The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, November 28, 2016.
ESPN #1 cable network as ‘Monday Night Football‘ featuring the Green Bay Packers v Philadelphia Eagles was the top cable program.
NBC #1 broadcast network as ‘The Voice‘ was the top broadcast program.
TEL #1 Hispanic network as ‘Sin Senos si Hay Paraiso (9P finale)’ was the top Hispanic program.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘ABC‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘ABC 7.30 Report‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 25-27 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 25-27 November 2016.
This Weekend in 1942, ‘Casablanca‘ premiered at the Hollywood Theatre, New York.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 106,312 users and 157,657 clipbooks with 797,479 visitors and 442,688 unique visitors with over 3.811 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 26 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, November 28, 2016 (Posted on November 29, 2016)
ESPN #1 Cable Network Monday as ‘Monday Night Football’ featuring the Green Bay Packers v Philadelphia Eagles #1 program.
ESPN
Mickey’s Sporting Network
8P ‘MNF Pre-Game‘ finished with an average 1.670 million viewers.
830P ‘Monday Night Football‘ featuring the Green Bay Packers victory over the Philadelphia Eagles finished with an average 13.062 million viewers and an 8.9 rating. The Packers’ win, which peaked at a 10.2 from 930-945P, was the first MNF telecast all season to score an increase over last year, much less hit a multi-year high. ESPN’s telecast had a 17.4 rating in Milwaukee and a 13.8 in Philadelphia. Coverage was simulcast on local affiliates in both markets, earning a 27.4 on Milwaukee ABC affiliate WISN and a 16.1 on Philadelphia ABC affiliate WPVI. Norfolk, VA was the top neutral market (14.5), with Minneapolis-St. Paul (13.5) and Richmond, VA (13.2) rounding out the top five.
NBC
The Peacock Network finished as the #1 broadcast network on Monday.
8P ‘The Voice‘ finished with an average 9.735 million viewers and a
9P ‘The Voice‘ finished with an average 9.665 million viewers and a
10P ‘Timeless‘ finished with an average 4.863 million viewers and a
ABC
The Alphabet Network
8P ‘CMA Country Christmas‘ finished with an average 7.742 million viewers and a
9P ‘CMA Country Christmas‘ finished with an average 7.892 million viewers and a 4.6/7.
10P ‘Conviction‘ finished with an average 4.656 million viewers and a 2.9/5. This is a Must See TV ON DEMAND/Streaming episode.
CBS
The Tiffany Network
8P ‘The Big Bang Theory‘ rerun finished with an average 8.469 million viewers and a 5.5/9.
830P ‘Keven Can Wait‘ rerun finished with an average 5.832 million viewers and a 3.8/6.
9P ‘Man With A Plan‘ rerun finished with an average 4.666 million viewers and a 3.2/5.
930P ‘The Odd Couple‘ finished with an average 4.620 million viewers and a 3.2/5.
10P ‘Scorpion‘ rerun finished with an average 5.425 million viewers and a 3.5/6.
FOX
The Animal Network had Jim and Luci.
8P ‘Gotham‘ finished with an average 3.652 million viewers and a 2.5/6. This is a Must See TV ON DEMAND/Streaming episode.
9P ‘Lucifer‘ finished with an average 4.399 million viewers and a 2.8/4. This is a Must See TV ON DEMAND/Streaming episode.
TEL
The Avis of Hispanic Networks in America was #1 Monday
8P ‘Sin Senos Si Hay Pariso‘ finale Part 1 finished with an average 2.146 million viewers and a 1.2/2.
9P ‘Sin Senos Si Hay Pariso‘ finale Part 2 finished with an average 2.378 million viewers and a 1.3/2.
10P ‘Sin Senos Si Hay Pariso‘ finale Part 3 finished with an average 2.657 million viewers and a 1.3/2.
The CW
The Little Network That Couldn’t had a girl who flys and a girl who…
8P ‘Supergirl‘ finished with an average 3.505 million viewers and a 2.6/4.
9P ‘Jane The Virgin‘ finished with an average 1.239 million viewers and a 0.9/1.
UNI
The #1 Hispanic Network in America didn’t do so well Monday.
8P ‘Despertar Contigo‘ finished with an average 1.645 million viewers and a 0.9/1.
9P ‘Vino el Amor‘ finished with an average 2.071 million viewers and a 1.1/2.
