‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Tuesday, October 18, 2016.
NBC #1 broadcast network as CBS’ ‘The Big Bang Theory‘ was the top broadcast program overall.
FS1 #1 cable network as ‘MLB NLCS‘ featuring the Chicago Cubs vs Los Angeles Dodgers was the top cable program.
UNI #1 Hispanic Network as TEL’s ‘Señora Acero 3:La Coyote’ top Hispanic program.
In the UK, BBC One #1 as ‘Ordinary Lies‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘The Block‘ finished as the #1 program.
‘The Accountant‘ #1 at the U.S. box office on the weekend 14-16 October 2016.
‘Inferno‘ #1 at the International box office weekend 14-16 October 2016.
Movie ticket prices fell 2.5% in Q3 2016. Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 97,206 users and 142,868 clipbooks with 731,636 visitors and 410,270 unique visitors with over 3.489 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 20 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 18, 2016 (Posted on October 19, 2016)
If It’s Tuesday, it’s CBS & ‘NCIS’ which are always #1.
CBS
The Tiffany Network
8P ‘NCIS‘ finished with an average 14.536 million viewers.
9P ‘Bull‘ finished with an average 12.207 million viewers.
10P ‘NCIS:New Orleans‘ finished with an average 9.555 million viewers.
NBC
The Peacock Network
8P ‘The Voice‘ finished with an average 10.316 million viewers.
9P ‘This Is Us‘ finished with an average 6.195 million viewers.
10P ‘Chicago Fire‘ finished with an average 7.413 million viewers.
FS1
Rupert’s Sports Machine had Major League baseball.
8P ‘MLB NCLS‘ featuring the Chicago Cubs vs Los Angeles Dodgers finished with an average 6.494 million viewers. If you don’t have the pitching, you can’t win.
ABC
The Alphabet Network
8P ‘The Middle‘ finished with an average 5.952 million viewers.
830P ‘American Housewife‘ finished with an average 5.673 million viewers.
9P ‘Fresh Off The Boat‘ finished with an average 4.068 million viewers.
930P ‘The Real O’Neal’s‘ finished with an average 3.098 million viewers.
10P ‘Marvel’s Agents of SHIELD‘ finished with an average 2.556 million viewers.
UNI
Univision
8P ‘Despertar Contigo‘ finished with an average 1.5 million viewers.
9P ‘Tres Veces Ana‘ finished with an average 2.2 million viewers.
10P ‘El Color De La Pasión‘ finished with an average 1.9 million viewers.
TEL
Telemundo
8P ‘Silvana Sin Lana‘ finished with an average 1.4 million viewers.
9P ‘Sin Senos Sí Hay Paraíso‘ finished with an average 1.9 million viewers.
10P ‘Señora Acero 3‘ finished with an average 2.2 million viewers.
The CW
The Little Network That Couldn’t
8P ‘The Flash‘ finished with an average 2.630 million viewers.
9P ‘No Tomorrow‘ finished with an average 854,000 viewers.
FOX
The Animal Network of Broadcast
8P ‘Brooklyn Nine-Nine’ finished with an average 2.034 million viewers.
830P ‘New Girl‘ finished with an average 1.838 million viewers.
9P ‘Scream Queens‘ finished with an average 1.502 million viewers.
For The Record
CBS finished with an average 12.099 million viewers.
NBC finished with an average 7.975 million viewers.
FS1 finished #1 cable network and #3 overall with an average 6.494 million viewers.
ABC finished with an average 3.984 million viewers.
FNC finished with an average 2.929 million viewers.
UNI finished with an average 1.867 million viewers and a 1.0/2 rating.
TEL finished with an average 1.833 million viewers and a 1.0/2 rating.
The CW finished with an average 1.742 million viewers.
FOX finished with an average 1.719 million viewers.
CNN finished with an average 1.351 million viewers.
Today In Communication History
On this date in 1937, ‘Big Town’ made its debut on CBS.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Election Poll Results Today:http://bit.ly/TheSprintBegins Only 23 days until Election Tuesday #vote 🇺🇸🗳
Digital/Mobile Research
Research shows that 42% of millennial shoppers check at least four sources when deciding on a purchase. That includes social media.
