‘It’s All About Screens.’ This is the Daily Diary of Screens. For Friday, September 10, 2016.
NBC finished #1 broadcast network as ‘Dateline‘ was the top broadcast program.
In the UK, Channel 4 #1 broadcast network as ‘Paralympics‘ was the top program.
In Australia, ‘Seven‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘2016 AFL Premiership Live featuring Geelong v Hawthorn‘ finished as the #1 program.
‘Don’t Breathe‘ #1 at the U.S. box office on the weekend 2-4 September 2016.
‘Star Trek Beyond‘ #1 at the International box office weekend 2-4 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include Facebook having 1.7 billion monthly users watching 8 billion videos each day. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 90,619 users and 132,107 clipbooks with 659,628 visitors and 345,766 unique visitors with over 3.220 million pageviews. 5 minutes 3 seconds average time spent on spent on site since the beginning. In September, average time spent on site is 3 minutes 49 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 AUSTRALIAN SATURDAY OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, September 9, 2016 (Posted on September 10, 2016)
NBC #1 Friday as ‘Dateline’ top program.
NBC
The Peacock Network
8P ‘Stand Up To Cancer‘ finished with an average 2.792 million viewers.
9P ‘Dateline‘ finished with an average 5.669 million viewers.
10P ‘Dateline‘ finished #1 overall on Friday in prime time with an average 7.324 million viewers.
ABC
The Alphabet Network
8P ‘Stand Up To Cancer‘ finished with an average 2.531 million viewers.
9P ‘20/20‘ finished with an average 3.598 million viewers.
10P ‘20/20‘ finished with an average 4.534 million viewers.
CBS
The Tiffany Network
8P ‘Stand Up To Cancer‘ finished with an average 2.442 million viewers.
9P ‘ACM Honors‘ 10th Annual event finished with an average 3.489 million viewers.
10P ‘ACM Honors‘ 10th Annual even finished with an average 3.951 million viewers.
The CW
The Little Network That Couldn’t…scored with magic. Jumped over Murdochville on Friday.
8P ‘Masters Of Illusion‘ finished with an average 1.461 million viewers.
830P ‘Masters Of Illusion‘ rerun finished with an average 1.491 million viewers.
9P ‘Penn & Teller:Fool Us‘ finished with an average 1.540 million viewers.
FOX
The Animal Network of Broadcast showed what ailes it. Gordon can’t beat P&T.
8P ‘Stand Up To Cancer‘ finished with an average 1.135 million viewers.
9P ‘MasterChef‘ rerun finished with an average 1.143 million viewers.
For The Record
NBC finished #1 Friday in prime time with an average 5.262 million viewers.
ABC finished #2 with an average 3.554 million viewers.
CBS finished #3 with an average 3.294 million viewers.
The CW finished #4 with an average 1.508 million viewers.
FOX finished #5 with an average 1.139 million viewers.
Broadcast (English Speaking) Networks finished Friday in prime time with an estimated average 14.757 million viewers.
Today In Communication History
On this date in 1955, ‘Gunsmoke’ premiered on CBS.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘The candidate out front on Labor Day has historically been the one who stayed ahead in November.’
Peter Jennings
Digital/Mobile Research
MOBILE NOW HAS THE MAJORITY OF EMAIL CLICKS
Despite a slip in click-to-open rates, mobile accounted for a majority (53%) of clicks for emails sent by Yesmail clients in Q2, according to the company’s latest quarterly report. That’s the first time mobile has contributed a majority of email clicks (up from 46% in Q1), and is supported by Experian Marketing Services data also showing mobile accounting for a majority of email clicks among its clients in Q2.
Not surprisingly, as mobile increases its share of email clicks, its impact on email-driven orders and revenues also grows. In Q2, email reached 32% of email-driven revenues, up from 24% a year earlier and 18% the year before that (Q2 2014).
