The first presidential debate drew a massive audience Monday night. Pending updates, the four broadcast networks that carried the debate averaged a combined 45.31 million viewers. The total audience, with adjustments for the live broadcast and the addition of cable channels, is with an estimated viewership at 27.483 million on cable & 49.060 million on broadcast and an estimated 4.300 million on Hispanic networks totally 80.843 million viewers. People who watched the debate pm C-Span or at parties, bars, restaurants, and offices were not counted. (For the record, the Reagan/Carter debate in 1980 drew 80.600 million viewers. Overall on Monday, 18.6 million Facebook users engaged with the debate through posts, comments, shares, and likes; debate-related Facebook Live videos drew 55 million views. The most discussed debate of the Republican and Democratic primaries, by contrast, engaged only 7.4 million Facebook users. Twitter said it was the most tweeted debate ever, exceeding the 10.3 million messages sent during the first debate in the 2012 election.
‘It’s All About Screens.’ This is the Daily Diary of Screens. For Monday, September 26, 2016.
NBC #1 broadcast network as ‘Presidential Debate‘ was the top broadcast program and #1 overall.
UNI #1 Hispanic Network on Monday as ‘Presidential Debate‘ #1 program.
FOXNC #1 cable network on Monday as ‘Presidential Debate‘ #1 program.
In the UK, ITV #1 as ‘Cold Feet‘ top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as Nine’s ‘A Current Affair‘ finished as the #1 program.
‘The Magnificent Seven‘ #1 at the U.S. box office on the weekend 23-25 September 2016.
‘Bridget Jones Baby‘ #1 at the International box office weekend 23-25 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include Facebook having 1.7 billion monthly users watching 8 billion videos each day. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 91,725 users and 133,802 clipbooks with 674,125 visitors and 345,766 unique visitors with over 3.268 million pageviews. 5 minutes 0 seconds average time spent on spent on site since the beginning. In September, average time spent on site is 3 minutes 28 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 26, 2016 (Posted on September 27, 2016)
NBC
The Peacock Network had the top rating among the networks for the first Presidential Debate and that was the clincher.
8P ‘The Voice‘ finished with an estimated average 12.142 million viewers and a 7.7/11.
9P ‘Presidential Debate‘ finished with an average 18.160 million viewers and an 11.0/15.
10P ‘Presidential Debate‘ finished with an average 17.314 million viewers and a 11.0/15. This is a drop of -4.76% from previous hour.
1030P’Presidential Debate Analysis‘ finished with an average 12.500 million viewers and a 9.3/13.
ABC
The Alphabet Network had dancing and then the debate.
8P ‘Dancing With The Stars‘ finished with an average 10.737 million viewers and a 7.5/11.
9P ‘Presidential Debate‘ finished with an average 13.520 million viewers and an 8.5/12.
10P ‘Presidential Debate‘ finished with an average 13.018 million viewers and a 7.5/11. This is a drop of -3.04% from the previous hour.
1030P’Presidential Debate Analysis‘ finished with an average 9.067 million viewers and a 6.3/9.
CBS
The Tiffany Network had the top broadcast program on Monday.
8P ‘The Big Bang Theory‘ finished #1 among broadcast entertainment programs with an average 14.092 million viewers and a 9.2/14.
830P ‘Kevin Can Wait‘ finished with an average 10.940 million viewers and a 6.5/10.
9P ‘Presidential Debate‘ finished with an average 12.080 million viewers and a 7.5/10.
10P ‘Presidential Debate‘ finished with an average 11.548 million viewers and a 7.5/10. This represents a drop of -7.4% from the previous hour.
1030P’Presidential Debate Analysis‘ finished with an average 7.845 million viewers and a 6.3/9.
ESPN
Mickey’s Sports Network had ‘MNF’ and it finished the lowest in history.
8P ‘Monday Night Football‘ featuring the Atlanta Falcons vs New Orleans Saints finished with the lowest ratings in its history as the match-up and the Presidential Debate buried the network. It finished with a 5.7 ratings. Estimated numbers will be posted when available.
FOX
The Animal Network of Broadcast
8P ‘Gotham‘ finished with an average 3.681 million viewers and a 2.6/4.
9P ‘Presidential Debate‘ finished with an average 5.300 million viewers and a 3.7/5.
10P ‘Presidential Debate‘ finished with an average 5.724 million viewers and a 3.9/5. This represents an increase of +10.8% from previous hour.
PBS
The Public Broadcasting System had the Presidential Debate.
9P ‘Presidential Debate‘ finished with an average 3.000 million viewers.
