‘It’s All About Screens.’ This is the Daily Diary of Screens. For Sunday, August 28, 2016.
CBS finished #1 broadcast network as ‘60 Minutes‘ was the top broadcast program.
‘UNI‘ #1 Hispanic Network on Sunday as ‘Aqui y Ahora‘ top program.
In the UK, ITV #1 network as ‘The X-Factor UK‘ was the top program.
In Australia, ‘Seven‘ finished #1 as ‘Seven News‘ was the #1 newscast as ‘The Big Music Quiz‘ finished as the #1 program.
‘Don’t Breathe‘ #1 at the U.S. box office on the weekend 26-28 August 2016.
‘Jason Bourne‘ #1 at the International box office weekend 26-28 August 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include Facebook having 1.7 billion monthly users watching 8 billion videos each day. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 88,679 users and 128,987 clipbooks with 644,477 visitors and 345,766 unique visitors with over 3.158 million pageviews. 5 minutes 4 seconds average time spent on spent on site since the beginning. In August, average time spent on site is 3 minutes 46 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, August 28, 2016 (Posted on August 29, 2016)
CBS #1 Sunday as ’60 Minutes’ top program.
CBS
The Tiffany Network finished #1 Sunday but DOWN -9.5% vs SD 2015.
7P ‘60 Minutes‘ finished with an average 7.832 million viewers and a 5.9/11.
8P ‘Big Brother‘ finished with an average 6.811 million viewers and a 4.2/8.
9P ‘Madam Secretary‘ rerun finished with an average 3.248 million viewers and a 2.1/4.
10P ‘BrainDead‘ finished with an average 2.270 million viewers and a 1.7/3.
NBC
The Peacock Network used Pre-Season NFL Football to finished #2 Sunday but finished DOWN -17.8% vs SD 2015
7P ‘The Timeline: Peyton Manning 2013‘ finished with an average 3.322 million viewers and a 2.2/4.
8P ‘NFL Pre-Season Football‘ featuring the Cincinnati Bengals vs Jacksonville Jaguars finished with an average 6.098 million viewers and a 4.3/8.
9P ‘NFL Pre-Season Football‘ featuring the Cincinnati Bengals vs Jacksonville Jaguars finished with an average 4.881 million viewers and a 4.3/8.
10P ‘NFL Pre-Season Football‘ featuring the Cincinnati Bengals vs Jacksonville Jaguars finished with an average 4.779 million viewers and a 4.3/8.
ABC
The Alphabet Network had its Sunday game shows and was the only broadcast network to finish UP, some +7.1% vs SD 2015.
7P ‘WE Day‘ finished with an average 1.857 million viewers and a 1.3/3.
8P ‘Celebrity Family Feud‘ finished with an average 5.669 million viewers and a 4.3/8.
9P ‘The $100,000 Pyramid‘ season finale finished with an average 5.561 million viewers and a 3.9/7.
10P ‘The Match Game‘ finished with an average 4.798 million viewers and a 3.3/6.
FOX
The Animal Network of Broadcast had its usual Fall lineup but finished #4 and DOWN -8.4% vs SD 2015.
7P ‘NFL Pre-Season Football‘ featuring the Arizona Cardinals vs Houston finished with an average 5.452 million viewers and a 4.5/9.
730P ‘The Simpsons’ rerun finished with an average 3.350 million viewers and a 2.4/4.
8P ‘The Simpsons’ rerun finished with an average 2.557 million viewers and a 1.6/3.
830P ‘Brooklyn Nine-Nine’ rerun finished with an average 1.724 million viewers and a 1.1/2.
9P ‘Family Guy’ rerun finished with an average 2.034 million viewers and a 1.2/2.
930P ‘Last Man On Earth’ rerun finished with an average 1.464 million viewers an a 0.9/1.
For The Record
CBS finished #1 Sunday in prime time with an average 5.040 million viewers and a 3.4/6, DOWN -531,000 viewers (-9.5%) vs 5.571 million viewers SD 2015.
NBC finished with an average 4.770 million viewers and a 3.7/7, DOWN -1.032 million viewers (-17.8%) vs 5.802 million viewers SD 2015.
ABC finished with an average 4.471 million viewers and a 3.2/6, UP +298,000 viewers (+7.1%) vs 4.173 million viewers SD 2015.
