The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, November 18, 2016.
CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program overall.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!’‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Better Homes & Gardens‘ finished as the #1 program.
‘Doctor Strange‘ #1 at the U.S. box office on the weekend 11-13 November 2016.
‘Doctor Strange‘ #1 at the International box office weekend 11-13 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users last week. To date it has 101,909 users and 150,364 clipbooks with 763,962 visitors and 426,155 unique visitors with over 3.651 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 50 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 18, 2016 (Posted on November 19, 2016)
CBS #1 Friday as ‘Blue Bloods’ and ‘Hawaii Five-0’ dominate with over 10 million viewers each.
CBS
The Tiffany Network had the big drama-night programming of the season as it finished #1 again on Friday.
8P ‘MacGyver‘ (‘Chisel’) finished with an average 8.195 million viewers. It was one of the best episodes of its new run.
9P ‘Hawaii Five-0‘ (‘Elua la ma Nowemapa’ (Two Days in November)) finished with an average 10.008 million viewers. It was Must See TV ON DEMAND/Streaming episode.
10P ‘Blue Bloods‘ (‘Confessions’) finished with an average 10.316 million viewers. Outstanding episode while Jamie proves he doesn’t have a clue.
ABC
The Alphabet Network
8P ‘Last Man Standing‘ (‘My Father The Car’) finished with an average 6.471 million viewers.
830P ‘Dr. Ken‘ finished with an average 4.690 million viewers.
9P ‘Shark Tank‘ finished with an average 5.145 million viewers.
10P ‘20/20‘ finished with an average 4.109 million viewers.
NBC
The Peacock Network had dateline.
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 3.113 million viewers.
9P ‘Dateline on NBC‘ (‘Stranger Than Fiction’) finished with an average 4.907 million viewers.
10P ‘Dateline on NBC‘ finished with an average 5.271 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Hell’s Kitchen‘ finished wth an average 3.117 million viewers.
9P ‘The Exorcist‘ (‘The Griefbearers’) finished with an average 1.726 million viewers.
The CW
The Little Network That Couldn’t
8P ‘The Vampire Diaries‘ (‘Coming Home Was A Mistake’) finished with an average 942,000 viewers.
9P ‘Crazy Ex-Girlfriend‘ (‘Why Is Josh’s Ex-Girlfriend Eating Carbs?’) finished with an 524,000 average viewers.
For The Record
CBS finished #1 in prime time Friday with an average 9.506 million viewers, or 43.1% of total prime time viewership.
ABC finished with an average 4.945 million viewers.
NBC finished with an average 4.430 million viewers.
FOX finished with an average 2.422 million viewers.
The CW finished with an average 733,000 viewers.
Broadcast (English Speaking) Networks in prime time on Friday finished with an estimated average 22.036 million viewers.
Today In Communication History
On this date in 1995, ABC debuted the first installment of the three-part documentary series, ‘The Beatles Anthology‘. The series’ launch coincided with the release of the Anthology 1 album, the first of three double-CD albums, and the single “Free as a Bird” (a recording by John Lennon that was re-mixed to incorporate additional instrumentation and vocals by Paul McCartney, George Harrison and Ringo Starr, creating an all-new Beatles recording 25 years following the band’s break-up). The six-hour presentation, shown over three November nights, used film footage and interviews to tell the story of the Beatles through the first-person perspective of the four bandmates (and select associates), without external narration.
How It All Began
The first known photograph of a moving image produced by Baird’s “televisor”, circa 1926 (The subject is Baird’s business partner Oliver Hutchinson)
The word ‘television’ comes from Ancient Greek τῆλε (tèle), meaning “far”, and Latin visio, meaning “sight”. The first documented usage of the term dates back to 1900, when a Russian scientist Constantin Perskyi used it in a paper that he presented in French at the 1st International Congress of Electricity, which ran from 18 to 25 August 1900 during the International World Fair in Paris. He was Professor of Electricity at the Artillery Academy of Saint Petersburg. His paper referred to the work of other experimenters in the field, including Nipkow and Bachmetiev (Порфирий Иванович Бахметьев), who were attempting to use the photoelectric properties of selenium as the basis for their research in the field of image transmission.
