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Singing, football and traveling sparked the interest of viewers in the English Speaking World Monday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, December 12, 2016.
ESPN #1 cable network and #1 overall as ‘Monday Night Football‘ featuring the Baltimore Ravens v New England Patriots was the top overall television program in America Monday evening.
NBC #1 broadcast network as ‘The Voice‘, was the top broadcast program Monday evening.
UNI #1 Hispanic network as TEL’s ‘El Chema‘ the top Hispanic program Monday.
In the UK, ITV #1 as ‘When Phillip Met Prince Phillip:60 Years of the Duke‘ was the top program Monday evening.
In Australia, ‘ABC‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Back Roads‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 9-11 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 9-11 December 2016.
This Weekend in 1942, ‘White Cargo‘ premiered directed by Richard Thorpe and starring Hedy Lamar and Walter Pidgeon.
This weekend in 1942, ‘White Christmas‘ featuring Big Crosby, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 12, 2016 (Posted on December 13, 2016)
ESPN finished #1 Monday as ‘Monday Night Football’ featuring the Baltimore Ravens v New England Patriots finished as the #1 program. NBC’s ‘The Voice’ came in second.
ESPN
Mickey’s Sporting Network had pro football
8P ‘MNF Pre-Game‘ finished with an average 1.869 million viewers.
830P ‘Monday Night Football‘ featuring the Baltimore Ravens v New England Patriots finished with average 12.921 million viewers and a 9.1 HH rating which peaked at 930P with 10.5 HH Rating.
9P ‘Monday Night Football‘ finished with an average 12.921 million viewers.
10P ‘Monday Night Football‘ finished with an average 12.921 million viewers.
NBC
The Peacock Network had singing and time travel.
8P ‘The Voice‘ finished with an average 11.237 million viewers and a 7.3/11.
9P ‘The Voice‘ finished with an average 11.570 million viewers and a 7.2/11.
10P ‘Timeless‘ finished with an average 5.299 million viewers and a 3.4/6.
CBS
The Tiffany Network had comedy and geniuses.
8P ‘Kevin Can Wait‘ finished with an average 7.331 million viewers and a 4.7/7.
830P ‘Man With A Plan‘ finished with an average 6.633 million viewers and a 4.1/6.
9P ‘2 Broke Girls‘ finished with an average 5.821 million viewers and a 3.8/6.
930P ‘The Odd Couple‘ finished with an average 5.272 million viewers and a 3.5/5.
10P ‘Scorpion‘ finished with an average 6.955 million viewers and a 4.7/8.
ABC
The Alphabet Network had Christmas lighting and baking. Wow!
8P ‘The Great Christmas Light Fight‘ finished with an average 5.705 million viewers and a 3.4/6.
9P ‘The Great Christmas Light Fight‘ finished with an average 5.256 million viewers and a 2.9/4.
10P ‘The Great American Baking Show‘ finished with an average 3.662 million viewers and a 2.1/4.
FOX
The Animal Network of Broadcast had reruns.
8P ‘Gotham‘ rerun finished with an average 1.676 million viewers and a 1.1/2.
9P ‘Lucifer‘ rerun finished with an average 1.801 million viewers and a 1.3/2.
The CW
The Little Network That Couldn’t…didn’t.
8P ‘Grandma Got Run Over By A Reindeer‘ rerun finished with an average 1.188 million viewers and an 0.8/1.
9P ‘Great American Commercials Countdown‘ rerun finished with an average 895,000 viewers and a 0.7/1.
For The Record
ESPN finished #1 overall with an average 12.002 million viewers and a 9.5 rating.
NBC finished #1 broadcast network but #2 in prime time with an average 9.369 million viewers and a 5.9/10.
CBS finished #3 with an average 6.495 million viewers and a 4.2/7.
ABC finished #4 with an average 4.874 million viewers and a 2.7/4.
USA finished #5 with an average 2.758 million viewers.
FNC finished #6 with an average 2.750 million viewers.
VH1 finished #7 with an average 2.038 million viewers.
UNI finished #8 with an average 1.833 million viewers and a 1.0/2.
FOX finished #9 with an average 1.739 million viewers and a 1.2/2.
TEL finished #10 with an average 1.667 million viewers and a 0.9/2.
MSNBC finished #11 with an average 1.415 million viewers.
The CW finished #12 with an average 1.042 million viewers and a 0.7/1.
Today In Communication History
On this date in 1966, the rights to the first four Super Bowls were sold to CBS and NBC for at total of $9.5 million.
Quote Of The Day
‘Heard melodies are sweet, but those unheard are sweeter.’
John Keats
Marketing Research
Millennials v Boomers:Shopping Attitudes
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. According to the report, Boomers have higher expectations of the shopping experience than Millennials, being less likely to return to a store if they felt under-appreciated by sales associates, if making a return was too much hassle, or if the store was too messy or disorganized.
