Millennials Are Drawn To Internet and Mobile For News (See Below)
Millennials Are Digital-Savvy Social Giants In Australia (See Below)
How Marketers Are Using Location Data (See Below)
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Saturday, December 3, 2016.
FOX #1 broadcast network as ‘Big 10 Football Championship‘, featuring the University of Wisconsin v Penn State University, was the top broadcast program Saturday evening.
In the UK, BBC One #1 as ‘Strictly Come Dancing‘ was the top English speaking program in the world, Saturday.
In Australia, ‘ABC‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Doc Martin‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 25-27 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 25-27 November 2016.
This Weekend in 1942, ‘Casablanca‘ premiered at the Hollywood Theatre, New York.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 108,075 users and 160,444 clipbooks with 801,111 visitors and 449,632 unique visitors with over 3.871 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In December, average time spent on site is 4 minutes 12 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, December 3, 2016 (Posted on December 4, 2016)
FOX #1 Saturday as ‘Big Ten Football Championship’ top program.
FOX
The Animal Network had Big Ten Championship football without the two top ranking teams.
8P ‘Big 10 Championship‘ featuring the University of Wisconsin v Penn State University finished with an average 8.688 million viewers.
9P ‘Big 10 Championship‘ finished with an average 8.172 million viewers.
10P ‘Big 10 Championship‘ finished with an average 8.142 million viewers.
CBS
The Tiffany Network had the ACC football championship.
8P ‘NCIS:New Orleans‘ rerun finished with an average 4.843 million viewers.
9P ‘Criminal Minds’ rerun finished with an average 3.801 million viewers.
10P ‘48 Hours‘ finished with an average 4.263 million viewers.
ABC
The Animal Network had ACC Championship football.
8P ‘ACC Championship‘ featuring Clemson v Virginia Tech finished with an average 5.155 million viewers.
9P ‘ACC Championship‘ finished with an average 5.565 million viewers.
10P ‘ACC Championship‘ finished with an average 5.245 million viewers.
NBC
The Peacock Network had Jimmy, a little girl and an angel.
8P ‘Its A Wonderful Life‘ finished with an average 3.230 million viewers.
9P ‘Its A Wonderful Life‘ finished with an average 3.707 million viewers.
10P ‘Its A Wonderful Life‘ finished with an average 4.290 million viewers.
For The Record
Fox finished with an estimated average 8.334 million viewers.
ABC finished with an estimated average 5.322 million viewers.
CBS finished with an estimated average 4.302 million viewers.
NBC finished with an estimated average 3.742 million viewers.
Today In Communication History
On this date in 1939, BBC broadcasts the first physical jerks (aka ‘Daily Dozen’) program for wartime fitness, on alternating days for men and women; the audience at the year end is estimated at 750,000 men and 900,000 women.
Quote Of The Day
‘One-fifth of the people are against everything all the time.’
Robert Kennedy
Marketing Research
Millennials Are Drawn To Internet and Mobile For News
A Pew Research survey earlier this year found that millennials were roughly twice as likely to “often get news” from the internet as from TV. Fully half of those 18-29 cited the internet (including social media) as compared to 27% from TV. Among older generations, those 50 and above, the skew was even more pronounced—but in the opposite direction, with the vast majority tapping TV over the internet.
Not only are younger users more likely to turn to the internet for news, they are more likely consume it via mobile devices. comScore Media Metrix data from May shows a sharp bias for mobile among younger users, with nearly three-quarters of their time spent consuming news/information on mobile devices rather than desktops.
Social Media Marketing Research
Social Is Top Marketing Tactic For Most Small Businesses
Small business is on to something others cannot see. More than 40% of SMBs lean on social media ads for brand awareness, revenue generation. Thus, social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements.
In September, Vistaprint Digital surveyed 1,001 small business owners in the US about their online and offline marketing mix. The majority of those polled came from companies that had fewer than 10 employees. More than half (or 53.3%) of respondents said they mainly use social media to market their organization online. Another almost a third of small business owners said they use their websites. Other tactics like online ads and directory listings fell far short with only 6.6% and 5.0%, respectively, of those polled.
Meanwhile, when it comes to offline marketing tactics, business cards were the overwhelming majority with 51.1%.
When it comes to online marketing, other research also points out small businesses’ preference for social media, even in advertising. Magisto, a video editing software firm, reported in October that more than 40% of small and medium-sized businesses in the US count on social media ads for brand awareness and revenue generation.
Advertising and marketing are no less important for small businesses than for major corporations, even if they don’t have the luxury of dedicated departments. Earlier this year, a survey by the National Small Business Association found that almost half of the small business owners polled said that advertising and marketing would be a major driver for growth.
Digital/Mobile Marketing Research
How Marketers Are Using Location Data
The vast majority of marketers see location data as either important or critical to their mobile efforts, according to survey results from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness.
The report notes that these are also the primary ways in which marketers are leaning on location data: about two-thirds have used it for targeting in the past year, while a majority have also used it for insights (61%), measuring effectiveness (57%) and attribution (53%).
Not too surprisingly, social media (66%) is the top area in which marketers use location data, with search (51%) next and display/rich media (42%) following. One might expect some lifts in these latter areas given Google’s recent upgrades in distance and location metrics based on search and AdWords data.
Turning to the various types of location-based applications, the MMA study reveals that real-time location-based advertising is not only the most widely used strategy but also the one perceived to be the most valuable.
For marketers responding to the survey, the quality of the data is the top concern with location data. Marketers appear more concerned than agencies across a list of various challenges, the most notable difference surrounds lack of transparency into data sources and methodologies, which is one of the top concerns for marketers but one of the smallest worries for agencies.