Quote Of The Day
‘You call my candidate a horse thief, and I call yours a lunatic, and we both of us know it’s just till election day. It’s an American custom, like eating corn on the cob. And, afterwards, we settle down quite peaceably and agree we’ve got a pretty good country – until next election.’
Stephen Vincent Benet
Mobile Research
For Brand Loyal Mothers, Quality and Consistency Are The Keys
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
among the 48.3% of respondents who are loyal to a product brand, 58.2% said that the main reason they love a brand is because of these qualities, according to a survey from Collective Bias, an influencer marketing company focused on retail.
Roughly one in five US mother internet users said they love a brand most because they’re getting a good value for their money. Nostalgia was also a factor. Some 2.3% of respondents said they loved a brand because it brings back fond memories. Advertising, which brands spend a lot on, was not much of an influence. Just 1.4% of US mother internet users said it was the primary thing making them loyal.
Females are more brand loyal than males, research from CrowdTwist revealed. But despite how much a person may love a brand, most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender. For example, more than a quarter of female respondents said they always buy their preferred brand—regardless of price, quality, conveninence or brand promise.
What did draw men to a less-preferred brand was quality. The largest share of male respondents, 35.7%, said they sometimes buy items from their preferred brand but would consider other options that offer better quality.
Millennials And Mobile
What do they like? Where do they shop? How do they make purchases? They are quickly becoming the largest and most influential population of consumers. According to Bronto, along with Apparel Magazine, eMarketer reports the following:
◉ More than one-third of Millennials shop on mobile devices at least once a month or more and 1 in 2 use mobile for shopping outside the store.
◉ 36% of Millennials actually leverage mobile while shopping in store.
◉ Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. They want to interact with your brand and expect you to understand them on an individual level, which is key to capturing this group.
SMARTPHONE-OWNING MILLENNIALS:
◎ 39% Remain loyal to brands that are up-to-date with tech.
◎ 55% Say app stores have helped them discover brands.
◎ 47% Noted that someone else’s following, liking, pinning or tweeting info on social media had helped introduce them
to a brand.
◎ 52% Say that the importance of a brand’s use of technology is more important than brand name $170 billion in
purchasing power.
◉ Millennials, born between 1977 and 1995, number a staggering 79 million, and will soon surpass Baby Boomers as the largest age group.
◉ Millennials are expected to occupy 36% of the U.S. workforce by 2025.
◉ When asked what makes their generation unique, Millennials ranked “Technology Use” No.1 (24%), followed by “Music/ Pop
Culture” (11%) and “Liberal/Tolerant” (7%). By contrast, Boomers ranked “Work Ethic”as the most defining characteristic
of their generation.
◉ MILLENNIALS BELIEVE THAT:
◎ 54% believe new technology helps them be closer to their friends and family.
◎ MORE THAN 74% believe new technology makes their lives easier.
◉ Millennials log 20-21 hours each month on social media.
◉ 32% of the younger half of Millennials (age 18-24) use social media from the bathroom.
◉ 83% of Millennials sleep with their smartphones.
◉ 51% of the older crew of Millennials (age 25-34) take time out of their work day to use social networking at the
office, more than any other age group.
◉ Millennials Have expectations for brands’ technology as 41% react favorably to engaging digital content.
Cinema News
Box Office Weekend 11-13 November 2016 (Domestic)
#1 ‘Dr. Strange’ $43,000,000 in 3,882 locations
#2 ‘Trolls’ $34,800,000 in 4,066 locations
#3 ‘Arrival’ $23,400,000 in 2,317 locations
#4 ‘Almost Christmas’ $15,300,000 in 2,376 locations
#5 ‘Hacksaw Ridge’ $11,500,000 in 2,971 locations
#6 ‘The Accountant’ $ 4,400,000 in 2,342 locations
#7 ‘Shut In’ $ 3,800,000 in 2,886 locations
#8 ‘Boo!A Medea Halloween’ $ 3,500,000 in 2,104 locations
#9 ‘Jack Reacher:NeverGoB’ $ 3,300,000 in 3,070 locations
#10 ‘Inferno’ $ 3,250,000 in 2,656 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Dr. Strange’ $ 60,200,000
#2 ‘Trolls’ $ 18,300,000
#3 ‘Arrival’ $ 10,000,000
#4 ‘Hacksaw Ridge’ $ 3,700,000
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
TV Ratings have been delayed. Will be posted when available.
