‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Saturday, October 22, 2016.
ABC #1 broadcast network as ‘College Football‘ featuring the Ohio State vs Penn State was the top broadcast program overall.
FS1 #1 Cable network as ‘MLB NLCS‘ Game #6 featuring the Los Angeles Dodgers vs Chicago Cubs was the top program.
In the UK, BBC One #1 as ‘Strictly Come Dancing‘ was the top program.
In Australia, ‘ABC‘ finished #1 broadcast network as ‘ABC News‘ was the #1 newscast as ‘Agatha Raisin‘ finished as the #1 program.
‘The Accountant‘ #1 at the U.S. box office on the weekend 14-16 October 2016.
‘Inferno‘ #1 at the International box office weekend 14-16 October 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 98,764 users and 145,456 clipbooks with 741,503 visitors and 415,038 unique visitors with over 3.359 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 41 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 22 sends delivered a remarkable open rate of 49.79% and a click-through rate of 48.33% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 22, 2016 (Posted on October 23, 2016)
ABC
The Alphabet Network had Big 10 college football.
8P ‘College Football‘ featuring the Big 10 as Ohio State lost to Penn State and finished with an average 6.255 million viewers.
9P ‘College Football‘ finished with an average 6.468 million viewers.
10P ‘College Football‘ finished with an average 5.773 million viewers.
CBS
The Tiffany Network had reruns and ’48 Hours’.
8P ‘MacGyver‘ rerun finished with an average 3.324 million viewers.
9P ‘NCIS‘ rerun finished with an average 3.660 million viewers.
10P ‘48 Hours‘ finished with an average 3.945 million viewers.
FOX
The Animal Network had Big 8 college football.
8P ‘College Football‘ featuring the Big 8 as Oklahoma vs Texas Tech finished with an average 2.363 million viewers.
9P ‘College Football‘ featuring the Big 8 as Oklahoma vs Texas Tech finished with an average 2.440 million viewers.
10P ‘College Football‘ featuring the Big 8 as Oklahoma vs Texas Tech finished with an average 2.432 million viewers.
NBC
The Peacock Network ran a movie.
8P ‘Superstore‘ rerun finished with an average 1.568million viewers.
830P ‘Identity Theft‘ finished with an average 1.819 million viewers.
9P ‘Identity Theft‘ finished with an average 2.417 million viewers.
10P ‘Identity Theft‘ finished with an average 2.642 million viewers.
Late Night
‘Saturday Night Live’
For The Record
ABC finished with an average million viewers.
CBS finished with an average million viewers.
NBC finished with an average million viewers.
FOX finished with an average million viewers.
Today In Communication History
On this date in
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Election Poll Results Today:http://bit.ly/TheSprintBegins Only 23 days until Election Tuesday #vote 🇺🇸🗳
Marketing Research
Stores Are Still Preferred For Buying Furniture
The home furnishings category encompasses home decor and products like bedding, flatware and curtains, all of which are relatively inexpensive to ship, and larger products like furniture, mattresses and rugs, which often require delivery surcharges and which consumers prefer to see in person before buying, as explored in a new eMarketer report, “Furniture and Home Goods Retailers and Digital Commerce 2016: Trends and Benchmarks”.
Consumers in the US prefer to buy most products in-store, according to May 2016 research from Salesforce. Nearly seven in 10 US internet users polled said they preferred to purchase their home goods in a brick-and-mortar store.
Home goods also had the highest percentage when it came to ecommerce sites (e.g., Amazon.com) as well—16% of respondents cited it as their preferred channel for purchasing, though not for retail or brand sites.
Furniture was a product category with one of the lowest levels of digital buying among US digital shoppers—14%—according to November 2015 polling by internet security platform Imperva Incapsula. With a tendency to be bulkier and higher in price compared with many other categories, mattresses and entertainment systems may still seem like riskier products to buy online.
However, in earlier stages along the path to purchase, these bigger, more expensive items are more likely to be researched online. A study conducted in August 2015 by Tenthwave Digital and The Organic Agency found that brand websites were the leading source for learning about large-size, high-cost products by a hefty margin (40.2%), likely because these sites are perceived to have the most accurate and detailed specs with the additional benefit of being able to research without any high-pressure sales tactics.
When digital buyers do decide to buy something from this sector, though, mobile plays a fairly significant role. In Q1 2016 comScore data, a little more than one-fifth of US digital sales in the furniture, appliances and equipment category, as well as home and garden, were conducted on mobile devices.
