‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Thursday, September 29, 2016.
ABC #1 broadcast network as ‘Grey’s Anatomy‘ was the top broadcast program and #1 overall.
NFL #1 cable network as ‘Thursday Night Football‘ #1 cable program.
TEL #1 Hispanic Network as ‘Señora Acero 3: La Coyote‘ top Hispanic program.
In the UK, ITV #1 as ‘Paranoid‘ top program outside of soaps.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as Nine’s ‘The Footy Show‘ finished as the #1 program.
‘The Magnificent Seven‘ #1 at the U.S. box office on the weekend 23-25 September 2016.
‘Bridget Jones Baby‘ #1 at the International box office weekend 23-25 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 94,626 users and 138,582 clipbooks with 707,615 visitors and 397,310 unique visitors with over 3.391 million page views. 4 minutes 57 seconds average time spent on spent on site since the beginning. In September, average time spent on site is 3 minutes 39 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, September 29, 2016 (Posted on September 30, 2016)
ABC #1 Broadcast Network Thursday as ‘Grey’s Anatomy’ top program.
ABC
The Alphabet Network
8P ‘Grey’s Anatomy‘ finished #1 broadcast program Thursday in prime time with an average 8.340 million viewers.
9P ‘Notorious‘ finished with an average 4.573 million viewers.
10P ‘How To Get Away With Murder‘ finished with an average 4.388 million viewers.
NFL
Curly and Papa Bear’s network for letterheads finished as the #1 cable network Thursday.
8P ‘NFL Pre Game‘ finished with an average 3.107 million viewers.
830P ‘NFL Thursday Night Football‘ featuring the Cincinnati Bengals vs Miami Dolphins finished with an average 7.895 million viewers and was the top cable program Thursday.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 4.365 million viewers.
830P ‘The Good Place‘ finished with an average 4.379 million viewers.
9P ‘Chicago Med‘ finished with an average 6.705 million viewers.
10P ‘The Blacklist‘ finished with an average 6.049 million viewers and turned out another brilliant Must See TV ON DEMAND/Streaming episode.
CBS
The Tiffany Network protected its NFL partners by turning its entire schedule into a rerun Thursday.
8P ‘The Big Bang Theory‘ rerun finished with an average 6.800 million viewers.
830P ‘Kevin Can Wait‘ rerun finished with an average 5.492 million viewers.
9P ‘The Big Bang Theory‘ rerun finished with an average 5.832 million viewers.
930P ‘Kevin Can Wait‘ rerun finished with an average 4.817 million viewers.
10P ‘Bull‘ rerun of pilot finished with an average 4.469 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Rosewood‘ finished with an average 3.598 million viewers. It is a Must See TV ON DEMAND/Streaming episode
9P ‘Pitch‘ finished with an average 3.689 million viewers.
The CW
The Little Network That Couldn’t
8P ‘The Flash‘ rerun finished with an average 1.185 million viewers. Wait until next week.
9P ‘Supernatural‘ rerun finished with an average 957,000 viewers.
For The Record
ABC finished #1 broadcast network Thursday in prime time with an average 5.767 million viewers and a 3.9/7, DOWN -2.595 million viewers (-31.0%) 8.362 million viewers SD 2015.
NFL network finished #1 cable network Thursday in prime time with an average 7.097 million viewers.
NBC finished with an average 5.709 million viewers and a 3.7/7, UP +10,000 viewers (+0.1%) vs 5.699 million viewers SD 2015.
CBS finished with an average 5.313 million viewers and a 3.5/6, DOWN -8.881 million viewers (-62.6%) vs 14.194 million viewers SD 2015.
FOX finished with an average 3.644 million viewers and a 2.3/4, DOWN -1.166 million viewers (-24.2%) vs 4.810 million viewers SD 2015.
FOXNC finished with an average 2.779 million viewers.
TEL finished with an average 0.9/2.
UNI finished with an average 0.9/2.
MSNBC finished with an average 1.727 million viewers.
The CW finished with an average 1.071 million viewers and a 0.7/1, UP +64,000 viewers (+6.4%) vs 1.007 million viewers SD 2015.
CNN finished with an average 1.068 million viewers.
Broadcast (English Speaking) Networks finished Thursday in prime time with an average 21.504 million viewers, DOWN -12.568 million viewers (-36.9%) vs 34.072 million viewers SD 2015.
Today In Communication History
On this date in 1982, the first episode of ‘Cheers’ aired on NBC. The show aired for 11 years where everybody knows your name.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Social Media News
Facebook Is Great For Business
Facebook is great for business as it delivers monthly product changes to improve measurement, provides more creative experiences and drive sales, especially on mobile. Now, advertisers can measure who has viewed a video with sound, create a 360-degree video and track if an ad sent someone to a brick-and-mortar store. In moving beyond the idea of TV as a medium but more in what was the value TV created that marketers want to recreate on the mobile phone. The understanding of value is crucial given companies confidence in traditional television and reluctance toward digital. In the end, the efficiency of Facebook ads must be compared to TV or radio or print. Facebook has focused on how brand marketers buy and measure, especially in their video products. Facebook counts a video view as three seconds, but advertisers have the option of paying for 10 second views. One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user’s site visits. Facebook has developed itself into an advertising giant, competing with Google for digital dollars and aiming to take a cut from TV budgets.
