‘It’s All About Screens.’ This is the Daily Diary of Screens. For Monday, September 5, 2016.
ESPN finished #1 overall Monday as ‘NCAA Football‘ featuring Florida State’s victory over Ole Miss’ was the top program.
NBC finished #1 broadcast network as ‘American Ninja Warrior‘ was the top broadcast program.
UNI #1 Hispanic Network on Labor Day as TEL’s ‘Señora Acero 3: La Coyote‘ was the top Hispanic program.
In the UK, ITV #1 broadcast network as ‘Cold Feet‘ finished as the top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Nine News‘ was the #1 newscast as Ten’s ‘The Block‘ finished as the #1 program.
‘Don’t Breathe‘ #1 at the U.S. box office on the weekend 2-4 September 2016.
‘Star Trek Beyond‘ #1 at the International box office weekend 2-4 September 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include Facebook having 1.7 billion monthly users watching 8 billion videos each day. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 88,679 users and 128,987 clipbooks with 644,477 visitors and 345,766 unique visitors with over 3.158 million pageviews. 5 minutes 4 seconds average time spent on spent on site since the beginning. In August, average time spent on site is 3 minutes 46 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 AUSTRALIAN OVERNIGHT TV RATINGS FOR TUESDAY (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 5, 2016 (Posted on September 6, 2016)
ESPN #1 overall on Monday as ‘NCAA College Football’ featuring Florida State vs Ole Miss was the top program on Labor Day in prime time.
ESPN
Mickey’s Sports Network finished #1 overall on Labor Day with college football
8P ‘NCAA College Football‘ featuring Florida State vs Ole Miss finished with a 5.6 rating.
ESPN’s streaming audience for the Seminoles’ 45-34 victory set new all-time highs for a regular season ESPN college football game with an average minute audience of 231,000 viewers and a total of 854,000 unique viewers viewing 59,700,000 minutes overall. The Rebels-Seminoles’ matchup surpassed the previous record holder which occurred just 24 hours earlier: No. 10 Notre Dame at Texas on September 4, 2016 (730P on ABC).
Game Date Average Minute Audience (Rank) Unique Viewers (Rank) Total Minutes Viewed (Rank)
No. 11 Ole Miss vs. No. 4 Florida State Sept. 5, 2016 231,000 viewers (1st) 854,000 (1st) 59,700,000 (1st)
Top 10 Local Markets for Ole Miss at Florida State
Rank Local Rating Market
#1 22.5 Birmingham
#2 16.9 Jacksonville
#3 14.3 Memphis
#4 12.2 Orlando
#5 11.8 Greenville
#6 11.2 Knoxville
#7 10.8 Tampa-St. Pete
#8 10.2 Atlanta
#9 10.0 West Palm Beach
#10 9.8 Nashville
NBC
The Peacock Network
8P ‘American Ninja Warrior‘ finished with an average 5.551 million viewers and a 3.2/5.
9P ‘American Ninja Warrior‘ finished with an average 5.959 million viewers and a 3.5/6.
10P ‘Running Wild with Bear Grylls‘ finished with an average 3.291 million viewers and a 1.9/3.
ABC
The Alphabet Network
8P ‘Bachelor In Paradise‘ finished with an average 5.157 million viewers and a 4.0/7.
9P ‘Bachelor In Paradise‘ finished with an average 4.891 million viewers and a 3.7/6.
10P ‘Mistresses‘ finished with an average 2.564 million viewers and a 1.9/3.
CBS
The Tiffany Network
8P ‘The Big Bang Theory‘ rerun (‘The Valentino Submergence’) finished with an average 5.253 million viewers and a 3.5/6.
830P ‘2 Broke Girls‘ rerun finished with an average 3.906 million viewers and a 2.6/4.
9P ‘The Big Bang Theory‘ rerun finished with an average 4.361 million viewers and a 3.1/5.
930P ‘The Odd Couple‘ rerun finished with an average 3.404 million viewers and a 2.4/4.
10P ‘Scorpion‘ rerun (‘Chernobyl Intentions’) finished with an average 3.123 million viewers and a 2.2/4.
FOX
The Animal Network of Broadcast
8P ‘So You Think You Can Dance?‘ finished with an average 2.467 million viewers and a 1.8/3.
9P ‘So You Think You Can Cance?‘ finished with an average 2.341 million viewers and a 1.8/3.