Social Media Research
For Black Millennials, Social Media Hits Mainstream
Sarah Mahoney writing in Media Post, states that Nielsen’s latest African American Consumer Report finds that Black Millennials are powering a shift in media use, and that among African Americans, the Gen Y club is flexing its muscle in new ways. Besides wielding considerable clout in mainstream content (FOX’s ‘Empire‘, and AMC’s ‘The Walking Dead‘), this demographic’s impact is also being felt in brand marketing and—no surprise here—the coming Presidential election. Their impact is considerable: Black Millennials, at some 11.5 million, represent 14% of all Millennials and 25% of the total Black population.
One of the most surprising findings in the report is the extent to which Black Millennials regard technology and social media as extensions of who they are, says Andrew McCaskill, Nielsen’s SVP of global communications and multicultural marketing. “They have the propensity to use digital spaces as meeting places,” he tells Marketing Daily, over-indexing for the number of hours they spend on their networks each day. Some 55% of Black Millennials in its research say they spend an hour or more per day on social media, or 11% higher than the overall Millennial population. And 29% say that they spend three or more hours per day, about 44% higher than that of the total Millennial group. “And when they’re on social media, they’re talking about everything from politics to products and services, as well as the way they’re engaging with video content.”
Part of that TV trend is that there is more and more for them to watch. “Content creators have picked up on the fact that African Americans are voracious consumers of video and TV, and that they want to see themselves in original content, as well as in advertising campaigns,” he says. The more shows include either mainly Black casts or lead actors, the more these young audiences watch. Top shows include Empire, How to Get Away With Murder and The Walking Dead.
And because Millennials, overall, are the most diverse generation, those programming trends are following shifts in the real population. He cites both ‘Black-ish‘, with 76% of its audience as non-African American, and ‘Scandal‘, with 68% of viewers as not African American, as examples of this increasingly mainstream migration.
The report says advertisers are following the shift, with broadcast TV ad spending on programming with greater than 50% Black viewers jumping 255% between 2011 and 2015.
It’s all led young Black consumers to become increasingly aware of their power, and brands to gain a deeper respect for both immediate economic impact and the promise of expanding influence. While much has been written about the impact of social change movements like #BlackLivesMatter and #OscarSoWhite, McCaskill’s favorite recent example is #BankBlack, “where rapper Killer Mike, with a single tweet, was able to drive $1 million in new accounts at Black-owned banks.”
Regarding the looming election, he says African-Americans “had the highest rate of voter registration and voter turnout of any demographic group in the U.S,” a trend Nielsen expects to continue. “Black Millennials are owning their power in concerted ways,” he says. “They are very optimistic, but also engaged in talking about all the things that are working and not working for them.” Not that long ago, he points out, academics and experts talked about a digital gulf between Black and White America. “Now, between mobile phone usage and the drive of African American Millennials, that divide is closed.”
Television News
Morning News Ratings Last Week 10 October 2016
Total Viewers:
#1 ABC’s ‘Good Morning America’ finished with an average 4.477 million viewers.
#2 NBC’s ‘The Today Show’ finished with an average 4.289 million viewers.
#3 CBS’ ‘The Morning Show’ finished with an average 3.436 million viewers.
Evening News Ratings Last Week 10 October 2016
Total Viewers:
#1 ABC’s ‘World News Tonight with David Muir’ finished with an average 8,290,000 million viewers UP 6% vs SW 2015. NOTE:World News ranks #1 in total audience for the first time in 17 years, since the 1999-00 season, and is drawing its largest overall viewer audience in 13 years, since the 2003-04 season (when Peter Jennings was in the chair).
#2 NBC’s ‘Nightly News with Lester Holt’ finished with an average 8,045,000 million viewers UP + 9% vs SW 2015.
#3 CBS’ ‘Evening News with Scott Pelley’ finished with an average 6,554,000 million viewers UP + 8% vs SW 2015.
Mobile/Digital Research
New Study Reveals Best Time To Show Ads
There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms. As per Joe Liebkind, writing in VentureBeat.com, posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.
But content websites have had less guidance. What is the best time to present ads to your readers? What is the best content strategy that will ensure your website visitors make the most of your content and ad?
To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption. If you know exactly what your users are doing throughout the day, you can make the most out of your ads.
