‘It’s All About Screens.’ This is the Daily Diary of Screens. For Tuesday, September 27, 2016.
CBS #1 broadcast network as ‘NCIS‘ was the top broadcast program and #1 overall.
TEL #1 Hispanic Network as ‘Señora Acero 3: La Coyote‘ top Hispanic program.
FOXNC #1 Cable Network on Tuesday as ‘The O’Reilly Factor‘ top cable program.
In the UK, BBC One #1 as ‘Ambulance‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as Nine’s ‘The Block‘ finished as the #1 program.
‘The Magnificent Seven‘ #1 at the U.S. box office on the weekend 23-25 September 2016.
‘Bridget Jones Baby‘ #1 at the International box office weekend 23-25 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 91,725 users and 133,802 clipbooks with 674,125 visitors and 345,766 unique visitors with over 3.268 million pageviews. 5 minutes 0 seconds average time spent on spent on site since the beginning. In September, average time spent on site is 3 minutes 28 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 27, 2016 (Posted on September 28, 2016)
CBS #1 Tuesday as ‘NCIS’ top program with over 15 million viewers.
CBS
The Tiffany Network had the #1 dramatic program in the world and it again led the way winning every hour. If it’s Tuesday, it’s CBS! And if finished UP +3.1% vs SD 2015.
8P ‘NCIS‘ (‘Being Bad’) finished #1 overall in prime time with an average 15.214 million viewers.
9P ‘Bull‘ (‘The Woman In 8D’) finished #2 with an average 13.480 million viewers.
10P ‘NCIS:New Orleans‘ finished with an average 10.690 million viewers.
NBC
The Peacock Network had singing and finished DOWN slightly 0.8% vs SD 2015.
8P ‘The Voice‘ finished with an average 11.222 million viewers.
9P ‘The Voice‘ finished with an average 12.475 million viewers.
10P ‘This Is Us‘ finished with an average 8.846 million viewers.
ABC
The Alphabet Network had dancing and if finished UP +33.1% vs SD 2015.
8P ‘Dancing With The Stars‘ finished with an average 7.986 million viewers.
9P ‘Dancing With The Stars‘ finished with an average 7.944 million viewers.
10P ‘Marvel’s Agents of SHIELD‘ finished with an average 3.121 million viewers.
FOX
The Animal Network of Broadcast dropped like a rock, finished DOWN -54.0% vs SD 2015.
8P ‘Brooklyn Nine-Nine‘ finished with an average 2.402 million viewers.
830P ‘New Girl‘ finished with an average 2.062 million viewers.
9P ‘Scream Queens‘ finished with an average 1.752 million viewers.
The CW
The Little Network That Couldn’t…didn’t as if finished DOWN -22% vs SD 2015.
8P ‘Flash‘ rerun finished with an average 844,000 viewers.
9P ‘MAD TV‘ finished with an average 570,000 viewers.
For The Record
CBS finished #1 on Tuesday in prime time with an average 13.128 million viewers and a 8.2/14, UP +394,000 viewers (+3.1%) vs 12.734 million viewers SD 2015.
NBC finished #2 with an average 10.848 million viewers and a 6.7/12, DOWN -83,000 viewers (-0.8%) vs 10.931 million viewers SD 2015.
ABC finished #3 with an average 6.350 million viewers and a 4.2/7, UP +1.580 million viewers (+33.1%) vs 4.770 million viewers SD 2015.
FOXNC finished as the #1 cable network on Tuesday and #4 overall with an average 2.912 million viewers.
FOX finished #5 with an average 1.992 million viewers and a 1.2/2, DOWN -2.342 million viewers (-54.0%) vs 4.334 million viewers SD 2015.
USA finished #6 with an average 1.910 million viewers.
TBS finished #7 with an average 1.907 million viewers.
TEL finished #8 with a 1.0/2.
UNI finished #9 with a 1.0/2.