930P ‘Presidential Debate‘ finished with an average 3.000 million viewers.
UNI
The #1 Hispanic Network in America had the Presidential Debate.
9P ‘Presidential Debate‘ finished with an estimated average 2.500 million viewers.
930P ‘Presidential Debate‘ finished with an estimated average 2.500 million viewers.
TEL
The Avis of Hispanic Networks in America also had the Presidential Debate.
9P ‘Presidential Debate‘ finished with an estimated average 1.800 million viewers.
930P ‘Presidential Debate‘ finished with an estimated average 1.800 million viewers.
The CW
The Little Network That Couldn’t…ran reruns.
8P ‘Supergirl‘ rerun finished with an average 1.004 million viewers.
9P ‘Supergirl‘ rerun finished with an average 1.078 million viewers.
Late Night
@1135P CBS’ ‘Late Show with Stephen Colbert’ finished tied for #1 with a 2.7/7.
@1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished tied for #1 with a 2.7/7.
@1135P ABC’s ‘Jimmy Kimmel Live’ finished #3 with a 1.9/5.
Late Late Night
@1235A NBC’s ‘Late Night with Seth Meyers’ finished #1 with a 1.4/5 in metered-market households.
@1235A ABC’s ‘Nightline’ finished #2 with a 1.3/4.
@1235A CBS’ ‘Late Late Show with James Corden’ finished #3 with a 1.2/4.
For The Record
NBC finished #1 Broadcast Network Monday in prime time with an average 12.391 million viewers and a 9.5/14.
ABC finished #2 with an average 11.320 million viewers and a 7.8/11.
CBS finished #3 with an average 10.978 million viewers and a 6.6/10.
FOXNC finished #4 as the #1 cable network with an estimated 8.990 million viewers.
ESPN finished #5 with an estimated average 8.047 million viewers and a 5.7 rating.
CNN finished #6 with an estimated average 7.382 million viewers.
MSNBC finished #7 with an estimated average 4.710 million viewers.
FOX finished #8 with an average 4.621 million viewers and a 2.7/4.
PBS finished #9 with an average 3.000 million viewers.
USA finished #10 with an average 2.478 million viewers.
UNI finished #11 with an average 2.500 million viewers and a 1.1/2.
TEL finished #12 with an average 1.800 million viewers and a 0.9/1.
VH1 finished #13 with an estimated 1.208 million viewers.
The CW finished #14 with an average 1.041 million viewers and a 0.7/1.
Total viewership on Monday in prime time in the U.S. was estimated at 81.376 million viewers.
Broadcast (Spanish Speaking) Networks on Monday in prime time finished with an estimated average of 4.300 million viewers.
Broadcast (English Speaking) Networks on Monday in prime time finished with an estimated average of 46.351 million viewers (52.4%).
Cable (Top 150 Programs listed in Prime Time) Networks finished on Monday in prime time with an average of 36.725 million viewers (47.6%).
Today In Communication History
On this date in 1954, the ‘Tonight!’ show made its debut on NBC-TV with Steve Allen as host.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Social Media News
Facebook Is Great For Business
Facebook is great for business as it delivers monthly product changes to improve measurement, provides more creative experiences and drive sales, especially on mobile. Now, advertisers can measure who has viewed a video with sound, create a 360-degree video and track if an ad sent someone to a brick-and-mortar store. In moving beyond the idea of TV as a medium but more in what was the value TV created that marketers want to recreate on the mobile phone. The understanding of value is crucial given companies confidence in traditional television and reluctance toward digital. In the end, the efficiency of Facebook ads must be compared to TV or radio or print. Facebook has focused on how brand marketers buy and measure, especially in their video products. Facebook counts a video view as three seconds, but advertisers have the option of paying for 10 second views. One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user’s site visits. Facebook has developed itself into an advertising giant, competing with Google for digital dollars and aiming to take a cut from TV budgets.
Cinema News
Box Office Weekend 9-11 September 2016 (Domestic)
#1 ‘The Magnificent Seven’ $35,000,000 in 3,674 locations
#2 ‘Storks’ $21,200,000 in 3,922 locations
#3 ‘Sully’ $13,900,000 in 3,955 locations
#4 ‘Bridget Jone’s Baby’ $ 4,800,000 in 2,930 locations
#5 ‘Snowden’ $ 4,500,000 in 2,443 locations
#6 ‘Blair Witch’ $ 3,900,000 in 3,121 locations
#7 ‘Don’t Breathe’ $ 3,700,000 in 2,438 locations
#8 ‘Suicide Squad’ $ 3,100,000 in 2,172 locations
#9 ‘When The Bough Breaks’ $ 2.400,000 in 1,444 locations
#10 ‘Kubo & The 2 Strings’ $ 1,200,000 in 1,209 locations
Box Office Weekend 9-11 September 2016 (International)
#1 Bridget Jones Baby $21,900,000
#2 The Magnificent Seven $19,200,000
#3 Storks $18,300,000
#4 The Secret Life Of Pets $ 8,100,000
#5 Sully $ 6,500,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Canada, Belgium, Norway, European Union, Germany, Poland, Portugal, Spain, Italy, Singapore and Honduras.
