CBS #1 Thursday in U.S. BBC One #1 in the UK. Nine #1 in AU. TEL #1 Hispanic Net.

‘It’s All About Screens.’ This is the Daily Diary of Screens. For Thursday, August 25, 2016.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ was the top broadcast program.
TEL #1 Hispanic Network Wednesday as ‘Premios tu Mundo‘ top program
In the UK, BBC One #1 as season premiere of ‘Class of ’92:Out Of Their League‘ top program.
In Australia, ‘Nine‘ narrowly finished #1 as ‘Nine News 6:30‘ was the #1 newscast and ‘A Current Affair‘ finished as the #1 program.
Suicide Squad‘ #1 at the U.S. box office again on the weekend 19-21 August 2016.
Secret Life of Pets‘ #1 at the International box office weekend 19-21 August 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.

The latest social media stats include Facebook having 1.7 billion monthly users watching 8 billion videos each day. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.

Cliptomize continues to grow as it has 87,532 users and 127,440 clipbooks with 636,007 visitors and 345,766 unique visitors with over 3.124 million pageviews. 5 minutes 6 seconds average time spent on spent on site since the beginning. In August, average time spent on site is 3 minutes 51 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% ‪#‎clipit‬, ‪#‎clip4biz‬🖇 Double Your Open Rate & Click-Through Rate Now!: The First step to engagement is click-through 🆕 FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, August 25, 2016 (Posted on August 26, 2016)

CBS #1 Thursday as 'The Big Bang Theory' breaks the NBC stranglehold.

CBS #1 Thursday as ‘The Big Bang Theory’ breaks the NBC stranglehold.

The Tiffany Network dug out of the three week hole to finished #1 Thursday in prime time after 20 nights following the Rio 2016 Olympics dominance.

8P ‘The Big Bang Theory‘ rerun (‘The Line Substitution Solution’) finished #1 overall with an average 7.492 million viewers and a 5.0/9.
830P ‘Life In Pieces‘ rerun finished with an average 5.625 million viewers and a 3.6/6.
9P ‘Big Brother‘ finished with an average 6.098 million viewers and a 3.9/7.
10P ‘Code Black‘ rerun finished with an average 4.487 million viewers and a 2.6/5.

The Peacock Network continued tried to continue its string of prime time dominance to three complete weeks but failed with lower level pre-season football.

8P ‘NFL Football:Miami Dolphins at Atlanta Falcons‘ finished with an average 5.729 million viewers and a 4.4/8.
9P ‘NFL Football:Miami Dolphins at Atlanta Falcons‘ finished with an average 6.084 million viewers and a 4.6/9.
10P ‘NFL Football:Miami Dolphins at Atlanta Falcons‘ finished with an average 5.175 million viewers and a 4.0/7.

The Alphabet Network gave us game night at the B-Bar-B, with most in reruns.

8P ‘BattleBots‘ finished with an average 3,464 million viewers and a 2.3/4.
9P ‘The $100,000 Pyramid‘ rerun finished with an average 3.458 million viewers and a 2.3/4.
10P ‘The Match Game‘ rerun finished with an average 3.301 million viewers and a 2.3/4.

The Animal Network of Broadcast had an all rerun evening.

8P ‘Rosewood‘ rerun finished with an average 2.919 million viewers and a 1.4/3.
9P ‘Bones‘ rerun (‘The Last Shot at a Second Chance’) finished with an average 3.493 million viewers and a 1.7/3.

The CW
The Little Network That Couldn’t…gave us more reruns then a beauty…but alas, to now avail.

8P ‘DC’s Legends of Tomorrow‘ rerun finished with an average 805,000 viewers and a 0.6/1.
9P ‘Beauty and the Beast‘ finished with an average 706,000 viewers and a 0.6/1.

For The Record

CBS finished #1 Thursday in prime time with an average 5.715 million viewers and a 3.6/6.
NBC finished #2 with an average 5.663 million viewers and a 4.3/8.
ABC finished #3 with an average 3.408 million viewers and a 2.3/4.
FOX finished #4 with an average 3.206 million viewers and a 1.6/3.
TEL finished with an average 1.0/2.
UNI finished with an average 0.9/2.
The CW finished with an average 755,500 viewers and a 0.6/1.

Broadcast (English Speaking) Networks on Thursday in prime time finished with an estimated 18.748 million viewers.

Today In Communication History

On this date in 1939, the first televised major league baseball games were shown. The event was a double-header between the Cincinnati Reds and the Brooklyn Dodgers on station W2XBS, the station that was to become WNBC-TV. Announcer Red Barber called the games. The World’s Fair, which was being held in New York–became the catalyst for the historic broadcast. The television was one of fair’s prize exhibits, and organizers believed that the Dodgers-Reds doubleheader on August 26 was the perfect event to showcase America’s grasp on the new technology.

