The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, December 13, 2016.
CBS #1 broadcast network as ‘NCIS‘ was the top broadcast program.
UNI #1 Hispanic network as TEL’s ‘El Chema‘ top Hispanic program.
FNC #1 cable network as ‘The O’Reilly Factor‘ was the top cable program.
In the UK, BBC One #1 as ‘Rillington Place‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast but Nine’s ‘A Current Affair‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 9-11 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 9-11 December 2016.
This Weekend in 1942, ‘White Cargo‘ premiered directed by Richard Thorpe and starring Hedy Lamar and Walter Pidgeon.
This weekend in 1942, ‘White Christmas‘ featuring Big Crosby, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 13, 2016 (Posted on December 14, 2016)
CBS #1 Tuesday as ‘NCIS’ finished as the top program. The World’s most watched drama is tops once again.
CBS
The Tiffany Network had its all-drama line-up and won once again.
8P ‘NCIS‘, the world’s most watched drama, finished #1 Tuesday in prime time on one of the most competitive nights of the year, with an average 14.701 million viewers and a 9.3/16 as Ducky remembers.
9P ‘Bull‘ finished with an average 11.558 million viewers and a 7.6/12.
10P ‘NCIS:New Orleans‘ finished with an average 9.958 million viewers and a 6.6/12.
NBC
The Peacock Network had singing all night long.
8P ‘The Voice‘ finished with an average 8.850 million viewers and a 5.5/9.
9P ‘The Voice‘ finished with an average 12.082 million viewers and a 7.6/12.
10P ‘The Voice‘ finished with an average 12.008 million viewers and a 7.6/14.
ABC
The Alphabet Network had comedy and a special.
8P ‘The Middle‘ finished with an average 6.637 million viewers and a 4.4/7.
830P ‘American Housewife‘ finished with an average 5.569 million viewers and a 3.5/6.
9P ‘Fresh Off The Boat‘ finished with an average 4.050 million viewers and a 2.6/5.
930P ‘The Real O’Neal’s‘ finished with an average 3.304 million viewers and a 2.1/3.
10P ‘Jimmy Kimmel Live‘ finished with an average 1.844 million viewers and a 1.1/2.
FOX
The Animal Network of Broadcast had laughs and screams.
8P ‘Brooklyn Nine-Nine‘ finished with an average 2.187 million viewers and a 1.6/3.
830P ‘New Girl‘ finished with an average 1.708 million viewers and a 1.3/2.
9P ‘Scream Queens‘ finished with an average 1.182 million viewers and a 0.9/1.
The CW
The Little Network That Couldn’t…
8P ‘The Flash‘ rerun finished with an average million viewers and an 0.8/1.
9P ‘DC’s Legends of Tomorrow‘ finished with an average million viewers and a 0.7/1.
For The Record
CBS finished #1 Tuesday in prime time with an average 12.072 million viewers and a 7.8/13.
NBC finished #2 with an average 10,980 million viewers and a 6.9/11.
ABC finished #3 with an average 3.875 million viewers and a 2.5/4.
FNC finished #4 with an average 2.982 million viewers.
USA finished #5 with an average 2.008 million viewers.
UNI finished #6 with an average 1.833 million viewers and a 1.0/2.
HIST finished #7 with an average 1.790 million viewers.
HGTV finished #8 with an average 1.775 million viewers.
TEL finished #9 with an average 1.767 million viewers and a 0.9/2.
TBS finished #10 with an average 1.701 million viewers.
FREE finished #11 with an average 1.683 million viewers.
FX finished #12 with an average 1.637 million viewers.
FOX finished #13 with an average 1.565 million viewers and a 1.1/2.
HALL finished #14 with an average 1.487 million viewers.
ESPN finished #15 with an average 1.382 million viewers.
A&E finished #16 with an average 1.280 million viewers.
DISC finished #17 with an average 1.278 million viewers.
MSNBC finished #18 with an average 1.226 million viewers.
ID finished #19 with an average 1.163 million viewers.
The CW finished #20 with an average 880,500 viewers and a 0.7/1.
Total viewership on Tuesday in prime time, including UNI & TEL, finished with an estimated 62,069 million viewers.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated 29.373 million viewers (47.32%).
Cable (among the Top 150 programs) Networks finished Tuesday in prime time with an estimated average 29.096 million viewers (46.88%).
Today In Communication History
On this date in 1995, ‘Frank Sinatra: 80 Years My Way’ aired on ABC-TV.
Quote Of The Day
‘Heard melodies are sweet, but those unheard are sweeter.’
John Keats
Marketing Research
Millennials v Boomers:Shopping Attitudes
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. According to the report, Boomers have higher expectations of the shopping experience than Millennials, being less likely to return to a store if they felt under-appreciated by sales associates, if making a return was too much hassle, or if the store was too messy or disorganized.
Rather than see shopping as a great way to relax (45% of Millennials strongly agreed with this statement, compared to 27% of Boomers), the older generation prioritizes convenience, evidenced by the importance they place on easy-to-access locations and stores that are easy to navigate.