Cinema News
Box Office Weekend 25-27 November 2016 (Domestic)
#1 ‘Moana’ $55,523,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $45,100,000 in 4,144 locations
#3 ‘Dr. Strange’ $13,369,000 in 3,008 locations
#4 ‘Allied’ $13,000,000 in 3,160 locations
#5 ‘Arrival’ $11,250,000 in 2,442 locations
#6 ‘Trolls’ $10,340,000 in 3,322 locations
#7 ‘Almost Christmas’ $ 7,610,000 in 1,769 locations
#8 ‘Bad Santa 2’ $ 6,106,658 in 2,920 locations
#9 ‘Hacksaw Ridge’ $ 5,450,000 in 2,332 locations
#10 ‘Edge of Seventeen’ $ 2,960,000 in 1,945 locations
Box Office Weekend 25-27 November 2016 (International)
#1 ‘Fantastic Beasts’ $132,000,000 in 64 territories
#2 ‘Moana’ $ 16,300,000
#3 ‘Dr. Strange’ $ 9,800,000 in 54 territories
#4 ‘Allied’ $ 9,400,000
#5 ‘Arrival’ $ 7,300,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
Ratings have been delayed. Will be posted when available.
BBC One #1 Saturday in the UK as ‘Strictly Come Dancing’ top program.
BBC One
The Big One
7P ‘Strictly Come Dancing‘ finished #1 overall with an average 10.4 million viewers with a peak of 11.2 million viewers.
8P ‘Michael McIntyre’s Big Show‘ finished #1 in its time slot with an average 6.0 million viewers, a series high.
9P ‘Casual+y‘
BBC Two
The Little Two
7P ‘Live Snooker:UK Championship‘
ITV
The Independent One
7P ‘Meet The Parents‘
8P ‘The X-Factor‘ finished with an average 5.8 million viewers.
930P ‘I’m A Celebrity. Get Me Out Of Here!‘ finished #1 in its time slot with an average 7.7 million viewers.
Channel 4
The Big Four
7P ‘China:Between Clouds and Dreams‘
8P ‘Britain at Low Tide‘
9P ‘Now You See Me‘
Channel 5
The Viacom Five
705P ‘NCIS‘
8P ‘NCIS:New Orleans‘
9P ‘Football On 5:The Championship‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 in Australia Saturday as ‘Doc Martin’ was the top program.
ABC
The Alphabet Network in Australia finished with with an estimated average 475,667 viewers and a 21.5% share.
731P ‘Dock Martin‘ rerun finished #1 overall with an average 545,000 viewers.
820P ‘Grantchester‘ rerun finished with an average 456,000 viewers.
908P ‘Inspector George Gently‘ rerun finished with an average 426,000 viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 423,333 viewers and a 29.0% share.
7P ‘Puss In Boots‘ finished with an average 390,000 viewers.
852P ‘ Harry Potter & The Deathly Hallows-Part 2‘ finished wth an average 490,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 231,000 viewers and a 27.1% share.
7P ‘2016 Nsw Schools Spectacular‘ finished with an average 231,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 223,000 viewers and a 14.2% share.
630P ‘Scorpion‘ finished with an average 199,000 viewers.
730P ‘MacGyver‘ finished with an average 246,000 viewers.
830P ‘Hawaii Five-0‘ finished with an average 224,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 8.2% share.
730P ‘Secrets Of Britain‘ did not finish in the top 20 programs.
830P ‘What We Do In the Shadows‘ did not finish in the top 20 programs.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 728,000 viewers #1 in Sydney, Brisbane & Perth
#2 NINE NEWS SATURDAY Nine 665,000 viewers #1 in Melbourne
#3 ABC NEWS-SA ABC 656,000 viewers #1 in Adelaide
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Sunday Australian Overnight TV Ratings
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
It was an all-Nine day as Nine was #1 Sunday in Australia as ‘One Day Series – Australia V New Zealand’ was the top program and ‘Nine News’ was the #1 newscast.
Nine
The First Commercial Network in Australia finished with an estimated average 1.109 million viewers and a 36.7% share.
632P ‘One Day Series-Australia V New Zealand’ finished as the #1 program in Australia Sunday with an average 1.109 million viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 522,167 viewers and a 27.5% share.
7P ‘Sunday Night‘ finished with an average 645,000 viewers.
8P ‘Border Security: America’s Front Line‘ finished with an average 469,000 viewers.
830P ‘The Shawshank Redemption‘ finished with an average 458,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 330,833 viewers and a 13.9% share.
7P ‘Modern Family‘ finished with an average 310,000 viewers
730P ‘We Bought A Zoo‘ rerun finished with an average 335,000 viewers.
ABC
The Alphabet Network in Australia finished with a 16.2% share.
743P ‘Joanna Lumley’s Japan‘ finished with an average 710,000 viewers.
831P ‘Poldark‘ finished with an average 536,000 viewers.
933P ‘Carlotta‘ did not finish in the top 20 programs.
SBS
The Special Broadcast System finished with a 5.6% share.
730P ‘This Is Greece With Michael Scott‘ did not finish in the top 20 programs.
830P ‘Shakespeare’s Tomb‘ did not finish in the top 20 programs.
925P ‘Hollow Crown: Henry V‘ did not finish in the top 20 programs.
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,172,000 viewers #1 every except Perth
#2 SEVEN NEWS – SUN Seven 1,024,000 viewers #1 in Perth
#3 ABC NEWS SUNDAY-EV ABC 724,000 viewers Melbourne top market
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jon Batiste
OVERTHESHOULDERMEDIA 