Millennials Are Drawn To Internet and Mobile For News (See Below)
Millennials Are Digital-Savvy Social Giants In Australia (See Below)
How Marketers Are Using Location Data (See Below)
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Wednesday, November 30, 2016.
NBC #1 broadcast network as ‘Dolly Parton’s Christmas of Many Colors Circle of Love‘ was the top broadcast program.
UNI #1 Hispanic network as TEL’s ‘Señora Acero 3: La Coyote‘ top Hispanic program.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Highway Patrol‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 25-27 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 25-27 November 2016.
This Weekend in 1942, ‘Casablanca‘ premiered at the Hollywood Theatre, New York.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 106,312 users and 157,657 clipbooks with 797,479 visitors and 442,688 unique visitors with over 3.811 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 26 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 30, 2016 (Posted on December 1, 2016)
NBC #1 Wednesday as ‘Dolly Parton’s Christmas of Many Colors Circle of Love’ top program with over 11 and one-half million viewers.
NBC
The Peacock Network was all about Christmas, Sarnoff Style. The network led all broadcast networks Wednesday as collectively Broadcast was up 3.8% vs SD 2015.
8P ‘Christmas In Rockefeller Center‘ finished with an average 10.511 million viewers and a 6.7/11.
9P ‘Dolly Parton’s Christmas of Many Colors Circle of Love‘ finished with an average 11.727 million viewers a d a 6.6/11.
10P ‘Dolly Parton’s Christmas of Many Colors Circle of Love‘ finished with an average 11.336 million viewers a d a 6.3/11.
CBS
The Tiffany Network had its regular schedule but was beaten by holiday specials.
8P ‘Survivor‘ finished with an average 8.765 million viewers and a 5.4/9.
9P ‘Criminal Minds‘ finished with an average 7.388 million viewers and a 4.6/7.
10P ‘Code Black‘ finished with an average 5.928 million viewers and a 4.0/7. This is a Must See TV ON DEMAND/Streaming episode. This is what television was made for. This is one of the most exceptional episodes in this series. Do yourself a favor and watch.
ABC
The Alphabet Network had its regular scheduled lineup.
8P ‘The Goldbergs‘ finished with an average 5.896 million viewers and a 3.9/6.
830P ‘Speechless‘ finished with an average 4.931 million viewers and a 3.3/5.
9P ‘Modern Family‘ finished with an average 6.786 million viewers and a 4.8/7.
930P ‘Black-ish‘ finished with an average 5.430 million viewers and a 3.6/6.
10P ‘Designated Survivor‘ finished with an average 5.483 million viewers and a 4.1/7.
FOX
The Animal Network of Broadcast had its regular scheduled lineup.
8P ‘Lethal Weapon‘ finished with an average 6.425 million viewers and a 4.4/7. This is a Must See TV ON DEMAND/Streaming episode.
9P ‘Empire‘ finished with an average 7.816 million viewers and a 5.4/9.
The CW
The Little Network That Couldn’t
8P ‘Arrow‘ finished with an average 3.520 million viewers and a 2.6/4 in its 100th episode.
9P ‘Frequency‘ finished with an average 1.082 million viewers and a 0.7/1.
For The Record
NBC finished with an average 11.191 million viewers and a 6.5/11.
CBS finished with an average 7.360 million viewers and a 4.6/8.
FOX finished with an average 7.121 million viewers and a 4.9/8.
ABC finished with an average 5.668 million viewers and a 3.9/6.
The CW finished with an average 2.301 million viewers and a 1.6/3.
UNI finished with a 1.0/2.
TEL finished with a 0.9/2.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an estimated average 33.641 million viewers, UP +1.228 (+3.8%) vs 32.413 million viewers SD 2015.
Today In Communication History
On this date in 2004, NBC anchor Tom Brokaw made he final appearance as anchor on ‘NBC Nightly News’. He began his run on the show in April 1982. It was planned that Brokaw would host at least three documentaries a year for NBC.
Quote Of The Day
‘One-fifth of the people are against everything all the time.’
Robert Kennedy
Marketing Research
Millennials Are Drawn To Internet and Mobile For News
A Pew Research survey earlier this year found that millennials were roughly twice as likely to “often get news” from the internet as from TV. Fully half of those 18-29 cited the internet (including social media) as compared to 27% from TV. Among older generations, those 50 and above, the skew was even more pronounced—but in the opposite direction, with the vast majority tapping TV over the internet.
Not only are younger users more likely to turn to the internet for news, they are more likely consume it via mobile devices. comScore Media Metrix data from May shows a sharp bias for mobile among younger users, with nearly three-quarters of their time spent consuming news/information on mobile devices rather than desktops.
Social Media Marketing Research
Social Is Top Marketing Tactic For Most Small Businesses
Small business is on to something others cannot see. More than 40% of SMBs lean on social media ads for brand awareness, revenue generation. Thus, social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements.
In September, Vistaprint Digital surveyed 1,001 small business owners in the US about their online and offline marketing mix. The majority of those polled came from companies that had fewer than 10 employees. More than half (or 53.3%) of respondents said they mainly use social media to market their organization online. Another almost a third of small business owners said they use their websites. Other tactics like online ads and directory listings fell far short with only 6.6% and 5.0%, respectively, of those polled.