Reflecting their more relaxed approach to shopping, Millennials seem more likely to make impulse purchases. In fact, more than twice as many Millennials (33%) as Boomers (13%) strongly agreed that they tend to shop and buy without thinking, making impulse purchases. Millennials were also less likely than Boomers to say that they know the price they pay for most of the foods and packaged goods they buy (57% vs. 64%), and more likely to say that if they like something, they’ll buy it regardless of price (38% vs. 29%). At the same time, Boomers could be the more brand-loyal generation: while 46% of Millennials said they value price over brand name, only 36% of Boomers shared that sentiment.
The report finds the younger generation to be be more digitally-oriented, being more likely to prefer shopping online to avoid stores and to use mobile devices when shopping. One-third also take to social media to voice feelings after a bad experience with a store, compared to slightly fewer than 1 in 5 Boomers.
Finally, the results support a growing body of evidence suggesting that word-of-mouth is more important to Millennials than to Baby Boomers. Indeed, Millennials (32%) responding to the study were almost 3 times as likely as Boomers (12%) to strongly agree that they rely on friends and family for advice on what to purchase.
About the Data: The results are based on a survey of almost 4,500 North American shoppers (2,251 in the US and 2,242 in Canada) fielded from February 4-20.
How Mobile Millennials Buy & Why
In an article by Chuck Martin in Mobile Insider, Like most consumers, almost all Millennials shop in person, but they also turn to their smartphones for all kinds of commerce. Millennials in the U.S. who shop in person do it because of a sense of immediacy and the ability to touch the product, and to see if it fits, based on a new global study.
The majority (66%) of Millennials overall shop in a store rather than online in order to get the product right away and 66% because they are able to see, touch and try the merchandise. The study is based on a survey of 2,800 Millennials across seven markets (U.S., U.K., Germany, Mexico, Brazil, Hong Kong and Malaysia) conducted by LexisNexis Risk Solutions.
More (77%) of Millennials in the U.S. have that sense of immediacy and 74% want to be able to see and try the merchandise.
However, American Millennials also are turning to their smartphones for a range of transactions, most notably banking. Here is where U.S. Millennials conduct transactions via mobile:
74% — Banking, financial
53% — Online, mobile app purchases
51% — Music, video downloads
44% — Retail purchases
This is consistent with numerous studies that find most shoppers make their final purchase in a physical store, although mobile devices are used throughout the entire Mobile Shopping Life Cycle.
For U.S. consumers, activities that involve higher risk, such as opening a bank account, are done in person. But mobile is involved in conducting activities in a number of them. Here’s where Millennials use mobile:
38% — Check order status
26% — Get or reset a password
23% — Renew a subscription
15% — Open an account with a retailer
7% — Open a credit card account
5% — Open an account with a bank
In yet another area that mobile payments may be being held back, many Millennials are not feeling confident that they can trust those who provide them.
For example, a large majority (87%) of American Millennials use cash, 78% use a debit card, 77% use a credit card, and 55% use a gift card, but only 12% use a mobile wallet. The largest country use of mobile wallets is Mexico, with 19% of Millennials.
Millennials also have a sense of distrust with retailers and communications companies, along with payment providers. Here’s where U.S. Millennials have no trust at all:
26% — Mobile wallets
26% — Retailers
22% — Telecom service providers
13% — Financial institutions
So it still looks like some effort and time will have to be involved for Millennials to fully embrace mobile commerce across the board.
These are not the only concerns among Millennials. Here’s a breakdown of some of the statements around identity or debit or credit information being compromised:
69% — I worry about having my identity stolen in a data breach
69% — When companies ask for my personal information, I think twice before providing it
67% — I worry about having my credit card information stolen
65% — I worry about having my identity stolen through online, app and mobile activities
54% — I am required to remember too many passwords
54% — I would be willing to provide a summary of my shopping habits in exchange for free products or services
36% — I would be willing to provide access to my geographic location in exchange for targeted goods or services
These issues reflect the same as those facing the masses.
Cinema News
Box Office Weekend 9-11 December 2016 (Domestic)
#1 ‘Moana’ $18,842,000 in 3,875 theaters
#2 ‘Office Christmas Party’$17,500,000 in 3.210 theaters
#3 ‘Fantastic Beasts’ $10,785,000 in 3,626 theaters
#4 ‘Arrival’ $ 5,600,000 in 3,115 theaters
#5 ‘Dr. Strange’ $ 4,631,000 in 2,763 theaters
#6 ‘Allied’ $ 4,000,000 in 3,018 theaters
#7 ‘Nocturnal Animals’ $ 3,193,685 in 1,262 theaters
#8 ‘Manchester By-The-Sea’ $ 3,155,300 in 366 theaters
#9 ‘Trolls’ $ 3,110,000 in 2,786 theaters
#10 ‘Hacksaw Ridge’ $ 2,300,000 in 2,277 theaters
Box Office Weekend 9-11 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 33,100,000 in 67 territories
#2 ‘Moana’ $ 23,500,000 in 54 territories
#3 ‘Office Christmas Party’$ 16,400,000 in 51 territories
#4 ‘Hacksaw Ridge’ $ 15,000,000 in 36 territories
#5 ‘Your Names’ $ 14,750,000
#6 ‘Sully’ $ 13,600,000
#7 ‘Suddenly Seventeen’ $ 9,800,000
#8 ‘Sing’ $ 9,600,000
#9 ‘Underworld Blood Wars’ $ 9,200,000
#10 ‘Arrival’ $ 5,600,000
COMING SOON
‘Miss Sloane‘ December 9, 2016
‘La La Land‘ December 16, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Wednesday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Portugal, Belgium. Germany, Hong Kong SAR China and Brazil.
