to use mobile devices when shopping. One-third also take to social media to voice feelings after a bad experience with a store, compared to slightly fewer than 1 in 5 Boomers.
Finally, the results support a growing body of evidence suggesting that word-of-mouth is more important to Millennials than to Baby Boomers. Indeed, Millennials (32%) responding to the study were almost 3 times as likely as Boomers (12%) to strongly agree that they rely on friends and family for advice on what to purchase.
About the Data: The results are based on a survey of almost 4,500 North American shoppers (2,251 in the US and 2,242 in Canada) fielded from February 4-20.
How Mobile Millennials Buy & Why
In an article by Chuck Martin in Mobile Insider, Like most consumers, almost all Millennials shop in person, but they also turn to their smartphones for all kinds of commerce. Millennials in the U.S. who shop in person do it because of a sense of immediacy and the ability to touch the product, and to see if it fits, based on a new global study.
The majority (66%) of Millennials overall shop in a store rather than online in order to get the product right away and 66% because they are able to see, touch and try the merchandise. The study is based on a survey of 2,800 Millennials across seven markets (U.S., U.K., Germany, Mexico, Brazil, Hong Kong and Malaysia) conducted by LexisNexis Risk Solutions.
More (77%) of Millennials in the U.S. have that sense of immediacy and 74% want to be able to see and try the merchandise.
However, American Millennials also are turning to their smartphones for a range of transactions, most notably banking. Here is where U.S. Millennials conduct transactions via mobile:
74% — Banking, financial
53% — Online, mobile app purchases
51% — Music, video downloads
44% — Retail purchases
This is consistent with numerous studies that find most shoppers make their final purchase in a physical store, although mobile devices are used throughout the entire Mobile Shopping Life Cycle.
For U.S. consumers, activities that involve higher risk, such as opening a bank account, are done in person. But mobile is involved in conducting activities in a number of them. Here’s where Millennials use mobile:
38% — Check order status
26% — Get or reset a password
23% — Renew a subscription
15% — Open an account with a retailer
7% — Open a credit card account
5% — Open an account with a bank
In yet another area that mobile payments may be being held back, many Millennials are not feeling confident that they can trust those who provide them.
For example, a large majority (87%) of American Millennials use cash, 78% use a debit card, 77% use a credit card, and 55% use a gift card, but only 12% use a mobile wallet. The largest country use of mobile wallets is Mexico, with 19% of Millennials.
Millennials also have a sense of distrust with retailers and communications companies, along with payment providers. Here’s where U.S. Millennials have no trust at all:
26% — Mobile wallets
26% — Retailers
22% — Telecom service providers
13% — Financial institutions
So it still looks like some effort and time will have to be involved for Millennials to fully embrace mobile commerce across the board.
These are not the only concerns among Millennials. Here’s a breakdown of some of the statements around identity or debit or credit information being compromised:
69% — I worry about having my identity stolen in a data breach
69% — When companies ask for my personal information, I think twice before providing it
67% — I worry about having my credit card information stolen
65% — I worry about having my identity stolen through online, app and mobile activities
54% — I am required to remember too many passwords
54% — I would be willing to provide a summary of my shopping habits in exchange for free products or services
36% — I would be willing to provide access to my geographic location in exchange for targeted goods or services
These issues reflect the same as those facing the masses.
Cinema News
Box Office Weekend 16 December 2016 Friday Only (Domestic)
#1 ‘Rouge One’ $71,072,000 in 4,157 theaters
#2 ‘Moana’ $ 3,041,000 in 3,587 theaters
#3 ‘Office Christmas Party’$ 2,615,000 in 3,210 theaters
#4 ‘Collateral Beauty’ $ 2,400,000 in 3,028 theaters
#5 ‘Fantastic Beasts’ $ 1,375,000 in 3,036 theaters
#6 ‘La La Land’ $ 1,360,000 in 200 theaters (See review https://www.facebook.com/cinemacritique/)
#7 ‘Manchester By The Sea’ $ 1,285,000 in 1,208 theaters
#8 ‘Arrival’ $ 823,000 in 2,157 theaters
#9 ‘Doctor Strange’ $ 570,000 in 1,930 theaters
#10 ‘Nocturnal Animals’ $ 427,000 in 1,246 theaters
Box Office Weekend 9-11 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 33,100,000 in 67 territories
#2 ‘Moana’ $ 23,500,000 in 54 territories
#3 ‘Office Christmas Party’$ 16,400,000 in 51 territories
#4 ‘Hacksaw Ridge’ $ 15,000,000 in 36 territories
#5 ‘Your Names’ $ 14,750,000
#6 ‘Sully’ $ 13,600,000
#7 ‘Suddenly Seventeen’ $ 9,800,000
#8 ‘Sing’ $ 9,600,000
#9 ‘Underworld Blood Wars’ $ 9,200,000
#10 ‘Arrival’ $ 5,600,000
‘La La Land‘ (See review https://www.facebook.com/cinemacritique/)
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Spain, Portugal, Belgium, Sweden, Germany, Egypt, Malaysia, Hong Kong SAR China, South Korea, New Zealand, Chile, Brazil and Columbia.
