The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, November 25, 2016.
CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program and #1 program overall.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Third Test:Australia vs South Africa‘ finished as the #1 program.
‘Fantastic Beasts and Where To Find Them‘ #1 at the U.S. box office on the weekend 18-20 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 18-20 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 106,312 users and 157,657 clipbooks with 797,479 visitors and 442,688 unique visitors with over 3.811 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 26 seconds. This past week, it introduced the ability to upload multiple photos at the same time; allows you to insert links referring to another website in your clipbooks and you can search for titles, content and authors. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 25, 2016 (Posted on November 26, 2016)
CBS #1 Friday as ‘Blue Bloods’ top program.
CBS
The Tiffany Network had Frosty and the gang
8P ‘Frosty The Snowman‘ finished with an average 4.208 million viewers.
832P ‘Frosty Returns‘ finished with an average 3.634 million viewers.
9P ‘MacGyver‘ rerun finished with an average 4.087 million viewers.
10P ‘Blue Bloods‘ rerun (‘Friends In Neeed’) finished with an average 5.838 million viewers.
NBC
The Peacock Network had The Grinch and Murray and a little mystery.
8P ‘How The Grinch Stole Christmas‘ finished with an average 5.172 million viewers.
835P ‘How Murray Saved Christmas‘ finished with an average 3.269 million viewers.
9P ‘Dateline NBC‘ finished with an average 3.721 million viewers.
10P ‘Dateline NBC‘ finished with an average 4.640 million viewers.
ABC
The Alphabet Network had Santa and the gang.
8P ‘Santa Claus Is Coming To Town‘ finished with an average 3.347 million viewers.
9P ‘Shark Tank‘ rerun finished with an average 3.293 million viewers.
10P ‘20/20‘ finished with an average 3.156 million viewers.
FOX
The Animal Network of Broadcast had Murtaugh, Riggs and Lucy.
8P ‘Lethal Weapon‘ rerun finished with an average 2.853 million viewers.
9P ‘Lucifer‘ rerun finished with an average 1.696 million viewers.
The CW
The Little Network That Couldn’t had Grandma and Penn & Teller.
8P ‘Grandma Got Run Over By A Reindeer‘ finished with an average 1.068 million viewers.
9P ‘Penn & Teller:Fool Us‘ finished with an average 1.257 million viewers.
For The Record
CBS finished with an average 4.615 million viewers.
NBC finished with an average 4.194 million viewers.
ABC finished with an average 3.265 million viewers.
FOX finished with an average 2.275 million viewers.
The CW finished with an average 1.163 million viewers.
Today In Communication History
On this date in 1989, ‘America’s Funniest Home Videos’ aired as a special. The show debuted as a regular weekly series on January 14, 1990.
Quote Of The Day
‘A mind that is stretched by a new experience can never go back to its old dimensions’
Oliver Wendell Holmes, Jr.
Scott Pelley Awarded the Walter Cronkite Award 2016
Social Media Research
Social Networking Platforms’ User Demographics Today
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. The report breaks down adoption by demographic, allowing us to make some comparisons with a similar survey conducted last year.
The following is a brief overview of some of the highlights from the report.
Facebook
With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%).
Compared to last year’s results, the biggest changes in adoption were for:
– Men (75%, up from 66%);
– Adults aged 65 and up (62%, up from 48%);
– Those who have completed some college (82%, up from 72%);
– Adults with household income of less than $30k per year (84%, up from 73%); and
– Adults living in rural areas (81%, up from 67%).
The only demographic to see a very slight decrease in adoption was the affluent ($75k+) population, with the 77% adoption rate down a point from last year.
Instagram
Instagram adoption has grown by 4% points year-over-year to reach almost one-third (32%) of online adults in the US. Like Facebook, it’s more popular with women (38%) than men (26%), though there’s a much stronger age skew in play than for Facebook, with a more than 50%-point difference in adoption between the youngest adults (18-29: 59%) and the oldest (65+: 8%).
In terms of trends from last year, the biggest changes are for:
– Women (38%, up from 31%);
– Adults aged 50-64 (18%, up from 11%);
– Those with a college degree and higher (33%, up from 26%);
– Adults with household income of less than $30k per year (38%, up from 26%); and
– Adults living in rural areas (31%, up from 18%).
