Almandin wins 156th Melbourne Cup Race in Australia Tuesday by a nose. See below….
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, October 31, 2016.
ABC #1 broadcast network as ‘Dancing With The Stars‘ was the top broadcast program overall.
ESPN #1 cable network as ‘Monday Night Football‘ featuring the Minnesota Vikings loss to the Chicago Bears from Soldier Field in Chicago, was the top cable program.
TEL #1 Hispanic network as ‘Señora Acero 3:La Coyote‘ top Hispanic program.
In the UK, ITV #1 broadcast network as ‘Dark Angel‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News/Today Tonight‘ was the #1 newscast as ‘The Block‘ finished as the #1 program.
‘Boo! A Medea Halloween‘ #1 at the U.S. box office on the weekend 28-30 October 2016.
‘Doctor Strange‘ #1 at the International box office weekend 28-30 October 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it captured it’s 100,000 users today and 145,456 clipbooks with 741,503 visitors and 415,038 unique visitors with over 3.359 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 41 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 31, 2016 (Posted on November 1, 2016)
ESPN #1 Monday as ‘Monday Night Football’ was the top cable program as the Bears beat the Vikings 20-10.
ESPN
Mickey’s Sports Network had football.
8P ‘Monday Night Football Pre-Game’ finished with an average 1.628 million viewers.
815P ‘Monday Night Football‘ featuring the Minnesota Vikings vs Chicago Bears finished with an average 10.476 million viewers and a 7.2/9.
9P ‘Monday Night Football‘ finished with an average 10.476 million viewers and a 7.2/9.
10P ‘Monday Night Football‘ finished with an average 10.476 million viewers and a 7.2/9
ABC #1 Broadcast Network Monday as ‘Dancing with The Stars’ top broadcast program.
ABC
The Alphabet Network had dancing.
8P ‘Dancing With The Stars‘ finished with an average 10.027 million viewers.
9P ‘Dancing With the Stars‘ finished with an average 10.507 million viewers.
9P ‘All Access Nashville‘ finished with an average 4.633 million viewers.
NBC
The Peacock Network had singing.
8P ‘The Voice‘ finished with an average 9.141 million viewers.
9P ‘The Voice‘ finished with an average 9.384 million viewers.
10P ‘Timeless‘ finished with an average 5.334 million viewers.
CBS
The Tiffany Network had comedy.
8P ‘Keven Can Wait‘ finished with an average 6.760 million viewers.
830P ‘Man With A Plan‘ finished with an average 6.672 million viewers.
9P ‘2 Broke Girls‘ finished with an average 5.848 million viewers.
930P ‘Odd Couple‘ finished with an average 5.119 million viewers.
10P ‘Scrpion‘ finished with an average 7.143 million viewers.
FOX
The Animal Network of Broadcast had Jim and the Devil.
8P ‘Gotham‘ finished with an average 3.052 million viewers.
9P ‘Lucifer‘ finished with an average 3.436 million viewers.
The CW
The Little Network That Couldn’t had the girls.
8P ‘Supergirl‘ finished with an average 2.196 million viewers.
9P ‘Jane The Virgin‘ finished with an average 1.018 million viewers.
For The Record
ESPN finished #1 overall with an average 9.739 million viewers and a 7.2/9.
ABC finished with an average 8.389 million viewers and a 5.5/10.
NBC finished with an average 7.953 million viewers and a 4.9/9.
CBS finished with an average 6.448 million viewers and a 4.0/7.
FNC finished with an average 3.788 million viewers.
FOX finished with an average 3.244 million viewers and a 2.0/3.
USA finished with an average 2.600 million viewers.
MSNBC finished with an average 1.915 million viewers.
THE CW finished with an average 1.607 million viewers and a 1.0/2.
TEL finished with a 0.9/2 rating/share.
UNI finished with a 0.9/1 rating/share.
CNN finished with an average 1.325 million viewers.
