The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Wednesday, November 16, 2016.
FOX #1 broadcast network as ‘Survivor‘ was the top broadcast program overall.
FNC #1 cable network as ‘The O’Reilly Factor‘ was the top cable program.
TEL #1 Hispanic network as ‘Señora Acero 3‘ top Hispanic program.
In the UK, ITV #1 as ‘I’m A Celebrity. Get Me Out Of Here!’‘ was the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Doctor Doctor‘ finished as the #1 program.
‘Doctor Strange‘ #1 at the U.S. box office on the weekend 11-13 November 2016.
‘Doctor Strange‘ #1 at the International box office weekend 11-13 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users last week. To date it has 101,909 users and 150,364 clipbooks with 763,962 visitors and 426,155 unique visitors with over 3.651 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 50 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 16, 2016 (Posted on November 17, 2016)
FOX #1 Wednesday but CBS’ ‘Survival’ was the top program.
FOX
The Animal Network in Broadcast
8P ‘Lethal Weapon‘ finished with an average 6.607 million viewers and a 4.5/7.
9P ‘Empire‘ finished #1 in its time slot with an average 8.371 million viewers and a 5.6/9.
CBS
The Tiffany Network
8P ‘Survivor‘ finished #1 overall with an average 8.464 million viewers and a 5.4/9.
9P ‘Criminal Minds‘ finished with an average 7.555 million viewers and a 4.7/8.
10P ‘Code Black‘ finished with an average 5.680 million viewers. Must See TV ON DEMAND/Streaming episode.
ABC
The Alphabet Network
8P ‘The Goldbergs‘ finished with an average 6.424 million viewers and a 4.4/7.
830P ‘Speechless‘ finished with an average 5.670 million viewers and a 3.8/6.
9P ‘Modern Family‘ finished with an average 7.272 million viewers and a 5.2/8.
930P ‘Black-ish‘ finished with an average 5.559 million viewers and a 3.9/6.
10P ‘Designated Survivor‘ finished with an average 5.522 million viewers and a 4.1/7.
NBC
The Peacock Network
8P ‘Blindspot‘ finished with an average 4.977 million viewers and a 3.5/6.
9P ‘Chicago PD‘ finished with an average 5.860 million viewers. This is a Must See TV ON DEMAND/Streaming episode and a 3.8/6.
10P ‘Chicago PD‘ finished #1 in its time slot with an average 6.353 million viewers and a 4.1/8.
TEL
The Avis of Hispanic Networks (HDN) in America
8P ‘Silvana Sin Lana‘ finished with an average 1.472 million viewers.
9P ‘Sin Senos Sí Hay Paraíso‘ finished with an average 1.767 million viewers.
10P ‘Señora Acero 3‘ finished #1 overall in Hispanic programming with an average 1.900 million viewers.
UNI
The #1 Hispanic Network (HDN) in America
8P ‘Despertar Contigo‘ finished with an average 1.571 million viewers.
9P ‘Vino El Amor‘ finished with an average 1.814 million viewers.
10P ‘El Color De La Pasión‘ finished with an average 1.700 million viewers.
The CW
The Little Network That Couldn’t
8P ‘Arrow‘ finished with an average 1.879 million viewers and a 1.5/2.
9P ‘Frequency‘ finished with an average 999,000 viewers and a 0.7/1.
For The Record
FOX finished #1 overall Wednesday in prime time with an average 7.489 million viewers and a 5.0/8.
CBS finished with an average 7.233 million viewers and a 4.6/8.
ABC finished with an average 5.995 million viewers and a 4.2/7.
NBC finished with an average 5.730 million viewers and a 3.8/6.
FNC finished with an average 3.841 million viewers.
ESPN finished with an average 1.967 million viewers.
TEL finished with an average 1.713 million viewers and a 1.1/2.
UNI finished with an average 1.605 million viewers and a 1.1/2.
MSNBC finished with an average 1.526 million viewers.
The CW finished with an average 1.439 million viewers and a 1.1/2.
CNN finished with an average 1.526 million viewers.
Today In Communication History
On this date in 1968, AFL rivals the New York Jets and the Oakland Raiders were locked in a back-and-forth battle for dominance when, with just over a minute to play, NBC cut away from the game to broadcast the previously-scheduled film, Heidi, in the Eastern time zone. At the time the network switched to the film, the Jets were leading, 32-29. In the final minute of the game, the Raiders scored two touchdowns in nine seconds, and won the game 43-32.
Prior to the game, network execs had issued orders that the movie begin promptly at 7 p.m. ET. Minds were changed, however, thanks to the nailbiter taking place at the Oakland Coliseum. Unfortunately, when execs attempted to contact the broadcast center, they were unable to get through the NBC switchboards, which were jammed with callers calling, and complaining, about Heidi. From that point on, all televised NFL football games have been shown in their entirety, taking precedence over subsequent programming.