MSNBC finished #10 with an average 1.712 million viewers.
CNN finished #11 with an average 1.334 million viewers
HGTV finished #12 with an average 1.318 million viewers.
ADSM finished #13 with an average 1.168 million viewers.
History finished #14 with an average 1.04 million viewers.
The CW finished #15 with an average 707,000 viewers and a 0.4/1, DOWN -199,000 viewers (-22.0%) vs 906,000 viewers SD 2015.
Total viewership in America on Tuesday in prime time finished with an estimated average 53.348 million viewers.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated average 33.025 million viewers (61.9%).
Cable (Among the Top 150 programs) Networks finished Tuesday in prime time with an estimated average 20.323 million viewers (38.1%).
Today In Communication History
On this date in 1961, ‘Dr. Kildare’ premiered on NBC-TV.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Social Media News
Facebook Is Great For Business
Facebook is great for business as it delivers monthly product changes to improve measurement, provides more creative experiences and drive sales, especially on mobile. Now, advertisers can measure who has viewed a video with sound, create a 360-degree video and track if an ad sent someone to a brick-and-mortar store. In moving beyond the idea of TV as a medium but more in what was the value TV created that marketers want to recreate on the mobile phone. The understanding of value is crucial given companies confidence in traditional television and reluctance toward digital. In the end, the efficiency of Facebook ads must be compared to TV or radio or print. Facebook has focused on how brand marketers buy and measure, especially in their video products. Facebook counts a video view as three seconds, but advertisers have the option of paying for 10 second views. One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user’s site visits. Facebook has developed itself into an advertising giant, competing with Google for digital dollars and aiming to take a cut from TV budgets.
Ten Reasons Why Business Should Use Social Media
1. SOCIAL MEDIA IS WHERE YOUR CUSTOMERS ARE
Except for seven or eight people living in a mud hut in the Amazon, everyone is using social media in one way or another. Facebook, YouTube, Twitter, LinkedIn, Pinterest and mobile apps and games have all become favorite pastimes across the world. Interacting in that environment puts your brand and product messages in a position to be shared and commented which leads to awareness, interest and sales.
2. SOCIAL MEDIA LEVELS THE PLAYING FIELD
My agency gets inquiries from big brands and small startups alike, because social media has created an even playing field on which brands, business and organizations can now compete. The advantage is still with larger, more established brands, simply because they started with existing fan bases and may have larger budgets for media spends. That just means you may have to be more creative and work harder to reach the same audiences.
3. SOCIAL MEDIA IS ALREADY HELPING YOUR COMPETITION
This is also known as “the cold war approach.” Scare them with the knowledge that their most hated archrivals already jumped into social media before they did and are way ahead of them. Convince them they need to get with the program and escalate quickly before it’s too late.
4. SOCIAL MEDIA IS SEARCHABLE
Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite or promo page. YouTube is the second largest search engine, meaning videos get ranked high in Google results. photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.
5. SOCIAL MEDIA CONTENT IS SHAREABLE
A vital part of social media is creating and sharing content like videos, articles, photos, graphics and social media updates. The only way you can share a print ad is to physically hand it to a friend. The only way to share a TV ad on the TV is to Tivo it and invite your friend over to watch. Who does that? Nobody does that.
6. SOCIAL MEDIA ALLOWS FOR REALTIME FEEDBACK AND INTERACTION
Through the process of creating content, sharing and interacting, you’ll learn what’s important to your consumers. This builds brand and product loyalty as you jump in and discuss new ways of doing things better and measure response along the way. Smart social media marketers know when to stay the course and when to adjust fire. One way of doing this is to be actively engaged.
7. SOCIAL MEDIA IS MEASURABLE
Analytics are everywhere and can tell a good part of any social media success story. Since the real bottom line is always going to be sales, social media measurement can help your boss and partners determine which actions and reactions are leading to increased sales and rest assured that you’re moving the graph in the right direction along the way.
