What Keeps Shoppers Coming Back To Your Store (*See Below)
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, December 6, 2016.
NBC #1 broadcast network as ‘The Voice‘, was the top broadcast program Monday evening.
ESPN #1 cable network as ‘Monday Night Football‘ featuring the Indianapolis Colts v New York Jets was the top cable program.
TEL #1 Hispanic network as ‘Señora Acero 3: La Coyote‘ top Hispanic program.
In the UK, BBC One #1 as ‘Rillington Place‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 2-4 December 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 22-4 December 2016.
This Weekend in 1941, ‘Ball of Fire‘ premiered directed by Howard Hawks and starring Gary Cooper and Barbara Stanwyck.
This weekend in 1941, ‘Chattanooga Choo Choo‘ featuring Glenn Miller and His Orchestra with vocal refrain by Tex Beneke and the Four Modernaires, was the #1 record.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 5, 2016 (Posted on December 6, 2016)
NBC #1 broadcast network Monday as ‘The Voice’ was the #1 broadcast program.
NBC
The Peacock Network finished #1 overall and had singing and a step back in time to the Bonnie & Clyde Era.
8P ‘The Voice‘ finished #1 broadcast program with an average 10.201 million viewers and a 6.5/10.
9P ‘The Voice‘ finished with an average 9.782 million viewers and a 6.2/10.
10P ‘Timeless‘ finished with a kiss and a bang on the farm and an average 5.198 million viewers and a 3.4/6.
ESPN
Mickey’s Sports Network finished #1 cable network as it had the Jets and the Colts.
8P ‘Monday Night Football‘ finished with an average 8.091 million viewers.
CBS
The Tiffany Network had comedy and skin with a little Gaga.
8P ‘Kevin Can Wait‘ finished with Billy Joel and an average 7.165 million viewers and a 4.7/7.
830P ‘Man With A Plan’ finished with a hole in the wall and an average 6.200 million viewers and a 4.1/6.
9P ‘2 Broke Girls‘ finished with an average 5.636 million viewers and a 3.8/6.
930P ‘The Big Bang Theory‘ rerun finished with an average 6.368 million viewers and a 4.2/7.
10P ‘The Victoria’s Secret Fashion Show‘ finished #1 in the time slot with an average 6.645 million viewers and a 4.7/8.
ABC
The Alphabet Network had holiday lights and a race against time.
8P ‘The Great Christmas Light Fight‘ season premiere finished with an average 6.446 million viewers and a 4.0/7.
9P ‘The Great Christmas Light Fight‘ finished with an average 5.709 million viewers and a 3.3/5.
10P ‘Conviction‘ finished with an average 3.966 million viewers and a 2.2/4. This is a Must See TV ON DEMAND/STREAMING episode.
FOX
The Animal Network of Broadcast had the Apollo.
8P ‘Showtime At The Apollo‘ finished with an average 3.740 million viewers and a 2.9/5.
9P ‘Showtime At The Apollo‘ finished with an average 3.882 million viewers and a 2.9/4.
TEL
The Avis of Hispanic Networks in America
8P ‘Silvana Sin Lana‘ finished with an average 1.500 million viewers and a 0.5/1.
9P ‘La Doña‘ finished with an average 1.600 million viewers and a 0.6/1.
10P ‘Señora Acero 3‘ finished with an average 2.300 million viewers and a 1.1/2.
The CW
The Little Network That Couldn’t had a girl who can fly.
8P ‘Supergirl‘ rerun finished with an average 1.425 million viewers and a 1.1/2.
9P ‘Supergirl‘ rerun finished with an average 1.293 million viewers and a 1.0/2.
UNI
The #1 Hispanic Network in America
8P ‘Teleton USA‘ finished with an average 1.100 million viewers and a 0.6/1.
9P ‘Teleton USA‘ finished with an average 1.100 million viewers and a 0.6/1.
10P ‘Teleton USA‘ finished with an average 1.100 million viewers and a 0.6/1.
For The Record
NBC finished with an average 8.394 million viewers and a 5.4/9.