FOX finished with an average 2.260 million viewers and a 2.0/6, DOWN -207,000 viewers (-8.4%) vs 2.467 million viewers SD 2015
UNI finished with a 1.2/2.
TEL finished with a 0.5/1.
Broadcast (English Speaking) Networks finished on Sunday in prime time with an estimated average 16.542 million viewers, DOWN -1.471 million viewers (-8.2%) 18.013 million viewers SD 2015.
Today In Communication History
On this date in 1940, Peter Goldmark of CBS announced his invention of a color TV system.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘So my idea of neurotic is spending too much time trying to correct a wrong. When I feel that I’m doing that, then I snap out of it.’.
Gene Wilder,
Actor
Jerome Silberman passed today to run and meet up with Gilda…then smile.
Digital/Mobile News
Hey! Millennials Are NOT Ignoring Your eMail.
There’s been some talk about the death of email among America’s youth. But there is data to contradict that notion. According to a new Fluent study: Millennials (18-34) are 63% more likely than their older counterparts to say that promotional emails impact their purchase decisions most or all of the time.
Did you hear that? A solid 26% of 18-34-year-olds said that was the case, compared to just 16% of Americans aged 35 and older.
Looking at this from another angle, Millennials were almost as likely to say that promotional emails impact their decisions most or all of the time (26%) as they were to say they never impact their decisions (32%). By comparison, Americans aged 35 and older were more than twice as likely to say they’re never impacted by email (36%) as to claim an impact most or all of the time (16%). In fact, Millennials ascribe more influence to email than to other digital channels: almost half (48%) say that promotional emails impact their purchase decisions at least some of the time, topping that level of impact for social media ads (44%), ads on news and entertainment websites (44%) and promotional text messages (42%).
These results align with MarketingCharts’ primary research into purchase influencers. In the latest edition of our popular study, Advertising Channels With the Largest Purchase Influence on Consumers, more Millennials say they had been influenced to make a purchase in the prior 6 months as a result of opt-in emails than of social media ads. On a generational basis, Millennials were close behind Gen Xers as the cohort most influenced by email marketing, with Baby Boomers and Silents bringing down the average for the overall 35+ crowd.
Perhaps now it’s worth shelving the concerns over email. As one report put it last year, B2C email marketing is very much “alive and kicking.” And as a new study from Brightwave notes, Millennials prefer email over all other channels for brand communications.
According to a Harvard Business Review study released in November 2015, written by Kristin Naragon (111215), Millennials have become every brand’s coveted customer. But what’s the best way to reach them? The answer is email. eMail remains the standard for digital communication. In fact, Millennials check email more than any other age group, and nearly half can’t even use the bathroom without checking it, according to a recent Adobe study.
That same study found nearly 98% of Millennials check their personal email at least every few hours at work, while almost 87% of Millennials check their work email outside of work. Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials. Instead, marketers need to adjust, or run the risk of that dreaded swipe to the trash bin. Consider these ideas the next time you’re planning an email campaign and Millennials are a key part of the audience:
Mobile is a must. Millennials are more likely than any other age group to check email on smartphones, with 88% reporting that they regularly using a smartphone to check email. If you’re not mobile first, you’re not putting your Millennial customers first. Responsive design has been a mantra for some time, but if you’re not employing it, you’re alienating an important generation of consumers who live, breathe, and sleep with their mobile devices.
Timing is everything. Looking at opens and clicks won’t get you anywhere without analyzing the day of week and time of day those emails are opened and clicked. For example, we found that Millennials are more likely than any other age group to check email while in bed (45.2%). Why not experiment with sending emails first thing in the morning or late in the evening with content relevant to that time of day?
Pictures are worth a thousand words. They’re also an important mechanism for Millennials to filter messages. Why send an email survey asking for written feedback when all you need to do is provide a choice between a smiley face and a frown? Images are an integral part of Millennial language, even in the workplace. A third of Millennials believe it is appropriate to use an emoji when communicating with a direct manager or senior executive, so it’s a safe bet they’re even more comfortable when it comes to emoji from brands. Millennials are thinking and communicating in images, so marketers need to optimize emails for images and allow for quick feedback through emoji.
Less is more. Email marketing to Millennials isn’t about sending more of the same. Many Millennials want to see fewer emails (39%) and fewer repetitive emails from brands (32%). Marketers take note — stop spamming your lists and start marketing to individuals by understanding who they are first.
