The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Thursday, November 17, 2016.
NBC #1 broadcast network as CBS’ ‘The Big Bang Theory‘ was the top broadcast program overall.
UNI #1 Hispanic network as ‘Latin Grammy 2016‘ was the top Hispanic program.
FNC #1 cable network as ‘The O’Reilly Factor‘ was the top program.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!’‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Doctor Strange‘ #1 at the U.S. box office on the weekend 11-13 November 2016.
‘Doctor Strange‘ #1 at the International box office weekend 11-13 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users last week. To date it has 101,909 users and 150,364 clipbooks with 763,962 visitors and 426,155 unique visitors with over 3.651 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 50 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, November 17, 2016 (Posted on November 18, 2016)
NBC #1 Thursday but CBS’ had ‘The Big Bang Theory’ as it was the #1 program in the English speaking world on Thursday.
NBC
The Peacock Network had football as it finished with a 6.4 rating and an 11 share.
8P ‘Thursday Night Football‘ featuring the New Orleans Saints vs Carolina Panthers finished with an average 10.663 million viewers and a 5.3/9.
9P ‘Thursday Night Football‘ finished with an average 10.297 million viewers and a 7.5/12.
10P ‘Thursday Night Football’ finished with an average 8.399 million viewers and a 6.5/11.
CBS
The Tiffany Network had laughs and a very big theory with a 5.2 rating and a 9 share.
8P ‘The Big Bang Theory‘ finished #1 overall with an average 14.214 million viewers and a 9.4/15.
830P ‘The Great Indoors’ finished with an average 7.525 million viewers and a 4.8/8.
9P ‘Mom‘ finished with an average 7.619 million viewers and a 5.2/8.
930P ‘Life In Pieces‘ finished with an average 6.627 million viewers and a 4.3/7.
10P ‘Pure Genius‘ finished with an average 5.456 million viewers and a 3.7/7. Must See TV ON DEMAND/Streaming episode.
ABC
The Alphabet Network had Grey’s and another soapy night along with a 4.2/7.
8P ‘Grey’s Anatomy‘ finished with an average 8.007 million viewers and a 5.8/10.
9P ‘Notorious‘ finished with an average 4.133 million viewers and a 3.1/5.
10P ‘How To Get Away With Murder‘ finished with an average 4.939 million viewers and a 3.7/7.
UNI
The #1 Hispanic Network in America had a big night of entertainment and beat Murdoch’s Minions.
8P ‘The Latin Grammy Awards‘ finished #1 Hispanic program Thursday as it finished with an average 3.136 million viewers and a 1.7/3.
9P ‘The Latin Grammy Awards‘ finished with an average 3.240 million viewers and a 1.7/3.
10P ‘The Latin Grammy Awards‘ finished with an average 2.885 million viewers and a 1.6/3.
FOX
The Animal Network had Rosey and a pitch and a 2.1/3.
8P ‘Rosewood‘ finished with an average 3.062 million viewers and a 2.4/4. One of the best programs of the night.
9P ‘The Pitch‘ finished with an average 2.431 million viewers and a 1.9/3.
The CW
The Little Network That Couldn’t…tried and finished with a 1.3/2.
8P ‘DC’s Legends of Tomorrow‘ finished with an average 1.855 million viewers and a 1.4/2.
9P ‘Supernatural‘ finished with an average 1.791 million viewers and a 1.3/2.
TEL
The Avis of Hispanic Networks couldn’t keep up with the rest of the competition Thursday.
8P ‘Silvana Sin Lana‘ finished with an average 1.372 million viewers and an 0.8/1.
9P ‘Sin Senos Si Jay Paraiso‘ finished with an average 1.601 million viewers and a 0.9/2.
10P ‘Señora Acero 3:La Coyote‘ finished with an average 1.730 million viewers and a 1.0/2.
For The Record
NBC finished #1 overall in prime time with an average 9.786 million viewers and a 6.4/11.
CBS finished #2 with an average 7.816 million viewers and a 5.2/9.
ABC finished #3 with an average 5.693 million viewers and a 4.2/7.