ITV #1 Friday in the UK as ‘I’m A Celebrity. Get Me Out Of Here! top program.
ITV
The Independent One
8P ‘Countrywise’
830P ‘Coronation Street’
9P ‘I’m A Celebrity. Get Me Out Of Here!‘
BBC One
The Big One
730P ‘Children In Need‘
BBC Two
The Little Two
8P ‘MasterMind‘
830P ‘Coastal Path‘
9P ‘Rick Stein’s Long Weekends‘
Channel 4
The Big Four
8P ‘Jamie’s Super Food‘
830P ‘Food Unwrapped‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
8P ‘Secrets of Great British Castles‘ York Castle
9P ‘Britain’s Greatest Bridges‘ Tyne Bridge
Amazon Prime
anytime ‘The Grand Tour‘ While not a British network, this is the latest incarnation of the huge BBC Friday dominator, ‘Top Gear’ and who doesn’t like these guys driving a McLaren P1, a Porsche 918 and a Ferrari LaFerrari. It debut was Friday. Stand by.
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven
The Second Commercial Network in Australia and finished with a 34.6% share.
730P ‘Better Homes and Gardens‘ finished with an average 724,000 viewers.
830P ‘Pretty Women‘ finished with an average 546,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.2% share.
7P ‘A Current Affair‘ finished with 573,000 viewers.
730P ‘The Secret Life Of The Zoo‘ did not finish in the top 20 programs.
830P ‘Harry Potter And The Prisoner Of Azkaban‘ finished with an average 403,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 17.8% share.
7P ‘The Project‘ finished with an average 415,000 viewers.
730P ‘The Living Room‘ finished with an average 490,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 389,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 14.2% share.
730P ‘7.30‘ finished with an average 377,000 viewers.
801P ‘QI‘ rerun finished with 370,000 viewers.
833P ‘The Level‘ finished with an average 386,000 viewers.
921P ‘The Politician’s Husband‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia on Friday finished with a 7.2% share.
735P ‘David Attenborough’s Wild Singapore’ did not finish in the top 20 programs.
830P ‘Kill The Messenger’ did not finish in the top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 890,000 viewers #1 everywhere except Melbourne
#2 NINE NEWS Nine 780,000 viewers Melbourne top market
#3 SEVEN News/TodayTonight Seven 765,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 757,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 569,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 409,000 viewers Sydney top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Saturday Australian Overnight TV Ratings
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Saturday in AU as ‘Doc Martin’ is the #1 program.
ABC
The Alphabet Network in Australia finished with and average 550,200 viewers and a 22.4% share.
732P ‘Doc Martin‘ rerun (‘Education Education Education’) finished #1 overall with an estimated average 632,000 viewers.
821P ‘Home Fires‘ finished with an estimated average 519,000 viewers.
909P ‘Inspector George Gently‘ finished with an estimated average 449,000 viewers
Nine
The First Commercial Network in Australia finished with an estimated average 364,000 viewers and a 26.7% share.
701P ‘Harry Potter and the Goblet of Fire‘ finished with an average 364,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 339,917 viewers and a 26.9% share.
7P ‘The Amazing Spider-Man‘ finished with an average 351,000 viewers.
945P ‘The Amazing spider-Man 2‘ finished with an average 218,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 14.7% share.
7P ‘Scorpion‘ did not finish in the top 20 programs
730P ‘MacGyver‘ (‘Can Opener’) finished with an average 232,000 viewers.
830P ‘Hawaii Five-0‘ did not finish in the top 20 programs.
930P ‘True Lies‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 9.3% share.
730P ‘Secrets of Britain‘ rerun finished with an average 248,000 viewers.
835P ‘Monty Python: Live At The Hollywood Bowl’ did not finish in the top 20 programs.
Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 748,000 viewers #1 in Melbourne & Adelaide
#2 NINE NEWS SATURDAY Nine 720,000 viewers #1 in Sydney
#3 SEVEN NEWS – SAT Seven 716,000 viewers #1 in Brisbane & Perth
#4 TEN EYEWITNESS NEWS SAT TEN 297,000 viewers Brisbane top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beattles
OVERTHESHOULDERMEDIA 