The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, November 21, 2016.
ABC #1 broadcast network as ‘Dancing With The Stars‘ was the top broadcast program and #1 program overall.
ESPN #1 cable network as ‘Monday Night Football‘ from Mexico City was the top cable program.
TEL #1 Hispanic network as ‘Señora Acero 3: La Coyote‘ top Hispanic program.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Fantastic Beasts and Where To Find Them‘ #1 at the U.S. box office on the weekend 18-20 November 2016.
‘Fantastic Beasts and Where To Find Them‘ #1 at the International box office weekend 18-20 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 105,673 users and 156,520 clipbooks with 792,621 visitors and 440,222 unique visitors with over 3.787 million page views. 4 minutes 58 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 24 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, November 21, 2016 (Posted on November 22, 2016)
ABC
The Alphabet Network had dancing and a conviction.
8P ‘Dancing With The Stars‘ finished #1 in prime time on broadcast with an average 12.002 million viewers and a 7.6/12.
9P ‘Dancing With The Stars‘ finished with an average 11.963 million viewers and a 7.6/12.
10P ‘Conviction‘ finished with an average 4.490 million viewers and a 3.1/6. This is a Must See TV ON DEMAND/Streaming episode.
ESPN
Mickey’s Cable Sports Network had football.
8P ‘Monday Night Football‘ featuring the Houston Texans v Oakland Raiders from Mexico City, finished with an estimated average 11.785 million viewers and a 8.1 rating as it peaked at 9.5 rating at 1045P.
NBC
The Peacock network had singing and timelessness.
8P ‘The Voice‘ finished with an average 9.663 million viewers and a 5.8/9.
9P ‘The Voice‘ finished with an average 9.370 million viewers and a 5.5/9.
10P ‘Timeless‘ finished with an average 4.814 million viewers and a 3.0/5 as they revisited 1754 and nearly didn’t come back from Pittsburgh. This is a Must See TV ON DEMAND/Streaming episode.
CBS
The Tiffany Network had comedy and a genius crew.
8P ‘Kevin Can Wait‘ finished with an average 6.964 million viewers and a 4.0/6.
830P ‘Man With A Plan‘ finished with an average 5.941 million viewers.
9P ‘2 Broke Girls‘ finished with an average 5.400 million viewers and a 3.2/6.
930P ‘Odd Couple‘ finished with an average 4.608 million viewers.
10P ‘Scorpion‘ finished with an average 6.982 million viewers and a 4.4/8.
FOX
The Animal Network of Broadcast had Jim and Lucy. What a pair!
8P ‘Gotham‘ finished with an average 3.468 million viewers and a 2.1/3.
9P ‘Lucifer’ finished with an average 3.616 million viewers and a 2.2/4.
The CW
The Little Network That Couldn’t had a couple of girls.
8P ‘Supergirl‘ finished with an average 2.835 million viewers and a 1.7/3.
9P ‘Jane The Virgin‘ finished with an average 1.418 million viewers and a 0.9/1.
TEL
The Avis of Hispanic Networks had the top program.
8P ‘Silvana Sin Lana‘ finished with an average 1.575 million viewers and a 0.9/1.
9P ‘Sin Senos Si Hay Paraiso‘ finished with an average 1.906 million viewers and a 1.1/2.
10P ‘Señora Acero 3: La Coyote‘ finished as the #1 Hispanic program in prime time with an average 2.030 million viewers and a 1.1/2.
UNI
The #1 Hispanic Network in America
8P ‘Despertar Contigo’ finished with an average 1.692 million viewers and a 0.9/2.
9P ‘Vino el Amor’ finished with an average 1.888 million viewers and a 1.0/2.
10P ‘El Color de la Passion’ finished with 1.649 million viewers and a 1.0/2.
Late Night
1135P ‘Late Show with Stephen Colbert’
For The Record
ESPN finished #1 cable network and #1 overall with an estimated average, in prime time on Monday. of 10.964 million viewers.