Today In Communication History
On this date in 1999, ‘The Early Show’ began on CBS with Bryant Gumble and Jane Clayson. Mark McEwen (Weather) and Julie Chen (News). The Early Show ran until January 2012, hosted by a succession of morning teams, and at that point was replaced by ‘CBS This Morning’, co-anchored by Charlie Rose, Gayle King and Norah O’Donnell.
Quote Of The Day
‘Today you are you! That is truer than true! There is no one alive who is you-er than you!’
Dr. Seuss
Social Media Research
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day
Affluent millennials spend about twice as much time online as seniors with the same income level, according to research from July 2016. Regardless of age, however, the average affluent internet user in the US spends significant amounts of time with the internet on a regular basis.
According to polling by Ipsos, the average millennial with household income of at least $100,000 spends 53 hours per week online, more than their counterparts in any other generation. Gen X affluents are almost 10 hours behind.
Assuming equal amounts of time spent online each day of the week, that translates to about 7.5 hours of daily internet time for millennial affluent internet users, about 6.5 hours for Gen Xers, about 5.3 hours for baby boomers and 4 hours for seniors.
For comparison, eMarketer estimates that the average US adult internet user spends 2 hours 49 minutes each day going online via desktop or laptop PCs, and the average adult smartphone user spends an additional 2 hours 30 minutes each day on nonvoice mobile activities. The average US adult spends a total of 5 hour 42 minutes on digital media activities each day.
According to Ipsos, the mobile activities of affluents are familiar among the general population as well. The two leading smartphone activities, the survey found, were sending and receiving emails along with using apps, each chosen by 72% of respondents.
Similar shares of affluent smartphone users checked the weather and looked up directions, though activities dealing with pictures were somewhat less common.
UK-based research on affluents and social media found they were more likely to be active on several platforms than any other income group.
Cinema News
Box Office Weekend 28-30 October 2016 (Domestic)
#1 ‘Boo!A Medea Halloween’ $17,220,312 in 2,299 locations
#2 ‘Inferno’ $14,860,425 in 3,576 locations
#3 ‘Jack Reacher:NeverGoB’ $ 9,640,747 in 3,780 locations
#4 ‘The Accountant’ $ 8,481,052 in 3,402 locations
#5 ‘Ouija: Origin of Evil’ $ 7,110,185 in 3,168 locations
#6 ‘The Girl On A Train’ $ 4,387,015 in 2,758 locations
Box Office Weekend 28-30 October 2016 (International)
#1 ‘Dr. Strange’ $86,000,000
#2 ‘Trolls’ $30,000,000
#3 ‘Inferno’ $29,100,000
#4 ‘Jack Reacher:NeverGoB’ $11,600,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, The Netherlands, Norway, European Union, Germany, Slovenia, Croatia, Poland, Estonia, Switzerland, Portugal, Spain, Italy, Cyprus, Malta, Serbia, Israel, Saudi Arabia, India, Thailand, Indonesia, Singapore, South Korea, the Philippines, Vietnam, New Zealand, Morocco, Egypt, Ethiopia, Nigeria, South Africa, Brazil, Chile, Peru, Columbia, Mexico, Costa Rica and Honduras.
Across The Pond
ITV #1 Monday in the UK as ‘Dark Angel’ was the top program.
ITV
The Independent One
8P ‘Gino’s Italian Escape‘
830P ‘Coronation Street‘
9P ‘Dark Angel‘ series premiere finished #1 with an average 4.9 million viewers and a 25.3% share.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘Saving Africa’s Elephants:Hugh and the Ivory War‘
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘The Victorian Slum‘
Channel 4
The Big Four
8P ‘Dispatches‘
830P ‘Supershoppers‘ finished with an average 1.5 million viewers and a 6.8% share.
9P ‘SAS:Who Dares Wins‘
Channel 5
The Viacom Five
8P ‘Police Interceptors‘
9P ‘Chris Tarrant:Extreme Railways‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Monday in Australia as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with an average 750,833 viewers and a 28.4% share.
