The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, November 15, 2016.
CBS #1 broadcast network as ‘NCIS‘ was the top broadcast program overall.
TEL #1 Hispanic network as ‘Rumbo Al Mundail (Panama vs Mexico)‘ top Hispanic program.
FNC #1 Cable network as ‘The O’Reilly Factor‘ top cable program.
In the UK, ITV #1 as ‘International Football featuring England v Spain‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘A Current Affair‘ finished as the #1 program.
‘Doctor Strange‘ #1 at the U.S. box office on the weekend 11-13 November 2016.
‘Doctor Strange‘ #1 at the International box office weekend 11-13 November 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users this week. To date it has 101,909 users and 150,364 clipbooks with 763,962 visitors and 426,155 unique visitors with over 3.651 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In November, average time spent on site is 5 minutes 50 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, November 15, 2016 (Posted on November 16, 2016)
If it’s Tuesday, it’s CBS. And, ‘NCIS’ is always #1, this week with over 14 million viewers.
CBS
The Tiffany Network dominates Tuesdays and this Tuesday was no different.
8P ‘NCIS‘, the world’s most watched drams, finished #1 overall with an average 14.609 million viewers and a 9.1/14.
9P ‘Bull‘, the #1 new drama, finished with an average 11.786 million viewers and a 7.5/12.
10P ‘NCIS:New Orleans‘ finished with an average 9.061 million viewers and a 5.9/10. This was a Must See TV ON DEMAND/Streaming episode. What a difference a cast member makes.
NBC
The Peacock Network finished a distant second on Tuesday.
8P ‘The Voice‘ finished with an average 9.663 million viewers and a 6.3/10.
9P ‘This Is Us‘ finished with an average 9.499 million viewers and a 6.4/10.
10P ‘Chicago Fire‘ finished with an average 6.944 million viewers and a 4.5/8.
ABC
The Alphabet Network
8P ‘The Middle‘ finished with an average 6.158 million viewers and a 4.1/7.
830P ‘American Housewife‘ finished with an average 5.240 million viewers and a 3.6/6.
9P ‘Fresh Off The Boat‘ finished with an average 4.259 million viewers and a 2.8/4.
930P ‘The Real O’Neals‘ finished with an average 3.563 million viewers and a 2.3/4.
10P ‘David Blaine:Beyond Magic‘ finished with an average 5.131 million viewers and a 3.5/6.
TEL
The Avis of Hispanic Networks in America finished #1 among Hispanic network Tuesday, beating The CW and Murdoch.
8P ‘La Antesala/Rumbo Al Mundial (Panama v Mexico)‘ finished with an average 1.617 million viewers and a 0.9/1.
9P ‘Rumbo Al Mundial (Panama vs Mexico)‘ finished with an average 2.427 million viewers and a 1.3/2.
10P ‘Rumbo Al Mundial (Panama vs Mexico)‘ finished with an average 2.159 million viewers and a 1.2/2.
The CW
The Little Network That Couldn’t had ‘The Flash’ and then there was no tomorrow. But it beat Rupert’s minions.
8P ‘The Flash‘ finished with an average 3.001 million viewers and a 2.3/4.
9P ‘No Tomorrow‘ finished with an average 885,000 viewers and a 0.6/1.
UNI
The #1 Hispanic Network in America didn’t fair so well on Tuesday.
8P ‘Despertar Contigo‘ finished with an average 1.782 million viewers and a 1.0/2.
9P ‘Vino el Amor‘ finished with an average 1.907 million viewers and a 1.1/2.
10P ‘El Color de la Pasion‘ finished with an average 1.759 million viewers and a 1.0/2.
FOX
The Animal Network of Broadcast
8P ‘Brooklyn Nine-Nine‘ finished with an average 2.205 million viewers and a 1.6/3.
830P ‘New Girl‘ finished with an average 1.959 million viewers and a 1.5/2.
9P ‘Scream Queens‘ finished with an average 1.442 million viewers and a 1.0/2.
For The Record
CBS finished #1 in prime time Tuesday with an average 11.819 million viewers and a 7.5/12.
NBC finished #2 with an average 8.702 million viewers and a 5.7/9.
ABC finished #3 with an average 4.914 million viewers and a 3.3/5.
FNC finished #4 with an average 3.727 million viewers.
ESPN finished #5 with an average 2.222 million viewers.
TEL finished #6 with an average 2.068 million viewers and a 1.0/2.
The CW finished #7 with an average 1.943 million viewers and a 1.4/2.
HIS finished #8 with an average 1.866 million viewers.
UNI finished #9 with an average 1.816 million viewers and a 1.1/2.
TBS finished #10 with an average 1.813 million viewers.