The CW
The Little Network That Couldn’t…didn’t.
8P ‘Supergirl‘ rerun (‘Strange Visitor From Another Planet’) finished with an average 1.179 million viewers and an 0.8/1.
9P ‘Supergirl‘ rerun (‘Bizarro’) finished with an average 1.227 million viewers and an 0.8/1.
For The Record
ESPN finished #1 overall network on Monday in prime time with a 5.3 rating.
NBC finished #1 Broadcast Network on Labor Day in prime time with an average 4.934 million viewers and a 2.8/5.
ABC finished with an average 4.204 million viewers and a 3.2/5.
CBS finished with an average 3.862 million viewers and a 2.6/4.
FOX finished with an average 2.404 million viewers and a 1.8/3.
The CW finished with an average 1.203 million viewers and an 0.8/1.
Broadcast (English Speaking) Networks finished Monday in prime time with an estimated average 16.607 million viewers.
Today In Communication History
On this date in 1952, in Montreal, Canadian television began broadcasting.
Quote Of The Day
‘The candidate out front on Labor Day has historically been the one who stayed ahead in November.’
Peter Jennings
Digital/Mobile Research
Why Millennials Are Buying Gift Cards For Themselves
Young folks have found a new use for refillable gift cards. They are buying them for themselves.A new report issued this week by analyst firm Mercator Advisory Group found a big jump in purchase of these “retailer-specific” cards among millennials. According to Bob Sullivan writing in Credit.com, “Nearly 3-in-5 young adult respondents indicated they bought them during the previous year, up from less than half of young adults who did so in the 2015 survey,” the report said.
The intermingling of these gift cards and apps seems to be behind the trend. Increases in overall retail refillable gift card sales were particularly sharp in the 18 to 24-year-old age range, which saw an increase from 44% to 53%; and among those ages 25 to 34, which jumped from 48% to 57%. The rise is even more dramatic when a three-year trend is considered, among the 18- to 34-year-old set, the jump was from 39% to 57% from 2013 to 2016. During that same stretch, gift card sales actually dropped among those over age 65, and were nearly flat for 35 to 64-year-olds.
Why the increase among young people? Gift cards aren’t just for gifts anymore. Young folks are loading gift cards onto retailer apps, and using the money on themselves, said report author Karen Augustine. “Retailers are introducing more mobile-based apps and offers when using their loyalty and prepaid programs, which may be fueling this growth in retailer gift card purchases,” Augustine said. “Young adults continue to lead this mobile revolution and growing use of prepaid cards as a money management tool.”
The Starbucks Effect
Starbucks continues to lead the way with its coffee cash app, which is little more than a gift-card management tool with a quirky loyalty program sprinkled on top. Still, the Starbucks app is a raging success. About $1.2 billion of customer cash is now loaded on the app/gift card tool, which means Starbucks holds more cash than some banks. About one-quarter of all transactions at U.S. Starbucks stores is now conducted via app. That serves customer loyalty, and it also saves Starbucks a killing on credit card transaction fees.
Meanwhile, the Starbucks app offers a huge advantage to busy young adults, those who pay via the app can skip to the end of the line, pick up their drink, and go. “I believe that millennials are taking advantage of the plethora of mobile apps that retailers have introduced that support their prepaid cards, and they start using more prepaid cards in general for their own use,” Augustine told me via email. “We see more prepaid cards being bought for personal use, not just for gifts.”
Other retailers, like coffee competitor Dunkin’ Donuts, have noticed Starbucks’ success, and now allow consumers to store value via gift cards on their own apps, a feature sometimes called “digitized stored value.” “The discount retailers are doing well in this space, despite their late entry,” Augustine said. “Dunkin’ is a regional brand that we do track, but national fast food chains are popular, too.”
On the other hand, a Forrester report issued last year suggests there’s plenty of room for retail-specific apps to grow. It found that 60% of consumers who use a smartphone to shop online have fewer than two retailer-specific apps on their phone; and only 18% of app users have used that app to store gift card value.
While plenty of store apps let users check gift card balances, or even buy and send gift cards, a study by RSR Research called the Digital Gifting Benchmark Study found that few popular apps complete the cycle and let consumers store and spend money via the app. “Too many retailers still offer no option to buy gift cards via mobile web or app,” the report said. Only 12 out of 100 retailers studied allowed consumers to load a gift card into their app. The study showed Sephora, Starbucks, Dunkin’ Donuts, Home Depot, and Amazon as the retailers with the best digital gift card experience.
