The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Thursday, November 24, 2016.
NBC #1 broadcast network as ‘Thursday Night Football‘ was the top broadcast program and #1 program overall.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Third Test:Australia vs South America‘ finished as the #1 program.
‘Fantastic Beasts and Where To Find Them‘ #1 at the U.S. box office on the weekend 18-20 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 18-20 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 105,673 users and 156,520 clipbooks with 792,621 visitors and 440,222 unique visitors with over 3.787 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 24 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, November 24, 2016 (Posted on November 25, 2016)
NBC #1 Thanksgiving evening as ‘Thursday Night Football’ topped all.
NBC
The Peacock Network
8P ‘Football Night In America‘ finished with an average 14.386 million viewers.
830P ‘Sunday Night Football‘ featuring the Pittsburgh Steelers vs Indianapolis Colts finished with an average 18.962 million viewers.
9P ‘Sunday Night Football‘ finished with an average 19.772 million viewers.
10P ‘Sunday Night Football‘ finished with an average 17.104 million viewers. Mixing hockey with a low rated medical program makes for a low point if it weren’t for The Mouse Network.
CBS
The Tiffany Network
8P ‘Big Bang Theory‘ rerun finished with an average 7.191 million viewers.
830P ‘The Great Indoors‘ finished with an average 5.225 million viewers.
9P ‘Mom’ finished with an average 5.809 million viewers.
930P ‘Life In Pieces‘ finished with an average 5.296 million viewers.
10P ‘Pure Genius‘ finished with an average 4.739 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Rosewood’ rerun finished #3 overall with an average 6.689 million viewers.
9P ‘Pitch’ rerun finished with an average 3.096 million viewers.
ABC
The Alphabet Network
8P ‘Wonderful World of Disney’ finished with an average 5.275 million viewers.
9P ‘Wonderful World of Disney’ finished with an average 4.693 million viewers.
10P ‘Modern Family’ rerun finished with an average 2.479 million viewers.
1030P’American Housewife’ rerun finished with an average 1.902 million viewers.
The CW
The Little Network That Couldn’t
8P ‘Whose Line Is It Anyway‘ rerun finished with an average 962,000 viewers.
830P ‘Whose Line Is It Anyway‘ rerun finished with an average 1.072 million viewers.
9P ‘Whose Line Is It Anyway‘ rerun finished with an average 969,000 viewers.
930P ‘Whose Line Is It Anyway‘ rerun finished with an average 930,000 viewers.
For The Record
NBC finished with an average 17.850 million viewers.
CBS finished with an average 5.500 million viewers.
FOX finished with an average 4.893 million viewers.
ABC finished with an average 4.053 million viewers.
The CW finished with an average 983,250 viewers.
For The Record
On this date in 1965, the first color broadcast of an NFL game aired on CBS. The Detroit Lions and the Baltimore Colts played to a 24-24 tie.
Quote Of The Day
‘A mind that is stretched by a new experience can never go back to its old dimensions’
Oliver Wendell Holmes, Jr.
Scott Pelley Awarded the Walter Cronkite Award 2016
Social Media Research
Social Networking Platforms’ User Demographics Today
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. The report breaks down adoption by demographic, allowing us to make some comparisons with a similar survey conducted last year.
The following is a brief overview of some of the highlights from the report.
Facebook
With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%).
Compared to last year’s results, the biggest changes in adoption were for:
– Men (75%, up from 66%);
– Adults aged 65 and up (62%, up from 48%);
– Those who have completed some college (82%, up from 72%);
– Adults with household income of less than $30k per year (84%, up from 73%); and
– Adults living in rural areas (81%, up from 67%).
The only demographic to see a very slight decrease in adoption was the affluent ($75k+) population, with the 77% adoption rate down a point from last year.
Instagram
Instagram adoption has grown by 4% points year-over-year to reach almost one-third (32%) of online adults in the US. Like Facebook, it’s more popular with women (38%) than men (26%), though there’s a much stronger age skew in play than for Facebook, with a more than 50%-point difference in adoption between the youngest adults (18-29: 59%) and the oldest (65+: 8%).
In terms of trends from last year, the biggest changes are for:
– Women (38%, up from 31%);
– Adults aged 50-64 (18%, up from 11%);
– Those with a college degree and higher (33%, up from 26%);
– Adults with household income of less than $30k per year (38%, up from 26%); and
– Adults living in rural areas (31%, up from 18%).