Likewise, mobile grew to account for 42% of email-driven orders, up from 33% in Q2 2015 and 22% in Q2 2014. The growth has exclusively come from smartphones: whereas in Q2 2014 tablets (12.5%) topped smartphones (9.9%) in share of orders, results for this past quarter indicate that smartphones are now driving almost three times more orders than tablets (30.9% vs. 10.9% share).
Mobile’s smaller share of revenues (32%) than orders (42%) suggests that average order values remain higher for desktop than mobile traffic. That makes sense in light of Monetate data that consistently finds e-commerce average order values being higher on desktops than on smartphones and tablets.
In other highlights from the Yesmail report:
► Almost two-thirds (65.9%) of emails deployed in Q2 were responsive, representing slowed growth from Q1 (63.2%);
► Active subscribers now receive 33.5% more emails than they did 2 years ago; and
► Overall open (14.6%), click (1.4%) and click-to-open (9.7%) rates were all down from the year-earlier period.
About the Data: The Q2 2016 data is based on an analysis of almost 7 billion emails deployed during the quarter.
For the record:
► Email is always read first on mobile for an average of 25.6%. 40% aged 14-18 will always read emails on mobile first, 29% for ages 19 – 34 and 8% of the group of 56 – 67. – Adestra “Consumer Adoption & Usage Study” (2016)
► 55% of consumers 56-67 say they will never read email on their mobile first. This is only 18% for the age group 19 – 34. – Adestra “Consumer Adoption & Usage Study” (2016)
► More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (March 2016)
► Desktop represents 19% of all email opens, webmail 26% and mobile 55%. – Litmus ”Email Analytics” (March 2016)
► 45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015)
► 33% of emails are opened in a mobile application, 17% in a webmail client and 48% on desktop. – Freshmail “Best practices for email coding” (May 2015)
► 56% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015. – Experian “Quarterly email benchmark report” (Q4 2015)
► Mobile accounts for 35.12% to 39,51% of all unique email opens over the course of 2014 in the Netherlands. DDMA “Nationale email benchmark 2015” (2015)
► Women interact with email for just over a hundred million more minutes per month than the industry average. Per individual, it means that women spend seven minutes more per month on a smartphone checking email compared to men. – UKOM & Comscore data (2016)
► 67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment. – BlueHornet “Customer Views of email marketing 2015” (2015)
► Mobile accounts for 28.55% in Q1 to 33,43% in Q4 of unique email clicks in the Netherlands. – DDMA “Nationale email benchmark 2015” (2015)
► Webmail and desktop opens have steadily declined throughout 2015, each dropping 13% since January. Litmus –”Email Analytics” (Nov 2015)
► 75% of Gmail users access their accounts on mobile devices. Gmail now has 900 million users. – Google / TechCrunch “I/O developers conference” (May 2015)
► The iPhone is the most popular platform in the mobile email space (60%) followed by Apple iPad (21%) and Google Android (18%) Litmus “Email Analytics” (March 2016)
► The iPad is the third most popular email client (11%). But iPad opens have been on a continuous decline over the past year, dropping over 7% from January to July 2015. – Litmus “Top 10 Email Programs” (July 2015)
► Mobile received 39% of unique clicks, with 9% from tablets and 61% from all desktop. – Experian “Quarterly Email Benchmark Study” (Q3 2014)
► Mobile email click-throughs grew 22.8 percent on Black Friday 2015, from 44.7 percent in 2014 to 54.9 percent in 2015. This increase is noteworthy because mobile opens were up only 2.7%, from 56.1% in 2014 to 57.6 percent in 2015. – IBM Silverpop “Watson Trend benchmark” (2015)
► The Gmail App reaches 43.5% of the US smartphone users – Comscore“Reports January 2014 U.S. Smartphone Subscriber Market Share”
► Apple users are quick email readers; Ipad and Iphone both show a higher percentage with a 0-3 seconds email read length. – Movable Ink “US Consumer Device Preference Report: Q2 2014” (2014)
Retailers Need to Think Big To Have A Killer Loyalty Program
Just because a consumer joins a loyalty program doesn’t mean she’s active in it.
Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these programs by offering rewards. But these incentives may not be enough to keep consumers satisfied and happy that they joined it in the first place. Retailers may need to think bigger, and more long-term.
Just because a consumer joins a company’s loyalty program doesn’t mean she’s active in it. Research from Bond Brand Loyalty, in partnership with Visa, found that the average internet user in North America belongs to about 13 loyalty programs for companies in various industries. Yet members are only actively participating in about half of the initiatives they have signed up for.
Perhaps consumers feel they aren’t getting enough out of some loyalty programs to continually participate in them, and retailers may need to change that. Some already have.
Take Sephora for example. The retailer’s loyalty program has an immense following, especially among beauty junkies. The program is simple: consumers who are interested start off at the Beauty Insider level, which is free to join—and every dollar spent earns them a point. VIB is the next level, and shoppers need to spend a minimum of $350 annually to reach it. Sephora’s VIB Rouge membership is its most elite, and to reach that, consumers would have to spend a minimum of $1,000 annually. As consumers climb further up the ladder to VIB Rouge status, they are met with more exclusive rewards like a private hotline and invitations to exclusive events. And although Sephora has been successful with its loyalty program, the retailer has taken things a step further. Sephora recently introduced its Rewards Bazaar, where loyalty program members have access to new rewards—including samples, services and one-of-a-kind experiences—every Tuesday and Thursday. Some of these rewards include customer makeovers, which barely cost the company anything since their in-house makeup artists perform them. Other rewards are more high-end and limited, like a master makeup class at Anastasia Beverly Hills, or a Tory Burch gift set that includes a bag, wallet and perfume, among other things.
An initiative such as this—basically surprising and delighting customers—can boost brand perception. And an influx of rewards, especially those that are more tailored and personalized, can keep loyalty program participation going. A survey from loyalty marketing research and education practice Colloquy found that more than half of respondents who had joined a program in the past 12 months did so because they were able to earn points or miles on their purchases. Nearly as many had received a product or service offer. And 75% of respondents said they stayed in the loyalty program because the rewards and offers were relevant to them.
On the whole, the majority of US marketers intend to allocate more of their budgets to customer loyalty next year, research from multichannel loyalty and analytics company CrowdTwist and Brand Innovators revealed. In addition, about 13% said they anticipate significant increases in spending on such programs. According to the data, more than half of respondents said they plan to put more dollars into their loyalty programs next year. Some 44% said they will somewhat increase loyalty budgets, and 13% plan to significantly. Only a mere 4% said they anticipate lowering investment.
Why Millennials Are Buying Gift Cards For Themselves
Young folks have found a new use for refillable gift cards. They are buying them for themselves.A new report issued this week by analyst firm Mercator Advisory Group found a big jump in purchase of these “retailer-specific” cards among millennials. According to Bob Sullivan writing in Credit.com, “Nearly 3-in-5 young adult respondents indicated they bought them during the previous year, up from less than half of young adults who did so in the 2015 survey,” the report said.
The intermingling of these gift cards and apps seems to be behind the trend. Increases in overall retail refillable gift card sales were particularly sharp in the 18 to 24-year-old age range, which saw an increase from 44% to 53%; and among those ages 25 to 34, which jumped from 48% to 57%. The rise is even more dramatic when a three-year trend is considered, among the 18- to 34-year-old set, the jump was from 39% to 57% from 2013 to 2016. During that same stretch, gift card sales actually dropped among those over age 65, and were nearly flat for 35 to 64-year-olds.
Why the increase among young people? Gift cards aren’t just for gifts anymore. Young folks are loading gift cards onto retailer apps, and using the money on themselves, said report author Karen Augustine. “Retailers are introducing more mobile-based apps and offers when using their loyalty and prepaid programs, which may be fueling this growth in retailer gift card purchases,” Augustine said. “Young adults continue to lead this mobile revolution and growing use of prepaid cards as a money management tool.”