10P ‘El Color de la Pasion‘ finished with an average 1.972 million viewers and a 1.0/2.
For The Record
ESPN finished with an average 11.163 million viewers and an 8.9.
NBC finished as the #1 broadcast network with an average 8.088 million viewers and a 5.2/8.
ABC finished with an average 6.763 million viewers and a 4.1/7.
CBS finished with an average 5.740 million viewers and a 3.8/6.
FOX finished with an average 4.026 million viewers and a 2.6/4.
TEL finished with an average 2.394 million viewers and a 1.3/2.
The CW finished with an average 2.372 million viewers and a 1.7/3.
UNI finished with an average 1.896 million viewers and a 1.0/2.
Today In Communication History
On this date in 1948, ‘Junior Jamboree’ began airing as ‘Kukla, Fran and Ollie’ in Chicago, IL. The Peabody and Emmy-award-winning show, one of the most highly regarded shows of early television, was the first series produced in Chicago to receive national attention.
Quote Of The Day
‘Today’s mighty oak is just yesterday’s nut, that held its ground.’
David Icke
Social Media Marketing Research
Social Is Top Marketing Tactic For Most Small Businesses
Small business is on to something others cannot see. More than 40% of SMBs lean on social media ads for brand awareness, revenue generation. Thus, social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements.
In September, Vistaprint Digital surveyed 1,001 small business owners in the US about their online and offline marketing mix. The majority of those polled came from companies that had fewer than 10 employees. More than half (or 53.3%) of respondents said they mainly use social media to market their organization online. Another almost a third of small business owners said they use their websites. Other tactics like online ads and directory listings fell far short with only 6.6% and 5.0%, respectively, of those polled.
Meanwhile, when it comes to offline marketing tactics, business cards were the overwhelming majority with 51.1%.
When it comes to online marketing, other research also points out small businesses’ preference for social media, even in advertising. Magisto, a video editing software firm, reported in October that more than 40% of small and medium-sized businesses in the US count on social media ads for brand awareness and revenue generation.
Advertising and marketing are no less important for small businesses than for major corporations, even if they don’t have the luxury of dedicated departments. Earlier this year, a survey by the National Small Business Association found that almost half of the small business owners polled said that advertising and marketing would be a major driver for growth.
Digital/Mobile Marketing Research
How Marketers Are Using Location Data
The vast majority of marketers see location data as either important or critical to their mobile efforts, according to survey results from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness.
The report notes that these are also the primary ways in which marketers are leaning on location data: about two-thirds have used it for targeting in the past year, while a majority have also used it for insights (61%), measuring effectiveness (57%) and attribution (53%).
Not too surprisingly, social media (66%) is the top area in which marketers use location data, with search (51%) next and display/rich media (42%) following. One might expect some lifts in these latter areas given Google’s recent upgrades in distance and location metrics based on search and AdWords data.
Turning to the various types of location-based applications, the MMA study reveals that real-time location-based advertising is not only the most widely used strategy but also the one perceived to be the most valuable.
For marketers responding to the survey, the quality of the data is the top concern with location data. Marketers appear more concerned than agencies across a list of various challenges, the most notable difference surrounds lack of transparency into data sources and methodologies, which is one of the top concerns for marketers but one of the smallest worries for agencies.
Cinema News
Box Office Weekend 25-27 November 2016 (Domestic)
#1 ‘Moana’ $55,523,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $45,100,000 in 4,144 locations
#3 ‘Dr. Strange’ $13,369,000 in 3,008 locations
#4 ‘Allied’ $13,000,000 in 3,160 locations
#5 ‘Arrival’ $11,250,000 in 2,442 locations
#6 ‘Trolls’ $10,340,000 in 3,322 locations
#7 ‘Almost Christmas’ $ 7,610,000 in 1,769 locations
#8 ‘Bad Santa 2’ $ 6,106,658 in 2,920 locations
#9 ‘Hacksaw Ridge’ $ 5,450,000 in 2,332 locations
#10 ‘Edge of Seventeen’ $ 2,960,000 in 1,945 locations
Box Office Weekend 25-27 November 2016 (International)
#1 ‘Fantastic Beasts’ $132,000,000 in 64 territories
#2 ‘Moana’ $ 16,300,000
#3 ‘Dr. Strange’ $ 9,800,000 in 54 territories
#4 ‘Allied’ $ 9,400,000
#5 ‘Arrival’ $ 7,300,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (156). We are thankful to all of you with more than 61,043 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Canada, European Union, Ireland, Jersey, France, Spain, Portugal, Belgium, Denmark, Norway, Finland, Germany, Italy, Hungary, Poland, Austria, Russia, Estonia, Romania, Kazakhstan, United Arab Emirates, Indonesia, Singapore, Solomon Islands, Philippines, Vietnam, Egypt, Ethiopia, Kenya, Brazil, Columbia and Curaçao.