By today’s standards, the video coverage was somewhat crude. There were only two stationary camera angles: The first was placed down the third base line to pick up infield throws to first, and the second was placed high above home plate to get an extensive view of the field. It was also difficult to capture fast-moving plays: Swinging bats looked like paper fans, and the ball was all but invisible during pitches and hits. Nevertheless, the experiment was a success, driving interest in the development of television technology, particularly for sporting events. Though baseball owners were initially concerned that televising baseball would sap actual attendance, they soon warmed to the idea, and the possibilities for revenue generation that came with increased exposure of the game, including the sale of rights to air certain teams or games and television advertising.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
‘People will always try to stop you doing the right thing if it is unconventional’.
Warren Buffett,
Businessman, Investor and Philanthropist’

Social Media Research

Instagram Rolls Out Customer Service Button
Most brands already use Instagram as a social and marketing tool. But now, they’ve started using it for customer service, too. Instagram has rolled out a “contact” button for businesses, letting customers reach out with their queries directly on the platform. Several brands, including Nordstrom, Benefit, Delta and Denny’s, have already jumped on board. Customers with a question can tap the button, after which they are prompted to call, text or email the brand. “Instagram introducing the ‘contact’ button underscores the importance of social media as a customer service channel,” said Kevin Del Rosario, associate director of social media at Huge. “Social, after all, is a brand’s first line of defense, both for reputation management and customer service.”

It is already making life easier for some brands, by helping them streamline their communication and increase their response rates. Garnier U.S., for example, has already seen benefits in using the button. The brand uses it to connect users to its consumer care call center, whereas, previously, it would have to sift through the comments on its posts and manually type in its 1-800 number along with a rote message directing people there, Julia West, its social media assistant manager, said.

Both Benefit and Laura Geller Beauty said that they were getting a few questions a day, but that they expect to get a greater volume of inquiries during the holiday season and when they highlight and promote products on their Instagram posts. The contact button is a part of a suite of recent updates designed to make Instagram more ad and business-friendly, including an insights tool, a “promote” feature and the ability to filter comments. “With the holiday shopping season coming up, we expect to highlight this feature more in our Instagram captions and receive an increase in inquiries,” said Mila Mendez, executive director of global e-commerce at Laura Geller Beauty. “It is another way for customers to quickly get in contact with us about delivery times, exclusive and limited-edition items, shades and any special holiday deals such as Black Friday and Cyber Monday.”

The button makes it a smoother process for customers to get in touch by making sure everything is in one place and they don’t have to venture out of Instagram. But brands would do well to avoid automated responses, warned Elizabeth Gopaul, head of content and social media strategy at Wunderman. “It is important to make sure that there’s a live person responding to your email on the other end,” she said. “No one wants to talk to a bot and get an automated response.”

To that end, Instagram may also want to take a page out of Twitter’s playbook, said Gary Nix, senior social strategist with iCrossing. Twitter has been able to successfully promote its platform as a customer service channel for major brands, making it easy for them to extract value from every interaction. It allows customers to not only tweet at the brand directly but also for brands to initiate a direct message when private information is needed. Direct messages on Instagram, on the other hand, were forgotten territory, at least before Instagram Stories was launched. “It’ll be interesting to see if at any point, Instagram will make the contact button open up as a direct message,” said Nix. “That will ensure that brands can keep the personal and human touch alive.”

How Brands Can Use Empathy To Connect With Millennial Moms Today
Scott Madden, writing in AdAge, suggests millennial moms are a cross between ‘Leave it to Beaver’s’ June Cleaver and ‘Odd Mom Out’s’ Jill Kargman: They want to do the best for their families while embracing the imperfections of parenting (and life). They also represent the greatest lifetime monetary value of any consumer segment in the history of marketing.

Connelly Partners‘ Millennial Mom Project followed a group of millennial moms recently over an eight-week period. Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them.Here are some insights:
1. Millennial moms have it tough. The complexity of being a good mom has never been greater. Although previous generations of moms might have something to say about it, the millennial mom’s perception is her reality. She’s a cyber-security expert and secret service agent. Her “trust no outsider” mentality means keeping a smaller universe for her children to live in and interact with. This small universe gives mom a more manageable force-field to operate from and let her guard down more easily.

Empathic opportunity: By acknowledging millennial mom’s protective anxieties, marketers can reinforce that they’re part of a large universe of united moms who are determined to find a resemblance of true freedom and peace of mind.

2. Millennial moms feel overwhelmed by an endless sea of new studies and theories on diet, nutrition, education and physical fitness. “Don’t do this; “Do this;” “Be sure to eat plenty of that;” and “Remember what we said last week?”