FNC finished as the #1 cable network Thursday and #4 overall with an average 3.179 million viewers.
NFL finished #5 with an average 3.123 million viewers.
UNI finished #6 with an average 3.087 million viewers and a 1.7/7.
FOX finished #7 with an average 2.747 million viewers and a 2.1/3.
ESPN finished #8 with an average 2.432 million viewers.
The CW finished #9 with an average 1.823 million viewers and a 1.3/2.
TEL finished #10 with an average 1.568 million viewers and a 0.9/2.
MSNBC finished #11 with an average 1.373 million viewers.
Broadcast (English Speaking) Networks finished on thursday in prime time with an estimated 27.865 million viewers.
Today In Communication History
On this date in 1951, television’s all-time most important and impressive newsmagazine, more so even than ’60 Minutes’, was also its first. ‘See It Now’ began Nov. 18, 1951 in an almost hidden timeslot, 3:30 on a Sunday afternoon, with reporter Edward R. Murrow and Director Don Hewitt broadcasting live from a cramped CBS News studio. “This is an old team,” Murrow said on that initial installment, “trying to learn a new trade.”
The key components of that team, Murrow and producer Fred Friendly, had linked up four years earlier, when CBS Radio veteran reporter Murrow, of “This … is London” fame (it was with that phrase that Murrow opened his live reports from the city’s rooftops, describing the bombing raids and burning buildings during World War II), agreed to narrate a series of spoken-word long-playing records presenting actual recordings of historic events and speeches since the development of recorded sound. Their first effort, a five-record set called I Can Hear It Now, 1933-45, became an instant hit in 1948, leading to LP sequels and, in 1950, a continuation of the partnership on the CBS Radio spinoff, ‘Hear It Now’.
Almost instantly, ‘Hear It Now’ went from recounting old news to seeking out “new” news: relaying the sound of artillery fire from ground level of the Korean War, or letting viewers listen as an atom smasher was switched on. A year later, Murrow and Friendly transplanted ‘Hear It Now’ to television, with the obvious name change and an even more oblivious affinity for the new medium.
Throughout his radio career, Murrow was like an Ernie Kovacs of news, always eager to put new technologies to previously untapped uses, and he dove into television more eagerly than might be expected from a career radio reporter. On that very first ‘See It Now’, director Hewitt (who later created ’60 Minutes’) opened the show by presenting, at Murrow’s command, images on separate TV monitors, unprecedented simultaneous live views of the Brooklyn Bridge in the East and the Golden Gate Bridge in the West.
In his now-famous, often-quoted narration, Murrow said, “We are impressed by a medium in which a man sitting in his living room has been able for the first time to look at two oceans at once.” (Perhaps, in that inaugural occasion, the show should have been called ‘Sea It Now’.) The same program featured Eric Sevareid from Washington, Howard K. Smith from Paris, and Robert Pierpoint from Korea, a clear demonstration of the range, seriousness, and ambition of this new network program.
—Excerpted from Dictionary of Teleliteracy: Television’s 500 Biggest Hits, Misses and Events
How It All Began
The first known photograph of a moving image produced by Baird’s “televisor”, circa 1926 (The subject is Baird’s business partner Oliver Hutchinson)
The word ‘television’ comes from Ancient Greek τῆλε (tèle), meaning “far”, and Latin visio, meaning “sight”. The first documented usage of the term dates back to 1900, when a Russian scientist Constantin Perskyi used it in a paper that he presented in French at the 1st International Congress of Electricity, which ran from 18 to 25 August 1900 during the International World Fair in Paris. He was Professor of Electricity at the Artillery Academy of Saint Petersburg. His paper referred to the work of other experimenters in the field, including Nipkow and Bachmetiev (Порфирий Иванович Бахметьев), who were attempting to use the photoelectric properties of selenium as the basis for their research in the field of image transmission.
Quote Of The Day
‘You call my candidate a horse thief, and I call yours a lunatic, and we both of us know it’s just till election day. It’s an American custom, like eating corn on the cob. And, afterwards, we settle down quite peaceably and agree we’ve got a pretty good country – until next election.’