Pinterest
The only platform of the 5 not to see any increase in adoption, Pinterest is reportedly used by 31% of online adult respondents to the survey, which was conducted in March and April of this year. Pinterest continues to be heavily favored by women (45% adoption), at a rate more than double that of men (17%). Adoption rates actually fell for some demographic groups, most notably for those living in households with income between $30k and $75k per year, as well as rural Americans.
The largest shifts were observed for:
– Adults aged 50-64 (28%, up from 24%);
– Adults with household income of less than $30k per year (30%, up from 24%);
– Adults with household income of $50-75k per year (31%, down from 41%); and
– Adults living in rural areas (25%, down from 31%).
LinkedIn
LinkedIn has seen a comparatively rapid increase in adoption, up 4% points to 29%. As with last year’s results, LinkedIn is more popular among men (31%) than women (27%), with the gap widening over the past year. This year, adoption is actually slightly higher among 18-29-year-olds (34%) than 30-49-year-olds (33%), whereas last year LinkedIn was the only platform of the 5 which didn’t see its highest adoption rate (on an age basis) among the 18-29 bracket.
In terms of adoption rates, the biggest changes were for:
– Men (31%, up from 26%);
– 18-29-year-olds (34%, up from 22%);
– Adults aged 65 and older (20%, up from 12%);
– Adults with household income of $30-50k per year (13%, down from 21%); and
– Rural Americans (18%, up from 12%).
Twitter
Twitter is used by about one-quarter (24%) of online adults, per the survey, statistically unchanged from last year, though up directionally by a point. This is the platform with the narrowest gender gap, as a slight drop among men and a more sizable increase among women has brought them to virtual parity in adoption rates.
Looking at year-over-year shifts, the largest were for:
– Women (25%, up from 21%);
– 30-49-year-olds (23%, down from 29%);
– 50-64-year-olds (21%, up from 13%);
– Urban Americans (26%, down from 30%); and
– Rural Americans (24%, up from 15%).
Site Usage: Frequency and Cross-Over
Facebook continues to have the heaviest engagement of the 5 platforms, per the study, with about three-quarters (76%) of its users saying they access the platform on a daily basis. Instagram is next, with a slight majority (51%) using the platform on a daily basis. LinkedIn is last on this measure, with fewer than 1 in 5 (18%) using it daily.
Meanwhile, a majority (56%) of online adults use more than one of the 5 platforms measured, though that isn’t a significant rise from 52% in 2014. Given Facebook’s near ubiquity, it’s not surprising that it’s used by the vast majority of users of other sites (for example, 95% of Instagram users also use Facebook).
In terms of other “reciprocity”:
– Almost two-thirds (65%) of Twitter users also use Instagram;
– Close to 6 in 10 (57% of) Pinterest users also use Instagram; and
– A majority (54%) of Twitter users also use LinkedIn.
Source:Via eMarketer, the report is based on a Pew Research Center survey conducted March 7-April 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. Of these respondents, 381 were interviewed on a landline telephone, and 1,139 were interviewed on a cellphone, including 636 who had no landline telephone. The survey was conducted by interviewers at Princeton Data Source under the direction of Princeton Survey Research Associates International.
Cinema News
Box Office Weekend 18-20 November 2016 (Domestic)
#1 ‘Fantastic Beasts’ $75,000,000 in 4,144 locations
#2 ‘Doctor Strange BV $17,676,000 in 3,694 locations
#3 ‘Trolls’ $17,500,000 in 3,945 locations
#4 ‘Arrival’ $11,800,000 in 2,335 locations
#5 ‘Almost Christmas’ $ 7,040,000 in 2,379 locations
#6 ‘Hacksaw Ridge’ $ 6,750,000 in 2,883 locations
#7 ‘The Edge of 17’ $ 4,825,000 in 1,945 locations
#8 ‘Bleed For This’ $ 2,357,946 in 1,549 locations
#9 ‘The Accountant’ $ 2,115,000 in 1,423 locations
#10 ‘Shut In’ $ 1,600,000 in 1,549 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Fantastic Beasts’ $143,300,000 in 64 territories
#2 ‘Dr. Strange’ $ 26,000,000 in 54 territories
#3 ‘I’m Not Madam Bovary’ $ 27,925,000 in 5 territories
#4 ‘Trolls’ $ 10,000,000 in 67 territories
#5 ‘Deep Water Horizon’ $ 8,200,000 in 27 territories
#6 ‘Arrival’ $ 6,470,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 in the UK Thursday as ‘I’m A Celebrity. Get Me Out Of Here!’ continues to be the top program in the UK.