How It All Began
The first known photograph of a moving image produced by Baird’s “televisor”, circa 1926 (The subject is Baird’s business partner Oliver Hutchinson)
The word ‘television’ comes from Ancient Greek τῆλε (tèle), meaning “far”, and Latin visio, meaning “sight”. The first documented usage of the term dates back to 1900, when a Russian scientist Constantin Perskyi used it in a paper that he presented in French at the 1st International Congress of Electricity, which ran from 18 to 25 August 1900 during the International World Fair in Paris. He was Professor of Electricity at the Artillery Academy of Saint Petersburg. His paper referred to the work of other experimenters in the field, including Nipkow and Bachmetiev (Порфирий Иванович Бахметьев), who were attempting to use the photoelectric properties of selenium as the basis for their research in the field of image transmission.
Quote Of The Day
‘You call my candidate a horse thief, and I call yours a lunatic, and we both of us know it’s just till election day. It’s an American custom, like eating corn on the cob. And, afterwards, we settle down quite peaceably and agree we’ve got a pretty good country – until next election.’
Stephen Vincent Benet
Mobile Research
For Brand Loyal Mothers, Quality and Consistency Are The Keys
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
among the 48.3% of respondents who are loyal to a product brand, 58.2% said that the main reason they love a brand is because of these qualities, according to a survey from Collective Bias, an influencer marketing company focused on retail.
Roughly one in five US mother internet users said they love a brand most because they’re getting a good value for their money. Nostalgia was also a factor. Some 2.3% of respondents said they loved a brand because it brings back fond memories. Advertising, which brands spend a lot on, was not much of an influence. Just 1.4% of US mother internet users said it was the primary thing making them loyal.
Females are more brand loyal than males, research from CrowdTwist revealed. But despite how much a person may love a brand, most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender. For example, more than a quarter of female respondents said they always buy their preferred brand—regardless of price, quality, conveninence or brand promise.
What did draw men to a less-preferred brand was quality. The largest share of male respondents, 35.7%, said they sometimes buy items from their preferred brand but would consider other options that offer better quality.
Millennials And Mobile
What do they like? Where do they shop? How do they make purchases? They are quickly becoming the largest and most influential population of consumers. According to Bronto, along with Apparel Magazine, eMarketer reports the following:
◉ More than one-third of Millennials shop on mobile devices at least once a month or more and 1 in 2 use mobile for shopping outside the store.
◉ 36% of Millennials actually leverage mobile while shopping in store.
◉ Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. They want to interact with your brand and expect you to understand them on an individual level, which is key to capturing this group.
SMARTPHONE-OWNING MILLENNIALS:
◎ 39% Remain loyal to brands that are up-to-date with tech.
◎ 55% Say app stores have helped them discover brands.
◎ 47% Noted that someone else’s following, liking, pinning or tweeting info on social media had helped introduce them
to a brand.
◎ 52% Say that the importance of a brand’s use of technology is more important than brand name $170 billion in
purchasing power.
◉ Millennials, born between 1977 and 1995, number a staggering 79 million, and will soon surpass Baby Boomers as the largest age group.
◉ Millennials are expected to occupy 36% of the U.S. workforce by 2025.
◉ When asked what makes their generation unique, Millennials ranked “Technology Use” No.1 (24%), followed by “Music/ Pop
Culture” (11%) and “Liberal/Tolerant” (7%). By contrast, Boomers ranked “Work Ethic”as the most defining characteristic
of their generation.
◉ MILLENNIALS BELIEVE THAT:
◎ 54% believe new technology helps them be closer to their friends and family.
◎ MORE THAN 74% believe new technology makes their lives easier.
◉ Millennials log 20-21 hours each month on social media.
◉ 32% of the younger half of Millennials (age 18-24) use social media from the bathroom.
◉ 83% of Millennials sleep with their smartphones.
◉ 51% of the older crew of Millennials (age 25-34) take time out of their work day to use social networking at the
office, more than any other age group.
◉ Millennials Have expectations for brands’ technology as 41% react favorably to engaging digital content.
Cinema News
Box Office Weekend 11-13 November 2016 (Domestic)
#1 ‘Dr. Strange’ $43,000,000 in 3,882 locations
#2 ‘Trolls’ $34,800,000 in 4,066 locations
#3 ‘Arrival’ $23,400,000 in 2,317 locations
#4 ‘Almost Christmas’ $15,300,000 in 2,376 locations
#5 ‘Hacksaw Ridge’ $11,500,000 in 2,971 locations
#6 ‘The Accountant’ $ 4,400,000 in 2,342 locations
#7 ‘Shut In’ $ 3,800,000 in 2,886 locations
#8 ‘Boo!A Medea Halloween’ $ 3,500,000 in 2,104 locations
#9 ‘Jack Reacher:NeverGoB’ $ 3,300,000 in 3,070 locations
#10 ‘Inferno’ $ 3,250,000 in 2,656 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Dr. Strange’ $ 60,200,000
#2 ‘Trolls’ $ 18,300,000
#3 ‘Arrival’ $ 10,000,000
#4 ‘Hacksaw Ridge’ $ 3,700,000
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 Wednesday in the UK as ‘I’m A Celebrity. Get Me Out Of Here!’ was #1 program.
