It was a beautiful warm morning, We had made the turn around Diamondhead near dawn and the first of the tropical breezes greeted us as a great relief from the crisp, cold temperatures since leaving our port in Alameda. On the bridge that morning in 0400-0800 watch as an Ensign, an officer and gentleman by act of Congress, all that we had heard about or seen in movies was right before us. This State was beautiful, green, bright, fresh and alive. Around the turn, there was Waikiki and the Pink Palace, then Aloha Tower. We had all seen it in pictures and in film; seen it on Arthur Godfrey’s frequent visits and on United Airlines posters. Then the USS Midway (CVA-41) began entry into the channel of the harbor. With Officers and Crew in dressed in tropical whites, lining the big aircraft carrier’s flight deck, one of the great visuals of America’s Naval power, slowly we moved toward the big harbor. It was approximately 7A and it was curious to see, after so many days at sea coming from San Francisco, retired Admirals coming out of there homes, into their back yards and saluted. We had already been in salute understanding that they may be there. Nameless, they were the reason why we were here that day. What they saw was a great ship floating into the largest Pacific base in the United States Navy. You could almost see their sigh of relief that the big girl was here.
As the opening of the harbor was upon us we turned starboard moving toward the pier. Then on the port side was the Arizona. You never forget that site. 19 years after the War had ended…23 years after the men of the great battleship had been permanently laid to rest on that terrible day in our history, we dropped our ensign in salute out of respect. All men on deck saluted. It was earth-shakenly moving. Every man on that ship who was witness to this event understood its significance. It was an honor being there that morning. My Dad, a Navy Chief Petty Officer in WWII told me about the day, as did my Mom. He had enlisted shortly thereafter. Then as we moved toward the dock, the band played, hula girls were dancing and the sweet sounds and smell of the great island washed over us, never to let go. The remainder of that morning, that day, that week, that month, that year, this lifetime, the only real and lasting memory of this day were these.
Welcome to Hawaii.
We are at Pearl.
What Keeps Shoppers Coming Back To Your Store (*See Below)
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, December 6, 2016.
CBS #1 broadcast network as ‘NCIS‘, was the top broadcast program Tuesday evening.
TEL #1 Hispanic network as ‘El Chema‘ top Hispanic program.
In the UK, BBC One #1 as ‘Rillington Place‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News/Today Tonight‘ was the #1 newscast as ‘One Day Series:Austrlaia v New Zealand‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 2-4 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 22-4 December 2016.
This Weekend in 1941, ‘Ball of Fire‘ premiered directed by Howard Hawks and starring Gary Cooper and Barbara Stanwyck.
This weekend in 1941, ‘Chattanooga Choo Choo‘ featuring Glenn Miller and His Orchestra with vocal refrain by Tex Beneke and the Four Modernaires, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 6, 2016 (Posted on December 7, 2016)
CBS #1 Tuesday as ‘NCIS’ top program.
CBS
The Tiffany Network has its powerful Tuesday lineup back with all original programming.
8P ‘NCIS‘ (‘Pay To Play’) finished with an average 14.493 million viewers.
9P ‘Bull‘ (‘Too Perfect’) finished with an average 11.571 million viewers.
10P ‘NCIS:New Orleans‘ (‘Music To My Ears’) finished with an average 9.300 million viewers.
NBC
The Peacock Network had singing, warmth and fire.
8P ‘The Voice‘ finished with an average 10.099 million viewers.
9P ‘This Is Us‘ (‘Last Christmas’) finished with an average 10.925 million viewers.
10P ‘Chicago Fire‘ (‘One Hundred’) finished with an average 7.713 million viewers.
ABC
The Alphabet Network
8P ‘The Middle‘ (‘Trip and Fall’) finished with an average 6.047 million viewers.
830P ‘American Housewife‘ finished with an average 5.005 million viewers.
9P ‘Fresh Off The Boat‘ finished with an average 3.839 million viewers.
930P ‘The Real O’Neals‘ finished with an average 3.048 million viewers.
10P ‘Marvel’s Agents of SHIELD‘ (‘The Laws of Inferno Dynamics’) finished with an average 2.476 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Brooklyn Nine-Nine‘ finished with an average 2.307 million viewers.
830P ‘New Girl’ finished with an average 1.770 million viewers.
9P ‘Scream Queens‘ (‘Rapunzel, Rapunzel’) finished with an average 1.209 million viewers.
The CW
The Little Network That Couldn’t
8P ‘The Flash‘ (‘The Present’) finished with an average 3.103 million viewers.
9P ‘No Tomorrow‘ (‘No Truer Words’) finished with an average 860,000 viewers.
For The Record
CBS finished #1 Tuesday in prime time with an average 11.788 million viewers.
NBC finished with an average 9.579 million viewers.
ABC finished with an average 3.815 million viewers.
The CW finished with an average 1.952 million viewers.
FOX finished with an average 1.624 million viewers.
TEL finished with a 1.1/2 rating/share.
UNI finished with a 1.0/2 rating/share.
Today In Communication History
On this date in 1941, the entire world changed.
Quote Of The Day
‘Gray skies are just clouds passing over.’
Duke Ellington
Marketing Research
What Keeps Shoppers Coming Back To Your Store
Getting shoppers back to stores depends more on offers and rewards. The elements most likely to keep a shopper coming back to a brick-and-mortar store regularly are exclusive in-store sales, discounts and coupons and exclusive rewards for shopping in-store or loyalty programs.