The Starbucks Effect
Starbucks continues to lead the way with its coffee cash app, which is little more than a gift-card management tool with a quirky loyalty program sprinkled on top. Still, the Starbucks app is a raging success. About $1.2 billion of customer cash is now loaded on the app/gift card tool, which means Starbucks holds more cash than some banks. About one-quarter of all transactions at U.S. Starbucks stores is now conducted via app. That serves customer loyalty, and it also saves Starbucks a killing on credit card transaction fees.
Meanwhile, the Starbucks app offers a huge advantage to busy young adults, those who pay via the app can skip to the end of the line, pick up their drink, and go. “I believe that millennials are taking advantage of the plethora of mobile apps that retailers have introduced that support their prepaid cards, and they start using more prepaid cards in general for their own use,” Augustine told me via email. “We see more prepaid cards being bought for personal use, not just for gifts.”
Other retailers, like coffee competitor Dunkin’ Donuts, have noticed Starbucks’ success, and now allow consumers to store value via gift cards on their own apps, a feature sometimes called “digitized stored value.” “The discount retailers are doing well in this space, despite their late entry,” Augustine said. “Dunkin’ is a regional brand that we do track, but national fast food chains are popular, too.”
On the other hand, a Forrester report issued last year suggests there’s plenty of room for retail-specific apps to grow. It found that 60% of consumers who use a smartphone to shop online have fewer than two retailer-specific apps on their phone; and only 18% of app users have used that app to store gift card value.
While plenty of store apps let users check gift card balances, or even buy and send gift cards, a study by RSR Research called the Digital Gifting Benchmark Study found that few popular apps complete the cycle and let consumers store and spend money via the app. “Too many retailers still offer no option to buy gift cards via mobile web or app,” the report said. Only 12 out of 100 retailers studied allowed consumers to load a gift card into their app. The study showed Sephora, Starbucks, Dunkin’ Donuts, Home Depot, and Amazon as the retailers with the best digital gift card experience.
Wouldn’t it be interest if the home furnishings industry offered gift cards on their apps? It might spark a revitalization in an industry that nearly never moves forward.
Television News
Sean Hanish’s ‘Sister Cities’ To Make Television World Premiere On Lifetime September 17, 2016
Sean Hanish’s film, ‘SISTER CITIES’ will make its television world premiere Saturday, September 17 at 8P ET/PT on Lifetime. ‘Sister Cities’ features an all-star cast headlined by Academy Award and Golden Globe nominee Jacki Weaver (‘Silver Linings Playbook’), Stana Katic (‘Castle’), Jess Weixler (‘The Good Wife’), Michelle Trachtenberg (‘Gossip Girl’) and Troian Bellisario (‘Pretty Little Liars’), and tells the story of four estranged sisters who reunite to mourn after their mother’s passing, only to discover a secret that could tear them apart. The movie also stars Amy Smart (‘Justified’), Tom Everett Scott (‘Scream: The TV Series’), Emmy nominee Alfred Molina (‘The Normal Heart’) and Kaia Gerber in her acting debut.
Mary Baxter (Weaver and Smart, at different ages) led an enviable life, traveling the world as a young dancer. She was blessed with four daughters from four different fathers, each as unique as the cities they are named after: Carolina (Katic), Austin (Weixler), Dallas (Trachtenberg) and Baltimore (Bellisario). After Mary’s death, her daughters reunite in their New England family home to mourn.As the local police investigate the circumstances of Mary’s death, old animosities among the sisters resurface, and a dark secret threatens to tear the family apart. Faced with a horrifying truth, the estranged sisters must choose to either turn their back on the only family they have known, or risk everything to protect one another.
