The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, November 22, 2016.
CBS #1 broadcast network as ‘NCIS‘ was the top broadcast program and #1 program overall.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘First Dates Australia‘ finished as the #1 program.
‘Fantastic Beasts and Where To Find Them‘ #1 at the U.S. box office on the weekend 18-20 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 18-20 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 105,673 users and 156,520 clipbooks with 792,621 visitors and 440,222 unique visitors with over 3.787 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 24 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, November 22, 2016 (Posted on November 23, 2016)
CBS #1 Tuesday as ‘NCIS’ is the top program with nearly 15 million viewers, the biggest program in the English Speaking world on Tuesday.
CBS
The Tiffany Network had the world’s most watched drama.
8P ‘NCIS‘ (‘Enemy Combatant’) finished with an average 14.846 million viewers and a 9.1/15.
9P ‘Bull‘ (‘Never Saw The Sign’) finished with an average 10.832 million viewers and a 6.8/11.
10P ‘NCIS:New Orleans‘ finished with an average 8.485 million viewers and a 5.4/9.
ABC
The Alphabet Network had the finals in dancing.
8P ‘The Middle‘ finished with an average 6.828 million viewers and a 4.5/8.
830P ‘American Housewife‘ finished with an average 6.125 million viewers and a 4.0/6.
9P ‘Dancing With The Stars‘ season finale finished with an average 10.567 million viewers and a 7.3/12.
10P ‘Dancing With The Stars‘ finished with an average 11.301 million viewers and a 7.7/14.
NBC
The Peacock Network had singing.
8P ‘The Voice‘ finished with an average 9.458 million viewers and a 6.0/10.
9P ‘This Is Us‘ (‘Pilgrim Rick’) finished with an average 9.005 million viewers and a 5.9/10.
10P ‘Chicago Fire‘ (‘That Day’) finished with an average 6.441 million viewers and a 3.9/7.
FOX
The Animal Network of Broadcast
8P ‘Brooklyn Nine-Nine‘ finished with an average 2.191 million viewers and a 1.5/3.
830P ‘New Girl‘ finished with an average 1.791 million viewers and a 1.3/2.
9P ‘Scream Queens‘ finished with an average 1.181 million viewers and an 0.8/1.
The CW
The Little Network That Couldn’t
8P ‘The Flash‘ (‘Killer Frost’) finished #4 in its time slot with an average 2.944 million viewers and a 2.2/4.
9P ‘No Tomorrow‘ (‘No You Say It First’) finished with an average 865,000 viewers and a 0.6/1.
For The Record
CBS finished #1 overall Tuesday in prime time with an average 11.388 million viewers and a 7.1/12.
ABC finished with an average 9.448 million viewers and a 6.4/11.
NBC finished with an average 8.301 million viewers and a 5.3/9.
The CW finished with an average 1.905 million viewers and a 1.4/2.
FOX finished with an average 1.586 million viewers and a 1.1/2.
Broadcast (English Speaking) Networks in prime time on Tuesday finished with an estimated average 32.628 million viewers.
Today In Communication History
On this date in 1958, the radio drama ‘Have Gun Will Travel’ debuted featuring John Dehner as Paladin. The show began after the end of the TV show of the same name.
Quote Of The Day
‘A mind that is stretched by a new experience can never go back to its old dimensions’
Oliver Wendell Holmes, Jr.
Scott Pelley Awarded the Walter Cronkite Award 2016
Social Media Research
Social Networking Platforms’ User Demographics Today
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. The report breaks down adoption by demographic, allowing us to make some comparisons with a similar survey conducted last year.
The following is a brief overview of some of the highlights from the report.
Facebook
With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%).
Compared to last year’s results, the biggest changes in adoption were for:
– Men (75%, up from 66%);
– Adults aged 65 and up (62%, up from 48%);
– Those who have completed some college (82%, up from 72%);
– Adults with household income of less than $30k per year (84%, up from 73%); and
– Adults living in rural areas (81%, up from 67%).
The only demographic to see a very slight decrease in adoption was the affluent ($75k+) population, with the 77% adoption rate down a point from last year.
Instagram
Instagram adoption has grown by 4% points year-over-year to reach almost one-third (32%) of online adults in the US. Like Facebook, it’s more popular with women (38%) than men (26%), though there’s a much stronger age skew in play than for Facebook, with a more than 50%-point difference in adoption between the youngest adults (18-29: 59%) and the oldest (65+: 8%).