Meanwhile, when it comes to offline marketing tactics, business cards were the overwhelming majority with 51.1%.
When it comes to online marketing, other research also points out small businesses’ preference for social media, even in advertising. Magisto, a video editing software firm, reported in October that more than 40% of small and medium-sized businesses in the US count on social media ads for brand awareness and revenue generation.
Advertising and marketing are no less important for small businesses than for major corporations, even if they don’t have the luxury of dedicated departments. Earlier this year, a survey by the National Small Business Association found that almost half of the small business owners polled said that advertising and marketing would be a major driver for growth.
Digital/Mobile Marketing Research
How Marketers Are Using Location Data
The vast majority of marketers see location data as either important or critical to their mobile efforts, according to survey results from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness.
The report notes that these are also the primary ways in which marketers are leaning on location data: about two-thirds have used it for targeting in the past year, while a majority have also used it for insights (61%), measuring effectiveness (57%) and attribution (53%).
Not too surprisingly, social media (66%) is the top area in which marketers use location data, with search (51%) next and display/rich media (42%) following. One might expect some lifts in these latter areas given Google’s recent upgrades in distance and location metrics based on search and AdWords data.
Turning to the various types of location-based applications, the MMA study reveals that real-time location-based advertising is not only the most widely used strategy but also the one perceived to be the most valuable.
For marketers responding to the survey, the quality of the data is the top concern with location data. Marketers appear more concerned than agencies across a list of various challenges, the most notable difference surrounds lack of transparency into data sources and methodologies, which is one of the top concerns for marketers but one of the smallest worries for agencies.
Cinema News
Box Office Weekend 25-27 November 2016 (Domestic)
#1 ‘Moana’ $55,523,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $45,100,000 in 4,144 locations
#3 ‘Dr. Strange’ $13,369,000 in 3,008 locations
#4 ‘Allied’ $13,000,000 in 3,160 locations
#5 ‘Arrival’ $11,250,000 in 2,442 locations
#6 ‘Trolls’ $10,340,000 in 3,322 locations
#7 ‘Almost Christmas’ $ 7,610,000 in 1,769 locations
#8 ‘Bad Santa 2’ $ 6,106,658 in 2,920 locations
#9 ‘Hacksaw Ridge’ $ 5,450,000 in 2,332 locations
#10 ‘Edge of Seventeen’ $ 2,960,000 in 1,945 locations
Box Office Weekend 25-27 November 2016 (International)
#1 ‘Fantastic Beasts’ $132,000,000 in 64 territories
#2 ‘Moana’ $ 16,300,000
#3 ‘Dr. Strange’ $ 9,800,000 in 54 territories
#4 ‘Allied’ $ 9,400,000
#5 ‘Arrival’ $ 7,300,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Thursday came from the United States, the United Kingdom, Australia, Canada, European Union, Ireland, Jersey, France, Spain, Portugal, Belgium, Denmark, Norway, Finland, Germany, Italy, Hungary, Poland, Austria, Russia, Estonia, Romania, Kazakhstan, United Arab Emirates, India, Bangladesh, Indonesia, Singapore, Solomon Islands, Philippines, Vietnam, Egypt, Ethiopia, Kenya, Brazil, Columbia and Curaçao.
Across The Pond
ITV #1 Wednesday in the UK as ‘I’m A Celebrity. Get Me Out Of Here! top program.
ITV
The Independent One
730P ‘Coronation Street‘
830P ‘I’m A Celebrity. Get Me Out Of Here!‘
BBC One
The Big One
8P ‘Watchdog‘
9P ‘The Missing‘ series finale finished with an average 5.7 million viewers and a 23.6% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘
9P ‘Black & British:A Forgotten History‘
Channel 4
The Big Four
8P ‘The Supervet‘
9P ‘24 Hours in A&E‘
Channel 5
The Viacom Five
8P ‘GPS:Behind Closed Doors‘
9P ‘Can’t Pay? We’ll Take It Away‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Wednesday as ‘Highway Patrol’ top program.
Seven
The Second Commercial Network in Australia finished with a 29.4% share.
7P ‘Home and Away‘ finished with an average 688,000 viewers.
730P ‘Highway Patrol‘ finished #1 overall Wednesday in Australia with an average 723,000 viewers.
8P ‘Air Rescue‘ finished with an average 650,000 viewers.
830P ‘Gold Coast Medical‘ finished with an average 577,000 viewers.
930P ‘The Blacklist‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 23.8% share.
7P ‘A Current Affair‘ finished with average 696,000 viewers.
732P ‘Wild New Zealand‘ finished with an average 485,000 viewers.
843P ‘Chicago Med‘ did not finish in the top 20 programs.
944P ‘Medical Mysteries‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 19.5% share.
7P ‘The Project‘ finished with an average 545,000 viewers.
730P ‘Jamie’s Festive Feast‘ rerun finished with an average 457,000 viewers.
830P ‘Independence Day‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.4% share.