ESPN finished with an average 7.458 million viewers.
CBS finished with an average 6.443 million viewers and a 4.3/7
ABC finished with an average 5.374 million viewers and a 3.1/5
FOX finished with an average 3.811 million viewers and a 2.9/5
FNC finished with an average 3.038 million viewers.
USA finished with an average 2.977 million viewers.
TEL finished with an average 1.800 million viewers and a 1.0/2.
VH1 finished with an average 1.500 million viewers.
The CW finished with an average 1.359 million viewers and a 1.0/2.
MSNBC finished with an average 1.083 million viewers.
UNI finished with an average 1.100 million viewers and a 1.0/1.
Today In Communication History
On this date in 1941, in Hawaii, Adm. Husband E. Kimmel, commander of the U.S. Pacific Fleet, also pondered the latest news this day. War may soon come, he concludes. Should he order the fleet out of Pearl Harbor? His decision to leave the ships there will seem sensible until about 8A tomorrow. Kimmel still thinks Pearl Harbor a far-fetched target. He does not think Japanese carriers can master such a long range and believes the harbor is too shallow for submarines. Putting his ships to sea might make them more vulnerable. It also would sharply deplete his precious fuel. So he leaves his battleships in a row, ready to steam out to war. He believes they are safest there.
It was a balmy night in Honolulu. Many selected the movie they wanted to see. The choices were ‘Johnny Eager’ with Robert Taylor and Lana Turner; ‘The Wolf Man’ starring Claude Rains; ‘All Through The Night’ with Humphrey Bogart; Ball of Fire’ starring Gary Cooper and Barbara Stanwyck; or ‘Tarzan’s Secret Treasure’ starring Johnny Weissmuller and Maureen O’Sullivan. For others, pre-war life in Hawaii was very genteel. Couples played bridge and went to the country club. They liked dining at Chez Paree, which was patronized by important people who had their own tables. It was a very high-class establishment. There was talk of impending war, and certain precautions had been taken, including the digging of a trench in front of the house, where they were to take shelter in the event of an air raid.
Meanwhile, 600 miles northwest of Hawaii, Admiral Yamamoto, commander of the Japanese fleet, announced to his men: “The rise or fall of the empire depends upon this battle. Everyone will do his duty with utmost efforts.” Thailand was, in fact, a bluff. Pearl Harbor in Oahu, Hawaii was confirmed for Yamamoto as the Japanese target, after the Japanese consul in Hawaii had reported to Tokyo that a significant portion of the U.S. Pacific fleet would be anchored in the harbor—sitting ducks.
Quote Of The Day
‘Gray skies are just clouds passing over.’
Duke Ellington
Marketing Research
What Keeps Shoppers Coming Back To Your Store
Getting shoppers back to stores depends more on offers and rewards. The elements most likely to keep a shopper coming back to a brick-and-mortar store regularly are exclusive in-store sales, discounts and coupons and exclusive rewards for shopping in-store or loyalty programs.
Cinema News
Box Office Weekend 2-4 December 2016 (Domestic)
#1 ‘Moana’ $28,373,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $18,545,000 in 3,988 locations
#3 ‘Arrival’ $ 7,300,000 in 2,915 locations
#4 ‘Allied’ $ 7,050,000 in 3,160 locations
#5 ‘Dr. Strange’ $ 6,486,000 in 2,935 locations
#6 ‘Trolls’ $ 4,600,000 in 3,156 locations
#7 ‘Hacksaw Ridge’ $ 3,400,000 in 2,494 locations
#8 ‘Bad Santa 2’ $ 3,288,699 in 2,945 locations
#9 ‘Incarnate’ $ 2,659,000 in 1,737 locations
#10 ‘Almost Christmas’ $ 2,500,350 in 1,556 locations
Box Office Weekend 2-4 December 2016 (International)
#1 ‘Fantastic Beasts’ $ 60,400,000 in 67 territories
#2 ‘Your Name’ $ 41,000,000
#3 ‘Moana’ $ 32,000,000 in 54 territories
#4 ‘Underworld:Blood Wars’ $ 16,300,000 in 51 territories
#5 ‘Allied’ $ 12,100,000 in 36 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
BBC One #1 Monday as ‘Rillington Place’ top program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Rillington Place‘ finished with an average 2.5 million viewers.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘
9P ‘The Choir:Gaerth’s Best In Britain‘
ITV
The Independent One
8P ‘Our Queen At 90‘
Channel 4
The Big Four
8P ‘The Secret Life Of‘ season finale finished with an average 1.9 million viewers.
