The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Wednesday, December 7, 2016.
NBC #1 broadcast network as ‘Hairspray‘, was the top broadcast program Wednesday evening.
UNI #1 Hispanic Network as TEL’s ‘El Chema‘ top Hispanic program on Wednesday.
In the UK, ITV #1 as ‘In Plain Sight‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 2-4 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 22-4 December 2016.
This Weekend in 1941, ‘Ball of Fire‘ premiered directed by Howard Hawks and starring Gary Cooper and Barbara Stanwyck.
This weekend in 1941, ‘Chattanooga Choo Choo‘ featuring Glenn Miller and His Orchestra with vocal refrain by Tex Beneke and the Four Modernaires, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, December 7, 2016 (Posted on December 8, 2016)
NBC #1 Wednesday as ‘Hairspray’ top program.
NBC
The Alphabet Network
8P ‘Hairspray‘ finished with an average 10.351 million viewers and a 6.8/11.
9P ‘Hairspray‘ finished with an average 9.008 million viewers and a 6.0/10.
10P ‘Hairspray‘ finished with an average 7.395 million viewers and a 5.0/9.
CBS
The Tiffany Network
8P ‘Survivor‘ finished with an average 8.388 million viewers and a 5.3/9.
9P ‘Criminal Minds‘ finished with an average 7.728 million viewers and a 4.8/8.
10P ‘Code Black‘ finished #2 in its time slot with an average 6.723 million viewers and a 4.3/7. This is a Must See TV ON DEMAND/STREAMING episode. Again, one of the best programs on the air.
FOX
The Animal Network of Broadcast
8P ‘Lethal Weapon‘ finished with an average 6.245 million viewers and a 4.2/7.
9P ‘Empire‘ finished with an average 6.996 million viewers and a 5.0/8.
ABC
The Alphabet Network
8P ‘The Goldbergs‘ finished with an average 5.395 million viewers and a 3.6/6.
830P ‘Speechless‘ finished with an average 4.553 million viewers and a 3.0/5.
9P ‘Modern Family‘ rerun finished with an average 4.229 million viewers and a 2.9/5.
930P ‘Black-ish‘ finished with an average 4.187 million viewers and a 3.0/5.
10P ‘Designated Survivor‘ finished with an average 5.178 million viewers and a 4.0/7.
The CW
The Little Network That Couldn’t
8P ‘Arrow‘ finished with an average 1.936 million viewers and a 1.5/2.
9P ‘Frequency‘ finished with an average 874 viewers and a 0.6/1.
For The Record
NBC finished #1 Wednesday in prime time with an average 8.918 million viewers and a 5.9/10.
CBS finished with an average 7.613 million viewers and a 4.8/8.
FOX finished with an average 6.621 million viewers and a 4.6/7.
ABC finished with an average 4.787 million viewers and a 3.4/5.
The CW finished with an average 1.405 million viewers and a 1.0/2.
UNI finished with a 1.0/2 rating/share.
TEL finished with a 0.9/1 rating/share.
Today In Communication History
On this date in 1940, a landmine badly damages the BBC headquarters at Broadcasting House.
On this date in 1943, Colossus, the first programmable computer, is delivered to Bletchley Park, Britain’s ultra-secret cryptanalysis headquarters. Built by a team headed by Tommy Flowers at the Post Office Research Centre at Dollis Hill, north London, it incorporates 1,500 valves (vacuum tubes).
On this date in 1944, the first issue of French film trade magazine Le Film Français, founded by Jean-Bernard Derosne et Jean-Placide Mauclaire, appeared.
On this date in 1948, RCA demonstrated split-screen television for the first time, displaying two images side-by-side on a kinescope tube at a Television Broadcasters Association meeting in New York.
On this date in 1980, John Lennon is shot dead outside the Dakota Building in Manhattan, New York.
Godspeed, John Glenn.
Quote Of The Day
‘I am not afraid of an army of lions led by a sheep. I am afraid of an army of sheep led by a lion.’
Alexander The Great
Marketing Research
What Keeps Shoppers Coming Back To Your Store
Getting shoppers back to stores depends more on offers and rewards. The elements most likely to keep a shopper coming back to a brick-and-mortar store regularly are exclusive in-store sales, discounts and coupons and exclusive rewards for shopping in-store or loyalty programs.
Cinema News
Box Office Weekend 2-4 December 2016 (Domestic)
#1 ‘Moana’ $28,373,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $18,545,000 in 3,988 locations
#3 ‘Arrival’ $ 7,300,000 in 2,915 locations
#4 ‘Allied’ $ 7,050,000 in 3,160 locations
#5 ‘Dr. Strange’ $ 6,486,000 in 2,935 locations
#6 ‘Trolls’ $ 4,600,000 in 3,156 locations
#7 ‘Hacksaw Ridge’ $ 3,400,000 in 2,494 locations
#8 ‘Bad Santa 2’ $ 3,288,699 in 2,945 locations
#9 ‘Incarnate’ $ 2,659,000 in 1,737 locations
#10 ‘Almost Christmas’ $ 2,500,350 in 1,556 locations
Box Office Weekend 2-4 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 60,400,000 in 67 territories
#2 ‘Your Name’ $ 41,000,000
#3 ‘Moana’ $ 32,000,000 in 54 territories
#4 ‘Underworld:Blood Wars’ $ 16,300,000 in 51 territories
#5 ‘Allied’ $ 12,100,000 in 36 territories
COMING SOON
‘Miss Sloane‘ December 9, 2016
‘La La Land‘ December 16, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 Wednesday in the UK as ‘In Plain Sight’ top program.