8. SOCIAL MEDIA LIVES FOREVER AND IS MORE COST EFFECTIVE
Videos, photos, LinkedIn updates, tweets, etc. stay online and in Google results for a very long time and typically require an executive order from the President of The United States to be removed. This can be both good and bad, depending on what you’ve done. But unlike TV ads and billboards that are taken down once the rent isn’t paid or print ads that are thrown away or line a birdcage somewhere, social media content stays online, working for you and reducing the overall per-unit spend over time.
9. SOCIAL MEDIA IS ONE CLICK AWAY FROM THE BUY BUTTON
If you’re staring at a billboard, watching a TV ad or leafing through a magazine, you can’t just “buy now.” You have to go somewhere else. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy, or at least learn more about, the product or service you are selling.
10. SOCIAL MEDIA INVOLVES SELLING, NOT JUST PLAYING AROUND
Far too many “social media experts” are wasting clients’ time and money playing around with social media. Make it clear to your boss or partners that social media is a way of selling more products and services, not just interacting for the fun of it. Marketing is comprised of sales and PR, and social media marketing is no different. Social media initiatives and daily interaction should revolve around clear objectives and calls to action to create an environment in which consumers can easily purchase.
Television News
Tony Awards On CBS Set For June 11, 2017
The 2017 Tony Awards will air on June 11, 2017 on CBS. The nominations for the annual award show will be announced on May 2, 2017. The Broadway celebratory show will be broadcast live from New York City on CBS, which has broadcast the awards since 1978. Last year’s Tonys, hosted by James Corden, scored the best ratings in over 15 years.
Sunday News Shows Ratings For September 25, 2016
Total Network Program Viewers
CBS Face the Nation 3.180
NBC Meet the Press 3.050 million viewers
ABC This Week 2.980 million viewers
FOX Fox News Sunday 1.440 million viewers
UNI Al Punto 0.751 million viewers
Cinema News
Box Office Weekend 9-11 September 2016 (Domestic)
#1 ‘The Magnificent Seven’ $35,000,000 in 3,674 locations
#2 ‘Storks’ $21,200,000 in 3,922 locations
#3 ‘Sully’ $13,900,000 in 3,955 locations
#4 ‘Bridget Jone’s Baby’ $ 4,800,000 in 2,930 locations
#5 ‘Snowden’ $ 4,500,000 in 2,443 locations
#6 ‘Blair Witch’ $ 3,900,000 in 3,121 locations
#7 ‘Don’t Breathe’ $ 3,700,000 in 2,438 locations
#8 ‘Suicide Squad’ $ 3,100,000 in 2,172 locations
#9 ‘When The Bough Breaks’ $ 2.400,000 in 1,444 locations
#10 ‘Kubo & The 2 Strings’ $ 1,200,000 in 1,209 locations
Box Office Weekend 9-11 September 2016 (International)
#1 Bridget Jones Baby $21,900,000
#2 The Magnificent Seven $19,200,000
#3 Storks $18,300,000
#4 The Secret Life Of Pets $ 8,100,000
#5 Sully $ 6,500,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Wednesday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, Norway, European Union, Germany, Slovenia, Poland, Switzerland, Portugal, Spain, Italy, India, Singapore and Honduras.
Across The Pond
BBC #1 Tuesday as ‘Ambulance’ series debut finished as the #1 program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘Ambulance‘ series premiere finished with an average 3.7 million viewers and a 19.1% share.
BBC Two
The Little Two
P ‘The Hairy Bikers Chicken and Egg‘
9P ‘Great Continental Railway Journey’s‘
ITV
The Independent One
8P ‘Parking Wars‘
9P ‘Car Wars‘
Channel 4
The Big Four
8P ‘Location Location Location‘
9P ‘National Treasure‘
10P ‘Damned‘ series premiere finished with an average 1.2 million viewers and a 7.5% share.