Wouldn’t it be interest if the home furnishings industry offered gift cards on their apps? It might spark a revitalization in an industry that nearly never moves forward.
Television News
Sean Hanish’s ‘Sister Cities’ To Make Television World Premiere On Lifetime September 17, 2016
Sean Hanish’s film, ‘SISTER CITIES’ will make its television world premiere Saturday, September 17 at 8P ET/PT on Lifetime. ‘Sister Cities’ features an all-star cast headlined by Academy Award and Golden Globe nominee Jacki Weaver (‘Silver Linings Playbook’), Stana Katic (‘Castle’), Jess Weixler (‘The Good Wife’), Michelle Trachtenberg (‘Gossip Girl’) and Troian Bellisario (‘Pretty Little Liars’), and tells the story of four estranged sisters who reunite to mourn after their mother’s passing, only to discover a secret that could tear them apart. The movie also stars Amy Smart (‘Justified’), Tom Everett Scott (‘Scream: The TV Series’), Emmy nominee Alfred Molina (‘The Normal Heart’) and Kaia Gerber in her acting debut.
Mary Baxter (Weaver and Smart, at different ages) led an enviable life, traveling the world as a young dancer. She was blessed with four daughters from four different fathers, each as unique as the cities they are named after: Carolina (Katic), Austin (Weixler), Dallas (Trachtenberg) and Baltimore (Bellisario). After Mary’s death, her daughters reunite in their New England family home to mourn.As the local police investigate the circumstances of Mary’s death, old animosities among the sisters resurface, and a dark secret threatens to tear the family apart. Faced with a horrifying truth, the estranged sisters must choose to either turn their back on the only family they have known, or risk everything to protect one another.
On the heels of a successful sold-out premiere at Michael Moore’s Traverse City Film Festival, Lifetime acquired the worldwide broadcast rights for ‘Sister Cities’. From the team behind ‘Return to Zero’, the independently produced film by Cannonball Productions, is directed by Sean Hanish, produced by Sean Hanish, Paul Jaconi-Biery, and Eleonore Dailly, and executive produced by Kelly Kahl and Alfred Molina. Colette Freedman wrote the script based upon her play.
Cinema News
Box Office Weekend 2-4 September 2016 (Domestic)
#1 Don’t Breathe $15,700,000 in 3,051 theaters
#2 Suicide Squad $10,005,000 in 3,292 theaters
#3 Pete’s Dragon (2016) $ 6,471,000 in 3,272 theaters
#4 Kubo and the 2 Strings $ 6,467,000 in 2,985 theaters
#5 Sausage Party $ 5,300,000 in 2,766 theaters
#6 Light Between Oceans $ 4,984,000 in 1,500 theaters
#7 Bad Moms $ 4,740,000 in 2,306 theaters
#8 War Dogs $ 4,705,000 in 2,848 theaters
#10 Mechanic: Resurrection $ 4,276,000 in 2,258 theaters
Box Office Weekend 2-4 September 2016 (International)
#1 Star Trek Beyond $39,500,000
#2 Suicide Squad $21,800,000
#3 Don’t Breathe $21,000,000
#4 Secret Life Of Pets $20,800,000
#5 Jason Bourne $16,000,000
#6 Mechanic: Resurrection $11,900,000
#7 Sausage Party $ 9,900,000
#8 Pete’s Dragon $ 9,800,000
#9 Bad Moms $ 9,700,000
#10 Ice Age:Collision Course $8,900,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
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Across The Pond
ITV #1 Monday in the UK as ‘Cold Feet’ came back after more than a decade to finished as the top program.
ITV
The Independent One
8P ‘Celebrity Home Secrets‘
830P ‘Coronation Street‘
9P ‘Cold Feet‘ season premiere finished with an average 6.1 million viewers and a 29.0% share.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘Crimewatch‘
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘Ripper Street‘
Channel 4
The Big Four
8P ‘The Billion Pound Flower Market‘
9P ‘999: What’s Your Emergency?‘
Channel 5
The Viacom Five
8P ‘Police Interceptors‘
9P ‘Secrets of the SAS‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine Powers Through Again To Grab #1 Monday in Australia as ‘The Block’ is the top program.