The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time. According to CodeFuel and Nielsen, this is how users are consuming content:
Morning
◉ 73% come just to get the latest updates
◉ 16% are taking a break
◉ 6% visit content sites for work/study
◉ 5% don’t visit content websites at this time
Noon
◉ 40% come just to get the latest updates
◉ 43% are taking a break
◉ 9% visit content sites for work/study
◉ 8% don’t visit content websites at this time
Afternoon
◉ 47% come just to get the latest updates.
◉ 29% are taking a break
◉ 15% visit content sites for work/study
◉ 10% don’t visit content websites at this time
Evening
◉ 54% come just to get the latest updates
◉ 26% are taking a break
◉ 9% visit content sites for work/study
◉ 11% don’t visit content websites at this time
Night
◉ 46% come just to get the latest updates
◉ 27% are taking a break
◉ 6% visit content sites for work/study
◉ 22% don’t visit content websites at this time
Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43% of users go and consume content without any other purpose.
Ad consumption preferences
The study further showed that:
◉ 79% of consumers prefer to access free or ad supported content
◉ 43% will watch an entire video ad if it has interesting content
◉ 39% click on an ad if it has an interesting offer
◉ 28% will click if it’s an ad by a preferred brand
◉ 25% claimed that nothing would make them click on any ad
This shows that in your overall strategy, you should focus on building a solid brand reputation. Your ads should also always have an interesting offer to increase the clickthrough rates.
Which devices are your consumers using?
It is clear that people have migrated from stationary to mobile devices, leading to a huge growth in mobile advertising. PricewaterhouseCooper predicts that the Internet will soon overtake TV in advertising and that billions will be spent on the mobile market. As an advertiser, you cannot ignore the importance of mobile.
As much as there is cutthroat competition on mobile apps, the study revealed that users prefer mobile web over apps. 23% of users prefer using the browser on their mobile phones, while only 15% use mobile applications. For great impact, your ad should appear interesting in computers and all major phone browsers.
Why is it important to know what your audience is doing throughout the day?
People nowadays are focused on multi-tasking. They no longer just focus on one thing at a time. The rise of the Internet and smartphones has brought about new perspectives in the way people interact, look for information, or entertain themselves.
So, how do you get the attention of someone who is constantly tweeting, taking selfies, and chatting? You determine what times they’re more likely to consume your ads. Know what format they prefer. Take a multifaceted approach in your content production strategy. Just like in any other business, production strategies should always match with possible consumption strategies.
Takeaways
Displaying ads when most people are working, studying, or not visiting sites will lead to lower clickthrough rates. This means advertisers get lower returns on their investments.
Displaying ads when people are looking for updates or when they’re on break will increase clickthrough rates. This is the time when marketers should focus on getting most of their ads out there. Their clickthrough rates will increase, and they’ll have higher chances of getting repeat visitors.
There will be more studies done to get specific attention metrics in different industries so as to improve ROI. Currently, attention metrics are in their infancy.
Due to the competition for attention, marketers will need to be more creative to increase attention to their content and ads. As this study shows, 43% of users will watch an interesting video and 39 percent will click on an ad if it has an interesting offer.
Entrepreneurs and businesses will need to work on improving brand trust. This will help them capitalize on the 28 percent of visitors who click on ads from a preferred brand.
There will be an increase in creating mobile-compatible content. Since everyone wants to do things on the go, even ads will need to be made in such a way that they will appear interesting on mobile.
Cinema News
Box Office Weekend 14-16 October 2016 (Domestic)
#1 ‘The Accountant’ $24,715,000 in 3,322 locations
#2 ‘Kevin Hart:What Now?’ $11,984,245 in 2,567 locations
#3 ‘The Girl On The Train’ $11,974,915 in 3,241 locations
#4 ‘Miss Peregrine’s’ $ 8,900,000 in 3,835 locations
#5 ‘Deep Water Horizon’ $ 6,350,000 in 3,403 locations
Box Office Weekend 14-16 October 2016 (International)
#1 ‘Inferno’ $50,000,000 in 53 territories
#2 ‘Miss Perregrine’s’ $23,500,000 in 73 territories
#3 ‘The BFG’ $23,000,000 in 17 territories
#4 ‘Operation Mekong’ $21,000,000 in 7 territories
#5 ‘Luck-Key’ $12,500,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
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Across The Pond
BBC One #1 Tuesday in the UK as ‘Ordinary Lies’ top program outside of soaps.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Ordinary Lies‘ season premiere finished #1 in the UK overall (outside of soaps) with an average 4.6 million viewers and a 23.1% share.
