‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, September 30, 2016.
CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program and #1 overall.
In the UK, ratings have been delayed and will be posted when available.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as Nine’s ‘A Current Affair‘ finished as the #1 program.
‘The Magnificent Seven‘ #1 at the U.S. box office on the weekend 23-25 September 2016.
‘Bridget Jones Baby‘ #1 at the International box office weekend 23-25 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 94,626 users and 138,582 clipbooks with 707,615 visitors and 397,310 unique visitors with over 3.391 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In September, average time spent on site is 3 minutes 39 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, September 30, 2016 (Posted on October 1, 2016)
CBS #1 on Friday as ‘Blue Bloods’ top program.
CBS
The Tiffany Network owns Friday. Period.
8P ‘MacGyver‘ finished with an average 9.087 million viewers.
9P ‘Hawaii Five-0‘ finished with an average 9.620 million viewers in a Must See TV ON DEMAND/Streaming episode.
10P ‘Blue Bloods‘ finished #1 overall on Friday with an average 10.388 million viewers in a Must See TV ON DEMAND/Streaming episode.
ABC
The Alphabet Network
8P ‘Last Man Standing‘ finished with an average 5.795 million viewers.
830P ‘Dr. Ken‘ finished with an average 3.915 million viewers.
9P ‘Shark Tank‘ finished with an average 4.986 million viewers.
10P ‘20/20‘ finished with an average 3.934 million viewers.
NBC
The Peacock Network
8P ‘This Is Us‘ rerun finished with an average 2.650 million viewers.
9P ‘Dateline‘ finished with an average 4.510 million viewers.
10P ‘Dateline‘ finished with an average 4.857 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Hell’s Kitchen’ finished with an average 3.192 million viewers.
9P ‘The Exorcist’ finished with an average 2.082 million viewers
The CW
The Little Network That Couldn’t
8P ‘Masters Of Illusion‘ finished with an average 1.317 million viewers.
830P ‘Masters Of Illusion‘ rerun finished with an average 1.333 million viewers.
9P ‘Penn & Teller:Fool Us‘ rerun finished with an average 1.233 million viewers.
For The Record
CBS finished #1 Friday in prime time with an average 9.698 million viewers.
ABC finished #2 with an average 4.592 million viewers.
NBC finished with an average 4.006 million viewers.
FOX finished with an average 2.637 million viewers.
The CW finished with an average 1.279 million viewers.
Broadcast (English Speaking) Networks on Friday in prime time finished with an average 22.212 million viewers.
Today in Communication History
On this date in 1962, Johnny Carson began hosting the ‘Tonight Show’ on NBC-TV. He stayed with the show for 29 years. Jack Paar was the previous host.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Social Media News
Facebook Is Great For Business
Facebook is great for business as it delivers monthly product changes to improve measurement, provides more creative experiences and drive sales, especially on mobile. Now, advertisers can measure who has viewed a video with sound, create a 360-degree video and track if an ad sent someone to a brick-and-mortar store. In moving beyond the idea of TV as a medium but more in what was the value TV created that marketers want to recreate on the mobile phone. The understanding of value is crucial given companies confidence in traditional television and reluctance toward digital. In the end, the efficiency of Facebook ads must be compared to TV or radio or print. Facebook has focused on how brand marketers buy and measure, especially in their video products. Facebook counts a video view as three seconds, but advertisers have the option of paying for 10 second views. One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user’s site visits. Facebook has developed itself into an advertising giant, competing with Google for digital dollars and aiming to take a cut from TV budgets.
Ten Reasons Why Business Should Use Social Media
1. SOCIAL MEDIA IS WHERE YOUR CUSTOMERS ARE
Except for seven or eight people living in a mud hut in the Amazon, everyone is using social media in one way or another. Facebook, YouTube, Twitter, LinkedIn, Pinterest and mobile apps and games have all become favorite pastimes across the world. Interacting in that environment puts your brand and product messages in a position to be shared and commented which leads to awareness, interest and sales.