Not every Millennial communicates the same way, of course. And digital communication is constantly evolving. Nonetheless, for now it seems safe to say that email is here to stay and will remain a critical channel even for reaching mobile customers. Just don’t expect the same old email tactics to work.
About the Data: The Fluent survey was conducted online among 2,960 US adults, including 1,769 Millennials (18-34) and 1,191 adults aged 35 and up.
Cinema News
Sean Hanish’s film ‘Sister Cities’ opens in Los Angeles & New York Labor Day Weekend
Sean Hanish’s film ‘Sister Cities’, starring Jacki Weaver, Stana Katic, Jess Weixler, Michelle Trachtenberg, and Troian Bellisario, will be premiering on the silverscreen in two major US cities. The Sean Hanish-directed film will open in Hollywood on 2 September at the Ahrya Fine Arts cinema. Tickets will be on sale starting 30 August at 7p. For more information, you can visit the movie page at LAEMMLE.
The film will also open in New York at the Cinema Village theatre on the same day. You can purchase tickets at the cinema’s official website.
Then finally, the television premiere will be on the Lifetime Network on 17 September at 8/7c. The rights of the film was acquired by the network a few weeks ago. ‘Sister Cities’ is a story of a mother and her four children, fathered by four different men, and named after four different cities. The four estranged sisters are reunited when they learned of their mother’s passing only to be threatened by past familial issues. It is directed by Sean Hanish and written by Colette Freedman, based on her internationally acclaimed play. The film also stars Alfred Molina, Amy Smart, Tom Everett Scott, and Kaia Gerber.
The film was first seen on 29 July at the Traverse City Film Festival in Michigan to a sold-out audience.
Box Office Weekend 19-21 August 2016 (Domestic)
#1 ‘Don’t Breathe’ $ 26,100,000 in 3051 locations
#2 ‘Suicide Squad’ $ 12,100,000 in 3,582 locations
#3 ‘Kubo & the Two Strings’$ 7,800,000
#4 ‘Sausage Party’ $ 7,700,000
#5 ‘Pete’s Dragon’ $ 7,300,000
Box Office Weekend 19-21 August 2016 (International)
#1 ‘Jason Bourne’ $ 58,600,000 in 62 territories
#2 ‘Ice Age: Collision Course’ $ 50,000,000 in 37 territories
#3 ‘The Secret Life of Pets’ $ 24,600,000
#4 ‘Suicide Squad’ $ 19,600,000
#5 ‘Light’s Out’ $ 9,600,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 47,455 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, Australia, France, Sweden, Austria and Chile.
Across The Pond
ITV #1 Sunday in the UK as ‘The X-Factor UK’ top program followed by the series premiere of ‘Victoria;
ITV
The Independent One
7P ‘Ellie Simmonds:Swimming With Dolphins‘
8P ‘The X-Factor‘ finished #1 overall with an average 6.8 million viewers and a 34% share, peaking at 7.1 million viewers.
9P ‘Victoria‘ finished with an average 5.7 million viewers and a 30% share, with a peak of 6.1 million viewers.
BBC One
The Big One
7P ‘Countryfile‘
8P ‘The Antiques Roadshow‘
9P ‘Are You Being?‘ finished with an average 5.2 million viewers and a 24% share.
10P ‘Porridge‘ finished with an average 4.4 million viewers, reaching a peak of 4.6 million viewers.
1030P’Match Of The Day 2‘
BBC Two
The Little Two
7P ‘Cats v Dogs:Which Is Best?‘
8P ‘Robot Wars‘
9P ‘Dragon’s Den‘
10P ‘Fleabag‘
1030P’Murder In Successville‘
Channel 4
The Big Four
7P ‘Posh Pawn‘
8P ‘Pre-Historic Mega Beasts:Croc vs Snake‘
9P ‘The Big Fat Quiz of Everything‘
1030P’The Watch‘
Channel 5
The Viacom Five
7P ‘Make You Laugh Out Loud‘
8P ‘Can’t Pay? We’ll Take It Away‘
9P ‘Most Shocking Celebrity Moments‘
Down Under
Seven #1 Sunday in Australia as ‘The Big Music Quiz’ finished as the top program.
Seven
The Second Commercial Network in Australia finished with a 32.6% share of the available audience.
7P ‘The Big Music Quiz‘ series premiere finished #1 overall in prime time Sunday with an average 1.211 million viewers.
