The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Sunday, November 27, 2016.
NBC #1 broadcast network but CBS’ ‘NFL Overrun‘ featuring Carolina v Oakland was the top broadcast program and #1 program overall.
UNI #1 Hispanic network as ‘Liga MX Soccer‘ #1 Hispanic program.
In the UK, BBC One #1 as ‘Strictly Come Dancing‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Third Test:Australia vs South Africa D4‘ finished as the #1 program.
‘Moana‘ #1 at the U.S. box office on the weekend 25-27 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 25-27 November 2016.
This Weekend in 1942, ‘Casablanca‘ premiered at the Hollywood Theatre, New York.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 106,312 users and 157,657 clipbooks with 797,479 visitors and 442,688 unique visitors with over 3.811 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 26 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 27, 2016 (Posted on November 28, 2016)
CBS #1 Sunday as ‘NFL Overrun’ featuring the Carolina Panthers v Oakland Raiders’ top program.
NBC
The Peacock Network
7P ‘Football Night In America‘ finished with an average 7.827 million viewers and a 2.3/4.
8P ‘Football Night In America‘ finished with an average 14.115 million viewers and a 7.2/11.
830P ‘Sunday Night Football‘ featuring the Kansas City Chiefs v Denver Broncos finished #1 in its time slot with an average 18.733 million viewers and an 11.1/17.
9P ‘Sunday Night Football‘ finished with an average 18.573 million viewers and a 12.1/18.
10P ‘Sunday Night Football‘ finished with an average 15.409 million viewers and an 11.5/19.
CBS
The Tiffany Network
7P ‘NFL Overrun Football‘ featuring the Carolina Panthers losing to the Oakland Raiders (35-32) finished #1 overall with an average 23.193 million viewers and a 17.2/28.
747P ‘60 Minutes‘ finished #1 in its time slot with an average 15.514 million viewers and a 13.1/20.
847P ‘NCIS:Los Angeles‘ finished with an average 10.648 million viewers and an 8.6/13.
947P ‘Madam Secretary‘ finished with an average 7.465 million viewers and a 6.6/11.
1047P’Elementary‘ finished with an average n/a and a 4.9/9
ABC
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ finished with an average 5.571 million viewers and a 3.1/5.
8P ‘Once Upon A Time‘ finished with an average 3.282 million viewers and a 2.1/3.
9P ‘Secrets and Lies‘ finished with an average 2.781 million viewers and a 2.1/3.
10P ‘Quantico‘ finished with an average 2.296 million viewers and a 1.7/3.
FOX
The Animal Network of Broadcast
7P ‘Ice Age‘ rerun finished with an average 3.256 million viewers and a 1.6/3.
730P ‘Bob’s Burgers‘ rerun finished with an average 2.406 million viewers and a 1.6/2.
8P ‘The Simpsons‘ rerun finished with an average 2.574 million viewers and a 1.6/2.
830P ‘Son of Zorn‘ rerun finished with an average 1.508 million viewers and a 1.0./1.
9P ‘Family Guy‘ rerun finished with an average 1.781 million viewers and a 1.1/2.
930P ‘Last Man On Earth‘ rerun finished with an average 1.342 million viewers and an 0.8/1.
For The Record
NBC finished #1 Sunday with an average 14.558 million viewers and a 8.8/14.
CBS finished with an average 14.205 million viewers and a 9.8/15.
ABC finished with an average 3.483 million viewers and a 2.2/3.
FOX finished with an average 2.144 million viewers and a 1.4/2.
UNI finished with an average million viewers and an 0.8/1.
TEL finished with an average million viewers and an 0.8/1.
Today In Communication History
On this date in 1943, J L Baird gave a lecture on 3-D color television to 600 people (a record attendance) at the Institute of Radio Engineers, London.
Quote Of The Day
‘Today’s mighty oak is just yesterday’s nut, that held its ground.’
David Icke
Digital/Mobile Marketing Research
How Marketers Are Using Location Data
The vast majority of marketers see location data as either important or critical to their mobile efforts, according to survey results from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness.
The report notes that these are also the primary ways in which marketers are leaning on location data: about two-thirds have used it for targeting in the past year, while a majority have also used it for insights (61%), measuring effectiveness (57%) and attribution (53%).
Not too surprisingly, social media (66%) is the top area in which marketers use location data, with search (51%) next and display/rich media (42%) following. One might expect some lifts in these latter areas given Google’s recent upgrades in distance and location metrics based on search and AdWords data.
Turning to the various types of location-based applications, the MMA study reveals that real-time location-based advertising is not only the most widely used strategy but also the one perceived to be the most valuable.
For marketers responding to the survey, the quality of the data is the top concern with location data. Marketers appear more concerned than agencies across a list of various challenges, the most notable difference surrounds lack of transparency into data sources and methodologies, which is one of the top concerns for marketers but one of the smallest worries for agencies.