In terms of trends from last year, the biggest changes are for:
– Women (38%, up from 31%);
– Adults aged 50-64 (18%, up from 11%);
– Those with a college degree and higher (33%, up from 26%);
– Adults with household income of less than $30k per year (38%, up from 26%); and
– Adults living in rural areas (31%, up from 18%).
Pinterest
The only platform of the 5 not to see any increase in adoption, Pinterest is reportedly used by 31% of online adult respondents to the survey, which was conducted in March and April of this year. Pinterest continues to be heavily favored by women (45% adoption), at a rate more than double that of men (17%). Adoption rates actually fell for some demographic groups, most notably for those living in households with income between $30k and $75k per year, as well as rural Americans.
The largest shifts were observed for:
– Adults aged 50-64 (28%, up from 24%);
– Adults with household income of less than $30k per year (30%, up from 24%);
– Adults with household income of $50-75k per year (31%, down from 41%); and
– Adults living in rural areas (25%, down from 31%).
LinkedIn
LinkedIn has seen a comparatively rapid increase in adoption, up 4% points to 29%. As with last year’s results, LinkedIn is more popular among men (31%) than women (27%), with the gap widening over the past year. This year, adoption is actually slightly higher among 18-29-year-olds (34%) than 30-49-year-olds (33%), whereas last year LinkedIn was the only platform of the 5 which didn’t see its highest adoption rate (on an age basis) among the 18-29 bracket.
In terms of adoption rates, the biggest changes were for:
– Men (31%, up from 26%);
– 18-29-year-olds (34%, up from 22%);
– Adults aged 65 and older (20%, up from 12%);
– Adults with household income of $30-50k per year (13%, down from 21%); and
– Rural Americans (18%, up from 12%).
Twitter
Twitter is used by about one-quarter (24%) of online adults, per the survey, statistically unchanged from last year, though up directionally by a point. This is the platform with the narrowest gender gap, as a slight drop among men and a more sizable increase among women has brought them to virtual parity in adoption rates.
Looking at year-over-year shifts, the largest were for:
– Women (25%, up from 21%);
– 30-49-year-olds (23%, down from 29%);
– 50-64-year-olds (21%, up from 13%);
– Urban Americans (26%, down from 30%); and
– Rural Americans (24%, up from 15%).
Site Usage: Frequency and Cross-Over
Facebook continues to have the heaviest engagement of the 5 platforms, per the study, with about three-quarters (76%) of its users saying they access the platform on a daily basis. Instagram is next, with a slight majority (51%) using the platform on a daily basis. LinkedIn is last on this measure, with fewer than 1 in 5 (18%) using it daily.
Meanwhile, a majority (56%) of online adults use more than one of the 5 platforms measured, though that isn’t a significant rise from 52% in 2014. Given Facebook’s near ubiquity, it’s not surprising that it’s used by the vast majority of users of other sites (for example, 95% of Instagram users also use Facebook).
In terms of other “reciprocity”:
– Almost two-thirds (65%) of Twitter users also use Instagram;
– Close to 6 in 10 (57% of) Pinterest users also use Instagram; and
– A majority (54%) of Twitter users also use LinkedIn.
Source:Via eMarketer, the report is based on a Pew Research Center survey conducted March 7-April 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. Of these respondents, 381 were interviewed on a landline telephone, and 1,139 were interviewed on a cellphone, including 636 who had no landline telephone. The survey was conducted by interviewers at Princeton Data Source under the direction of Princeton Survey Research Associates International.
Cinema News
Box Office Weekend 18-20 November 2016 (Domestic)
#1 ‘Fantastic Beasts’ $75,000,000 in 4,144 locations
#2 ‘Doctor Strange BV $17,676,000 in 3,694 locations
#3 ‘Trolls’ $17,500,000 in 3,945 locations
#4 ‘Arrival’ $11,800,000 in 2,335 locations
#5 ‘Almost Christmas’ $ 7,040,000 in 2,379 locations
#6 ‘Hacksaw Ridge’ $ 6,750,000 in 2,883 locations
#7 ‘The Edge of 17’ $ 4,825,000 in 1,945 locations
#8 ‘Bleed For This’ $ 2,357,946 in 1,549 locations
#9 ‘The Accountant’ $ 2,115,000 in 1,423 locations
#10 ‘Shut In’ $ 1,600,000 in 1,549 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Fantastic Beasts’ $143,300,000 in 64 territories
#2 ‘Dr. Strange’ $ 26,000,000 in 54 territories
#3 ‘I’m Not Madam Bovary’ $ 27,925,000 in 5 territories
#4 ‘Trolls’ $ 10,000,000 in 67 territories
#5 ‘Deep Water Horizon’ $ 8,200,000 in 27 territories
#6 ‘Arrival’ $ 6,470,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 Tuesday in the UK as ‘I’m A Celebrity. Get Me Out Of Here!’ top program.