730P ‘7.30‘ finished with an average 549,000 viewers.
801P ‘Hard Quiz‘ finished with an average 538,000 viewers.
834P ‘Upper Middle Brogan‘ finished with an average 567,000 viewers.
904P ‘Rosehaven‘ did not finish in the top 20 programs.
933P ‘Please Like Me‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday with a 9.9% share.
730P ‘World’s Busiest Railway‘ did not finish in the top 20 programs.
830P ‘First Contact‘ did not finish in the top 20 programs.
935P ‘Trapped‘ did not finish in the top 20 programs.
TOP NEWSCAST WEDNESDAY IN AUSTRALIA
#1 SEVEN NEWS Seven 991,000 246,000 286,000 176,000 119,000 163,000
#2 SEVEN News/TodayTonight Seven 963,000 243,000 293,000 174,000 116,000 137,000
#3 NINE NEWS Nine 875,000 241,000 291,000 219,000 59,000 66,000
#4 NINE NEWS 6:30 Nine 854,000 234,000 315,000 192,000 56,000 57,000
#5 ABC NEWS ABC 684,000 192,000 212,000 113,000 87,000 80,000
#6 EYEWITNESS NEWS 1st @5P Ten 477,000 123,000 126,000 99,000 57,000 72,000
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Thursday Australian Overnight TV Ratings
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘A Current Affair’ is the top program.
Nine
The First Commercial Network in Australia finished with an average 501,400 viewers and a 25.4% share.
7P ‘A Current Affair‘ finished #1 overall with an average 663,000 viewers.
732P ‘Great Getaways‘ finished with an average 468,000 viewers.
834P ‘World’s Best Commercials‘ finished with an average 454,000 viewers.
936P ‘20 To One‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 28.2% share.
7P ‘Home and Away‘ finished with an average 638,000 viewers.
730P ‘Katherine Mills: Mind Games‘ did not finish in the top 20 programs.
930P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 435,750 viewers and a 16.7% share.
730P ‘7.30‘ finished with an average 489,000 viewers.
802P ‘Would I Lie To You?‘ finished with an average 438,000 viewers.
833P ‘Doctor Foster‘ finished with an average 410,000 viewers.
928P ‘Kevin Mccloud’s Man Made Home‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 419,600 viewers and a 20.3% share.
7P ‘The Project‘ finished with an average 416,000 viewers.
730P ‘David Attenborough’s Fishing Leopards‘ rerun finished with an average 443,000 viewers.
830P ‘Law & Order:SVU‘ finished with an average 398,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with an average 9.5% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘First Contact‘ finished with an average 363,000 viewers
935P ‘First Contact Reunion‘ did not finish in the top 20 programs.
TOP NEWSCASTS IN AUSTRALIA THURSDAY
#1 SEVEN NEWS Seven 871,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 869,000 viewers #1 in Sydney & Brisbane
#3 NINE NEWS 6:30 Nine 728,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 721,000 viewers Melbourne top market
#5 ABC NEWS ABC 646,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 423,000 viewers Melbourne top market
Millennials Are Digital-Savvy Social Giants In Australia.
Television is still the primary outlet for news consumption for most Australians but millennials are shifting away from traditional channels, sourcing relevant content from social media. According to the latest research, social media is the most popular source of news for 31% of “trailing” millennials (aged 14-26) and 25% for “leading millennials” (aged 27-32). These findings were drawn from responses to the 2016 Deloitte Australian Media Consumer Survey, the fifth edition of the firm’s digital preferences study.
Comparatively, 20% of Generation X (aged 33-49) digest most of their news via social media, while just 6% of baby boomers (aged 50-68) use Facebook, Twitter or Instagram to find out what’s happening in the world.
Unsurprisingly, those aged 69 and above don’t use social media at all when consuming the news of the day.
Although the number of respondents engaging with social media on a daily basis only increased slightly (up 2% year-on-year to 61%), the fastest growth rates over the past four years have been among baby boomers (38%) and matures (40%). While Facebook is the most popular of all networks (93% of Aussie social media users are active on Facebook), Deloitte suggest for some, it may be starting to lose its appeal. “Using Facebook can perhaps now best be seen as something of a habit, less about real connections and more about keeping up with the facade that people curate (intentionally or not) on their profile pages,” the report said. “Younger generations are not the most represented on Facebook, it’s their parents and grandparents.”
96% of boomers using social media are active on Facebook, compared with 92% of leading millennials and 88% of trailing millennials. “The youngest generation, the most prolific users of social media, are looking further for their social media needs and newer (post-2010) social networks are catching on,” the report said. The inclination to discover news through social media may be attributed to the fact that smartphone ownership among Aussies almost doubled over the last four years, from 46% in 2012 to 86% in 2016. Companies and brands, including the curators of news and current affairs, have shifted from being on social to being social by embracing the style, format, language and tone of the social media environment.
Through the use of hashtag campaigns, viral marketing, visual content and interactive discussions businesses are able to more effectively engage consumers, share brand messages and grow their social communities.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jon Batiste
OVERTHESHOULDERMEDIA 