9P ‘This Is Us‘ series premiere
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Ben Fogle:New Lives In The Wild‘ finished with an average 1.1 million viewers and a 5.2% share.
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Monday as Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with a 26.5% share.
7P ‘Home and Away‘ finished with an average 707,000 viewers,
730P ‘The Big Bang Theory‘ finished with an average 460,000 viewers.
8P ‘The Big Bang Theory‘ rerun finished with an average 502,000 viewers.
830P ‘Gladiator‘ finished with an average 398,000 viewers.
Nine
The First Commercial Network in Australia Monday finished with an average 30.9% share.
‘A Current Affair’ top program in Australia Monday.
7P ‘A Current Affair‘ finished #1 overall with an average 763,000 viewers.
738P ‘RBT‘ finished with an average 736,000 viewers.
843P ‘Mission Impossible‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 17.6% share.
7P ‘The Project‘ finished with an average 567,000 viewers.
730P ‘All-Star Family Feud’ finished with an average 394,000 viewers.
830P ‘Life In Pieces‘ did not finish in the top 20 programs.
9P ‘Tropic Thunder‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 19.2% share.
730P ‘7.30‘ finished with an average 729,000 viewers.
801P ‘Back Roads‘ finished with an average 623,000 viewers.
833P ‘Restoration Man‘ finished with an average 559,000 viewers.
921P ‘Who Flew First: Challenging The Wright Brothers‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.8% share.
730P ‘The Supervet‘ did not finish in the top 20 programs.
830P ‘OJ Simpson: Made In America‘ did not finish in the top 20 programs.
TOP NEWSCAST IN AUSTRALIA MONDAY
#1 SEVEN NEWS Seven 1,011,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,004,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 882,000 viewers #1 in Sydney
#4 NINE NEWS Nine 860,000 viewers Sydney top market
#5 ABC NEWS ABC 763,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 499,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Tuesday in Australia as ‘One Day Series:Australia v New Zealand’ as Australia wins back the Chappell-Hadlee Trophy.
Nine
The First Commercial Network in Australia finished with an estimated average 970,000 viewers and a 34.3% share on Tuesday.
632P ‘One Day Series-Australia V New Zealand‘ finished with an average 970,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 27.9% share.
7P ‘Home and Away‘ finished with an average 694,000 viewers.
730P ‘First Dates UK‘ finished with an average 470,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 448,000 viewers.
940P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 15.6% share.
7P ‘The Project’ finished with an average 516,000 viewers.
730P ‘Modern Family’ finished with an average 364,000 viewers.
8P ‘Modern Family’ rerun finished with an average 383,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.9% share.
730P ‘7.30‘ finished with an average 620,000 viewers.
801P ‘Simply Nigella‘ finished with an average 453,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 454,000 viewers.
933P ‘Glenn Murcutt: Spirit Of Place‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.3% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘The Mekong River With Sue Perkins‘ did not finish in the top 20 programs.
930P ‘Exodus: Our Journey To Europe‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 Seven News/TodayTonight Seven 1,090,000 viewers #1 in Brisbane
#2 SEVEN NEWS Seven 1,084,000 viewers #1 in Sydney, Adelaide & Perth
#3 NINE NEWS Nine 872,000 viewers #1 in Melbourne
#4 ABC NEWS ABC 725,000 viewers Sydney top market
#5 EYEWITNESS NEWS 1st @5P Ten 401,000 viewers Sydney top market
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Billy Joel
OVERTHESHOULDERMEDIA 