ITV
The Independent One
8P ‘Emmerdale‘
830P ‘Coronation Street‘
9P ‘I’m A Celebrity. Get Me Out Of Here!‘ finished #1 overall in the UK with an average 8.4 million viewers and a 35.5% share.
BBC One
The Big One
8P ‘Who Do You Think You Are?‘ finished with an average 4.2 million viewers and a 14.6% share.
9P ‘The Apprentice‘ finished with an average 4.7 million viewers and a 19.6% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘
9P ‘Close To The Enemy‘
Channel 4
The Big Four
8P ‘The Secret Life of the Zoo‘
9P ‘Grand Designs:House of the Year‘
Channel 5
The Viacom Five
8P ‘The Nightmare Neighbour Next Door‘
9P ‘Jack Taylor‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘Third Test Australia vs South Africa’ top program.
Nine
The First Commercial Network in Australia finished with a 30.6% share.
730P ‘The Third Test:Australia vs South Africa‘ finished #1 overall in prime time on Thursday with an average 948,000 viewers.
945P ‘20 To One‘ finished with an average 511,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 27.3% share.
7P ‘Home and Away‘ finished with an average 644,000 viewers.
830P ‘Tammy‘ finished with an average 378,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 18.0% share.
7P ‘The Project‘ finished with an average 513,000 viewers.
730P ‘David Attenborough’s Mountain Lions‘ finished with an average 389,000 viewers.
830P ‘Law & Order:SVU‘ finished with an average 384,000 viewers.
930P ‘Law & Order:SVU‘ did not finished in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 15.9% share.
730P ‘7.30‘ finished with an average 540,000 viewers.
801P ‘Silvia’s Italian Table‘ finished with an average 388,000 viewers.
832P ‘Doctor Foster‘ finished with an average 420,000 viewers.
927P ‘Kevin Mccloud’s Man Made Home‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.5% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘Peter Kuruvita’s Coastal Kitchen‘ did not finish in the top 20 programs.
9P ‘My Restaurant In India‘ did not finish in the top 20 programs.
930P ‘Outlander‘ did not finish in the top 20 programs.
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,083,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,060,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 916,000 viewers #1 in Brisbane
#4 ABC NEWS ABC 706,000 viewers Sydney & Melbourne top markets
#5 EYEWITNESS NEWS 1st @5P Ten 408,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Friday Australian Overnight TV Ratings
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine dominates Friday as ‘Third Test:Australia v South Africa’ top program.
Nine
The First Commercial Network in Australia finished with a 34.3% share.
728P ‘Third Test:Australia vs South Africa‘ finished #1 with an average 946,000 viewers.
945P ‘RoboCop‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 31.2% share.
7P ‘Better Homes and Gardens‘ finished with an average 741,000 viewers.
830P ‘Love Actually‘ finished with an average 459,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 16.5% share.
7P ‘The Project‘ finished with an average 403,000 viewers.
730P ‘The Living Room‘ finished with an average 465,000 viewers.
9P ‘Have You Been Paying Attention?‘ finished with an average 311,000 viewers.
ABC
The Alphabet Network in Australia finished with a 11.7% share.
730P ‘7.30‘ finished with an average 373,000 viewers.
802P ‘A Taste of Landline‘ finished with an average 301,000 viewers.
832P ‘The Level‘ did not finish in the top 20 programs.
920P ‘The Politician’s Husband‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.3% share.
735P ‘David Attenborough’s Wild Singapore‘ did not finish in the top 20 programs.
830P ‘Charlie Wilson’s War‘ did not finish in the top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,025,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 973,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS Nine 832,000 viewers Melbourne top market
#4 ABC NEWS ABC 559,000 viewers Melbourne top market
#5 EYEWITNESS NEWS1st @ 5P TEN 406,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beatles
OVERTHESHOULDERMEDIA 