On the heels of a successful sold-out premiere at Michael Moore’s Traverse City Film Festival, Lifetime acquired the worldwide broadcast rights for ‘Sister Cities’. From the team behind ‘Return to Zero’, the independently produced film by Cannonball Productions, is directed by Sean Hanish, produced by Sean Hanish, Paul Jaconi-Biery, and Eleonore Dailly, and executive produced by Kelly Kahl and Alfred Molina. Colette Freedman wrote the script based upon her play. For a critique, go to:https://www.facebook.com/cinemacritique/?notif_t=page_user_activity¬if_id=1473133360160698
Cinema News
Box Office Weekend 2-4 September 2016 (Domestic)
#1 Don’t Breathe $15,700,000 in 3,051 theaters
#2 Suicide Squad $10,005,000 in 3,292 theaters
#3 Pete’s Dragon (2016) $ 6,471,000 in 3,272 theaters
#4 Kubo and the 2 Strings $ 6,467,000 in 2,985 theaters
#5 Sausage Party $ 5,300,000 in 2,766 theaters
#6 Light Between Oceans $ 4,984,000 in 1,500 theaters
#7 Bad Moms $ 4,740,000 in 2,306 theaters
#8 War Dogs $ 4,705,000 in 2,848 theaters
#10 Mechanic: Resurrection $ 4,276,000 in 2,258 theaters
Box Office Weekend 2-4 September 2016 (International)
#1 Star Trek Beyond $39,500,000
#2 Suicide Squad $21,800,000
#3 Don’t Breathe $21,000,000
#4 Secret Life Of Pets $20,800,000
#5 Jason Bourne $16,000,000
#6 Mechanic: Resurrection $11,900,000
#7 Sausage Party $ 9,900,000
#8 Pete’s Dragon $ 9,800,000
#9 Bad Moms $ 9,700,000
#10 Ice Age:Collision Course $8,900,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 47,455 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Australia, Canada, Ireland, Guernsey, Jersey, France, Spain, Portugal, Belgium, Netherlands, Norway, Sweden, Finland, Germany, Croatia, Czech Republic, Poland, Slovania, European Union, Austria, Hungary, Russia, Serbia, Italy, Turkey, Kuwait, Uzbekistan, Pakistan, India, Thailand, Malaysia, China, Macau SAR China, Hong Kong SAR China, South Korea, the Philippines, New Zealand, Morocco, Kenya, Uganda, South Africa, Brazil, Chile, Ecuador, Columbia, Mexico Dominican Republic and Puerto Rico.
Across The Pond
Channel 4 #1 again on Friday as ‘Paralympics’ top program.
Channel 4
The Big Four
8P ‘The Last Leg:Live from Rio‘
9P ‘Paralympics‘
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Would I Lie To You?‘
9P ‘We Love Sitcom‘
BBC Two
The Little Two
8P ‘Mastermind’
830P ‘Gardner’s World‘
9P ‘Gardner’s World‘
930P ‘The Great British Bake Off:An Extra Slice‘
ITV
The Independent One
8P ‘Countrywise‘ series premiere
830P ‘Coronation Street‘
9P ‘Joanna Lumley’s Japan’ series premiere
Channel 5
The Viacom Five
8P ‘Cars That Made Britain Great‘
9P ‘Carry On Caravanning‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven #1 Friday in Australia as ‘AFL Friday Night Football’ featuring Geelong v Hawthorn #1 program in Australia.
Seven
The Second Commercial Network HD in Australia on Friday finished #1 with an average 718,000 viewers a 40.1% share of the available audience.
7P ‘Better Homes & Gardens‘ finished with an average 626,000 viewers.
7PHD ‘2016 AFL Premiership Live‘ Pre-Match finished with an average 433,000 viewers
730P ‘2016 AFL Premiership Live‘ featuring Geelong V Hawthorn finished #1 overall with an average 775,000 viewers.
Nine
The First Commercial Network in Australia on Friday finished with an average 652,333 viewers and a 25.4% share.
7P ‘A Current Affair‘ finished with an average 669,000 viewers.
730P ‘Rugby League Finals‘ featuring 1st Elimination Final-Brisbane Broncos V Gold Coast Titans finished with an average 649,000 viewers.
Ten
The Third Commercial network in Australia finished with a 14.1% share.
7P ‘The Project’ finished with an average 521,000 viewers.
730P ‘The Living Room‘ finished with an average 472,000 viewers.