ABC finished #1 broadcast network in prime time Monday with an average 9.485 million viewers and a 6.1/10.
NBC finished with an average 7.949 million viewers and a 4.8/8.
CBS finished with an average 6.146 million viewers and a 3.9/7.
FOX finished with an average 3.542 million viewers and a 2.2/4.
The CW finished with an average 2.127 million viewers and a 1.3/2.
TEL finished with an average 1.837 million viewers and a 1.0/2.
UNI finished with an average 1.743 million viewers and a 1.0/2.
Total Broadcast Networks finished Monday in prime time with an estimated average 32.829 million viewers.
Broadcast (English Speaking) Networks finished Monday in prime time with an estimated average 29.249 million viewers.
Today In Communication History
On this date in 1995, TNT presented a magical musical version of the classic children’s tale, ‘The Wizard of Oz’. The Wizard of Oz in Concert starred folksy rocker Jewel as Dorothy and Joel Grey as the Wizard. The cast included Nathan Lane as the Cowardly Lion, Roger Daltrey as the Tin Man, Jackson Browne as the Scarecrow, Natalie Cole as Glinda the Good Witch and Debra Winger as the Wicked Witch of the West. The Boys Choir of Harlem portrayed the Munchkins. The performance, taped May 5 of that year at Lincoln Center, served as a benefit for the Children’s Defense Fund.
Quote Of The Day
‘A mind that is stretched by a new experience can never go back to its old dimensions’
Oliver Wendell Holmes, Jr.
Social Media Research
Social Networking Platforms’ User Demographics Today
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. The report breaks down adoption by demographic, allowing us to make some comparisons with a similar survey conducted last year.
The following is a brief overview of some of the highlights from the report.
Facebook
With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%).
Compared to last year’s results, the biggest changes in adoption were for:
– Men (75%, up from 66%);
– Adults aged 65 and up (62%, up from 48%);
– Those who have completed some college (82%, up from 72%);
– Adults with household income of less than $30k per year (84%, up from 73%); and
– Adults living in rural areas (81%, up from 67%).
The only demographic to see a very slight decrease in adoption was the affluent ($75k+) population, with the 77% adoption rate down a point from last year.
Instagram
Instagram adoption has grown by 4% points year-over-year to reach almost one-third (32%) of online adults in the US. Like Facebook, it’s more popular with women (38%) than men (26%), though there’s a much stronger age skew in play than for Facebook, with a more than 50%-point difference in adoption between the youngest adults (18-29: 59%) and the oldest (65+: 8%).
In terms of trends from last year, the biggest changes are for:
– Women (38%, up from 31%);
– Adults aged 50-64 (18%, up from 11%);
– Those with a college degree and higher (33%, up from 26%);
– Adults with household income of less than $30k per year (38%, up from 26%); and
– Adults living in rural areas (31%, up from 18%).
Pinterest
The only platform of the 5 not to see any increase in adoption, Pinterest is reportedly used by 31% of online adult respondents to the survey, which was conducted in March and April of this year. Pinterest continues to be heavily favored by women (45% adoption), at a rate more than double that of men (17%). Adoption rates actually fell for some demographic groups, most notably for those living in households with income between $30k and $75k per year, as well as rural Americans.
The largest shifts were observed for:
– Adults aged 50-64 (28%, up from 24%);
– Adults with household income of less than $30k per year (30%, up from 24%);
– Adults with household income of $50-75k per year (31%, down from 41%); and
– Adults living in rural areas (25%, down from 31%).
LinkedIn
LinkedIn has seen a comparatively rapid increase in adoption, up 4% points to 29%. As with last year’s results, LinkedIn is more popular among men (31%) than women (27%), with the gap widening over the past year. This year, adoption is actually slightly higher among 18-29-year-olds (34%) than 30-49-year-olds (33%), whereas last year LinkedIn was the only platform of the 5 which didn’t see its highest adoption rate (on an age basis) among the 18-29 bracket.
