The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Saturday, November 19, 2016.
CBS #1 broadcast network as ‘48 Hours‘ was the top broadcast program overall.
In the UK, BBC One #1 as ‘Strictly Come Dancing’‘ was the top program.
In Australia, ‘ABC‘ finished #1 broadcast network as ‘ABC News‘ was the #1 newscast as ‘Doc Martin‘ finished as the #1 program.
‘Doctor Strange‘ #1 at the U.S. box office on the weekend 11-13 November 2016.
‘Doctor Strange‘ #1 at the International box office weekend 11-13 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users last week. To date it has 101,909 users and 150,364 clipbooks with 763,962 visitors and 426,155 unique visitors with over 3.651 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 50 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 19, 2016 (Posted on November 20, 2016)
CBS #1 Saturday as ’48 Hours’ top program.
CBS
The Tiffany Network
8P ‘NCIS‘ rerun finished with an average 3.792 million viewers.
9P ‘48 Hours’ (‘Live To Tell Sophia’s Secrets’) finished with an average 4.213 million viewers.
10P ‘48 Hours‘ finished with an average 4.804 million viewers.
ABC
The Alphabet Network had college football
8P ‘Big 12 Football‘ featuring Oklahoma v West Virginia finished with an average 4.558 million viewers.
9P ‘Big 12 Football‘ finished with an average 3.873 million viewers.
10P ‘Big 12 Football‘ finished with an average 3.264 million viewers.
NBC
The Peacock Network had a movie.
8P ‘Free Birds‘ finished with an average 2.114 million viewers.
9P ‘Free Birds‘ finished with an average 2.207 million viewers.
10P ‘Saturday Night Live‘ rerun finished with an average 3.086 million viewers.
FOX
The Animal Network had Pac 12 Football
8P ‘Pac 12 Football‘ featuring Arizona State v Washington finished with an average 1.691 million viewers.
9P ‘Pac 12 Football‘ finished with an average 1.235 million viewers.
10P ‘Pac 12 Football‘ finished with an average 1.334 million viewers.
Late Night
1130P ‘Saturday Night Live‘
For The Record
CBS finished #1 in prime time Saturday with an average 4.270 million viewers.
ABC finished with an average 3.898 million viewers.
NBC finished with an average 2.469 million viewers.
FOX finished with an average 1.420 million viewers.
Today In Communication History
On this date in 2002, the German film “Goebbels and Geduldig” aired on national television in Germany. It was the first Germany made satirical film on the Nazis.
How It All Began
The first known photograph of a moving image produced by Baird’s “televisor”, circa 1926 (The subject is Baird’s business partner Oliver Hutchinson)
The word ‘television’ comes from Ancient Greek τῆλε (tèle), meaning “far”, and Latin visio, meaning “sight”. The first documented usage of the term dates back to 1900, when a Russian scientist Constantin Perskyi used it in a paper that he presented in French at the 1st International Congress of Electricity, which ran from 18 to 25 August 1900 during the International World Fair in Paris. He was Professor of Electricity at the Artillery Academy of Saint Petersburg. His paper referred to the work of other experimenters in the field, including Nipkow and Bachmetiev (Порфирий Иванович Бахметьев), who were attempting to use the photoelectric properties of selenium as the basis for their research in the field of image transmission.
Quote Of The Day
‘A mind that is stretched by a new experience can never go back to its old dimensions’
Oliver Wendell Holmes, Jr.
Mobile Research
For Brand Loyal Mothers, Quality and Consistency Are The Keys
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
among the 48.3% of respondents who are loyal to a product brand, 58.2% said that the main reason they love a brand is because of these qualities, according to a survey from Collective Bias, an influencer marketing company focused on retail.
Roughly one in five US mother internet users said they love a brand most because they’re getting a good value for their money. Nostalgia was also a factor. Some 2.3% of respondents said they loved a brand because it brings back fond memories. Advertising, which brands spend a lot on, was not much of an influence. Just 1.4% of US mother internet users said it was the primary thing making them loyal.
Females are more brand loyal than males, research from CrowdTwist revealed. But despite how much a person may love a brand, most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender. For example, more than a quarter of female respondents said they always buy their preferred brand—regardless of price, quality, conveninence or brand promise.