Across The Pond
UK TV Ratings delayed. Will be posted when available.
ITV #1 in the UK Monday as ‘I’m A Celebrity. Get Me Out Of Here!’ top program.
The Independent One
8P ‘The Martin Lewis Money Show‘
830P ‘I’m A Celebrity. Get Me Out Of Here!‘
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘The Last Miners‘
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘Back In Time For Brixton‘
Channel 4
The Big Four
8P ‘Supershoppers‘
830P ‘Tricks of the Restaurant‘
9P ‘Our Guy In China‘
Channel 5
The Viacom Five
8P ‘All New Traffic Cops‘
9P ‘MPs:Behind Closed Doors‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Monday in Australia as ‘7.30’ top program and ‘Seven News’ top newscast.
ABC
The Alphabet Network in Australia finished with an average 608,200 viewers and a 18.9% share.
730P ‘7.30‘ finished with an average 751,000 viewers.
801P ‘Back Roads‘ finished with an average 715,000 viewers.
832P ‘Restoration Man‘ finished with an average 525,000 viewers.
921P ‘David Attenborough’s Life That Glows‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 25.3% share.
7P ‘A Current Affair‘ finished with an average 750,000 viewers.
732P ‘RBT‘ finished with an average 602,000 viewers.
831P ‘The Tourist‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an average 448,500 viewers and a 30.0% share.
7P ‘Home and Away‘ finished with an average 664,000 viewers.
730P ‘The Big Bang Theory‘ finished with an average 443,000 viewers.
8P ‘The Big Bang Theory‘ rerun finished with an average 468,000 viewers.
830P ‘Robin Hood‘ finished with an average 372,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 18.5% share.
7P ‘The Project‘ finished with an average 565,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 490,000 viewers.
830P ‘Life In Pieces‘ did not finish in the top 20 programs.
9P ‘Life In Pieces‘ did not finish in the top 20 programs.
930P ‘Just For Laughs 2015 Comedy Festival‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.3% share.
730P ‘The Supervet’ did not finish in the top 20 programs.
830P ‘OJ Simpson: Made In America’ Episode 2 did not finish in the top 20 programs.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,036,000 viewers #1 everywhere except Brisbane
#2 SEVEN News/TodayTonight Seven 964,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 799,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 784,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 724,000 viewers Melbourne top market
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Tuesday Australian Overnight TV Ratings
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia as Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with and average 570,600 viewers and a 29.7% share.
7P ‘Home and Away‘ finished with an average 727,000 viewers.
730P ‘First Dates UK‘ finished with an average 586,000 viewers.
840P ‘Ramsay’s Kitchen Nightmares‘ finished with an average 477,000 viewers.
940P ‘Never Teach You Wife To Drive‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 25.3% share.
7P ‘A Current Affair‘ finished #1 overall with an average 740,000 viewers.
730P ‘The Big Bang Theory‘ (‘The Mystery Date Observation’) rerun finished with an average 561,000 viewers.
8P ‘Kevin Can Wait‘ finished with an average 455,000 viewers.
833P ‘Wedding Crashers‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.0% share.
7P ‘The Project‘ finished with an average 526,000 viewers.
730P ‘Modern Family‘ did not finish in the top 20 programs.
8P ‘Modern Family‘ rerun finished with an average 384,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.8% share.
730P ‘7.30‘ finished with an average 580,000 viewers.
801P ‘Simply Nigella‘ finished with an average 395,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 424,000 viewers.
934P ‘Richard Flanagan: Life After Death‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 10.2% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘First Contact‘ did not finish in the top 20 programs.
930P ‘Exodus:Our Journey To Europe‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN News/TodayTonight Seven 1,034,000 viewers #1 in Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,025,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 833,000 viewers #1 in Sydney
#4 NINE NEWS 6:30 Nine 763,000 viewers Melbourne top market
#5 ABC NEWS ABC 696,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 422,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dizzy
OVERTHESHOULDERMEDIA 