Cinema News
Box Office Weekend 2-4 December 2016 (Domestic)
#1 ‘Moana’ $28,373,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $18,545,000 in 3,988 locations
#3 ‘Arrival’ $ 7,300,000 in 2,915 locations
#4 ‘Allied’ $ 7,050,000 in 3,160 locations
#5 ‘Dr. Strange’ $ 6,486,000 in 2,935 locations
#6 ‘Trolls’ $ 4,600,000 in 3,156 locations
#7 ‘Hacksaw Ridge’ $ 3,400,000 in 2,494 locations
#8 ‘Bad Santa 2’ $ 3,288,699 in 2,945 locations
#9 ‘Incarnate’ $ 2,659,000 in 1,737 locations
#10 ‘Almost Christmas’ $ 2,500,350 in 1,556 locations
Box Office Weekend 2-4 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 60,400,000 in 67 territories
#2 ‘Your Name’ $ 41,000,000
#3 ‘Moana’ $ 32,000,000 in 54 territories
#4 ‘Underworld:Blood Wars’ $ 16,300,000 in 51 territories
#5 ‘Allied’ $ 12,100,000 in 36 territories
COMING SOON
‘Miss Sloane‘ December 9, 2016
‘La La Land‘ December 16, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
‘Passengers‘ Decembr 21, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Canada, European Union, Ireland, Jersey, France, Spain, Portugal, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Germany, Italy, Malta, Hungary, Poland, Austria, Russia, Ukraine, Estonia, Romania, Macedonia, Armenia, Kazakhstan, Israel, United Arab Emirates, Pakistan, India, Bangladesh, Indonesia, Malaysia, Singapore, Solomon Islands, Philippines, Vietnam, South Korea, Egypt, Ethiopia, Kenya, Brazil, Columbia and Curaçao.
Across The Pond
BBC One in the UK as ‘Rillington Place’ top program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Rillington Place‘ finished with an average 4.1 million viewers and a 20.0% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘ finished with an average 3.0 million viewers and a 15.7% share.
9P ‘The Chior:Gaerth’s Best in Britain‘
ITV
The Independent One
8P ‘Our Queen At 90‘
Channel 4
The Big Four
8P ‘The Secret Life Of‘
9P ‘This Is Us‘
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Ben Fogle:New Lives in the Wild‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Tuesday in Australia as ‘One Day Series:Australia v New Zealand’ as Australia wins back the Chappell-Hadlee Trophy.
Nine
The First Commercial Network in Australia finished with an estimated average 970,000 viewers and a 34.3% share on Tuesday.
632P ‘One Day Series-Australia V New Zealand‘ finished with an average 970,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 27.9% share.
7P ‘Home and Away‘ finished with an average 694,000 viewers.
730P ‘First Dates UK‘ finished with an average 470,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 448,000 viewers.
940P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 15.6% share.
7P ‘The Project’ finished with an average 516,000 viewers.
730P ‘Modern Family’ finished with an average 364,000 viewers.
8P ‘Modern Family’ rerun finished with an average 383,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.9% share.
730P ‘7.30‘ finished with an average 620,000 viewers.
801P ‘Simply Nigella‘ finished with an average 453,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 454,000 viewers.
933P ‘Glenn Murcutt: Spirit Of Place‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.3% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘The Mekong River With Sue Perkins‘ did not finish in the top 20 programs.
930P ‘Exodus: Our Journey To Europe‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 Seven News/TodayTonight Seven 1,090,000 viewers #1 in Brisbane
#2 SEVEN NEWS Seven 1,084,000 viewers #1 in Sydney, Adelaide & Perth
#3 NINE NEWS Nine 872,000 viewers #1 in Melbourne
#4 ABC NEWS ABC 725,000 viewers Sydney top market
#5 EYEWITNESS NEWS 1st @5P Ten 401,000 viewers Sydney top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 in Australia as Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with an average 520,000 a 31.9% share.
7P ‘Home and Away‘ finished with an average 648,000 viewers.
730P ‘Highway Patrol‘ finished with an average 684,000 viewers.
8P ‘Air Rescue‘ finished with an average 543,000 viewers.
830P ‘6th Aacta Awards‘ finished with an average 416,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average a 19.8% share.
7P ‘The Project‘ finished with an average 492,000 viewers.
730P ‘Jamie’s Cracking Christmas‘ finished with an average 382,000 viewers.
830P ‘Dirty Dancing‘ finished with an average 381,000 viewers.
Nine
The First Commercial Network in Australia finished with a 24.7% share.
7P ‘A Current Affair‘ finished #1 overall with an average 720,000 viewers.
732P ‘Wild New Zealand‘ finished with an average 474,000 viewers.
843P ‘Chicago Med‘ did not finish in the top 20 programs.
943P ‘Medical Mysteries‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 15.1% share.
730P ‘7.30‘ finished with an average 532,000 viewers.
801P ‘Hard Quiz‘ finished with an average 492,000 viewers.
831P ‘Wil Anderson: Wiluminati‘ did not finish in the top 20 programs.
932P ‘Please Like Me‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday with a 8.4% share.
730P ‘World’s Busiest Railways‘ did not finish in the top 20 programs.
835P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
935P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 972,000 viewers #1 in Brisbane
#2 SEVEN News/TodayTonight Seven 964,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 774,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 770,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 670,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 440,000 viewers Melbourne & Brisbane tops
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: How Will These Consumer Trends Impact Your Business Now?http://bit.ly/HowWillConsumerTrendsImpactYourBusiness 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Actual Radio Broadcasts 75 years ago today
OVERTHESHOULDERMEDIA 