In terms of adoption rates, the biggest changes were for:
– Men (31%, up from 26%);
– 18-29-year-olds (34%, up from 22%);
– Adults aged 65 and older (20%, up from 12%);
– Adults with household income of $30-50k per year (13%, down from 21%); and
– Rural Americans (18%, up from 12%).
Twitter
Twitter is used by about one-quarter (24%) of online adults, per the survey, statistically unchanged from last year, though up directionally by a point. This is the platform with the narrowest gender gap, as a slight drop among men and a more sizable increase among women has brought them to virtual parity in adoption rates.
Looking at year-over-year shifts, the largest were for:
– Women (25%, up from 21%);
– 30-49-year-olds (23%, down from 29%);
– 50-64-year-olds (21%, up from 13%);
– Urban Americans (26%, down from 30%); and
– Rural Americans (24%, up from 15%).
Site Usage: Frequency and Cross-Over
Facebook continues to have the heaviest engagement of the 5 platforms, per the study, with about three-quarters (76%) of its users saying they access the platform on a daily basis. Instagram is next, with a slight majority (51%) using the platform on a daily basis. LinkedIn is last on this measure, with fewer than 1 in 5 (18%) using it daily.
Meanwhile, a majority (56%) of online adults use more than one of the 5 platforms measured, though that isn’t a significant rise from 52% in 2014. Given Facebook’s near ubiquity, it’s not surprising that it’s used by the vast majority of users of other sites (for example, 95% of Instagram users also use Facebook).
In terms of other “reciprocity”:
– Almost two-thirds (65%) of Twitter users also use Instagram;
– Close to 6 in 10 (57% of) Pinterest users also use Instagram; and
– A majority (54%) of Twitter users also use LinkedIn.
Source:Via eMarketer, the report is based on a Pew Research Center survey conducted March 7-April 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. Of these respondents, 381 were interviewed on a landline telephone, and 1,139 were interviewed on a cellphone, including 636 who had no landline telephone. The survey was conducted by interviewers at Princeton Data Source under the direction of Princeton Survey Research Associates International.
Cinema News
Box Office Weekend 18-20 November 2016 (Domestic)
#1 ‘Fantastic Beasts’ $75,000,000 in 4,144 locations
#2 ‘Doctor Strange BV $17,676,000 in 3,694 locations
#3 ‘Trolls’ $17,500,000 in 3,945 locations
#4 ‘Arrival’ $11,800,000 in 2,335 locations
#5 ‘Almost Christmas’ $ 7,040,000 in 2,379 locations
#6 ‘Hacksaw Ridge’ $ 6,750,000 in 2,883 locations
#7 ‘The Edge of 17’ $ 4,825,000 in 1,945 locations
#8 ‘Bleed For This’ $ 2,357,946 in 1,549 locations
#9 ‘The Accountant’ $ 2,115,000 in 1,423 locations
#10 ‘Shut In’ $ 1,600,000 in 1,549 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Fantastic Beasts’ $143,300,000 in 64 territories
#2 ‘Dr. Strange’ $ 26,000,000 in 54 territories
#3 ‘I’m Not Madam Bovary’ $ 27,925,000 in 5 territories
#4 ‘Trolls’ $ 10,000,000 in 67 territories
#5 ‘Deep Water Horizon’ $ 8,200,000 in 27 territories
#6 ‘Arrival’ $ 6,470,000 in 27 territories
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 Monday and ‘I’m A Celebrity. Get Me Out Of Here! top program in the UK, third most watched of the year.
ITV
The Independent One
8P ‘Gino’s Italian Escape‘
830P ‘Coronation Street‘
9P ‘I’m A Celebrity. Get Me Out Of Here!‘ is the third most watched show of the year and the biggest on ITV.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘The Last Miners‘ Part 1 finished with an average 2.4 million viewers and a 10.3% share.