ITV
The Independent One
8P ‘The Martin Lewis Money Show‘ finished with an average 3.5 million viewers and a 16.2% share.
9P ‘I’m A Celebrity. Get Me Out Of Here!‘
BBC One
The Big One
8P ‘Holby City‘
9P ‘Ordinary Lies‘
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘ finished with an average 3.1 million viewers and a 14.2% share.
9P ‘The Choir:Gaerth’s Best In Britain‘
Channel 4
The Big Four
8P ‘Breaking The Silence Live‘
9P ‘What Britain Earns With Mary Portas‘
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Ben Fogle:New Lives In The Wild‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia as ‘First Dates AU’ topped all on Tuesday.
Seven
The Second Commercial Network in Australia finished with a 31.4% share.
7P ‘Home and Away‘ finished with an average 666,000 viewers.
730P ‘First Dates‘ season premiere finished #1 overall program in Australia in prime time with an average 766,000 viewers.
840P ‘First Dates UK‘ finished with an average 577,000 viewers.
950P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 26.2% share.
7P ‘A Current Affair‘ finished with an average 743,000 viewers.
738P ‘The Big Bang Theory‘ finished with an average 700,000 viewers.
808P ‘Keven Can Wait‘ finished with an average 492,000 viewers.
839P ‘Grown Ups‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.5% share.
7P ‘The Project‘ finished with an average 647,000 viewers.
730P ‘Modern Family‘ did not finish in the top 20 programs.
8P ‘Modern Family‘ finished with an average 461,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.0% share.
730P ‘7.30‘ finished with an average 703,000 viewers.
801P ‘Simply Nigella‘ finished with an average 466,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 490,000 viewers.
933P ‘Play To Win‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia on Tuesday finished #5 with a 6.9% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘Kolkata: City Of Joy‘ did not finish in the top 20 programs.
930P ‘Exodus: Our Journey To Europe‘ did not finish in the top 20 programs.
Top Newscasts In Australia on Tuesday
#1 SEVEN NEWS Seven 1,074,000 viewers #1 everywhere except Brisbane
#2 SEVEN News/TodayTonight Seven 1,005,000 viewers Melbourne top market
#3 NINE NEWS Nine 903,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 867,000 viewers Melbourne top market
#5 ABC NEWS ABC 800,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 451,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Wednesday Australian Overnight TV Ratings
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Wednesday in Australia as Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with a 30.3% share.
7P ‘Home and Away‘ finished with an average 673,000 viewers.
730P ‘First Dates‘ finished with an average 663,000 viewers.
840P ‘10 To 1: Countdown Our Greatest News‘ finished with an average 496,000 viewers.
Nine
The First Commercial Network in Australia finished with a 24.3% share.
7P ‘A Current Affair‘ finished #1 overall with an average 686,000 viewers.
740P ‘RBT‘ finished with an average 559,000 viewers.
845P ‘Super Scary Plane Landings‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 22.1% share.
7P ‘The Project‘ finished with an average 622,000 viewers.
730P ‘Aria Awards 2016‘ finished with an average 586,000 viewers.
930P ‘The Arias: 30 Years Of Music‘ did not finish in the top 20 programs.
ABC
The Alphabet Network finished with a 16.1% share.
730P ‘7.30‘ finished with an average 545,000 viewers.
801P ‘Hard Quiz‘ finished with an average 543,000 viewers.
831P ‘Upper Middle Bogan‘ finished with an average 542,000 viewers.
901P ‘Rosehaven‘ finished with an average 504,000 viewers.
929P ‘Upper Middle Bogan‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.2% share.
730P ‘World’s Busiest Railway‘ Mumbai Railway did not finish in the top 20 programs.
840P ‘Tutankhamun‘ did not finish in the top 20 programs.
935P ‘24 Hours in A&E‘ did not finish in the top 20 programs.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,009,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,007,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 817,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 803,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 678,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 422,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beatles
OVERTHESHOULDERMEDIA 