2. SOCIAL MEDIA LEVELS THE PLAYING FIELD
My agency gets inquiries from big brands and small startups alike, because social media has created an even playing field on which brands, business and organizations can now compete. The advantage is still with larger, more established brands, simply because they started with existing fan bases and may have larger budgets for media spends. That just means you may have to be more creative and work harder to reach the same audiences.
3. SOCIAL MEDIA IS ALREADY HELPING YOUR COMPETITION
This is also known as “the cold war approach.” Scare them with the knowledge that their most hated archrivals already jumped into social media before they did and are way ahead of them. Convince them they need to get with the program and escalate quickly before it’s too late.
4. SOCIAL MEDIA IS SEARCHABLE
Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite or promo page. YouTube is the second largest search engine, meaning videos get ranked high in Google results. photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.
5. SOCIAL MEDIA CONTENT IS SHAREABLE
A vital part of social media is creating and sharing content like videos, articles, photos, graphics and social media updates. The only way you can share a print ad is to physically hand it to a friend. The only way to share a TV ad on the TV is to Tivo it and invite your friend over to watch. Who does that? Nobody does that.
6. SOCIAL MEDIA ALLOWS FOR REALTIME FEEDBACK AND INTERACTION
Through the process of creating content, sharing and interacting, you’ll learn what’s important to your consumers. This builds brand and product loyalty as you jump in and discuss new ways of doing things better and measure response along the way. Smart social media marketers know when to stay the course and when to adjust fire. One way of doing this is to be actively engaged.
7. SOCIAL MEDIA IS MEASURABLE
Analytics are everywhere and can tell a good part of any social media success story. Since the real bottom line is always going to be sales, social media measurement can help your boss and partners determine which actions and reactions are leading to increased sales and rest assured that you’re moving the graph in the right direction along the way.
8. SOCIAL MEDIA LIVES FOREVER AND IS MORE COST EFFECTIVE
Videos, photos, LinkedIn updates, tweets, etc. stay online and in Google results for a very long time and typically require an executive order from the President of The United States to be removed. This can be both good and bad, depending on what you’ve done. But unlike TV ads and billboards that are taken down once the rent isn’t paid or print ads that are thrown away or line a birdcage somewhere, social media content stays online, working for you and reducing the overall per-unit spend over time.
9. SOCIAL MEDIA IS ONE CLICK AWAY FROM THE BUY BUTTON
If you’re staring at a billboard, watching a TV ad or leafing through a magazine, you can’t just “buy now.” You have to go somewhere else. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy, or at least learn more about, the product or service you are selling.
10. SOCIAL MEDIA INVOLVES SELLING, NOT JUST PLAYING AROUND
Far too many “social media experts” are wasting clients’ time and money playing around with social media. Make it clear to your boss or partners that social media is a way of selling more products and services, not just interacting for the fun of it. Marketing is comprised of sales and PR, and social media marketing is no different. Social media initiatives and daily interaction should revolve around clear objectives and calls to action to create an environment in which consumers can easily purchase.
Television News
Tony Awards On CBS Set For June 11, 2017
The 2017 Tony Awards will air on June 11, 2017 on CBS. The nominations for the annual award show will be announced on May 2, 2017. The Broadway celebratory show will be broadcast live from New York City on CBS, which has broadcast the awards since 1978. Last year’s Tonys, hosted by James Corden, scored the best ratings in over 15 years.
Sunday News Shows Ratings For September 25, 2016
Total Network Program Viewers
CBS Face the Nation 3.180
NBC Meet the Press 3.050 million viewers
ABC This Week 2.980 million viewers
FOX Fox News Sunday 1.440 million viewers
UNI Al Punto 0.751 million viewers
Cinema News
Available on Netflix October 2, 2016.
Sean Hanish Redefines Independent Film Making
Director-producer Sean Hanish broke into the movie business by pursuing a passion project that could not have been closer to his heart. During the past three years, Hanish and a team that includes actor Alfred Molina and CBS executive Kelly Kahl have crafted a business template that has allowed Hanish to make more movies on his own terms, and even turn a small profit for investors.
Hanish’s most recent film, “Sister Cities,” heads to Netflix on Oct. 2 following its Sept. 17 debut on Lifetime. An adaptation of the play by Colette Freedman, “Sister Cities” was financed independently with many of the same investors who supported Hanish’s first project, 2014’s “Return to Zero.”