8P ‘Sunday Night‘ finished with an average 832,000 viewers.
9P ‘Criminal Minds‘ (‘A Beautiful Disaster’) finished with an average 431,000 viewers.
Nine
The First Commercial Network in Australia finished with a 29.1% share.
7P ‘The Block’ finished with an average 1.151 million viewers.
831P ’60 Minutes’ finished with an average 879,000 viewers.
936P ‘Non-Stop’ did not finish in the Top 20 programs in prime time.
ABC
The Alphabet Network in Australia finished with an 18.5% share.
742P ‘Grand Designs New Zealand‘ finished with an average 653,000 viewers.
830P ‘Vera‘ (‘Changing Tides’) finished with an average 696,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 15.4% share.
7P ‘Modern Family‘ finished with an average 388,000 viewers.
730P ‘Australian Survivor‘ finished with an average 662,000 viewers.
910P ‘The Maze Runner‘ finished with an average 286,000 viewers.
SBS
The Special Broadcast Service in Australia on Sunday in prime time finished with a 6.4% share of the available audience.
735P ‘The Real Noah’s Ark‘ finished with an average 291,000 viewers.
830P ‘Shakespeare’s Tomb‘ did not finish in the Top 20 programs in prime time.
930P ‘The Secret History of Isis‘ did not finish in the Top 20 programs in prime time.
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,372,000 viewers #1 everywhere except Sydney
#2 NINE NEWS SUNDAY Nine 1,229,000 viewers #1 in Sydney
#3 ABC NEWS SUNDAY- ABC 753,000 viewers Sydney top market
#4 WEEKEND TODAY – SUNDAY Nine 297,000 viewers Sydney top market
#5 WEEKEND SUNRISE – SUN Seven 284,000 viewers Sydney top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Monday in Australia as ‘The Block’ top program
Nine
The First Commercial Network In Australia finished #1 Monday in prime time with an a 29.0% share of the available audience.
7P ‘A Current Affair‘ finished with an average 804,000 viewers.
730P ‘The Block‘ finished #1 Monday overall with an average 932,000 viewers.
817P ‘Doctor Doctor‘ did not finish in the Top 20 programs in prime time.
840P ‘Married At First Sight‘ finished with an average 805,000 viewers.
919P ‘Doctor Doctor‘ did not finish in the Top 20 programs in prime time.
Seven
The Second Commercial Network in Australia finished #2 with a 25.4% share.
7P ‘Home and Away‘ finished with an average 806,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 769,000 viewers.
850P ‘Australia’s Cheapest Weddings‘ did not finish in the Top 20 programs in prime time.
ABC
The Alphabet Network in Australia finished #3 with a 20.6% share.
730P ‘7.30‘ finished with an average 846,000 viewers.
802P ‘Australian Story‘ finished with an average 835,000 viewers.
834P ‘Four Corners‘ finished with an average 809,000 viewers.
919P ‘Media Watch’ finished with an average 704,000 viewers.
935P ‘Q&A‘ finished with an average 546,000 viewers.
Ten
The Third Commercial Network in Australia finished #4 with a 19.6% share.
7P ‘The Project‘ finished with an average 768,000 viewers.
730P ‘Australian Survivor‘ finished with an average 677,000 viewers.
840P ‘Have You Been Paying Attention‘ finished with an average 728,000 viewers.
940P ‘The Odd Couple‘ did not finish in the Top 20 programs in prime time.
SBS
The Special Broadcast Service in Australia finished #5 Monday with a 5.4% share of the available audience.
730P ‘24 Hours In Emergency‘ did not finish in the Top 20 programs in prime time.
830P ‘Yeti: Man, Myth Or Beast?‘ did not finish in the Top 20 programs in prime time.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,165,000 viewers #1 in Adelaide & Perth & 1T in Brisbane
#2 SEVEN News/TodayTonight Seven 1,117,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,097,000 viewers #1 in Sydney & Melbourne & 1T in Brisbane
#4 NINE NEWS 6:30 Nine 1,047,000 viewers Melbourne top market
#5 ABC NEWS ABC 886,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Why Retailers & Brands Should Use Dynamic and Social Media Advertising in Tandem’ 🆕💡💭🌎💬 – http://eepurl.com/ccPX51 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jon Batiste ‘Blackbird’
OVERTHESHOULDERMEDIA 