‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, October 14, 2016.
CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program overall.
In the UK, ratings delayed. Will be posted when available.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Better Homes & Garden‘ finished as the #1 program.
‘The Girl on the Train‘ #1 at the U.S. box office on the weekend 7-9 October 2016.
‘Miss Peregrine’s School for Peculiar Children‘ #1 at the International box office weekend 7-9 October 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 97,206 users and 142,868 clipbooks with 731,636 visitors and 410,270 unique visitors with over 3.489 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 20 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 14, 2016 (Posted on October 15, 2016)
CBS #1 Friday as ‘Blue Bloods’ top program.
CBS
The Tiffany Network was all-powerful on broadcast.
8P ‘MacGyver‘ finished with an average 7.507 million viewers.
9P ‘Hawaii Five-0‘ finished with an average 9.139 million viewers.
10P ‘Blue Bloods‘ finished with an average 10.051 million viewers.
ABC
The Alphabet Network had a down Friday.
8P ‘Last Man Standing‘ finished with an average 5.629 million viewers.
830P ‘Dr. Ken‘ finished with an average 4.257 million viewers.
9P ‘Shark Tank‘ finished with an average 5.136 million viewers.
10P ‘20/20‘ finished with an average 3.596 million viewers.
NBC
The Peacock Network should just run ‘Dateline’ all night long.
8P ‘Caught On Camera With Nick Cannon‘ finished with an average 3.117 million viewers.
9P ‘Dateline‘ finished with an average 4.646 million viewers.
10P ‘Dateline‘ finished with an average 5.017 million viewers.
FOX
The Animal Network of Broadcast had Gordo which beat Cannon @8P.
8P ‘Hell’s Kitchen‘ finished with an average 3.363 million viewers.
9P ‘The Exorcist‘ finished with an average 2.102 million viewers.
The CW
The Little Network That Couldn’t, gave the night away with reruns.
8P ‘Supergirl‘ rerun of season premiere finished with an average 950,000 viewers.
9P ‘Frequency‘ rerun finished with an average 688,000 viewers.
For The Record
CBS finished #1 broadcast network in prime time Friday with an average 8.899 million viewers.
ABC finished with an average 4.558 million viewers.
NBC finished with an average 4.260 million viewers.
FOX finished with an average 2.733 million viewers.
The CW finished with an average 819,000 viewers.
Today In Communication History
One this date in 1951, the first episode of ‘I Love Lucy’ aired on CBS.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Mobile/Digital Research
New Study Reveals Best Time To Show Ads
There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms. As per Joe Liebkind, writing in VentureBeat.com, posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.
But content websites have had less guidance. What is the best time to present ads to your readers? What is the best content strategy that will ensure your website visitors make the most of your content and ad?
To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption. If you know exactly what your users are doing throughout the day, you can make the most out of your ads.
The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time. According to CodeFuel and Nielsen, this is how users are consuming content:
Morning
◉ 73% come just to get the latest updates
◉ 16% are taking a break
◉ 6% visit content sites for work/study
◉ 5% don’t visit content websites at this time
Noon
◉ 40% come just to get the latest updates
◉ 43% are taking a break
◉ 9% visit content sites for work/study
◉ 8% don’t visit content websites at this time
Afternoon
◉ 47% come just to get the latest updates.
◉ 29% are taking a break
◉ 15% visit content sites for work/study
◉ 10% don’t visit content websites at this time
Evening
◉ 54% come just to get the latest updates
◉ 26% are taking a break
◉ 9% visit content sites for work/study
◉ 11% don’t visit content websites at this time
Night
◉ 46% come just to get the latest updates
◉ 27% are taking a break
◉ 6% visit content sites for work/study
◉ 22% don’t visit content websites at this time
Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43% of users go and consume content without any other purpose.
Ad consumption preferences
The study further showed that:
◉ 79% of consumers prefer to access free or ad supported content
◉ 43% will watch an entire video ad if it has interesting content
◉ 39% click on an ad if it has an interesting offer
◉ 28% will click if it’s an ad by a preferred brand
◉ 25% claimed that nothing would make them click on any ad
This shows that in your overall strategy, you should focus on building a solid brand reputation. Your ads should also always have an interesting offer to increase the clickthrough rates.
Which devices are your consumers using?
It is clear that people have migrated from stationary to mobile devices, leading to a huge growth in mobile advertising. PricewaterhouseCooper predicts that the Internet will soon overtake TV in advertising and that billions will be spent on the mobile market. As an advertiser, you cannot ignore the importance of mobile.
As much as there is cutthroat competition on mobile apps, the study revealed that users prefer mobile web over apps. 23% of users prefer using the browser on their mobile phones, while only 15% use mobile applications. For great impact, your ad should appear interesting in computers and all major phone browsers.
Why is it important to know what your audience is doing throughout the day?
People nowadays are focused on multi-tasking. They no longer just focus on one thing at a time. The rise of the Internet and smartphones has brought about new perspectives in the way people interact, look for information, or entertain themselves.
So, how do you get the attention of someone who is constantly tweeting, taking selfies, and chatting? You determine what times they’re more likely to consume your ads. Know what format they prefer. Take a multifaceted approach in your content production strategy. Just like in any other business, production strategies should always match with possible consumption strategies.
Takeaways
Displaying ads when most people are working, studying, or not visiting sites will lead to lower clickthrough rates. This means advertisers get lower returns on their investments.
Displaying ads when people are looking for updates or when they’re on break will increase clickthrough rates. This is the time when marketers should focus on getting most of their ads out there. Their clickthrough rates will increase, and they’ll have higher chances of getting repeat visitors.