“Sister Cities” revolves around four estranged sisters brought together by their mother’s suicide. The material attracted a strong cast that includes Jacki Weaver, Stana Katic, Jess Weixler, Troian Bellisario and Michelle Trachtenberg.
“Return to Zero,” which also aired on Lifetime, told the story of a couple grappling with the pain of a stillbirth, an experience that Hanish and his wife endured a decade ago. The movie earned an Emmy nom for star Minnie Driver.
With “Sister Cities” already in the black thanks to the Lifetime and Netflix deals, Hanish is at work on his next project, “Saint Judy.” The film will document the groundbreaking work of Los Angeles immigration attorney Judy Wood that led to women being given protected status when seeking asylum in the U.S. “These are truly independent productions on every level,” Hanish told Variety. The films are shopped to buyers only after lensing is complete so as to give Hanish and his creative team complete control over the creative process.
Hanish had established himself as a commercial director before embarking on the quest to make “Return to Zero” with financial help from family and friends. Those friends included his former college roommate, CBS senior exec VP Kahl, who serves as an exec producer on Hanish’s pics and helps guide the TV licensing deals. Molina enjoyed the “Return to Zero” experience so much he returned as a co-star and an exec producer of “Sister Cities.”
At first, Hanish wasn’t sure if his Cannonball Productions entity could re-assemble the same participants to fund “Sister Cities.” But after the “Return to Zero” investors saw their money returned and then some, a few more came in for “Sister Cities” and “Saint Judy.” The key is to make the movies “at a price” (read: low seven figures) and to be creative with TV and digital licensing windows, Hanish said. Between Lifetime and Netflix, “Sister Cities” will reach an audience that is far bigger than most independent films that make the festival and art-house rounds, he notes.
Cannonball’s movies are not a high-yield venture, of course, but an outlet for people who enjoy a particular breed of character-driven films that have a larger social message. The focus on issue-driven material also helps drive social media attention for the titles. And it doesn’t hurt to have stars with big social media followings such as “Pretty Little Liars’” Bellisario on board.
“With each movie, our budgets go up a little bit and our investors become more diverse,” Hanish said. “We are appealing to a group of people who want to be part of something that becomes a lot bigger than it might be because of the messaging.”
.@seanhanish http://bit.ly/2dF4iwW @sistercitiesmov
Box Office Weekend 9-11 September 2016 (Domestic)
#1 ‘The Magnificent Seven’ $35,000,000 in 3,674 locations
#2 ‘Storks’ $21,200,000 in 3,922 locations
#3 ‘Sully’ $13,900,000 in 3,955 locations
#4 ‘Bridget Jone’s Baby’ $ 4,800,000 in 2,930 locations
#5 ‘Snowden’ $ 4,500,000 in 2,443 locations
#6 ‘Blair Witch’ $ 3,900,000 in 3,121 locations
#7 ‘Don’t Breathe’ $ 3,700,000 in 2,438 locations
#8 ‘Suicide Squad’ $ 3,100,000 in 2,172 locations
#9 ‘When The Bough Breaks’ $ 2.400,000 in 1,444 locations
#10 ‘Kubo & The 2 Strings’ $ 1,200,000 in 1,209 locations
Box Office Weekend 9-11 September 2016 (International)
#1 Bridget Jones Baby $21,900,000
#2 The Magnificent Seven $19,200,000
#3 Storks $18,300,000
#4 The Secret Life Of Pets $ 8,100,000
#5 Sully $ 6,500,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, Norway, European Union, Germany, Slovenia, Poland, Switzerland, Portugal, Spain, Italy, Serbia, India, Singapore, the Philippines, Vietnam, Chile and Honduras.
Across The Pond
ITV’s ‘The Level’ premiered Friday.