Ten Reasons Why Business Should Use Social Media
1. SOCIAL MEDIA IS WHERE YOUR CUSTOMERS ARE
Except for seven or eight people living in a mud hut in the Amazon, everyone is using social media in one way or another. Facebook, YouTube, Twitter, LinkedIn, Pinterest and mobile apps and games have all become favorite pastimes across the world. Interacting in that environment puts your brand and product messages in a position to be shared and commented which leads to awareness, interest and sales.
2. SOCIAL MEDIA LEVELS THE PLAYING FIELD
My agency gets inquiries from big brands and small startups alike, because social media has created an even playing field on which brands, business and organizations can now compete. The advantage is still with larger, more established brands, simply because they started with existing fan bases and may have larger budgets for media spends. That just means you may have to be more creative and work harder to reach the same audiences.
3. SOCIAL MEDIA IS ALREADY HELPING YOUR COMPETITION
This is also known as “the cold war approach.” Scare them with the knowledge that their most hated archrivals already jumped into social media before they did and are way ahead of them. Convince them they need to get with the program and escalate quickly before it’s too late.
4. SOCIAL MEDIA IS SEARCHABLE
Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite or promo page. YouTube is the second largest search engine, meaning videos get ranked high in Google results. photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.
5. SOCIAL MEDIA CONTENT IS SHAREABLE
A vital part of social media is creating and sharing content like videos, articles, photos, graphics and social media updates. The only way you can share a print ad is to physically hand it to a friend. The only way to share a TV ad on the TV is to Tivo it and invite your friend over to watch. Who does that? Nobody does that.
6. SOCIAL MEDIA ALLOWS FOR REALTIME FEEDBACK AND INTERACTION
Through the process of creating content, sharing and interacting, you’ll learn what’s important to your consumers. This builds brand and product loyalty as you jump in and discuss new ways of doing things better and measure response along the way. Smart social media marketers know when to stay the course and when to adjust fire. One way of doing this is to be actively engaged.
7. SOCIAL MEDIA IS MEASURABLE
Analytics are everywhere and can tell a good part of any social media success story. Since the real bottom line is always going to be sales, social media measurement can help your boss and partners determine which actions and reactions are leading to increased sales and rest assured that you’re moving the graph in the right direction along the way.
8. SOCIAL MEDIA LIVES FOREVER AND IS MORE COST EFFECTIVE
Videos, photos, LinkedIn updates, tweets, etc. stay online and in Google results for a very long time and typically require an executive order from the President of The United States to be removed. This can be both good and bad, depending on what you’ve done. But unlike TV ads and billboards that are taken down once the rent isn’t paid or print ads that are thrown away or line a birdcage somewhere, social media content stays online, working for you and reducing the overall per-unit spend over time.
9. SOCIAL MEDIA IS ONE CLICK AWAY FROM THE BUY BUTTON
If you’re staring at a billboard, watching a TV ad or leafing through a magazine, you can’t just “buy now.” You have to go somewhere else. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy, or at least learn more about, the product or service you are selling.
10. SOCIAL MEDIA INVOLVES SELLING, NOT JUST PLAYING AROUND
Far too many “social media experts” are wasting clients’ time and money playing around with social media. Make it clear to your boss or partners that social media is a way of selling more products and services, not just interacting for the fun of it. Marketing is comprised of sales and PR, and social media marketing is no different. Social media initiatives and daily interaction should revolve around clear objectives and calls to action to create an environment in which consumers can easily purchase.
Television News
Tony Awards On CBS Set For June 11, 2017
The 2017 Tony Awards will air on June 11, 2017 on CBS. The nominations for the annual award show will be announced on May 2, 2017. The Broadway celebratory show will be broadcast live from New York City on CBS, which has broadcast the awards since 1978. Last year’s Tonys, hosted by James Corden, scored the best ratings in over 15 years.
Sunday News Shows Ratings For September 25, 2016
Total Network Program Viewers
CBS Face the Nation 3.180
NBC Meet the Press 3.050 million viewers
ABC This Week 2.980 million viewers
FOX Fox News Sunday 1.440 million viewers
UNI Al Punto 0.751 million viewers
Cinema News
Box Office Weekend 9-11 September 2016 (Domestic)
#1 ‘The Magnificent Seven’ $35,000,000 in 3,674 locations
#2 ‘Storks’ $21,200,000 in 3,922 locations
#3 ‘Sully’ $13,900,000 in 3,955 locations
#4 ‘Bridget Jone’s Baby’ $ 4,800,000 in 2,930 locations
#5 ‘Snowden’ $ 4,500,000 in 2,443 locations
#6 ‘Blair Witch’ $ 3,900,000 in 3,121 locations
#7 ‘Don’t Breathe’ $ 3,700,000 in 2,438 locations
#8 ‘Suicide Squad’ $ 3,100,000 in 2,172 locations
#9 ‘When The Bough Breaks’ $ 2.400,000 in 1,444 locations
#10 ‘Kubo & The 2 Strings’ $ 1,200,000 in 1,209 locations
Box Office Weekend 9-11 September 2016 (International)
#1 Bridget Jones Baby $21,900,000
#2 The Magnificent Seven $19,200,000
#3 Storks $18,300,000
#4 The Secret Life Of Pets $ 8,100,000
#5 Sully $ 6,500,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Friday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, Norway, European Union, Germany, Slovenia, Poland, Switzerland, Portugal, Spain, Italy, India, Singapore, the Philippines, Vietnam, Chile and Honduras.