Across The Pond
ITV #1 in the UK Thursday as ‘Cold Feet’ #1 in prime time outside of soaps.
ITV
The Independent One
8P ‘Celebrity Home Secrets‘
830P ‘Coronation Street‘
9P ‘Cold Feet‘ 4.7 million viewers and a 23.2% share.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘Crimewatch‘
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘Ripper Street‘
Channel 4
The Big Four
8P ‘Extreme Food‘
830P ‘Food Unwrapped‘
9P ‘999:What’s Your Emergency?‘
Channel 5
The Viacom Five
8P ‘Police Interceptors‘
9P ‘Secrets of the SAS‘
Down Under
Seven #1 Monday in Australia as Nine’s ”A Current Affair’ finished as the #1 program
Seven
The Second Commercial Network in Australia finished with an average 873,167 viewers and a 37.6% share.
7P ‘Home and Away‘ finished #1 Monday with an average 569,000 viewers.
730P ‘2016 AFL Brownlow Medal‘ finished with an average 934,000 viewers.
Nine
The First Commercial Network in Australia finished #2 with a 22.9% share.
7P ‘A Current Affair‘ finished #1 Monday with an average 936,000 viewers.
732P ‘The Block‘ finished with an average 890,000 viewers.
840P ‘Millionaire Mansions‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished #3 with a 17.1% share.
7P ‘The Project‘ finished with an average 624,000 viewers.
730P ‘Australian Survivor‘ finished with an average 654,000 viewers.
ABC
The Alphabet Network in Australia finished with a 17.0% share.
730P ‘7.30‘ finished with an average 704,000 viewers.
8P ‘Australian Story‘ finished with an average 668,000 viewers.
833P ‘Four Corners‘ finished with an average 506,000 viewers.
920P ‘Media Watch‘ finished with an average 481,000 viewers.
936P ‘Q&A‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.4% share.
730P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
830P ‘Skies Above Britain‘ did not finish in the top 20 programs.
935P ‘Richard Hammond’s Wild Weather‘ did not finish in the top 20 programs.
Top Australia Newscast Monday
#1 SEVEN NEWS Seven 1,189,000 viewers #1 everywhere except Sydney
#2 NINE NEWS 6:30 Nine 1,015,000 viewers #1 in Sydney
#3 NINE NEWS Nine 995,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 966,000 viewers Melbourne top market
#5 ABC NEWS ABC 769,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Tuesday in Australia as ‘The Block’ was the top program. ‘Seven News’ top newscast.
Nine
The First Commercial Network in Australia finished with 809,000 viewers and a 27.2% share.
7P ‘A Current Affair‘ finished #2 on Tuesday with an average 884,000 viewers.
730P ‘The Block‘ finished #1 overall with an average 933,000 viewers.
847P ‘Unreal Estate‘ finished with an average 699,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 with an average 736,000 viewers and a 28.9% share.
7P ‘Home and Away‘ finished with an average 774,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 762,000 viewers.
845P ‘800 Words‘ finished with an average 695,000 viewers.
Ten
The Third Commercial Network in Australia 19.8% share.
7P ‘The Project‘ finished with an average 665,000 viewers.
730P ‘Australian Survivor‘ finished with an average 691,000 viewers.
910P ‘NCIS‘ did not finish in the Top 20 programs.
ABC
The Alphabet Network in Australia
730P ‘7.30‘ finished with an average 650,000 viewers.
801P ‘Catalyst‘ finished with an average 520,000 viewers.
832P ‘Conviction‘ finished with an average 605,000 viewers.
931P ‘Foreign Correspondent‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service finished #5 Tuesday in Australia during prime time with a % share.
730P ‘Who Do You Think You Are? Delta Goodrem‘ did not finish in the Top 20 programs.
830P ‘Insight‘ did not finish in the Top 20 programs.
930P ‘Dateline‘ did not finish in the Top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,179,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,167,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 999,000 viewers #1 in Sydney
#4 NINE NEWS Nine 982,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 800,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
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New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ernie Cruz Jr. RIP