What did draw men to a less-preferred brand was quality. The largest share of male respondents, 35.7%, said they sometimes buy items from their preferred brand but would consider other options that offer better quality.
Millennials And Mobile
What do they like? Where do they shop? How do they make purchases? They are quickly becoming the largest and most influential population of consumers. According to Bronto, along with Apparel Magazine, eMarketer reports the following:
◉ More than one-third of Millennials shop on mobile devices at least once a month or more and 1 in 2 use mobile for shopping outside the store.
◉ 36% of Millennials actually leverage mobile while shopping in store.
◉ Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. They want to interact with your brand and expect you to understand them on an individual level, which is key to capturing this group.
SMARTPHONE-OWNING MILLENNIALS:
◎ 39% Remain loyal to brands that are up-to-date with tech.
◎ 55% Say app stores have helped them discover brands.
◎ 47% Noted that someone else’s following, liking, pinning or tweeting info on social media had helped introduce them
to a brand.
◎ 52% Say that the importance of a brand’s use of technology is more important than brand name $170 billion in
purchasing power.
◉ Millennials, born between 1977 and 1995, number a staggering 79 million, and will soon surpass Baby Boomers as the largest age group.
◉ Millennials are expected to occupy 36% of the U.S. workforce by 2025.
◉ When asked what makes their generation unique, Millennials ranked “Technology Use” No.1 (24%), followed by “Music/ Pop
Culture” (11%) and “Liberal/Tolerant” (7%). By contrast, Boomers ranked “Work Ethic”as the most defining characteristic
of their generation.
◉ MILLENNIALS BELIEVE THAT:
◎ 54% believe new technology helps them be closer to their friends and family.
◎ MORE THAN 74% believe new technology makes their lives easier.
◉ Millennials log 20-21 hours each month on social media.
◉ 32% of the younger half of Millennials (age 18-24) use social media from the bathroom.
◉ 83% of Millennials sleep with their smartphones.
◉ 51% of the older crew of Millennials (age 25-34) take time out of their work day to use social networking at the
office, more than any other age group.
◉ Millennials Have expectations for brands’ technology as 41% react favorably to engaging digital content.
Cinema News
Box Office Weekend 11-13 November 2016 (Domestic)
#1 ‘Dr. Strange’ $43,000,000 in 3,882 locations
#2 ‘Trolls’ $34,800,000 in 4,066 locations
#3 ‘Arrival’ $23,400,000 in 2,317 locations
#4 ‘Almost Christmas’ $15,300,000 in 2,376 locations
#5 ‘Hacksaw Ridge’ $11,500,000 in 2,971 locations
#6 ‘The Accountant’ $ 4,400,000 in 2,342 locations
#7 ‘Shut In’ $ 3,800,000 in 2,886 locations
#8 ‘Boo!A Medea Halloween’ $ 3,500,000 in 2,104 locations
#9 ‘Jack Reacher:NeverGoB’ $ 3,300,000 in 3,070 locations
#10 ‘Inferno’ $ 3,250,000 in 2,656 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Dr. Strange’ $ 60,200,000
#2 ‘Trolls’ $ 18,300,000
#3 ‘Arrival’ $ 10,000,000
#4 ‘Hacksaw Ridge’ $ 3,700,000
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
BBC One #1 on Saturday as ‘Strictly Come Dancing’ was the biggest program in the English speaking world.
BBC One
The Big One
655P ‘Strictly Come Dancing‘ It’s Blackpool time! It finished with an average 10.7 million viewers and a 47.9% share with a peak of 11.9 million viewers.
810P ‘Michael McIntyre’s Big Show‘ season debut finished with an average 6.2 million viewers.
910P ‘Casual+y‘
BBC Two
The Little Two
710P ‘International Rugby Union‘
810P ‘Coastal Path‘
840P ‘Dad’s Army‘
910P ‘Sold! Inside the World Larges Auction House‘
ITV
The Independent One
7P ‘Meet The Parents‘
8P ‘The X-Factor‘ finished with an average 5.9 million viewers with a peak of 7.2 million viewers.