There will be more studies done to get specific attention metrics in different industries so as to improve ROI. Currently, attention metrics are in their infancy.
Due to the competition for attention, marketers will need to be more creative to increase attention to their content and ads. As this study shows, 43% of users will watch an interesting video and 39 percent will click on an ad if it has an interesting offer.
Entrepreneurs and businesses will need to work on improving brand trust. This will help them capitalize on the 28 percent of visitors who click on ads from a preferred brand.
There will be an increase in creating mobile-compatible content. Since everyone wants to do things on the go, even ads will need to be made in such a way that they will appear interesting on mobile.
Cinema News
Box Office Weekend 30 September-2 October 2016 (Domestic)
#1 ‘The Girl on the Train’ $24,700,000 in 3,522 locations
#2 ‘Miss Peregrine’ School’$15,000,000 in 3,259 locations
#3 ‘“Deepwater Horizon’ $11,700,000 in 3,674 locations
#4 ‘The Magnificent Seven’ $ 9,100,000 in 3,922 locations
#5 ‘Storks’ $ 8,400,000 in 3,717 locations
Box Office Weekend 7-0 October 2016 (International)
#1 ‘Miss Peregrine’ School’$42,500,000
#2 ‘Operation Mekong’ $26,500,000
#3 ‘The Girl on the Train’ $16,500,000
#4 ‘I Belonged to You’ $12,200,000
#5 ‘Bridget Jones’s Baby’ $11,300,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
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Across The Pond
UK TV Ratings for Saturday delayed. Will be posted when available.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Would I Lie To You?‘
9P ‘Have I Got News For You‘
930P ‘Still Game‘
BBC Two
The Little Two
8P ‘Mastermind‘
830P ‘Gardener’s World‘
930P ‘The Great British Bake Off:An Extra Slice‘
ITV
The Independent One
8P ‘Countrywise‘
830P ‘Coronation Street‘
9P ‘The Level‘
Channel 4
The Big Four
8P ‘Jamie’s Super Food‘
830P ‘Travel Man:48 Hours In‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
8P ‘The Cars That Made Britain Great‘
9P ‘Britain’s Greatest Bridges‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Friday in Australia as ‘Better Homes & Gardens’ top program as ‘Seven News’ top newscast. It was an All-7 Night.
Seven
The Second Commercial Network in Australia finished #1 on Friday with an average 720,000 viewers and a 32.4% share.
7P ‘Better Homes & Gardens‘ finished #1 overall on Friday with an average 803,000 viewers.
830P ‘Martin Clunes: Islands Of Australia‘ finished with an average 742,000 viewers.
930P ‘Selling Houses Australia‘ finished with an average 427,000 viewers.
Nine
The First Commercial Network in Australia finished #2 with a 25.2% share.
7P ‘A Current Affair‘ finished with an average 639,000 viewers.
735P ‘Ready For Take Off‘ finished with an average 463,000 viewers.
837P ‘John Q‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished #3 with a 18.3% share.
7P ‘The Project‘ finished with an average 448,000 viewers.
730P ‘The Living Room‘ finished with an average 509,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 423,000 viewers.
930P ‘Have You Been Paying Attention?‘ did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia finished #4 with a 17.1% share.
730P ‘7.30‘ finished with an average 463,000 viewers.
801P ‘QI‘ did not finish in the Top 20 programs.
834P ‘Code Of A Killer‘ finished with an average 482,000 viewers.
921P ‘DCI Banks‘ rerun finished with an average 408,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Friday with a 7.0% share.
730P ‘Secrets Of The Tudors‘ did not finish in the Top 20 programs.
830P ‘12 Years A Slave‘ did not finish in the Top 20 programs.
Top Newscasts In Australia On Friday
#1 SEVEN NEWS Seven 894,000 viewers #1 in Sydney, Adelaide & Perth
#2 NINE NEWS 6:30 Nine 842,000 viewers #1 in Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 825,000 viewers Melbourne top market
#4 NINE NEWS Nine 791,000 viewers Melbourne top market
#5 ABC NEWS ABC 556,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 445,000 viewers Perth top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS.
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Saturday as ‘Rugby Test Match’ featuring Australia v New Zealand’ to program as ‘Seven News’ top newscast.
Nine
The First Commercial Network in Australia finished #1 in prime time Saturday with a 34.2% share.
7P ‘RBT‘ finished with an average 358,000 viewers.
730P ‘Rugby League Test Match‘ featuring Australia vs New Zealand which finished #1 overall with an average 831,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 with a 25.9% share.
7P ‘Thor‘ finished with an average 443,000 viewers.
930P ‘The Incredible Hulk‘ did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia finished with a 18.4% share.
731P ‘Agatha Raisin‘ finished with an average 558,000 viewers.
819P ‘Home Fires‘ finished with an average 503,000 viewers.
909P ‘The Doctor Blake Mysteries‘ finished with an average 354,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 14.6% share.
630P ‘Scorpion‘ did not finish in the Top 20 programs.
730P ‘MacGyver‘ finished with an average 243,000 viewers.
830P ‘Hawaii Five-0‘ did not finished in the Top 20 programs.
930P ‘Jack Reacher‘ rerun finished with an average 306,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Saturday with a % share.
730P ‘Secrets of the White House‘ finished with an average 258,000 viewers.
835P ‘The Intouchables‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS Seven 798,000 viewers #1 in Perth
#2 ABC NEWS ABC 794,000 viewers #1 in Melbourne & Adelaide
#3 NINE NEWS SATURDAY Nine 760,000 viewers #1 in Sydney & Brisbane
#4 EYEWITNESS NEWS SAT TEN 296,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Modern Jazz Quartet ‘Winter Tale’
OVERTHESHOULDERMEDIA 