Digital/Mobile Research
Research shows that 42% of millennial shoppers check at least four sources when deciding on a purchase. That includes social media.
Social Media Research
For Black Millennials, Social Media Hits Mainstream
Sarah Mahoney writing in Media Post, states that Nielsen’s latest African American Consumer Report finds that Black Millennials are powering a shift in media use, and that among African Americans, the Gen Y club is flexing its muscle in new ways. Besides wielding considerable clout in mainstream content (FOX’s ‘Empire‘, and AMC’s ‘The Walking Dead‘), this demographic’s impact is also being felt in brand marketing and—no surprise here—the coming Presidential election. Their impact is considerable: Black Millennials, at some 11.5 million, represent 14% of all Millennials and 25% of the total Black population.
One of the most surprising findings in the report is the extent to which Black Millennials regard technology and social media as extensions of who they are, says Andrew McCaskill, Nielsen’s SVP of global communications and multicultural marketing. “They have the propensity to use digital spaces as meeting places,” he tells Marketing Daily, over-indexing for the number of hours they spend on their networks each day. Some 55% of Black Millennials in its research say they spend an hour or more per day on social media, or 11% higher than the overall Millennial population. And 29% say that they spend three or more hours per day, about 44% higher than that of the total Millennial group. “And when they’re on social media, they’re talking about everything from politics to products and services, as well as the way they’re engaging with video content.”
Part of that TV trend is that there is more and more for them to watch. “Content creators have picked up on the fact that African Americans are voracious consumers of video and TV, and that they want to see themselves in original content, as well as in advertising campaigns,” he says. The more shows include either mainly Black casts or lead actors, the more these young audiences watch. Top shows include Empire, How to Get Away With Murder and The Walking Dead.
And because Millennials, overall, are the most diverse generation, those programming trends are following shifts in the real population. He cites both ‘Black-ish‘, with 76% of its audience as non-African American, and ‘Scandal‘, with 68% of viewers as not African American, as examples of this increasingly mainstream migration.
The report says advertisers are following the shift, with broadcast TV ad spending on programming with greater than 50% Black viewers jumping 255% between 2011 and 2015.
It’s all led young Black consumers to become increasingly aware of their power, and brands to gain a deeper respect for both immediate economic impact and the promise of expanding influence. While much has been written about the impact of social change movements like #BlackLivesMatter and #OscarSoWhite, McCaskill’s favorite recent example is #BankBlack, “where rapper Killer Mike, with a single tweet, was able to drive $1 million in new accounts at Black-owned banks.”
Regarding the looming election, he says African-Americans “had the highest rate of voter registration and voter turnout of any demographic group in the U.S,” a trend Nielsen expects to continue. “Black Millennials are owning their power in concerted ways,” he says. “They are very optimistic, but also engaged in talking about all the things that are working and not working for them.” Not that long ago, he points out, academics and experts talked about a digital gulf between Black and White America. “Now, between mobile phone usage and the drive of African American Millennials, that divide is closed.”
Television News
Morning News Ratings Last Week 10 October 2016
Total Viewers:
#1 ABC’s ‘Good Morning America’ finished with an average 4.477 million viewers.
#2 NBC’s ‘The Today Show’ finished with an average 4.289 million viewers.
#3 CBS’ ‘The Morning Show’ finished with an average 3.436 million viewers.
Evening News Ratings Last Week 10 October 2016
Total Viewers:
#1 ABC’s ‘World News Tonight with David Muir’ finished with an average 8,290,000 million viewers UP 6% vs SW 2015. NOTE:World News ranks #1 in total audience for the first time in 17 years, since the 1999-00 season, and is drawing its largest overall viewer audience in 13 years, since the 2003-04 season (when Peter Jennings was in the chair).
#2 NBC’s ‘Nightly News with Lester Holt’ finished with an average 8,045,000 million viewers UP + 9% vs SW 2015.
#3 CBS’ ‘Evening News with Scott Pelley’ finished with an average 6,554,000 million viewers UP + 8% vs SW 2015.
Mobile/Digital Research
New Study Reveals Best Time To Show Ads
There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms. As per Joe Liebkind, writing in VentureBeat.com, posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.
But content websites have had less guidance. What is the best time to present ads to your readers? What is the best content strategy that will ensure your website visitors make the most of your content and ad?
To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption. If you know exactly what your users are doing throughout the day, you can make the most out of your ads.
