The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Thursday, December 8, 2016.
NBC #1 broadcast network as ‘NFL Thursday Night Football‘, featuring the Oakland Raiders v Kansas City Chiefs was the top broadcast program Thursday evening.
NFL #1 cable network as ‘NFL Thursday Night Football‘ top cable program.
UNI #1 Hispanic Network as TEL’s ‘El Chema‘ again #1 Hispanic program on Thursday evening.
In the UK, BBC One #1 as ‘The Apprentice‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News/Today Tonight‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 2-4 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 22-4 December 2016.
This Weekend in 1941, ‘Ball of Fire‘ premiered directed by Howard Hawks and starring Gary Cooper and Barbara Stanwyck.
This weekend in 1941, ‘Chattanooga Choo Choo‘ featuring Glenn Miller and His Orchestra with vocal refrain by Tex Beneke and the Four Modernaires, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 AUSTRALIAN FRIDAY OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, December 8, 2016 (Posted on December 9, 2016)
NBC #1 Thursday as ‘Thursday Night Football’ featuring the Oakland Raiders v Kansas City Chiefs’ top program.
NBC
The Peacock Network had pro football.
8P ‘Football Night In Kansas City‘ finished with an average 10.387 million viewers and a 5.3/9.
830P ‘Thursday Night Football‘ featuring the Oakland Raiders v Kansas City Chiefs from Kansas City, MO, finished with an average 13.206 million viewers and an 8.4/14.
9P ‘Thursday Night Football‘ finished with an average 12.642 million viewers and a 9.6/16.
10P ‘Thursday Night Football‘ finished with an average 11.139 million viewers and an 8.9/15.
CBS
The Tiffany Network had comedy and brilliance in drama.
8P ‘The Big Bang Theory‘ rerun finished #1 in its time slot with an average 9.682 million viewers and a 6.1/10.
830P ‘The Great Indoors‘ finished with an average 7.333 million viewers and a 4.7/7.
9P ‘Mom‘ finished with an average 7.470 million viewers and a 5.1/8.
930P ‘Life In Pieces’ finished with an average 6.371 million viewers and a 4.2/7.
10P ‘Pure Genius‘ (‘A Bunker Hill Christmas’) was in fact pure genius as it finished with an average 5.636 million viewers and a 3.6/6. This is a Must See TV ON DEMAND/Streaming episode which reached the top of brilliance. This is what television was made to do…create stories that command respect.
FOX
The Animal Network of Broadcast
8P ‘Taraji’s White Christmas‘ finished with an average 3.461 million viewers and a 2.7/4.
9P ‘Pitch‘ (‘Don’t Say It’) finished with an average 2.883 million viewers and a 2.2/4.
ABC
The Alphabet Network had drama.
8P ‘Toy Story That Time Forgot‘ finished with an average 3.766 million viewers and a 2.5/4.
830P ‘Shrek The Halls‘ finished with an average 3.771 million viewers and a 2.3/4.
9P ‘The Great American Baking Show‘ finished with an average 2.416 million viewers and a 2.8/4.
10P ‘Notorious‘ (‘Taken’) finished with an average 2.589 million viewers and a 1.9/3. This is a Must See TV ON DEMAND/Streaming episode.
UNI
The #1 Hispanic Network in America
8P ‘Despertar Contigo‘ finished with an average 1.806 million viewers and a 1.0/2.
9P ‘Vino el Amor‘ finished with an average 1.877 million viewers and a 1.0/2.
10P ‘El Color de la Pasion‘ finished with an average 1.718 million viewers and a 1.0/2.
TEL
The Avis of Hispanic Networks in America
8P ‘Silvana Sin Lana‘ finished with an average 1.582 million viewers and a 0.9/2.
9P ‘La Dona‘ finished with an average 1.709 million viewers and a 0.9/2.
10P ‘El Chema‘ finished #1 Hispanic program Thursday with an average 1.958 million viewers and a 1.0/2.
The CW
The Little Network That Couldn’t
8P ‘DC’s Legends of Tomorrow‘ (‘The Chicago Way’) finished with an average 1.966 million viewers and a 1.5/3.