ITV
8P ‘I’m A Celebrity. Get Me Out Of Here!‘
9P ‘In Plain Sight‘ finished with an average 4.8 million viewers and a 23.1% share.
BBC One
The Big One
8P ‘Watchdog‘
9P ‘Six Wives with Lucy Worsley‘ finished with an average 3.5 million viewers and a 16.8% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘ finished with an average 2.5 million viewers and an 11.1% share.
9P ‘The Big Fix With Simon Reeve‘ finished with an average 1.1 million viewers and a 5.4% share.
Channel 4
The Big Four
8P ‘Kristie’s Handmade Christmas‘ finished with an average 1.6 million viewers and a 6.2% share.
9P ‘24 Hours in A&E‘
Channel 5
The Viacom Five
8P ‘GPs:Behind Closed Doors
9P ‘Can’t Pay? We’ll Take It Away‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 in Australia as Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with an average 520,000 a 31.9% share.
7P ‘Home and Away‘ finished with an average 648,000 viewers.
730P ‘Highway Patrol‘ finished with an average 684,000 viewers.
8P ‘Air Rescue‘ finished with an average 543,000 viewers.
830P ‘6th Aacta Awards‘ finished with an average 416,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average a 19.8% share.
7P ‘The Project‘ finished with an average 492,000 viewers.
730P ‘Jamie’s Cracking Christmas‘ finished with an average 382,000 viewers.
830P ‘Dirty Dancing‘ finished with an average 381,000 viewers.
Nine
The First Commercial Network in Australia finished with a 24.7% share.
7P ‘A Current Affair‘ finished #1 overall with an average 720,000 viewers.
732P ‘Wild New Zealand‘ finished with an average 474,000 viewers.
843P ‘Chicago Med‘ did not finish in the top 20 programs.
943P ‘Medical Mysteries‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 15.1% share.
730P ‘7.30‘ finished with an average 532,000 viewers.
801P ‘Hard Quiz‘ finished with an average 492,000 viewers.
831P ‘Wil Anderson: Wiluminati‘ did not finish in the top 20 programs.
932P ‘Please Like Me‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday with a 8.4% share.
730P ‘World’s Busiest Railways‘ did not finish in the top 20 programs.
835P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
935P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 972,000 viewers #1 in Brisbane
#2 SEVEN News/TodayTonight Seven 964,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 774,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 770,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 670,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 440,000 viewers Melbourne & Brisbane tops
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Thursday Australian Overnight TV Ratings
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘A Current Affair’ top program with astonishing health news.
Nine
The First Commercial Network in Australia finished with an average 529,800 viewers and a 26.3% share on Thursday.
7P ‘A Current Affair‘ finished as the #1 program overall with an average 709,000 viewers. In television today, too often it give us drivel. This program delivers the promise of what television can bring to us. Fantastic breakthrough story.
732P ‘Great Getaways‘ finished with an average 505,000 viewers.
833P ‘Victoria’s Secret 2016‘ finished with an average 465,000 viewers.
935P ‘20 to One‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network In Australia finished with an average 528,400 viewers and a 29.4% share.
7P ‘Home and Away‘ finished with an average 606,000 viewers.
830P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 412,000 viewers.
930P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 453,250 viewers and a 17.2% share.
730P ‘7.30‘ finished with an average 562,000 viewers.
801P ‘Would I Lie To You?‘ finished with an average 447,000 viewers.
833P ‘Doctor Foster‘ finished with an average 402,000 viewers.
928P ‘Kevin Mccloud’s Man Made Home‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 426,400 viewers and a 20.8% share.
7P ‘The Project‘ finished with an average 444,000 viewers.
730P ‘David Attenborough’s Big Birds‘ rerun finished with an average 473,000 viewers.
830P ‘Law & Order:SVU‘ rerun finished with an average 381,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished #5 Thursday in Australia with a 6.3% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘Peter Kuruvita’s Coastal Kitchen‘ did not finish in the top 20 programs.
9P ‘Destination Flavour Down Under‘ did not finish in the top 20 programs.
930P ‘Outlander‘ finished with an average 20 programs.
TOP NEWSCAST IN AUSTRALIA THURSDAY
#1 SEVEN News/TodayTonight Seven 912,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 889,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 773,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 761,000 viewers Melbourne top market
#5 ABC NEWS ABC 664,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 397,000 viewers Melbourne top market
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
John Lennon ‘Imagine’
OVERTHESHOULDERMEDIA 