Cinema News
Box Office Weekend 25-27 November 2016 (Domestic)
#1 ‘Moana’ $55,523,000 in 3,875 locations
#2 ‘Fantastic Beasts’ $45,100,000 in 4,144 locations
#3 ‘Dr. Strange’ $13,369,000 in 3,008 locations
#4 ‘Allied’ $13,000,000 in 3,160 locations
#5 ‘Arrival’ $11,250,000 in 2,442 locations
#6 ‘Trolls’ $10,340,000 in 3,322 locations
#7 ‘Almost Christmas’ $ 7,610,000 in 1,769 locations
#8 ‘Bad Santa 2’ $ 6,106,658 in 2,920 locations
#9 ‘Hacksaw Ridge’ $ 5,450,000 in 2,332 locations
#10 ‘Edge of Seventeen’ $ 2,960,000 in 1,945 locations
Box Office Weekend 25-27 November 2016 (International)
#1 ‘Fantastic Beasts’ $132,000,000 in 64 territories
#2 ‘Moana’ $ 16,300,000
#3 ‘Dr. Strange’ $ 9,800,000 in 54 territories
#4 ‘Allied’ $ 9,400,000
#5 ‘Arrival’ $ 7,300,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
BBC One #1 in the UK Sunday as ‘Strictly Come Dancing’ top program.
BBC One
The Big One
620P ‘Countryfile‘
720P ‘Strictly Come Dancing‘ finished with an average 10.6 million viewers and a 44.1% share.
8P ‘Planet Earth‘ finished with an average 9.7 million viewers and a 37.9% share.
9P ‘My Mother and Other Strangers‘
BBC Two
The Little Two
610P ‘Deep Impact‘
8P ‘The Mayflower Pilgrims:Behind The Myth‘
9P ‘Whites v Blacks:How Football Changed A Nation‘
ITV
The Independent One
7P ‘The Next Magician‘
8P ‘The X-Factor‘ finished with a 6.1 million viewers and a 23.8% share.
9P ‘I’m A Celebrity. Get Me Out Of Here!‘ finished with 9.1 million viewers and a 40.5% share.
Channel 4
The Big Four
7P ‘The Secret Life of the Zoo‘
8P ‘Escape To The Chateau‘
9P ‘Humans‘
Channel 5
The Viacom Five
610P ‘Santa Who?‘
8P ‘Ice Road Truckers‘
9P ‘Saving Private Ryan‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 in Australia Sunday as ‘Third Test: Australia v South Africa’ top program.
Nine
The First Commercial Network in Australia finished Sunday with an average 715,000 viewers and a 30.3% share.
6P ‘Third Test:Australia v South Africa‘ D4 finished with an average 1.056 million viewers.
728P ‘Third Test:Australia v South Africa‘ N4 finished with an average 545,000 viewers.
945P ‘60 Minutes‘ finished with an average 319,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 648,500 viewers and a 31.0% share.
7P ‘Sunday Night‘ finished with an average 840,000 viewers.
8P ‘Border Security: America’s Frontline‘ finished with an average 624,000 viewers.
830P ‘Blended‘ finished with an average 529,000 viewers.
Ten
The Third Commercial network in Australia finished with a 13.7% share.
6P ‘Family Feud Sunday‘ finished with an average 294,000 viewers.
630P ‘All Star Family Feud‘ rerun finished with an average 285,000 viewers.
730P ‘Modern Family‘ finished with an average 316,000 viewers.
8P ‘Modern Family‘ rerun finished with an average 360,000 viewers.
830P ‘The Fault In Our Stars‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 18.4% share.
628P ‘QI‘ did not finish in the top 20 programs.
731P ‘Crowded House Live At Sydney Opera House‘ finished with an average 643,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Sunday with a 6.7% share.
730P ‘This Is Greece With Michael Scott‘ finished with an average 254,000 viewers.
830P ‘Egypt’s Lost Queens‘ did not finish in the top 20 programs.
930P ‘Hollow Crown: Henry Iv Part 2‘ did not finish in the top 20 programs.
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,171,000 viewers #1 in Sydney & Perth
#2 NINE NEWS SUNDAY Nine 1,164,000 viewers #1 in Melbourne, Brisbane & Adelaide
#3 ABC NEWS SUNDAY-EV ABC 681,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SUN Ten 260,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Monday Australian Overnight TV Ratings
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Monday in Australia as ‘7.30’ top program and ‘Seven News’ top newscast.
ABC
The Alphabet Network in Australia finished with an average 608,200 viewers and a 18.9% share.
730P ‘7.30‘ finished with an average 751,000 viewers.
801P ‘Back Roads‘ finished with an average 715,000 viewers.
832P ‘Restoration Man‘ finished with an average 525,000 viewers.
921P ‘David Attenborough’s Life That Glows‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 25.3% share.
7P ‘A Current Affair‘ finished with an average 750,000 viewers.
732P ‘RBT‘ finished with an average 602,000 viewers.
831P ‘The Tourist‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an average 448,500 viewers and a 30.0% share.
7P ‘Home and Away‘ finished with an average 664,000 viewers.
730P ‘The Big Bang Theory‘ finished with an average 443,000 viewers.
8P ‘The Big Bang Theory‘ rerun finished with an average 468,000 viewers.
830P ‘Robin Hood‘ finished with an average 372,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 18.5% share.
7P ‘The Project‘ finished with an average 565,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 490,000 viewers.
830P ‘Life In Pieces‘ did not finish in the top 20 programs.
9P ‘Life In Pieces‘ did not finish in the top 20 programs.
930P ‘Just For Laughs 2015 Comedy Festival‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.3% share.
730P ‘The Supervet’ did not finish in the top 20 programs.
830P ‘OJ Simpson: Made In America’ Episode 2 did not finish in the top 20 programs.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,036,000 viewers #1 everywhere except Brisbane
#2 SEVEN News/TodayTonight Seven 964,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 799,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 784,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 724,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dizzy
OVERTHESHOULDERMEDIA 