Pinterest
The only platform of the 5 not to see any increase in adoption, Pinterest is reportedly used by 31% of online adult respondents to the survey, which was conducted in March and April of this year. Pinterest continues to be heavily favored by women (45% adoption), at a rate more than double that of men (17%). Adoption rates actually fell for some demographic groups, most notably for those living in households with income between $30k and $75k per year, as well as rural Americans.
The largest shifts were observed for:
– Adults aged 50-64 (28%, up from 24%);
– Adults with household income of less than $30k per year (30%, up from 24%);
– Adults with household income of $50-75k per year (31%, down from 41%); and
– Adults living in rural areas (25%, down from 31%).
LinkedIn
LinkedIn has seen a comparatively rapid increase in adoption, up 4% points to 29%. As with last year’s results, LinkedIn is more popular among men (31%) than women (27%), with the gap widening over the past year. This year, adoption is actually slightly higher among 18-29-year-olds (34%) than 30-49-year-olds (33%), whereas last year LinkedIn was the only platform of the 5 which didn’t see its highest adoption rate (on an age basis) among the 18-29 bracket.
In terms of adoption rates, the biggest changes were for:
– Men (31%, up from 26%);
– 18-29-year-olds (34%, up from 22%);
– Adults aged 65 and older (20%, up from 12%);
– Adults with household income of $30-50k per year (13%, down from 21%); and
– Rural Americans (18%, up from 12%).
Twitter
Twitter is used by about one-quarter (24%) of online adults, per the survey, statistically unchanged from last year, though up directionally by a point. This is the platform with the narrowest gender gap, as a slight drop among men and a more sizable increase among women has brought them to virtual parity in adoption rates.
Looking at year-over-year shifts, the largest were for:
– Women (25%, up from 21%);
– 30-49-year-olds (23%, down from 29%);
– 50-64-year-olds (21%, up from 13%);
– Urban Americans (26%, down from 30%); and
– Rural Americans (24%, up from 15%).
Site Usage: Frequency and Cross-Over
Facebook continues to have the heaviest engagement of the 5 platforms, per the study, with about three-quarters (76%) of its users saying they access the platform on a daily basis. Instagram is next, with a slight majority (51%) using the platform on a daily basis. LinkedIn is last on this measure, with fewer than 1 in 5 (18%) using it daily.
Meanwhile, a majority (56%) of online adults use more than one of the 5 platforms measured, though that isn’t a significant rise from 52% in 2014. Given Facebook’s near ubiquity, it’s not surprising that it’s used by the vast majority of users of other sites (for example, 95% of Instagram users also use Facebook).
In terms of other “reciprocity”:
– Almost two-thirds (65%) of Twitter users also use Instagram;
– Close to 6 in 10 (57% of) Pinterest users also use Instagram; and
– A majority (54%) of Twitter users also use LinkedIn.
Source:Via eMarketer, the report is based on a Pew Research Center survey conducted March 7-April 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. Of these respondents, 381 were interviewed on a landline telephone, and 1,139 were interviewed on a cellphone, including 636 who had no landline telephone. The survey was conducted by interviewers at Princeton Data Source under the direction of Princeton Survey Research Associates International.
Cinema News
Box Office Weekend 18-20 November 2016 (Domestic)
#1 ‘Fantastic Beasts’ $75,000,000 in 4,144 locations
#2 ‘Doctor Strange BV $17,676,000 in 3,694 locations
#3 ‘Trolls’ $17,500,000 in 3,945 locations
#4 ‘Arrival’ $11,800,000 in 2,335 locations
#5 ‘Almost Christmas’ $ 7,040,000 in 2,379 locations
#6 ‘Hacksaw Ridge’ $ 6,750,000 in 2,883 locations
#7 ‘The Edge of 17’ $ 4,825,000 in 1,945 locations
#8 ‘Bleed For This’ $ 2,357,946 in 1,549 locations
#9 ‘The Accountant’ $ 2,115,000 in 1,423 locations
#10 ‘Shut In’ $ 1,600,000 in 1,549 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Fantastic Beasts’ $143,300,000 in 64 territories
#2 ‘Dr. Strange’ $ 26,000,000 in 54 territories
#3 ‘I’m Not Madam Bovary’ $ 27,925,000 in 5 territories
#4 ‘Trolls’ $ 10,000,000 in 67 territories
#5 ‘Deep Water Horizon’ $ 8,200,000 in 27 territories
#6 ‘Arrival’ $ 6,470,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
Ratings delayed. Will be posted when available.