Across The Pond
With no UK ratings available for Friday, the ratings below are 7 Day numbers for last week’s program where noted.
BBC One #1 Friday in the UK as ‘Have I Got News For You’ top program outside of soaps.
BBC One
The Big One
8P ‘EastEnders‘ finished with a 7 day average of 6.6 million viewers.
830P ‘Citizen Khan‘
9P ‘Have I Got News For You‘ finished with a 7 day average of 4.6 million viewers.
930P ‘Walliams and Friend‘
BBC Two
The Little Two
8P ‘MasterMind‘ finished with a 7 day average of 1.06 million viewers.
830P ‘Coastal Path‘
9P ‘Rick Stein’s Long Weekend‘
ITV
The Independent One
8P ‘Countrywise‘
830P ‘Coronation Street‘ finished with a 7 day average of 7.74 million viewers.
9P ‘Vicious‘
Channel 4
The Big Four
8P ‘Alan Carr’s Happy Hour‘
9P ‘Googlebox‘ finished with a 7 day average of 3.2 million viewers.
Channel 5
The Viacom Five
8P ‘Make You Laugh Out Loud‘
9P ‘22 Jump Street‘ (2014)
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Friday Australian Overnight TV Ratings
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Friday in Australia as ‘First Test:Australia v Pakistan’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 787,500 viewers and a 31.6% share.
658P ‘First Test:Australia v Pakistan‘ Day 2 Night Session finished #1 Friday in Australia with an average 905,000 viewers.
915P ‘The Expendables 3‘ finished with an average 435,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 639,500 viewers and a 28.2% share.
7P ‘Better Homes and Gardens Summer’‘ finished with an average 893,000 viewers
830P ‘Santa Claus 2‘ finished with an average 386,000 viewers.
Ten
The Third Commercial network in Australia finished with a 15.9% share.
7P ‘The Project‘ finished with an average 327,000 viewers.
730P ‘The Living Room:Summer Edition‘ finished with an average 321,000 viewers.
830P ‘The Graham Norton Show‘ did not finish in the top 20 programs.
930P ‘Just For Laughs Montreal Comedy Festival‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 396,400 viewers and a 15.5% share.
730P ‘7.30‘ finished with an average 365,000 viewers.
801P ‘A Taste Of Landline‘ finished with an average 318,000 viewers.
832P ‘Vera‘ rerun finished with an average 433,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Friday with a 8.8% share.
730P ‘Wild Canada‘ did not finish in the top 20 programs.
830P ‘Master and Commander‘ did not finish in the top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 938,000 viewers #1 in everywhere
#2 SEVEN News/TodayTonight Seven 893,000 viewers Sydney top market
#3 NINE NEWS Nine 849,000 viewers Melbourne top market
#4 ABC NEWS ABC 558,000 viewers Sydney top market
#5 EYEWITNESS NEWS 1st @5P Ten 390,000 viewers Sydney top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Saturday Australian Overnight TV Ratings
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Saturday in Australia as ‘First Test:Australia v Pakistan’ top program throughout the day and evening.
Nine
The First Commercial Network in Australia finished with a 33.7% share.
658P ‘First Test:Australia v Pakistan‘ finished #1 in Australia Saturday with an average 872,000 viewers
916P ‘Non-Stop‘ finished with an average 356,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 26.4% share.
7P ‘Frozen‘ finished with an average 460,000 viewers.
910P ‘Matilda‘ finished with an average 469,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 12.8% share.
630P ‘Scorpion‘ did not finish in the top 20 programs.
730P ‘MacGyver‘ finished with an average 219,000 viewers.
830P ‘Hawaii Five-0‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 19.0% share.
732P ‘Doc Martin‘ rerun finished with an average 580,000 viewers.
821P ‘Grantchester‘ rerun finished with an average 443,000 viewers.
909P ‘Inspector George Gently‘ rerun finished with an average 412,000 viewers.
SBS
The Special Broadcast Service3 finished with a 8.1% share.
730P ‘Secrets Of Britain‘ did not finish in the top 20 programs.
830P ‘Death At A Funeral‘ did not finish in the top 20 programs.
The Top Newscasts In Australia Saturday
#1 NINE NEWS SATURDAY Nine 924,000 viewers #1 everywhere except Perth
#2 SEVEN NEWS – SAT Seven 819,000 viewers #1 in Perth
#3 ABC NEWS-SA ABC 618,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT Ten 270,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ryan Gosling & Emma Stone ‘City Of Stars’
OVERTHESHOULDERMEDIA 