ITV
The Independent One
8P ‘Countrywise‘
830P ‘Coronation Street‘
9P ‘The Level‘ series premiere
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Would I Lie To You?‘
9P ‘Sir Terry Wogan: 50 Years At The BBC‘
BBC Two
The Little Two
8P ‘Mastermind‘
830P ‘Gardner’s World‘
930P ‘The Great British Bake Off:An Extra Slice‘
Channel 4
The Big Four
8P ‘Jamie’s Super Food‘
830P ‘Travel Man:48 Hours In‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
8P ‘Cars That Made Britain Great‘
9P ‘Carrying On Caravanning‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Friday in Australia as Nine’s ”A Current Affair’ finished as the #1 program. .
Seven
The Second Commercial Network in Australia finished with a 31.0% share.
7P ‘Better Homes & Gardens‘ finished with an average 743,000 viewers.
830P ‘The DaVinci Code‘ did not finish in the Top 20 programs.
Nine
The First Commercial Network in Australia finished with a 26.0% share.
7P ‘A Current Affair‘ finished with an average 743,000 viewers.
734P ‘RBT‘ did not finish in the Top 20 programs.
834P ‘Mr & Mrs Smith‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 17.7% share.
7P ‘The Project‘ finished with an average 459,000 viewers.
730P ‘The Living Room‘ finished with an average 504,000 viewers.
830P ‘Have You Been Paying Attention?’ rerun finished with an average 360,000 viewers.
930P ‘The Wrong Girl‘ rerun did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia finished with an an average 489,000 viewers and an 18.1% share.
730P ‘7.30‘ finished in an average 501,000 viewers.
802P ‘QI‘ finished with an average 430,000 viewers.
834P ‘Midsomer Murders‘ finished with an average 536,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 on Friday in prime time with a 7.2% share.
730P ‘Secret of the Manor House‘ did not finish in the Top 20 programs.
835P ‘Hyde Park on the Hudson‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,009,000 viewers finished #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 932,000 viewers Melbourne top market
#3 SEVEN News/TodayTonight Seven 903,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 903,000 viewers finished #1 in Sydney & Brisbane
#5 ABC NEWS ABC 697,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 482,000 viewers Melbourne top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
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THE DOGGIES WIN!
Seven
The Second Commercial Network in Australia finished #1 as the Bulldogs defeated the Swans Saturday and earned an average 38.6% share of the available audience.
2P ‘AFL Premiership Grand Finale’ finished with an average 3.039 million viewers with 1.446 million viewers in Melbourne taking in the match.
7P ‘AFL Premiership Grand Finale’ finished with an average 3.120 million viewers with 1.551 million viewers in Melbourne.
730P ‘The Big Music Quiz’ finished with an average 1.639 million viewers as it benefited from the Grand Finale’s huge audience.
8P ‘Grown Ups 2’ finished with an average 578,000 viewers.
ABC
The Alphabet Network in Australia finished with an average 17.4% share.
731P ‘Agatha Raisin‘ finished with an average 503,000 viewers.
819P ‘Agatha Christie’s Partners In Crime‘ rerun finished with an average 334,000 viewers.
914P ‘The Doctor Blake Mysteries‘ rerun finished with an average 332,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average 14.0% share.
745P ‘David Attenborough’s Fabulous Frogs‘ did not finish in the Top 20 programs.
845P ‘Wolverine‘ did not finish in Top 20 programs.
Nine
The First Commercial Network in Australia finished with an average 13.1% share.
7P ‘Zookeeper‘ finished with an average 392,000 viewers.
905P ‘Beverly Hills Cop III‘ did not finish in Top 20 programs.
SBS
The Special Broadcast Service in Australia finished with an average 6.9% share.
735P ‘Secrets of the Aristocracy‘ did not finish in the top 20 programs.
830P ‘Grand Tours of the Scottish Islands‘ did not finish in the top 30 programs.
9P ‘Premier League: Swansea V Liverpool Live’ did not finish in the Top 20 programs.
Top Newscasts in Australia on Saturday
#1 SEVEN NEWS – SAT Seven 1,639,000 viewers #1 everywhere except Sydney
#2 ABC NEWS-SA ABC 767,000 viewers Melbourne top market
#3 NINE NEWS SATURDAY Nine 726,000 viewers #1 in Sydney
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck Live in 66
OVERTHESHOULDERMEDIA 