ITV #1 Friday in the UK as ‘I’m A Celebrity. Get Me Out Of Here!’ top program.
ITV
The Independent One
8P ‘Countrywise‘
830P ‘Coronation Street‘
9P ‘I’m A Celebrity. Get Me Out Of Here!‘
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Citizen Khan‘
9P ‘Have I Got News For You‘
930P ‘Walliams and Friend‘
BBC Two
The Little One
8P ‘Mastermind‘
830P ‘Coastal Path‘
9P ‘Rick Stein’s Long Weekends‘
Chanel 4
The Big Four
8P ‘Food Unwrapped‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
8P ‘Secrets of Great British Castles‘
9P ‘Britain’s Greatest Bridges‘
Nine dominates Friday as ‘Third Test:Australia v South Africa’ top program.
Nine
The First Commercial Network in Australia finished with a 34.3% share.
728P ‘Third Test:Australia vs South Africa‘ finished #1 with an average 946,000 viewers.
945P ‘RoboCop‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 31.2% share.
7P ‘Better Homes and Gardens‘ finished with an average 741,000 viewers.
830P ‘Love Actually‘ finished with an average 459,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 16.5% share.
7P ‘The Project‘ finished with an average 403,000 viewers.
730P ‘The Living Room‘ finished with an average 465,000 viewers.
9P ‘Have You Been Paying Attention?‘ finished with an average 311,000 viewers.
ABC
The Alphabet Network in Australia finished with a 11.7% share.
730P ‘7.30‘ finished with an average 373,000 viewers.
802P ‘A Taste of Landline‘ finished with an average 301,000 viewers.
832P ‘The Level‘ did not finish in the top 20 programs.
920P ‘The Politician’s Husband‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.3% share.
735P ‘David Attenborough’s Wild Singapore‘ did not finish in the top 20 programs.
830P ‘Charlie Wilson’s War‘ did not finish in the top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,025,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 973,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS Nine 832,000 viewers Melbourne top market
#4 ABC NEWS ABC 559,000 viewers Melbourne top market
#5 EYEWITNESS NEWS1st @ 5P TEN 406,000 viewers Sydney top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Saturday Australian Overnight TV Ratings
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Saturday in Australia as ‘Third Test:Australia v South Africa D3’ top program.
Nine
The First Commercial Network in Australia finished with a 36.1% share.
728P ‘Third Test:Australia v South Africa D3‘ finished with an average 786,000 viewers.
945P ‘Yes Man‘ finished with an average 323,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 26.7% share.
7P ‘Willy Wonka and the Chocolate Factory‘ finished with an average 386,000 viewers.
910P ‘Dumb and Dumber 2‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 10.7% share.
630P ‘Scorpion‘ (‘Da Bomb’) finished with an average 218,000 viewers.
730P ‘MacGyver‘ did not finish in the top 20 programs.
830P ‘Hawaii Five-0‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 19.1% share.
730P ‘Doc Martin‘ rerun (‘Control-alt-delete’) finished with an average 600,000 viewers.
819P ‘Grantchester‘ rerun finished with an average 466,000 viewers.
907P ‘Inspector George Gently‘ rerun finished with an average 393,000 viewers
SBS
The Special Broadcast Service in Australia finished with a 7.3% share.
730P ‘Secrets of Britain’ did not finish in the top 20 programs.
835P ‘Monty Python’s Life Of Brian‘ did not finish in the top 20 programs.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 921,000 viewers #1 in Sydney, Brisbane & Perth
#2 NINE NEWS SATURDAY Nine 819,000 viewers #1 in Melbourne & Adelaide
#3 ABC NEWS-SA ABC 689,000 viewers Sydney top market
#4 TEN EYEWITNESS NEWS SAT TEN 307,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beatles
OVERTHESHOULDERMEDIA 