The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time. According to CodeFuel and Nielsen, this is how users are consuming content:
Morning
◉ 73% come just to get the latest updates
◉ 16% are taking a break
◉ 6% visit content sites for work/study
◉ 5% don’t visit content websites at this time
Noon
◉ 40% come just to get the latest updates
◉ 43% are taking a break
◉ 9% visit content sites for work/study
◉ 8% don’t visit content websites at this time
Afternoon
◉ 47% come just to get the latest updates.
◉ 29% are taking a break
◉ 15% visit content sites for work/study
◉ 10% don’t visit content websites at this time
Evening
◉ 54% come just to get the latest updates
◉ 26% are taking a break
◉ 9% visit content sites for work/study
◉ 11% don’t visit content websites at this time
Night
◉ 46% come just to get the latest updates
◉ 27% are taking a break
◉ 6% visit content sites for work/study
◉ 22% don’t visit content websites at this time
Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43% of users go and consume content without any other purpose.
Ad consumption preferences
The study further showed that:
◉ 79% of consumers prefer to access free or ad supported content
◉ 43% will watch an entire video ad if it has interesting content
◉ 39% click on an ad if it has an interesting offer
◉ 28% will click if it’s an ad by a preferred brand
◉ 25% claimed that nothing would make them click on any ad
This shows that in your overall strategy, you should focus on building a solid brand reputation. Your ads should also always have an interesting offer to increase the clickthrough rates.
Which devices are your consumers using?
It is clear that people have migrated from stationary to mobile devices, leading to a huge growth in mobile advertising. PricewaterhouseCooper predicts that the Internet will soon overtake TV in advertising and that billions will be spent on the mobile market. As an advertiser, you cannot ignore the importance of mobile.
As much as there is cutthroat competition on mobile apps, the study revealed that users prefer mobile web over apps. 23% of users prefer using the browser on their mobile phones, while only 15% use mobile applications. For great impact, your ad should appear interesting in computers and all major phone browsers.
Why is it important to know what your audience is doing throughout the day?
People nowadays are focused on multi-tasking. They no longer just focus on one thing at a time. The rise of the Internet and smartphones has brought about new perspectives in the way people interact, look for information, or entertain themselves.
So, how do you get the attention of someone who is constantly tweeting, taking selfies, and chatting? You determine what times they’re more likely to consume your ads. Know what format they prefer. Take a multifaceted approach in your content production strategy. Just like in any other business, production strategies should always match with possible consumption strategies.
Takeaways
Displaying ads when most people are working, studying, or not visiting sites will lead to lower clickthrough rates. This means advertisers get lower returns on their investments.
Displaying ads when people are looking for updates or when they’re on break will increase clickthrough rates. This is the time when marketers should focus on getting most of their ads out there. Their clickthrough rates will increase, and they’ll have higher chances of getting repeat visitors.
There will be more studies done to get specific attention metrics in different industries so as to improve ROI. Currently, attention metrics are in their infancy.
Due to the competition for attention, marketers will need to be more creative to increase attention to their content and ads. As this study shows, 43% of users will watch an interesting video and 39 percent will click on an ad if it has an interesting offer.
Entrepreneurs and businesses will need to work on improving brand trust. This will help them capitalize on the 28 percent of visitors who click on ads from a preferred brand.
There will be an increase in creating mobile-compatible content. Since everyone wants to do things on the go, even ads will need to be made in such a way that they will appear interesting on mobile.
Cinema News
Box Office Weekend 14-16 October 2016 (Domestic)
#1 ‘The Accountant’ $24,715,000 in 3,322 locations
#2 ‘Kevin Hart:What Now?’ $11,984,245 in 2,567 locations
#3 ‘The Girl On The Train’ $11,974,915 in 3,241 locations
#4 ‘Miss Peregrine’s’ $ 8,900,000 in 3,835 locations
#5 ‘Deep Water Horizon’ $ 6,350,000 in 3,403 locations
Box Office Weekend 14-16 October 2016 (International)
#1 ‘Inferno’ $50,000,000 in 53 territories
#2 ‘Miss Perregrine’s’ $23,500,000 in 73 territories
#3 ‘The BFG’ $23,000,000 in 17 territories
#4 ‘Operation Mekong’ $21,000,000 in 7 territories
#5 ‘Luck-Key’ $12,500,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
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Across The Pond
UK TV Ratings delayed. Will be posted when available.