ITV
The Independent One
8P ‘This Time Next Year‘
9P ‘I’m A Celebrity. Get Me Out Of Here!‘ finished #1 overall with an average 8.2 million viewers and a 37.5% share.
BBC One
The Big One
8P ‘Watchdog‘
9P ‘The Missing‘ finished with an average 4.4 million viewers and a 19.1% share.
BBC Two
The Little Two
8P ‘MasterChef:The Professionals‘
9P ‘Black and British:A Forgotten History‘ slipped 200,000 viewers from last week.
Channel 4
The Big Four
8P ‘The Supervet‘
9P ‘24 Hours in A&E‘ finished with an average 1.6 million viewers and a 6.7% share.
Channel 5
The Viacom Five
8P ‘GPs:Behind Closed Doors‘
9P ‘Can’t Pay? We’ll Take It Away‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Wednesday in Australia as ‘Doctor Doctor’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 641,800 viewers and a 28.1% share.
7P ‘A Current Affair’ finished with an average 671,000 viewers.
732P ‘Matt And Kim To The Rescue‘ finished with an average 484,000 viewers.
842P ‘Doctor Doctor‘ finished #1 overall with an average 785,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 609,833 viewers and a 29.2% share.
7P ‘Home and Away‘ finished with an average 699,000 viewers.
730P ‘First Dates‘ finished with an average 758,000 viewers.
840P ‘Surveillance Oz‘ finished with an average 578,000 viewers.
910P ‘Ramsay’s Hotel Hell‘ finished with an average 448,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 463,800 viewers and a 18.4% share.
7P ‘The Project‘ finished with an average 519,000 viewers.
730P ‘Jamie’s Super Food Family Classics‘ finished with an average 455,000 viewers.
830P ‘The Wrong Girl‘ finished with an average 445,000 viewers.
930P ‘Madam Secretary‘ did not finish in the top 20 programs.
ABC
The Alphabet network in Australia finished with an estimated average 553,500 viewers and a 16.9% share.
730P ‘7.30‘ finished with an average 606,000 viewers.
801P ‘Hard Quiz‘ finished with an average 541,000 viewers.
834P ‘Upper Middle Bogan‘ finished with an average 550,000 viewers.
903P ‘Rosehaven‘ finished with an average 517,000 viewers.
931P ‘Please Like Me‘ did not finish int he top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday in prime time with a 7.3% share.
730P ‘World’s Busiest Railway‘ did not finish in the top 20 programs.
830P ‘Tutankhamun‘ did not finish in the top 20 programs.
930P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts Wednesday in Australia
#1 SEVEN NEWS Seven 949,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 920,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 832,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 815,000 viewers Melbourne top market
#5 ABC NEWS ABC 719,000 viewers Melbourne top market
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Thursday Australian Overnight TV Ratings
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Thursday in Australia as ‘A Current Affair’ top program.
Nine
The First Commercial Network in Australia finished with a 27.5% share.
7P ‘A Current Affair‘ finished #1 overall with an average 673,000 viewers.
730P ‘The Big Bang Theory‘ finished with an average 655,000 viewers.
801P ‘The Big Bang Theory‘ rerun finished with an average 660,000 viewers.
830P ‘David Blaine: Beyond Magic‘ did not finish in the top 20 programs.
929P ‘Adele – Live In London‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 30.5% share.
7P ‘Home and Away‘ finished with an average 668,000 viewers.
830P ‘Australia’s Cheapest Weddings’ finished with an average 538,000 viewers.
930P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.4% share.
7P ‘The Project‘ finished with an average 459,000 viewers.
730P ‘David Attenborough’s Natural Curiosities‘ finished with an average 400,000 viewers.
8P ‘David Attenborough’s Natural Curiosities‘ did not finish in the top 20 programs.
830P ‘Law & Order:SVU‘ finished with an average 403,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.9% share.
730P ‘7.30‘ finished with an average 614,000 viewers.
801P ‘Silvia’s Italian Table‘ finished with an average 482,000 viewers.
833P ‘Doctor Foster‘ finished with an average 493,000 viewers.
927P ‘Kevin Mccloud’s Escape To The Wild‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.7% share.
735P ‘Heston’s Great British Food‘ did not finish in the top 20 programs.
830P ‘Peter Kuruvita’s Coastal Kitchen‘ did not finish in the top 20 programs.
9P ‘My Restaurant In India‘ did not finish in the top 20 programs.
930P ‘Outlander‘ did not finish in the top 20 programs.
The Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 889,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 865,000 viewers Melbourne top market
#3 NINE NEWS Nine 849,000 viewers #1 in Sydney & Brisbane
#4 NINE NEWS 6:30 Nine 833,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 731,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P Ten 413,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Branford Marsalis
OVERTHESHOULDERMEDIA 