925P ‘I’m A Celebrity. Get Me Out of Here!‘ finished with an average 8 million viewers and a 40.0% share and a peak of 8.5 million viewers.
Channel 4
The Big Four
7P ‘China:Between Clouds and Dreams‘
8P ‘Britain At Low Tide‘
9P ‘A Good Day To Die Hard‘
Channel 5
The Viacom Five
710P ‘NCIS‘
8P ‘NCIS:New Orleans‘
9P ‘Football on 5:The Championship‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Saturday in AU as ‘Doc Martin’ is the #1 program.
ABC
The Alphabet Network in Australia finished with and average 550,200 viewers and a 22.4% share.
732P ‘Doc Martin‘ rerun (‘Education Education Education’) finished #1 overall with an estimated average 632,000 viewers.
821P ‘Home Fires‘ finished with an estimated average 519,000 viewers.
909P ‘Inspector George Gently‘ finished with an estimated average 449,000 viewers
Nine
The First Commercial Network in Australia finished with an estimated average 364,000 viewers and a 26.7% share.
701P ‘Harry Potter and the Goblet of Fire‘ finished with an average 364,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 339,917 viewers and a 26.9% share.
7P ‘The Amazing Spider-Man‘ finished with an average 351,000 viewers.
945P ‘The Amazing spider-Man 2‘ finished with an average 218,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 14.7% share.
7P ‘Scorpion‘ did not finish in the top 20 programs
730P ‘MacGyver‘ (‘Can Opener’) finished with an average 232,000 viewers.
830P ‘Hawaii Five-0‘ did not finish in the top 20 programs.
930P ‘True Lies‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 9.3% share.
730P ‘Secrets of Britain‘ rerun finished with an average 248,000 viewers.
835P ‘Monty Python: Live At The Hollywood Bowl’ did not finish in the top 20 programs.
Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 748,000 viewers #1 in Melbourne & Adelaide
#2 NINE NEWS SATURDAY Nine 720,000 viewers #1 in Sydney
#3 SEVEN NEWS – SAT Seven 716,000 viewers #1 in Brisbane & Perth
#4 TEN EYEWITNESS NEWS SAT TEN 297,000 viewers Brisbane top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Sunday Australian Overnight TV Ratings
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven
The Second Commercial Network in Australia finished with a 32.9% share.
Seven #1 Sunday in Australia as ‘Sunday Night’ top program.
7P ‘Sunday Night‘ finished #1 overall with an average 766,000 viewers.
8P ‘The X-Factor‘ finished with an average 665,000 viewers.
950P ‘The Big Bang Theory‘ finished with an average 393,000 viewers.
Nine
The First Commercial Network in Australia finished with a 29.2% share.
7P ‘Christmas With The Australian Women’s Weekly‘ finished with an average 625,000 viewers.
805P ‘60 Minutes‘ finished with an average 727,000 viewers.
914P ‘The Amazing Noughties‘ finished with an average 435,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 14.6% share.
6P ‘Family Feud Sunday‘ finished with an average 379,000 viewers.
630P ‘All Star Family Feud‘ finished with an average 351,000 viewers.
730P ‘Modern Family‘ finished with an average 456,000 viewers.
8P ‘Modern Family‘ rerun finished with an average 475,000 viewers.
830P ‘Noah‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.9% share.
731P ‘President Trump-A Foreign Correspondent Special‘ finished with an average 620,000 viewers.
803P ‘Grand Designs‘ rerun finished with an average 651,000 viewers.
852P ‘Poldark‘ finished with an average 507,000 viewers.
SBS
The Special Broadcast Network in Australia finished with a 6.4% share.
730P ‘Raising Pompeii‘ did not finish in the top 20 programs.
830P ‘Secrets Of The Colosseum‘ did not finish in the top 20 programs.
930P ‘Hollow Crown: Henry Iv Part 1‘ did not finish in the top 20 programs.
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 963,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 835,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY-EV ABC 684,000 viewers Melbourne top market
#4 EYEWITNESS NEWS SUN Ten 338,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beattles
OVERTHESHOULDERMEDIA 