Nine #1 Monday in Australia as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished #1 in prime time Monday with an average 871,300 viewers and a 28.3% share of the availalbe audience.
7P ‘A Current Affair‘ finished with an average 885,000 viewers.
732P ‘The Block‘ finished #1 overall on Monday in prime time with an average 907,000 viewers.
841P ‘Married At First Sight‘ finished with an average 843,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 with an average 736,830 viewers and a 23.9% share.
7P ‘Home and Away‘ finished with an average 764,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 657,000 viewers.
850P ‘Australia’s Cheapest Weddings‘ finished with an average 843,000 viewers.
950P ‘The Big Bang Theory‘ did not finish in the Top 20 programs in prime time.
Ten
The Third Commercial Network in Australia finished with an average 673,300 viewers and a 20.5% share.
7P ‘The Project‘ finished with an average 666,000 viewers.
730P ‘Australian Survivor‘ finished with an average 662,000 viewers.
9P ‘Have You Been Paying Attention?‘ finished with an average 694,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with a 20.2% share.
730P ‘7.30‘ finished with an average 805,000 viewers.
802P ‘Australian Story‘ finished with an average 854,000 viewers.
832P ‘Four Corners‘ finished with an average 793,000 viewers.
920P ‘Media Watch‘ finished with an average 674,000 viewers.
936P ‘Q&A‘ did not finish in the Top 20 programs in prime time.
SBS
The Special Broadcast Service in Australia finished #5 Monday in prime time with a 7.0% share of the available audience.
730P ‘24 Hours In Emergency‘ did not finish in the Top 20 programs in prime time.
830P ‘Definitive Guide To The Bermuda Triangle‘ did not finish in the Top 20 programs in prime time.
925P ‘Definitive Guide To Sea Monsters‘ did not finish in the Top 20 programs in prime time.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,171,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,095,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 1,068,000 viewers #1 in Sydney
#4 NINE NEWS Nine 1,059,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 828,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 in Australia Tuesday as ‘Married At First Sight’ top program.
Nine
The First Commercial Network in Australia finished #1 in prime time Tuesday with and average 880,167 viewers and a 27.1% share.
7A ‘A Current Affair‘ finished with an average 832,000 viewers.
732P ‘The Block‘ finished with an average 846,000 viewers.
839P ‘Married At First Sight‘ finished as the #1 program in prime time on Tuesday with an average 919,000 viewers.
945P ‘Kings Cross:ER‘ did not finish in the Top 20 programs in prime time.
Seven
The Second Commercial Network in Australia finished #2 with an average 793,917 viewers and a 29.6% share.
7P ‘Home and Away‘ finished with an average 796,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 794,000 viewers.
845P ‘<strong800 Words‘ finished with an average 793,000 viewers.
945P ‘Winners & Losers‘ did not finish in the Top 20 programs in prime time.
Ten
The Third Commercial Network in Australia finished with a 17.5% share.
7P ‘The Project‘ finished with an average 714,000 viewers
730P ‘Australian Survivor‘ finished with an average 717,000 viewers.
840P ‘NCIS‘ did not finish in the Top 20 programs in prime time.
940P ‘NCIS:Los Angeles‘ did not finish in the Top 20 programs in prime time.
ABC
The Alphabet Network in Australia finished with a 17.3$ share.
730 ‘7.30‘ finished with an average 732,000 viewers.
801P ‘Catalyst‘ finished with an average 635,000 viewers.
831P ‘City In The Sky‘ finished with an average 542,000 viewers.
932P ‘Foreign Correspondent‘ did not finish in the Top 20 programs in prime time.
SBS
The Special Broadcast Service finished #5 Tuesday in Australia in prime time with an 8.6% share of the available audience.
730P ‘Who Do You Think You Are, Australia?‘
830P ‘Insight‘ did not finish in the Top 20 programs in prime time.
930P ‘Dateline‘ did not finish in the Top 20 programs in prime time.
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,123,000 viewers #1T in Melbourne, #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,052,000 viewers #1T in Melbourne
#3 NINE NEWS Nine 997,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 983,000 viewers #1 in Sydney
#5 ABC NEWS ABC 842,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Why Retailers & Brands Should Use Dynamic and Social Media Advertising in Tandem’ 🆕💡💭🌎💬 – http://eepurl.com/ccPX51 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Diana Panton
OVERTHESHOULDERMEDIA 