9P ‘Supernatural‘ (‘Lotus’) finished with an average 1.738 million viewers and a 1.1/2.
For The Record
NBC finished #1 Thursday in prime time with an average 11.859 million viewers and an 8.5/14.
CBS finished with an average 7.021 million viewers and a 4.5/8
NFL finished with an average 3.312 million viewers and a 5.6 rating
FOX finished with an average 3.172 million viewers and a 2.4/4.
FNC finished with an average 3.064 million viewers.
ABC finished with an average 2.925 million viewers and a 2.3/4.
The CW finished with an average 1.852 million viewers and a 1.3/7.
UNI finished with an average 1.800 million viewers and a 1.0/2.
TEL finished with an average 1.750 million viewers and a 0.9/1.
MSNBC finished with an average 1.165 million viewers.
Today In Communication History
On this date in 1960, the first episode of ‘Coronation Street‘ was screened on ITV.
Quote Of The Day
‘I am not afraid of an army of lions led by a sheep. I am afraid of an army of sheep led by a lion.’
Alexander The Great
Marketing Research
What Keeps Shoppers Coming Back To Your Store
Getting shoppers back to stores depends more on offers and rewards. The elements most likely to keep a shopper coming back to a brick-and-mortar store regularly are exclusive in-store sales, discounts and coupons and exclusive rewards for shopping in-store or loyalty programs.
Cinema News
Box Office Weekend 2-4 December 2016 (Domestic)
#1 ‘Moana’ $28,373,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $18,545,000 in 3,988 locations
#3 ‘Arrival’ $ 7,300,000 in 2,915 locations
#4 ‘Allied’ $ 7,050,000 in 3,160 locations
#5 ‘Dr. Strange’ $ 6,486,000 in 2,935 locations
#6 ‘Trolls’ $ 4,600,000 in 3,156 locations
#7 ‘Hacksaw Ridge’ $ 3,400,000 in 2,494 locations
#8 ‘Bad Santa 2’ $ 3,288,699 in 2,945 locations
#9 ‘Incarnate’ $ 2,659,000 in 1,737 locations
#10 ‘Almost Christmas’ $ 2,500,350 in 1,556 locations
Box Office Weekend 2-4 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 60,400,000 in 67 territories
#2 ‘Your Name’ $ 41,000,000
#3 ‘Moana’ $ 32,000,000 in 54 territories
#4 ‘Underworld:Blood Wars’ $ 16,300,000 in 51 territories
#5 ‘Allied’ $ 12,100,000 in 36 territories
COMING SOON
‘Miss Sloane‘ December 9, 2016
‘La La Land‘ December 16, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Thursday came from the United States, the United Kingdom, Australia, Canada, European Union, Iceland, Ireland, Jersey, France, Spain, Portugal, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Ukraine, Estonia, Poland, Germany, Austria, Italy, Malta, Hungary, Romania, Macedonia, Turkey, Armenia, Kazakhstan, Israel, United Arab Emirates, Pakistan, India, Bangladesh, Indonesia, Malaysia, Singapore, Solomon Islands, Philippines, Vietnam, South Korea, Egypt, Ethiopia, Kenya, Brazil, Columbia and Curaçao.
Across The Pond
BBC One #1 in the UK Thursday as ‘The Apprentice’ was the top program.
BBC One
The Big One
8P ‘Who Do You Think You Are?‘ finished with an average 3.3 million viewers.
9P ‘The Apprentice‘ finished #1 overall in the UK with an average 5.2 million viewers and a 25.8% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘
9P ‘Close To The Enemy‘
ITV
The Independent One
8P ‘Emmerdale‘
830P ‘Coronation Street‘ entering its 67th year on air in the UK.
9P ‘Extraordinary Weddings‘ finished with an average 1.9 million viewers and a 9.7% share.
Channel 4
The Big Four
8P ‘The Secret Life of the Zoo‘
9P ‘Grand Designs:House Of The Year‘
Channel 5
The Viacom Five
8P ‘Can’t Pay? We’ll Take It Away‘
9P ‘The Nightmare Neighbour Next Door‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘A Current Affair’ top program with astonishing health news.