Across The Pond
BBC One #1 Tuesday in the UK as ‘Rillington Place’ top program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Rillington Place‘ finished with an average 3.7 million viewers.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘ finished with an average 2.7 million viewers and a 12.6% share.
9P ‘Muslims Like Us‘ finished with an average 1.3 million viewers and a 6.3% share.
ITV
The Independent One
730P ‘The Royal Variety Performance‘ hosted by David Walliams hit a series low.
Channel 4
The Big Four
8P ‘George Clarke’s Amazing Spaces‘
9P ‘This Is Us‘
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Ben Fogle:New Lives In The Wild‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia but Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with an average 541,400 viewers and a 30.4% share.
7P ‘Home and Away‘ finished with an average 639,000 viewers.
730P ‘First Dates UK‘ finished with an average 503,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 531,000 viewers.
940P ‘Ramsay’s Hotel Hell‘
Nine
The First Commercial Network in Australia finished with a 25.9% share.
Rogue operators flouting family day care regulations http://www.9news.com.au/national/2016/12/12/19/02/rogue-operators-flouting-family-day-care-regulations
7P ‘A Current Affair‘ finished #1 overall in Australia on Tuesday in prime time with an average 734,000 viewers.
732P ‘Kevin Can Wait‘ finished with an average 417,000 viewers.
801P ‘Kevin Can Wait‘ rerun did not finish in the top 20 programs.
831P ‘We’re The Millers‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 509,000 viewers and an 18.4% share.
730P ‘7.30‘ finished with an average 652,000 viewers.
801P ‘Simply Nigella‘ finished with an average 458,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 463,000 viewers.
934P ‘The Book Club’s Five Of The Best‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.3% share.
7P ‘The Project‘ finished with an average 499,000 viewers.
730P ‘Modern Family‘ finished with an average 407,000 viewers.
8P ‘Modern Family‘ finished with an average 415,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 7.1% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘The Mekong River With Sue Perkins‘ did not finish in the top 20 programs.
930P ‘One Born Every Minute‘ did not finish in the top 20 programs.
Top Tuesday Australian Newscasts
#1 SEVEN NEWS Seven 936,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 867,000 viewers Melbourne top market
#3 NINE NEWS Nine 839,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 829,000 viewers #1 in Sydney
#5 ABC NEWS-EV ABC 682,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 451,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Wednesday Australian Overnight TV Ratings
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Wednesday in Australia as ‘Highway Patrol’ top program.
Seven
The Second Commercial Network in Australia finished with a 31.0% share.
7P ‘Home and Away‘ finished with an average 713,000 viewers.
730P ‘Highway Patrol‘ finished with an average 728,000 viewers.
8P ‘Air Rescue‘ finished with an average 602,000 viewers.
830P ‘Gold Coast Medical‘ finished with an average 519,000 viewers.
930P ‘The Blacklist‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 23.4% share.
7P ‘A Current Affair‘ finished with an average 642,000 viewers.
732P ‘Wild New Zealand‘ finished with an average 460,000 viewers.
836P ‘Britain’s Biggest Superyachts-Chasing Perfection‘ did not finish in the top 20 programs.
943P ‘Chicago Med‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 20.1% share.
7P ‘The Project‘ finished with an average 483,000 viewers.
730P ‘Jamie’s Night Before Christmas‘ finished with an average 398,000 viewers.
830P ‘X-Men: Days of Future Past‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 18.7% share.
730P ‘7.30‘ finished with an average 557,000 viewers.
801P ‘Hard Quiz‘ finished with an average 582,000 viewers.
833P ‘The Yearly With Charlie Pickering‘ finished with an average 646,000 viewers.
935P ‘Please Like Me‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday with a 6.9% share.
730P ‘Tony Robinson’s Wild West‘ did not finish in the top 20 programs.
830P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
923P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia Wednesday
#1 SEVEN News/TodayTonight Seven 951,000 viewers #1 in Brisbane & #1T Adelaide
#2 SEVEN NEWS Seven 908,000 219,000 #1 in Perth & 1T in Adelaide
#3 NINE NEWS Nine 843,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS 6:30 Nine 807,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 708,000 viewers Sydney top market
#6 EYEWITNESS NEWS 1st @5P Ten 426,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett
OVERTHESHOULDERMEDIA 