Channel 5
The Viacom Five
8P ‘The Dog Rescuers with Alan Davies‘
9P ‘Eamonn & Ruth: How the Other Half Lives‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Tuesday in Australia as ‘The Block’ was the top program. ‘Seven News’ top newscast.
Nine
The First Commercial Network in Australia finished with 809,000 viewers and a 27.2% share.
7P ‘A Current Affair‘ finished #2 on Tuesday with an average 884,000 viewers.
730P ‘The Block‘ finished #1 overall with an average 933,000 viewers.
847P ‘Unreal Estate‘ finished with an average 699,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 with an average 736,000 viewers and a 28.9% share.
7P ‘Home and Away‘ finished with an average 774,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 762,000 viewers.
845P ‘800 Words‘ finished with an average 695,000 viewers.
Ten
The Third Commercial Network in Australia 19.8% share.
7P ‘The Project‘ finished with an average 665,000 viewers.
730P ‘Australian Survivor‘ finished with an average 691,000 viewers.
910P ‘NCIS‘ did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia
730P ‘7.30‘ finished with an average 650,000 viewers.
801P ‘Catalyst‘ finished with an average 520,000 viewers.
832P ‘Conviction‘ finished with an average 605,000 viewers.
931P ‘Foreign Correspondent‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service finished #5 Tuesday in Australia during prime time with a % share.
730P ‘Who Do You Think You Are? Delta Goodrem‘ did not finish in the Top 20 programs.
830P ‘Insight‘ did not finish in the Top 20 programs.
930P ‘Dateline‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,179,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,167,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 999,000 viewers #1 in Sydney
#4 NINE NEWS Nine 982,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 800,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS Nine #1 in Australia Wednesday as ‘The Block’ again was the top program.
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine
The First Commercial Network in Australia finished #1 in prime time with 781,167 viewers and a 26.3% share.
7P ‘A Current Affair‘ finished with an average 764,000 viewers.
732P ‘The Block‘ finished with an average 817,000 viewers.
840P ‘Doctor Doctor‘ finished with an average 661,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 556,833 viewers and a 27.4% share.
7P ‘Home and Away‘ finished with an average 657,000 viewers.
730P ‘Border Security:Australia’s Front Line‘ finished with an average 635,000 viewers.
8P ‘The Force-Behind The Line‘ finished with an average 537,000 viewers.
830P ‘Lucy‘ finished with an average 504,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 20.1% share.
7P ‘The Project‘ finished with an average 560,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 570,000 viewers.
830P ‘The Wrong Girl‘ finished with an average 684,000 viewers.
930P ‘NCIS:Los Angeles‘ did not finish among the Top 20 programs.
ABC
The Alphabet Network in Australia finished with an 18.7% share.
730P ‘7.30‘ finished with an average 564,000 viewers.
801P ‘Gruen‘ finished with an average 796,000 viewers.
831P ‘Ahn’s Brush with Fame‘ finished with an average 693,000 viewers.
901P ‘You Can’t Ask That‘ finished with an average 473,000 viewers.
938P ‘QI‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.5% share.
730P ‘Great American Railroad Journeys‘ did not finish in the Top 20 programs.
835P ‘24 Hours In Emergency‘ did not finish in the Top 20 programs.
935P ‘The Secret‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 968,000 viewers #1 in Melbourne
#2 SEVEN News/TodayTonight Seven 954,000 viewers #1 in Perth
#3 NINE NEWS 6:30 Nine 862,000 viewers #1 in Brisbane
#4 NINE NEWS Nine 832,000 viewers Melbourne top market
#5 ABC NEWS ABC 716,000 viewers #1 in Adelaide
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Social Posts Impact 78% Of Consumer Purchases!🆕💡💭🌎💬-http://eepurl.com/cg9GW5 …read more #C|SMediaNote #cnasophis It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ernie Cruz Jr. RIP
OVERTHESHOULDERMEDIA 