Stephen Vincent Benet
Mobile Research
For Brand Loyal Mothers, Quality and Consistency Are The Keys
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
among the 48.3% of respondents who are loyal to a product brand, 58.2% said that the main reason they love a brand is because of these qualities, according to a survey from Collective Bias, an influencer marketing company focused on retail.
Roughly one in five US mother internet users said they love a brand most because they’re getting a good value for their money. Nostalgia was also a factor. Some 2.3% of respondents said they loved a brand because it brings back fond memories. Advertising, which brands spend a lot on, was not much of an influence. Just 1.4% of US mother internet users said it was the primary thing making them loyal.
Females are more brand loyal than males, research from CrowdTwist revealed. But despite how much a person may love a brand, most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender. For example, more than a quarter of female respondents said they always buy their preferred brand—regardless of price, quality, conveninence or brand promise.
What did draw men to a less-preferred brand was quality. The largest share of male respondents, 35.7%, said they sometimes buy items from their preferred brand but would consider other options that offer better quality.
Millennials And Mobile
What do they like? Where do they shop? How do they make purchases? They are quickly becoming the largest and most influential population of consumers. According to Bronto, along with Apparel Magazine, eMarketer reports the following:
◉ More than one-third of Millennials shop on mobile devices at least once a month or more and 1 in 2 use mobile for shopping outside the store.
◉ 36% of Millennials actually leverage mobile while shopping in store.
◉ Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. They want to interact with your brand and expect you to understand them on an individual level, which is key to capturing this group.
SMARTPHONE-OWNING MILLENNIALS:
◎ 39% Remain loyal to brands that are up-to-date with tech.
◎ 55% Say app stores have helped them discover brands.
◎ 47% Noted that someone else’s following, liking, pinning or tweeting info on social media had helped introduce them
to a brand.
◎ 52% Say that the importance of a brand’s use of technology is more important than brand name $170 billion in
purchasing power.
◉ Millennials, born between 1977 and 1995, number a staggering 79 million, and will soon surpass Baby Boomers as the largest age group.
◉ Millennials are expected to occupy 36% of the U.S. workforce by 2025.
◉ When asked what makes their generation unique, Millennials ranked “Technology Use” No.1 (24%), followed by “Music/ Pop
Culture” (11%) and “Liberal/Tolerant” (7%). By contrast, Boomers ranked “Work Ethic”as the most defining characteristic
of their generation.
◉ MILLENNIALS BELIEVE THAT:
◎ 54% believe new technology helps them be closer to their friends and family.
◎ MORE THAN 74% believe new technology makes their lives easier.
◉ Millennials log 20-21 hours each month on social media.
◉ 32% of the younger half of Millennials (age 18-24) use social media from the bathroom.
◉ 83% of Millennials sleep with their smartphones.
◉ 51% of the older crew of Millennials (age 25-34) take time out of their work day to use social networking at the
office, more than any other age group.
◉ Millennials Have expectations for brands’ technology as 41% react favorably to engaging digital content.
Cinema News
Box Office Weekend 11-13 November 2016 (Domestic)
#1 ‘Dr. Strange’ $43,000,000 in 3,882 locations
#2 ‘Trolls’ $34,800,000 in 4,066 locations
#3 ‘Arrival’ $23,400,000 in 2,317 locations
#4 ‘Almost Christmas’ $15,300,000 in 2,376 locations
#5 ‘Hacksaw Ridge’ $11,500,000 in 2,971 locations
#6 ‘The Accountant’ $ 4,400,000 in 2,342 locations
#7 ‘Shut In’ $ 3,800,000 in 2,886 locations
#8 ‘Boo!A Medea Halloween’ $ 3,500,000 in 2,104 locations
#9 ‘Jack Reacher:NeverGoB’ $ 3,300,000 in 3,070 locations
#10 ‘Inferno’ $ 3,250,000 in 2,656 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Dr. Strange’ $ 60,200,000
#2 ‘Trolls’ $ 18,300,000
#3 ‘Arrival’ $ 10,000,000
#4 ‘Hacksaw Ridge’ $ 3,700,000
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 in the UK Thursday as ‘I’m A Celebrity. Get Me Out Of Here!’ was the top program.