FOX finished #11 with an average 1.762 million viewers and a 1.3/2.
Today In Communication History
On this date in On this day in 1981, one of television’s most famous wedding celebrations took place, with General Hospital’s Luke and Laura saying “I do” in front of 30 million viewers.The two-day event remains one of the most iconic moments in daytime television history, and brought stars Anthony Geary and Genie Francis instant mainstream celebrity. The rocky relationship of Luke and Laura also helped to create a template for other soap “supercouples,” combining adventure, tragedy and romance.
How It All Began
The first known photograph of a moving image produced by Baird’s “televisor”, circa 1926 (The subject is Baird’s business partner Oliver Hutchinson)
The word ‘television’ comes from Ancient Greek τῆλε (tèle), meaning “far”, and Latin visio, meaning “sight”. The first documented usage of the term dates back to 1900, when a Russian scientist Constantin Perskyi used it in a paper that he presented in French at the 1st International Congress of Electricity, which ran from 18 to 25 August 1900 during the International World Fair in Paris. He was Professor of Electricity at the Artillery Academy of Saint Petersburg. His paper referred to the work of other experimenters in the field, including Nipkow and Bachmetiev (Порфирий Иванович Бахметьев), who were attempting to use the photoelectric properties of selenium as the basis for their research in the field of image transmission.
Quote Of The Day
‘You call my candidate a horse thief, and I call yours a lunatic, and we both of us know it’s just till election day. It’s an American custom, like eating corn on the cob. And, afterwards, we settle down quite peaceably and agree we’ve got a pretty good country – until next election.’
Stephen Vincent Benet
Mobile Research
Millennials And Mobile
What do they like? Where do they shop? How do they make purchases? They are quickly becoming the largest and most influential population of consumers. According to Bronto, along with Apparel Magazine, eMarketer reports the following:
◉ More than one-third of Millennials shop on mobile devices at least once a month or more and 1 in 2 use mobile for shopping outside the store.
◉ 36% of Millennials actually leverage mobile while shopping in store.
◉ Millennials are tech savvy and have never really known life without being online. Millennials know they have options and like to be in control of the shopping and buying process. They want to interact with your brand and expect you to understand them on an individual level, which is key to capturing this group.
SMARTPHONE-OWNING MILLENNIALS:
◎ 39% Remain loyal to brands that are up-to-date with tech.
◎ 55% Say app stores have helped them discover brands.
◎ 47% Noted that someone else’s following, liking, pinning or tweeting info on social media had helped introduce them
to a brand.
◎ 52% Say that the importance of a brand’s use of technology is more important than brand name $170 billion in
purchasing power.
◉ Millennials, born between 1977 and 1995, number a staggering 79 million, and will soon surpass Baby Boomers as the largest age group.
◉ Millennials are expected to occupy 36% of the U.S. workforce by 2025.
◉ When asked what makes their generation unique, Millennials ranked “Technology Use” No.1 (24%), followed by “Music/ Pop
Culture” (11%) and “Liberal/Tolerant” (7%). By contrast, Boomers ranked “Work Ethic”as the most defining characteristic
of their generation.
◉ MILLENNIALS BELIEVE THAT:
◎ 54% believe new technology helps them be closer to their friends and family.
◎ MORE THAN 74% believe new technology makes their lives easier.
◉ Millennials log 20-21 hours each month on social media.
◉ 32% of the younger half of Millennials (age 18-24) use social media from the bathroom.
◉ 83% of Millennials sleep with their smartphones.
◉ 51% of the older crew of Millennials (age 25-34) take time out of their work day to use social networking at the
office, more than any other age group.
◉ Millennials Have expectations for brands’ technology as 41% react favorably to engaging digital content.
Cinema News
Box Office Weekend 11-13 November 2016 (Domestic)
#1 ‘Dr. Strange’ $43,000,000 in 3,882 locations
#2 ‘Trolls’ $34,800,000 in 4,066 locations
#3 ‘Arrival’ $23,400,000 in 2,317 locations
#4 ‘Almost Christmas’ $15,300,000 in 2,376 locations
#5 ‘Hacksaw Ridge’ $11,500,000 in 2,971 locations
#6 ‘The Accountant’ $ 4,400,000 in 2,342 locations
#7 ‘Shut In’ $ 3,800,000 in 2,886 locations
#8 ‘Boo!A Medea Halloween’ $ 3,500,000 in 2,104 locations
#9 ‘Jack Reacher:NeverGoB’ $ 3,300,000 in 3,070 locations
#10 ‘Inferno’ $ 3,250,000 in 2,656 locations
Box Office Weekend 11-13 November 2016 (International)
#1 ‘Dr. Strange’ $ 60,200,000
#2 ‘Trolls’ $ 18,300,000
#3 ‘Arrival’ $ 10,000,000
#4 ‘Hacksaw Ridge’ $ 3,700,000
COMING SOON
‘Rogue One:A Star Wars Story‘ December 16, 2016
Valerian and the City of A Thousand Planets July 2017
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Across The Pond
ITV #1 Tuesday in the UK as ‘International Football’ England v Spain top program.