830P ‘Have You Been Paying Attention?‘ rerun did not finish in the Top 20 programs in prime time.
930P ‘Comedy MegaStars With Joel Creasey‘ did not finish in the Top 20 programs in prime time.
ABC
The Alphabet Network in Australia finished with a 13.0% share.
730P ‘7.30‘ did not finish in the Top 20 programs in prime time.
802P ‘Birds of A Feather‘ did not finish in the Top 20 programs in prime time.
827P ‘Midsomer Murders‘ did not finish in the Top 20 programs in prime time.
SBS
The Special Broadcast Service in Australia finished #5 Friday with a 7.5% share of the available audience.
730P ‘Empire of the Czars:Romanov Russia‘ did not finish in the Top 20 programs in prime time.
835P ‘Elizabeth‘ did not finish in the Top 20 programs in prime time.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,037,000 viewers #1 everywhere except Melbourne
#2 SEVEN News/TodayTonight Seven 975,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 849,000 viewers Melbourne top market
#4 NINE NEWS Nine 846,000 viewers Melbourne top market
#5 ABC NEWS ABC 613,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 402,000 viewers Melbourne top market
AUSTRALIAN SATURDAY OVERNIGHT TV RATINGS
Australian Saturday Overnight TV Ratings
AUSTRALIAN SATURDAY OVERNIGHT TV RATINGS
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Seven finished #1 in a heavy all-sports Saturday evening in Australia as football & rugby dominated viewership.
Seven #1 Saturday as ‘AFL Premiere Season-Adelaide v North Melbourne’ top program.
Seven
The Second Commercial Network in Australia finished #1 Saturday in prime time with an average 609,333 viewers and a 37.1% share of the available audience.
7PHD ‘2016 AFL Premiere Season Live’ Pre-Match finished with an average 491,000 viewers.
730PHD’2016 AFL Premiere Season Live‘ featuring Elim Final 1: Adelaide V North Melbourne finished #1 overall with an average 633,000 viewers.
Nine
The First Commercial Network in Australia finished #2 Saturday in prime time with an average 469,000 viewers and a 28.7% share on an all-rugby evening.
7P ‘Rugby League Finals‘ 2nd Qualifying Final – Canberra Raiders V Cronulla Sharks finished with an average 519,000 viewers.
730P ‘Rugby League Finals‘ 1st Qualifying Final – Melbourne Storm V North Queensland Cowboys finished with an average 459,000 viewers.
ABC
The Alphabet Network in Australia finished with an average 417,667 viewers and a 15.5% share.
730P ‘Agatha Raisin‘ finished with an average 565,000 viewers.
819P ‘Agatha Christie’s Partners In Crime‘ finished with an average 368,000 viewers.
916P ‘The Doctor Blake Mysteries‘ rerun finished with an average 320,000 viewers.
Ten
The Third Commercial Network in Australia finished #4 with a 10.9% share and no programs in the Top 20 on Saturday evening.
7P ‘Bondi Vet‘ did not finish in the Top 20 programs in prime time.
730P ‘Rugby Wallabies V South Africa‘ test match did not finish in the Top 20 programs in prime time.
SBS 7.7%
The Special Broadcast Service in Australia finished #5 with a 7.7% share
730P ‘Million Dollar American Princesses‘ (‘Movers And Shakers’) did not finish in the Top 20 programs in prime time.
830P ‘Grand Tours Of The Scottish Islands‘ did not finish in the Top 20 programs in prime time.
9P ‘Premier League: Man Utd V Man City Live‘ finished with an average 267,000 viewers.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 1,046,000 viewers #1 everywhere except Perth
#2 ABC NEWS-SA ABC 712,000 viewers #1 in Perth
#3 NINE NEWS SATURDAY Nine 487,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Why Retailers & Brands Should Use Dynamic and Social Media Advertising in Tandem’ 🆕💡💭🌎💬 – http://eepurl.com/ccPX51 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Diana Panton
OVERTHESHOULDERMEDIA 