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘Back In Time From Brixton‘
Channel 4
The Big Four
8P ‘Supershoppers‘
830P ‘Tricks of the Restaurant‘
9P ‘Our Guy In China‘ finished with an average 1.9 million viewers and an 8.1% share.
Channel 5
The Viacom Five
8P ‘All New Traffic Cops‘
9P ‘Chris Tarrant:Extreme Railways‘ Trans-Caucasus Railway
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Monday in Australia as Nine’s A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished #1 Monday with an average 742,000 viewers and a 29.5% share.
7P ‘Home and Away‘ finished with an average 706,000 viewers.
730P ‘The X-Factor‘ finished with an average 751,000 viewers.
930P ‘Australia Beyond 2020‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished #2 with an average 723,200 viewers and a 20.6% share.
730P ‘7.30‘ finished with an average 770,000 viewers.
801P ‘Australian Story‘ finished with an average 770,000 viewers.
834P ‘Four Corners‘ finished with an average 718,000 viewers.
932P ‘Media Watch‘ finished with an average 640,000 viewers.
947P ‘Q&A‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished #3 with an average 699,200 viewers and a 25.6% share.
7P ‘A Current Affair‘ finished #1 overall with an average 844,000 viewers.
736P ‘RBT‘ finished with an average 759,000 viewers.
838P ‘Hyde & Seek‘ finished with an average 567,000 viewers.
940P ‘Australian Crime Stories‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished #4 with an average 638,400 viewers and a 18.9% share.
7P ‘The Project‘ finished with an average 582,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 548,000 viewers.
830P ‘Have You Been Paying Attention?‘ finished with an average 757,000 viewers.
930P ‘Life In Pieces‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 in prime time Monday with a 5.3% share.
730P ‘The Supervet‘ did not finish in the top 20 programs.
830P ‘OJ Simpson:Murder In America‘ did not finish in the top 20 programs.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,045,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,040,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 916,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 912,000 viewers #1 in Sydney
#5 ABC NEWS ABC 844,000 viewers Sydney top market
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Tuesday Australian Overnight TV Ratings
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia as ‘First Dates AU’ topped all on Tuesday.
Seven
The Second Commercial Network in Australia finished with a 31.4% share.
7P ‘Home and Away‘ finished with an average 666,000 viewers.
730P ‘First Dates‘ season premiere finished #1 overall program in Australia in prime time with an average 766,000 viewers.
840P ‘First Dates UK‘ finished with an average 577,000 viewers.
950P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 26.2% share.
7P ‘A Current Affair‘ finished with an average 743,000 viewers.
738P ‘The Big Bang Theory‘ finished with an average 700,000 viewers.
808P ‘Keven Can Wait‘ finished with an average 492,000 viewers.
839P ‘Grown Ups‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.5% share.
7P ‘The Project‘ finished with an average 647,000 viewers.
730P ‘Modern Family‘ did not finish in the top 20 programs.
8P ‘Modern Family‘ finished with an average 461,000 viewers.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.0% share.
730P ‘7.30‘ finished with an average 703,000 viewers.
801P ‘Simply Nigella‘ finished with an average 466,000 viewers.
833P ‘Rick Stein: From Venice To Istanbul‘ finished with an average 490,000 viewers.
933P ‘Play To Win‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia on Tuesday finished #5 with a 6.9% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘Kolkata: City Of Joy‘ did not finish in the top 20 programs.
930P ‘Exodus: Our Journey To Europe‘ did not finish in the top 20 programs.
Top Newscasts In Australia on Tuesday
#1 SEVEN NEWS Seven 1,074,000 viewers #1 everywhere except Brisbane
#2 SEVEN News/TodayTonight Seven 1,005,000 viewers Melbourne top market
#3 NINE NEWS Nine 903,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 867,000 viewers Melbourne top market
#5 ABC NEWS ABC 800,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 451,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beatles
OVERTHESHOULDERMEDIA 