BBC Two
The Little Two
8P ‘Who’s Spending Britain’s Billions?‘
9P ‘Great Continental Railway Journeys‘
ITV
The Independent One
8P ‘The Agenda‘ series premiere
9P ‘The New Clampers:Where’s My Car Gone?‘
Channel 4
The Big Four
8P ‘Your Face Says It All‘
9P ‘Married At First Sight‘ finished with an average 1.3 million viewers and a 6.7% share.
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘
9P ‘Eamonn & Ruth:How The Other Half Lives‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Tuesday in Australia as ‘The Block’ #1 program.
Nine
The First Commercial Network in Australia finished #1 Tuesday with an average 860,667 viewers and a 28.6% share.
7P ‘A Current Affair‘ finished with an average 841,000 viewers.
734P ‘The Block‘ finished #1 overall with an average 1.045 million viewers.
843P ‘Unreal Estate‘ finished with an average 684,000 viewers.
945P ‘The Millionaires’ Holiday Club‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished #2 with an average 712,000 viewers and a 29.9% share.
7P ‘Home and Away‘ finished with an average 742,000 viewers.
730P ‘The X-Factor AU‘ finished with an average 806,000 viewers.
9P ‘Cold Feet‘ finished with an average 556,000 viewers.
Ten
The Third Commercial Network in Australia finished with an 18.4% share.
7P ‘The Project‘ finished with an average 572,000 viewers.
730P ‘All Star Family Feud‘ finished with an average 516,000 viewers.
830P ‘Todd Sampson’s Body Hack‘ finished with an average 568,000 viewers.
930P ‘NCIS:Los Angeles‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.1% share.
730P ‘7.30‘ finished with an average 671,000 viewers.
801P ‘Catalyst‘ finished with an average 472,000 viewers.
832P ‘Man Up‘ did not finish in the top 20 programs.
929P ‘Louis Theroux: By Reason Of Insanity‘ did not finish in the tp 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.7% share.
730P ‘Who Do You Think You Are?‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 150 programs.
Top Newscast In Australia Tuesday
#1 SEVEN NEWS Seven 1,106,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,090,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 946,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 922,000 viewers Melbourne top market
#5 ABC NEWS ABC 847,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 484,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*wednesday australian overnight tv ratings
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Wednesday in Australia as ‘The Block’ was the top program and ‘Seven News’ the top newscast.
Nine
The First Commercial Network in Australia finished with a % share.
‘The Block’ was again #1
7P ‘A Current Affair‘ finished with an average 805,000 viewers.
732P ‘The Block‘ finished #1 overall with an average 1.032 million viewers.
840P ‘Doctor Doctor‘ finished with an average 854,000 viewers.
944P ‘Amazing Medical Stories‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network finished with an average % share.
7P ‘Home and Away‘ finished with an average 696,000 viewers.
730P ‘Highway Patrol‘ finished with an average 660,000 viewers.
8P ‘Beach Cops‘ finished with an average 684,000 viewers.
830P ‘Ramsay’s Hotel Hell‘ did not finish in the top 20 programs.
930P ‘The Big Bang Theory‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network finished with an average % share.
7P ‘The Project‘ finished with an average 583,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 592,000 viewers.
840P ‘The Wrong Girl‘ finished with an average 519,000 viewers.
940P ‘Madam Secretary‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a % share.
730P ‘7.30‘ finished with an average 661,000 viewers.
801P ‘Hard Quiz‘ finished with an average 628,000 viewers.
831P ‘Upper Middle Bogan‘ finished with an average 503,000 viewers.
901P ‘Rosehaven‘ finished with an average 508,000 viewers.
931P ‘Adam Hills: The Last Leg‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished #5 in Australia on Wednesday with a % share.
730P ‘Tony Robinson’s Hidden Britain By Drone‘ did not finish in the top 20 programs.
830P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
930P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia on Wednesday
#1 SEVEN NEWS Seven 1,038,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 966,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 918,000 viewers #1 in Sydney
#4 NINE NEWS Nine 909,000 viewers #1 in Melbourne & Brisbane
#5 ABC NEWS ABC 764,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Coachella Music Festival Paul McCartney
OVERTHESHOULDERMEDIA 