7P ‘A Current Affair‘ finished with an average 775,000 viewers.
735P ‘The Block‘ finished #1 overall with an average 918,000 viewers.
844P ‘Hyde & Seek‘ finished with an average 576,000 viewers.
951P ‘Australian Crime Stories‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an average 661,000 viewers and a 28.7% share.
7P ‘Home and Away‘ finished with an average 711,000 viewers.
730P ‘The X-Factor Live‘ finished with an average 603,000 viewers.
840P ‘Secret Daughter‘ finished with an average 694,000 viewers.
940P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
ABC
The Alphabet Network In Australia finished with an average 646,833 viewers and a 20.0% share.
730P ‘7.30‘ finished with an average 702,000 viewers.
802P ‘Australian Story‘ finished with an average 697,000 viewers.
832P ‘Four Corners‘ finished with an average 711,000 viewers.
920P ‘Media Watch‘ finished with an average 608,000 viewers.
936P ‘Q&A‘ finished with an average 452,000 viewers.
Ten
The Third Commercial Network In Australia finished with an average 18.1% share.
7P ‘The Project‘ finished with an average 489,000 viewers.
730P ‘All Star Family Feud‘ did not finish in the top 20 programs.
830P ‘Have You Been Paying Attention?‘ finished with an average 573,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with an average 4.8% share.
730P ‘The Supervet’ did not finish in the top 20 programs.
830P ‘The Supervet: Bionic Stories’ did not finish in the top 20 programs.
930P ‘Matthew Evans’ For The Love Of Meat’ did not finish in the top 20 programs.
Top Newscasts in Australia on Monday
#1 SEVEN News/TodayTonight Seven 1,008,000 viewers #1 in Sydney
#2 SEVEN NEWS Seven 1,000,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 890,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 885,000 viewers Melbourne top market
#5 ABC NEWS ABC 731,000 viewers Melbourne top market
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*Tuesday Australian Overnight TV Ratings
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
The 2016 Melbourne Cup Carnival:Melbourne Cup-The Race’ finished with an average 1.980 million viewers as Almandin wins the race by a nose over Heartbreak City. Fantastic race.
Nine #1 Tuesday in prime time as ‘The Block’ top program in Australia.
Nine
The First Commercial Network in Australia finished with a 29.2% share.
They ran out of money in the final week??????
7P ‘A Current Affair‘ finished with an average 780,000 viewers.
730P ‘The Block‘ finished with an average 980,000 viewers.
841P ‘Unreal Estate‘ finished with an average 602,000 viewers.
943P ‘An Hour To Save Your Life‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 29.9% share.
7P ‘Home and Away‘ finished with an average 754,000 viewers.
730P ‘First Dates‘ finished with an average 798,000 viewers.
840P ‘Gold Coast Medical‘ finished with an average 609,000 viewers.
940P ‘Cold Feet‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 16.4% share.
7P ‘The Project‘ finished with an average 559,000 viewers.
730P ‘Jamie’s Super Food Family Classics‘ did not finish in the top 20 programs.
830P ‘Todd Sampson’s Body Hack‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.2% share.
730P ‘7.30‘ finished with an average 706,000 viewers.
801P ‘Catalyst‘ finished with an average 575,000 viewers.
833P ‘Joanna Lumley: Elvis And Me‘ finished with an average 556,000 viewers.
922P ‘Trillion Dollar Island‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 7.2% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia on Tuesday
#1 SEVEN NEWS Seven 1,221,000 viewers #1 everywhere except Sydney
#2 SEVEN News/TodayTonight Seven 1,169,000 viewers #1 in Sydney
#3 NINE NEWS Nine 857,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 855,000 viewers Melbourne top market
#5 ABC NEWS ABC 825,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Retailers Still Dragging Their Feet In The Mobile Transition 🆕💡💭🌎💬 – http://eepurl.com/cl5L7b
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck
OVERTHESHOULDERMEDIA 