Across The Pond
ITV #1 Thursday in the UK as ‘Paranoid’ top program outside of soaps.
ITV
The Independent One
8P ‘Emmerdale‘
830P ‘Coronation Street‘
9P ‘Paranoid‘ finished with an average 2.7 million viewers and a 13.6% share.
BBC Two
The Little Two
8P ‘Nature’s Weirdest Events‘
9P ‘The Fall‘ season premiere finished with an average 2.5 million viewers and a 12.5% share.
BBC One
The Big One
8P ‘DIY SOS‘
9P ‘The Truth About Meat‘
Channel 4
The Big Four
8P ‘George Clarke’s Amazing Spaces‘
9P ‘Hunted‘
Channel 5
The Viacom Five
8P ‘On Benefits‘
9P ‘The Nightmare Neighbour Next Door‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Get Ready!
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Nine #1 Thursday in Australia as ‘The Footy Show’ top program.[/caption]Nine
The First Commercial Network in Australia finished #1 on Thursday with an average 906,667 viewers and a 30.3% share.
7P ‘A Current Affair‘ finished with an average 825,000 viewers.
730P ‘The Footy Show‘ finished #1 overall with an average 923,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 with a 26.6% share.
7P ‘Home and Away‘ finished with an average 696,000 viewers.
8P ‘Monkey’s Make You Laugh Out Loud‘ finished with an average 453,000 viewers.
9P ‘Selling Houses Australia‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished #3 with a 20.4% share.
7P ‘The Project‘ finished with an average 622,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 599,000 viewers.
830P ‘Googlebox‘ finished with an average 670,000 viewers.
930P ‘Law & Order:SVU‘ did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia finished #4 with a 16.7% share.
730P ‘7.30‘ finished with an average 606,000 viewers.
801P ‘The Checkout‘ finished with an average 554,000 viewers.
832P ‘The Code‘ finished with an average viewers.
932P ‘The Tunnel:Sabotage‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast System finished #5 Thursday in Australia with a 6.0% share.
730P ‘The Diet Myth‘ did not finish in the Top 20 programs.
830P ‘Luke Nguyen’s Street Food Asia‘ did not finish in the Top 20 programs.
9P ‘Destination Flavour Down Under‘ did not finish in the Top 20 programs.
930P ‘Death Row‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,068,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,019,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,013,000 viewers #1 in Sydney
#4 NINE NEWS 6:30 Nine 994,000 viewers #1 in Melbourne & Brisbane
#5 ABC NEWS ABC 834,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 498,000 viewers Sydney & Melbourne top mkts
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Friday in Australia as Nine’s ”A Current Affair’ finished as the #1 program. .
Seven
The Second Commercial Network in Australia finished with a 31.0% share.
7P ‘Better Homes & Gardens‘ finished with an average 743,000 viewers.
830P ‘The DaVinci Code‘ did not finish in the Top 20 programs.
Nine
The First Commercial Network in Australia finished with a 26.0% share.
7P ‘A Current Affair‘ finished with an average 743,000 viewers.
734P ‘RBT‘ did not finish in the Top 20 programs.
834P ‘Mr & Mrs Smith‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 17.7% share.
7P ‘The Project‘ finished with an average 459,000 viewers.
730P ‘The Living Room‘ finished with an average 504,000 viewers.
830P ‘Have You Been Paying Attention?’ rerun finished with an average 360,000 viewers.
930P ‘The Wrong Girl‘ rerun did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia finished with an an average 489,000 viewers and an 18.1% share.
730P ‘7.30‘ finished in an average 501,000 viewers.
802P ‘QI‘ finished with an average 430,000 viewers.
834P ‘Midsomer Murders‘ finished with an average 536,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 on Friday in prime time with a 7.2% share.
730P ‘Secret of the Manor House‘ did not finish in the Top 20 programs.
835P ‘Hyde Park on the Hudson‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,009,000 viewers finished #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 932,000 viewers Melbourne top market
#3 SEVEN News/TodayTonight Seven 903,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 903,000 viewers finished #1 in Sydney & Brisbane
#5 ABC NEWS ABC 697,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 482,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck Live in 66
OVERTHESHOULDERMEDIA 