Nine
The First Commercial Network in Australia finished with an average 529,800 viewers and a 26.3% share on Thursday.
7P ‘A Current Affair‘ finished as the #1 program overall with an average 709,000 viewers. In television today, too often it give us drivel. This program delivers the promise of what television can bring to us. Fantastic breakthrough story.
732P ‘Great Getaways‘ finished with an average 505,000 viewers.
833P ‘Victoria’s Secret 2016‘ finished with an average 465,000 viewers.
935P ‘20 to One‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network In Australia finished with an average 528,400 viewers and a 29.4% share.
7P ‘Home and Away‘ finished with an average 606,000 viewers.
830P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 412,000 viewers.
930P ‘The Big Bang Theory‘ finished with an average 209,000 viewers.
ABC
The Alphabet Network in Australia finished with an average 453,250 viewers and a 17.2% share.
730P ‘7.30‘ finished with an average 562,000 viewers.
801P ‘Would I Lie To You?‘ finished with an average 447,000 viewers.
833P ‘Doctor Foster‘ finished with an average 402,000 viewers.
928P ‘Kevin Mccloud’s Man Made Home‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 426,400 viewers and a 20.8% share.
7P ‘The Project‘ finished with an average 444,000 viewers.
730P ‘David Attenborough’s Big Birds‘ rerun finished with an average 473,000 viewers.
830P ‘Law & Order:SVU‘ rerun finished with an average 381,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished #5 Thursday in Australia with a 6.3% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘Peter Kuruvita’s Coastal Kitchen‘ did not finish in the top 20 programs.
9P ‘Destination Flavour Down Under‘ did not finish in the top 20 programs.
930P ‘Outlander‘ finished with an average 20 programs.
TOP NEWSCAST IN AUSTRALIA THURSDAY
#1 SEVEN News/TodayTonight Seven 912,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 889,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 773,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 761,000 viewers Melbourne top market
#5 ABC NEWS ABC 664,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 397,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Friday Australian Overnight TV Ratings
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Friday in Australia as ‘One Day Test:Australia vs New Zealand’ was the top program.
Nine
The First Commercial Network in Australia finished #1 Friday with an average 685,000 viewers and a 28.8% share.
632P ‘One Day Series:Australia vs New Zealand‘ finished #1 program Friday with an average 685,000 viewers.
Seven
The Second Commercial Network in Australia with an estimated average 521,000 viewers and a 30.5% share.
Circular Gardens featured on ‘Better Homes & Gardens Summer’
7P ‘Better Homes and Gardens Summer‘ finished with an average 595,000 viewers.
830P ‘The Santa Claus‘ finished with an average 447,000 viewers.
ABC
The Alphabet Network in Australia with an estimated average 444,000 viewers and a 17.3% share.
730P ‘7.30‘ finished with an average 421,000 viewers.
802P ‘A Taste Of Landline‘ finished with an average 401,000 viewers.
833P ‘Vera‘ rerun finished with an average 466,000 viewers.
Ten
The Third Commercial Network in Australia with am estimated average 378,200 viewers and a 17.5% share.
7P ‘The Project‘ finished with an average 355,000 viewers.
730P ‘The Living Room: Summer Edition‘ finished with an average 356,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 412,000 viewers.
930P ‘2016 Montreal Comedy Festival‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.9% share3.
730P ‘Wild Canada‘ did not finish in the top 20 programs.
830P ‘The Big Blue‘ did not finish in the top 20 programs.
Top Newscasts In Australia on Friday
#1 SEVEN NEWS Seven 843,000 viewers #1 in Brisbane & Perth
#2 SEVEN News/TodayTonight Seven 821,000 viewers #1 in Adelaide
#3 NINE NEWS Nine 758,000 viewers #1 in Sydney & Melbourne
#4 ABC NEWS ABC 581,000 viewers Melbourne top market
#5 EYEWITNESS NEWS 1st @5P TEN 351,000 viewers Sydney & Melbourne top markets
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Palani Vahghan
OVERTHESHOULDERMEDIA 