ITV
The Independent One
8P ‘Emmerdale‘
830P ‘Coronation Street‘
9P ‘I’m A Celebrity. Get Me Out Of Here!‘ finished #1 overall with an average 8.6 million viewers and a 32.6% share.
BBC One
The Big One
8P ‘DIY:SOS‘
9P ‘The Apprentice‘
BBC Two
The Little Two
8P ‘MasterChef: The Professionals‘
9P ‘Close To The Enemy‘
Channel 4
The Big Four
8P ‘The Secret Life of the Zoo‘ finished with an average 1.5 million viewers and a 7.1% share.
9P ‘Grand Designs‘
Channel 5
The Viacom Five
8P ‘The Nightmare Neighbour Next Door‘
9P ‘Jack Taylor‘ season premiere
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘A Current Affair’ top program.
Nine
The First Commercial Network in Australia finished with a 27.5% share.
7P ‘A Current Affair‘ finished #1 overall with an average 673,000 viewers.
730P ‘The Big Bang Theory‘ finished with an average 655,000 viewers.
801P ‘The Big Bang Theory‘ rerun finished with an average 660,000 viewers.
830P ‘David Blaine: Beyond Magic‘ did not finish in the top 20 programs.
929P ‘Adele – Live In London‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 30.5% share.
7P ‘Home and Away‘ finished with an average 668,000 viewers.
830P ‘Australia’s Cheapest Weddings’ finished with an average 538,000 viewers.
930P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.4% share.
7P ‘The Project‘ finished with an average 459,000 viewers.
730P ‘David Attenborough’s Natural Curiosities‘ finished with an average 400,000 viewers.
8P ‘David Attenborough’s Natural Curiosities‘ did not finish in the top 20 programs.
830P ‘Law & Order:SVU‘ finished with an average 403,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.9% share.
730P ‘7.30‘ finished with an average 614,000 viewers.
801P ‘Silvia’s Italian Table‘ finished with an average 482,000 viewers.
833P ‘Doctor Foster‘ finished with an average 493,000 viewers.
927P ‘Kevin Mccloud’s Escape To The Wild‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.7% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘Peter Kuruvita’s Coastal Kitchen‘ did not finish in the top 20 programs.
9P ‘My Restaurant In India‘ did not finish in the top 20 programs.
930P ‘Outlander‘ did not finish in the top 20 programs.
The Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 889,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 865,000 viewers Melbourne top market
#3 NINE NEWS Nine 849,000 viewers #1 in Sydney & Brisbane
#4 NINE NEWS 6:30 Nine 833,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 731,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 413,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Friday Australian Overnight TV Ratings
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven
The Second Commercial Network in Australia and finished with a 34.6% share.
730P ‘Better Homes and Gardens‘ finished with an average 724,000 viewers.
830P ‘Pretty Women‘ finished with an average 546,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.2% share.
7P ‘A Current Affair‘ finished with 573,000 viewers.
730P ‘The Secret Life Of The Zoo‘ did not finish in the top 20 programs.
830P ‘Harry Potter And The Prisoner Of Azkaban‘ finished with an average 403,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 17.8% share.
7P ‘The Project‘ finished with an average 415,000 viewers.
730P ‘The Living Room‘ finished with an average 490,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 389,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 14.2% share.
730P ‘7.30‘ finished with an average 377,000 viewers.
801P ‘QI‘ rerun finished with 370,000 viewers.
833P ‘The Level‘ finished with an average 386,000 viewers.
921P ‘The Politician’s Husband‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia on Friday finished with a 7.2% share.
735P ‘David Attenborough’s Wild Singapore’ did not finish in the top 20 programs.
830P ‘Kill The Messenger’ did not finish in the top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 890,000 viewers #1 everywhere except Melbourne
#2 NINE NEWS Nine 780,000 viewers Melbourne top market
#3 SEVEN News/TodayTonight Seven 765,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 757,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 569,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 409,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Branford Marsalis
OVERTHESHOULDERMEDIA 