Rather than see shopping as a great way to relax (45% of Millennials strongly agreed with this statement, compared to 27% of Boomers), the older generation prioritizes convenience, evidenced by the importance they place on easy-to-access locations and stores that are easy to navigate.
Reflecting their more relaxed approach to shopping, Millennials seem more likely to make impulse purchases. In fact, more than twice as many Millennials (33%) as Boomers (13%) strongly agreed that they tend to shop and buy without thinking, making impulse purchases. Millennials were also less likely than Boomers to say that they know the price they pay for most of the foods and packaged goods they buy (57% vs. 64%), and more likely to say that if they like something, they’ll buy it regardless of price (38% vs. 29%). At the same time, Boomers could be the more brand-loyal generation: while 46% of Millennials said they value price over brand name, only 36% of Boomers shared that sentiment.
The report finds the younger generation to be be more digitally-oriented, being more likely to prefer shopping online to avoid stores and to use mobile devices when shopping. One-third also take to social media to voice feelings after a bad experience with a store, compared to slightly fewer than 1 in 5 Boomers.
Finally, the results support a growing body of evidence suggesting that word-of-mouth is more important to Millennials than to Baby Boomers. Indeed, Millennials (32%) responding to the study were almost 3 times as likely as Boomers (12%) to strongly agree that they rely on friends and family for advice on what to purchase.
About the Data: The results are based on a survey of almost 4,500 North American shoppers (2,251 in the US and 2,242 in Canada) fielded from February 4-20.
How Mobile Millennials Buy & Why
In an article by Chuck Martin in Mobile Insider, Like most consumers, almost all Millennials shop in person, but they also turn to their smartphones for all kinds of commerce. Millennials in the U.S. who shop in person do it because of a sense of immediacy and the ability to touch the product, and to see if it fits, based on a new global study.
The majority (66%) of Millennials overall shop in a store rather than online in order to get the product right away and 66% because they are able to see, touch and try the merchandise. The study is based on a survey of 2,800 Millennials across seven markets (U.S., U.K., Germany, Mexico, Brazil, Hong Kong and Malaysia) conducted by LexisNexis Risk Solutions.
More (77%) of Millennials in the U.S. have that sense of immediacy and 74% want to be able to see and try the merchandise.
However, American Millennials also are turning to their smartphones for a range of transactions, most notably banking. Here is where U.S. Millennials conduct transactions via mobile:
74% — Banking, financial
53% — Online, mobile app purchases
51% — Music, video downloads
44% — Retail purchases
This is consistent with numerous studies that find most shoppers make their final purchase in a physical store, although mobile devices are used throughout the entire Mobile Shopping Life Cycle.
For U.S. consumers, activities that involve higher risk, such as opening a bank account, are done in person. But mobile is involved in conducting activities in a number of them. Here’s where Millennials use mobile:
38% — Check order status
26% — Get or reset a password
23% — Renew a subscription
15% — Open an account with a retailer
7% — Open a credit card account
5% — Open an account with a bank
In yet another area that mobile payments may be being held back, many Millennials are not feeling confident that they can trust those who provide them.
For example, a large majority (87%) of American Millennials use cash, 78% use a debit card, 77% use a credit card, and 55% use a gift card, but only 12% use a mobile wallet. The largest country use of mobile wallets is Mexico, with 19% of Millennials.
Millennials also have a sense of distrust with retailers and communications companies, along with payment providers. Here’s where U.S. Millennials have no trust at all:
26% — Mobile wallets
26% — Retailers
22% — Telecom service providers
13% — Financial institutions
So it still looks like some effort and time will have to be involved for Millennials to fully embrace mobile commerce across the board.
These are not the only concerns among Millennials. Here’s a breakdown of some of the statements around identity or debit or credit information being compromised:
69% — I worry about having my identity stolen in a data breach
69% — When companies ask for my personal information, I think twice before providing it
67% — I worry about having my credit card information stolen
65% — I worry about having my identity stolen through online, app and mobile activities
54% — I am required to remember too many passwords
54% — I would be willing to provide a summary of my shopping habits in exchange for free products or services
36% — I would be willing to provide access to my geographic location in exchange for targeted goods or services
These issues reflect the same as those facing the masses.