ITV
The Independent One
730P ‘International Football‘ featuring England v Spain finished #1 with an average 6.6 million viewers.
BBC One
The Big One
8P ‘Holby City’
9P ‘Ordinary Lies’
BBC Two
The Little Two
8P ‘MasterChef:The Professionals’ finished with an average 2.7 million viewers and a 12.0% share.
9P ‘The Choir:Gareath’s Best In Britain’ finished with an average 1.8 million viewers and an 8.4% share.
Channel 4
The Big Four
8P ‘The Secret Life Of‘
9P ‘Married At First Sight‘
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Ben Fogle:New Lives In The Wild‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Tuesday in Australia but Nine’s ‘A Current Affair’ top program.
Seven
The Second Commercial Network in Australia finished with an average 670,800 viewers and a 30.7% share.
7P ‘Home and Away‘ finished with an average 680,000 viewers.
730P ‘First Dates‘ finished with an average 803,000 viewers.
840P ‘Gold Coast Medical‘ finished with an average 584,000 viewers.
940P ‘Cold Feet‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with an average 601,600 viewers and a 26.9% share.
7P ‘A Current Affair‘ finished #1 overall with an average 826,000 viewers.
735P ‘The Big Bang Theory‘ finished with an average 720,000 viewers.
804P ‘The Big Bang Theory‘ rerun finished with an average 590,000 viewers.
836P ‘Unreal Estate‘ finished with an average 436,000 viewers.
937P ‘An Hour To Save Your Life‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 16.4% share.
7P ‘The Project‘ finished with an average 491,000 viewers.
730P ‘Jamie’s Super Food Family Classics‘ did not finish in the top 20 programs.
830P ‘NCIS‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 18.3% share.
730P ‘7.30‘ finished with an average 721,000 viewers.
801P ‘Catalyst‘ finished with an average 550,000 viewers.
833P ‘Streets Of Your Town‘ finished with an average 575,000 viewers.
932P ‘Harry Seidler: Modernist‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished with an 7.3% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 954,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 929,000 viewers Melbourne top program
#3 NINE NEWS 6:30 Nine 896,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 876,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 774,000 viewers Melbourne top program
#6 EYEWITNESS NEWS 1st @5P Ten 439,000 viewers Melbourne top program
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Wednesday Australian Overnight TV Ratings
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Wednesday in Australia as ‘Doctor Doctor’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 641,800 viewers and a 28.1% share.
7P ‘A Current Affair’ finished with an average 671,000 viewers.
732P ‘Matt And Kim To The Rescue‘ finished with an average 484,000 viewers.
842P ‘Doctor Doctor‘ finished #1 overall with an average 785,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 609,833 viewers and a 29.2% share.
7P ‘Home and Away‘ finished with an average 699,000 viewers.
730P ‘First Dates‘ finished with an average 758,000 viewers.
840P ‘Surveillance Oz‘ finished with an average 578,000 viewers.
910P ‘Ramsay’s Hotel Hell‘ finished with an average 448,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 463,800 viewers and a 18.4% share.
7P ‘The Project‘ finished with an average 519,000 viewers.
730P ‘Jamie’s Super Food Family Classics‘ finished with an average 455,000 viewers.
830P ‘The Wrong Girl‘ finished with an average 445,000 viewers.
930P ‘Madam Secretary‘ did not finish in the top 20 programs.
ABC
The Alphabet network in Australia finished with an estimated average 553,500 viewers and a 16.9% share.
730P ‘7.30‘ finished with an average 606,000 viewers.
801P ‘Hard Quiz‘ finished with an average 541,000 viewers.
834P ‘Upper Middle Bogan‘ finished with an average 550,000 viewers.
903P ‘Rosehaven‘ finished with an average 517,000 viewers.
931P ‘Please Like Me‘ did not finish int he top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Wednesday in prime time with a 7.3% share.
730P ‘World’s Busiest Railway‘ did not finish in the top 20 programs.
830P ‘Tutankhamun‘ did not finish in the top 20 programs.
930P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts Wednesday in Australia
#1 SEVEN NEWS Seven 949,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 920,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 832,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 815,000 viewers Melbourne top market
#5 ABC NEWS ABC 719,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Branford Marsalis
OVERTHESHOULDERMEDIA 