BBC One
The Big One
635P ‘Strictly Come Dancing’
820P ‘The National Lottery:Who Dares Wins”
910P ‘Casual+y’
BBC Two
The Little Two
8P ‘The School That Got Teens Reading’
9P ‘The Invisible Woman’
ITV
The Independent One
8P ‘The X-Factor’
950P ‘The Jonathan Ross Show’
Channel 4
The Big Four
8P ‘Britain’s Ancient Tracks with Tony Robinson’
9P ‘8 Out Of 10 Cats Does Countdown’
Channel 5
The Viacom Five
8P ‘NCIS New Orleans’
9P ‘Football On 5:The Championship’
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
ABC #1 Saturday in Australia as ‘Agatha Raisin’ top program & ‘ABC News’ #1 newscast. It was an ABC Night.
ABC
The Alphabet Network in Australia finished #1 Saturday with an average 497.900 viewers and a 20.1% share.
732P ‘Agatha Raisin‘ finished #1 overall with 649,000 viewers.
819P ‘Home Fires‘ finished with an average 504,000 viewers.
907P ‘The Doctor Blake Mysteries‘ finished with an average 380,000 viewers
Seven
The Second Commercial Network finished with an average 436,000 a 27.9% share.
7P ‘Thor: The Dark World’ finished with an average 469,000 viewers.
930P ‘Clash of the Titans’ finished with an average 276,000 viewers.
Nine
The First Commercial Network finished with a 28.7% share.
7P ‘How To Train Your Dragon’ did not finish in the top 20 programs.
9P ‘The Equalizer’ finished with an average 252,000 viewers.
Ten
The Third Commercial Network finished with a 15.3% share.
730P ‘MacGyver’ finished with an average 259,000 viewers.
830P ‘Hawaii Five-0’ did not finish in the top 20 programs.
930P ‘World War Z’ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished Saturday in prime time with a 8.0% share.
730P ‘Secrets of the White House’ did not finish in the top 20 programs.
830P ‘Rockwiz Salutes The Decades’ did not finish in the top 20 programs.
930P ‘Grand Tours of Scotland’ did not finish in the top 20 programs.
Top Newscast In Australia Saturday
#1 ABC NEWS-SA ABC 811,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 SEVEN NEWS Seven 746,000 viewers #1 in Perth
#3 NINE NEWS SATURDAY Nine 704,000 viewers #1 in Melbourne
#4 NINE NEWS:1st @ 5P Nine 354,000 viewers Sydney top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*sunday australian overnight tv ratings
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
It was an all Nine night Sunday in Australia as ‘Nine’ was the #1 network, ‘The Block’ #1 program and ‘Nine News’ #1 newscast.
Nine
The First Commercial Network in Australia on Sunday finished #1 with an average 952,333 viewers and a 32.6% share.
7P ‘The Block‘ finished #1 overall program in Australia Sunday with an average 1.190 million viewers.
830P ‘60 Minutes‘ finished as the #2 program in Australia Sunday with an average 842,000 viewers.
938P ‘Events That Changed The Nineties‘ finished with an average 460,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 683,500 viewers and a 28.6% share Sunday.
7P ‘The X-Factor Live‘ finished with average 752,000 viewers.
930P ‘Pitch Perfect‘ finished with an average 341,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average 478,500 viewers and a 17.4% share on Sunday.
7P ‘Modern Family‘ rerun finished with an average 399,000 viewers.
730P ‘Australian Survivor‘ finished with an average 714,000 viewers.
830P ‘Just For Laughs Montreal Comedy Festival‘ finished with an average 348,000 viewers.
ABC
The Alphabet Network in Australia on Sunday finished #4 with a 15.6% share.
741P ‘Grand Designs: House Of The Year’ finished with an average 674,000 viewers.
829P ‘Poldark’ finished with an average 482,000 viewers.
929P ‘Wolf Hall’ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia Sunday finished #5 with a 5.8% share.
730P ‘The Great Human Odyssey’ did not finish in the top 20 programs.
830P ‘Being Evel’ did not finish in the top 20 programs.
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,040,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS–SUN Seven 1,039,000 viewers #1 in Adelaide & Perth
#3 ABC NEWS SUNDAY ABC 785,000 viewers Melbourne top market.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Get It! Get Mobile-Friendly Now!!! 🆕💡💭🌎💬 – http://eepurl.com/ck4wdD
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Coachella Music Festival Paul McCartney
OVERTHESHOULDERMEDIA 