Cinema News
Box Office Weekend 9-11 December 2016 (Domestic)
#1 ‘Moana’ $18,842,000 in 3,875 theaters
#2 ‘Office Christmas Party’$17,500,000 in 3.210 theaters
#3 ‘Fantastic Beasts’ $10,785,000 in 3,626 theaters
#4 ‘Arrival’ $ 5,600,000 in 3,115 theaters
#5 ‘Dr. Strange’ $ 4,631,000 in 2,763 theaters
#6 ‘Allied’ $ 4,000,000 in 3,018 theaters
#7 ‘Nocturnal Animals’ $ 3,193,685 in 1,262 theaters
#8 ‘Manchester By-The-Sea’ $ 3,155,300 in 366 theaters
#9 ‘Trolls’ $ 3,110,000 in 2,786 theaters
#10 ‘Hacksaw Ridge’ $ 2,300,000 in 2,277 theaters
Box Office Weekend 9-11 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 33,100,000 in 67 territories
#2 ‘Moana’ $ 23,500,000 in 54 territories
#3 ‘Office Christmas Party’$ 16,400,000 in 51 territories
#4 ‘Hacksaw Ridge’ $ 15,000,000 in 36 territories
#5 ‘Your Names’ $ 14,750,000
#6 ‘Sully’ $ 13,600,000
#7 ‘Suddenly Seventeen’ $ 9,800,000
#8 ‘Sing’ $ 9,600,000
#9 ‘Underworld Blood Wars’ $ 9,200,000
#10 ‘Arrival’ $ 5,600,000
COMING SOON
‘Miss Sloane‘ December 9, 2016
‘La La Land‘ December 16, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Belgium. Germany and Brazil.
Across The Pond
ITV #1 Monday in the UK as ‘When Phillip Met Prince Phillip:60 Years of the Duke of Edinburgh’ top program.
ITV
The Independent One finished #1 Monday thanks to The Duke.
8P ‘The Martin Lewis Money Show‘
830P ‘Coronation Street‘
9P ‘When Phillip Met Prince Phillip:60 Years of the Duke‘ finished with an average 4.3 million viewers and a 23.7% share.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘BBC Music Awards‘ finished with an average 2.2 million viewers and a 10.4% share.
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘Muslims Like Us‘ finished with an average 1.3 million viewers and a 6.3% share.
Channel 4
The Big Four
8P ‘Supershoppers‘
9P ‘David Blaine:Beyond Magic‘
Channel 5
The Viacom Five
8P ‘All New Traffic Cops‘
9P ‘The Secret Life of Puppies‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Monday in Australia as ‘Back Roads’ top program.
ABC
The Alphabet Network in Australia finished with an average 564,600 viewers and a 19.6% share.
730P ‘7.30‘ finished with an average 688,00 viewers.
801P ‘Back Roads‘ finished #1 in prime time in Australia with an average 721,000 viewers.
832P ‘Restoration Man‘ finished with an average 525,000 viewers.
921P ‘Running Wild: Australia’s Camels‘ finished with an average 364,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.4% share.
7P ‘A Current Affair‘ finished with an average 720,000 viewers.
732P ‘RBT‘ finished with an average 720,000 viewers.
835P ‘Mission Impossible II‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 27.7% share.
7P ‘Home and Away‘ finished with an average 681,000 viewers.
730P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
830P ‘Total Recall‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 391,833 viewers and a 19.7% share.
7P ‘The Project‘ finished with an average 531,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 361,000 viewers.
830P ‘The Heat’ rerun finished with an average 366,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Monday with an 6.6% share.
730P ‘The Supervet’ did not finish in the top 20 programs.
830P ‘OJ Simpson:Made In America’ did not finish in the top 20 programs.
Top Newscasts in Australia Monday
#1 SEVEN NEWS Seven 986,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 966,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 842,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 816,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 697,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 458,000 viewers Melbourne top market
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Tuesday Australian Overnight TV Ratings
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia but Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with an average 541,400 viewers and a 30.4% share.
7P ‘Home and Away‘ finished with an average 639,000 viewers.
730P ‘First Dates UK‘ finished with an average 503,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 531,000 viewers.
940P ‘Ramsay’s Hotel Hell‘
Nine
The First Commercial Network in Australia finished with a 25.9% share.
Rogue operators flouting family day care regulations http://www.9news.com.au/national/2016/12/12/19/02/rogue-operators-flouting-family-day-care-regulations
7P ‘A Current Affair‘ finished #1 overall in Australia on Tuesday in prime time with an average 734,000 viewers.
732P ‘Kevin Can Wait‘ finished with an average 417,000 viewers.
801P ‘Kevin Can Wait‘ rerun did not finish in the top 20 programs.
831P ‘We’re The Millers‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 509,000 viewers and an 18.4% share.
730P ‘7.30‘ finished with an average 652,000 viewers.
801P ‘Simply Nigella‘ finished with an average 458,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 463,000 viewers.
934P ‘The Book Club’s Five Of The Best‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.3% share.
7P ‘The Project‘ finished with an average 499,000 viewers.
730P ‘Modern Family‘ finished with an average 407,000 viewers.
8P ‘Modern Family‘ finished with an average 415,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 7.1% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘The Mekong River With Sue Perkins‘ did not finish in the top 20 programs.
930P ‘One Born Every Minute‘ did not finish in the top 20 programs.
Top Tuesday Australian Newscasts
#1 SEVEN NEWS Seven 936,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 867,000 viewers Melbourne top market
#3 NINE NEWS Nine 839,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 829,000 viewers #1 in Sydney
#5 ABC NEWS-EV ABC 682,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 451,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett
OVERTHESHOULDERMEDIA 