“It’s different this week” has resulted in a fluidity in mothering principles. At the same time, it can manifest in exasperation, given the volume of information that cycles continuously through their devices.

According to the GfK MRI 2015 Doublebase study on millennial moms, nearly 60% always check the ingredients and nutritional content of food products before they put them in their shopping cart.

Empathic opportunity: Brands can win over millennial moms by recognizing the unprecedented challenge of dealing with the volume of information to digest and decipher. Brands need to tell moms that it’s okay to not sweat the small stuff and revel in the masterful job they’re already doing as a great mom.

3. “Like” me for me. The generation that brought self-publication and promotion to to our culture now shudders at the monster it’s become. More than two in five millennial moms feel pressure to make sure their life and family looks “put together” from the outside, and more than a quarter of millennial moms agree that they feel compelled to hide some of the “dirty truths” of being a mom.

That makes it easier to understand why platforms like Snapchat are preferred by millennials for their raw self-expression and forever-gone-in-an-instant posts. But realness can be boring compared to moodiness, sassiness or down-right ugliness. Millennial moms find novelty and comfort in others who not only share their imperfection, but revel in it. It is a point of liberation for these women who hold themselves otherwise to an unattainable standard, like the 68% of moms(not just millennnial moms) on social media who feel that their parenting decisions are always or sometimes judged by other moms.

Empathic opportunity: A brand that has the self confidence to admit it is far from perfect will convey the purest form of empathy. It’s not uncommon for a brand today to effectively celebrate realness, but to be truly empathetic with these moms, a brand needs to be transparent with its own imperfection — making light of its “uglies” with humility and a bit of self-deprecation that is powerfully human; that’s the secret to creating natural brand affinity with this group.

4. I am mommy. Hear me roar. Millennials spent their entire childhood and early adult years chasing the quest for individualism and originality. In fact, 88% of millennial moms rated “authenticity/being true to myself” as very important (MRI). The body art-obsessed generation has carried its “I’m not like anyone else” trait and the millennial mom’s attitude is, “No one is going to tell me how to be a good mother.” These moms are programmed to “walk their own walk” when it comes to the rules they abide by in raising their kids. They are contrarians to not only the practices of their own mothers but to socially embraced concepts and principles.

Empathic opportunity: Contrarians like to think of themselves as “trail blazers,” even when they’re not. But again, it’s about recognizing who they see in themselves and advocating for their perception. Brands that show a recognition for the unique and independent road that today’s mom thinks she walks will leverage empathy in a powerful manner. “Like” me.
There is still much to learn from this generation and how millennial moms will handle the growing pains of raising this next generation.

Television News

NBC Owes Somebody Something For Olympics TV Audience Short Fall
Through the first 13 nights of Rio 2016 Olympics, including the opening ceremony, NBC averaged 26.7 million total viewers, a 14 percent drop from the 2012 average of 31.1 million. And as the second week moved on from the popular swimming and gymnastics events to track and field, wrestling, and basketball, NBC’s final results looked to be further dampened, according to Adweek. Thursday, NBC’s Olympics coverage was a bit slow out of the blocks, averaging 21.7 million viewers, a slight rebound from Wednesday night. Still, Thursday was one of the lowest-rated nights of the Rio Games so far. On the upside, NBC’s Olympics coverage continues to outpace the broadcast competition, beating broadcast rivals CBS, Fox and ABC combined.

Deadline noted fast affiliate ratings for NBC’s 8–1030P Friday coverage drew a slumping 4.7/20 rating among adults 18-49 and just 18.14 million total viewers. That’s down a hard 25% in the key demo and 24% in viewership from the early results of Aug. 12 to hit lows in both categories for the 2016 Games. In fact, Friday night’s low was down a whole point from the previous demo low of Aug. 16.

THR/Live Feed noted with a 3.5 rating in adults 18 to 49 and 14.55 million total viewers, the Games drew in the lowest numbers of the 2016 Olympics on Saturday night, the final night of competition. It marked a 20% drop in the key demo and 20 percent decline in total viewers.

Variety added the peak of the 15-day frame came on Aug. 9, when NBC served up a blockbuster combination of swimmers Michael Phelps and Katie Ledecky capturing gold medals and gymnast sensation Simone Biles helping to lead the U.S. women’s team to victory. That night averaged 36.1 million viewers in the TAD measure, most of which came from NBC (33.4 million). Behind London and Rio, Beijing 2008 (27.2 million), Barcelona 1992 (26.4 million) and Seoul 1988 (25.8 million) round out the top five most-watched games.

NBC’s huge declines for the Olympics closing ceremony weren’t confined to the general market. That trend carried over to Hispanic viewers as well. The closing ceremony averaged 1.66 million total Hispanic viewers on Sunday, according to Nielsen, down 36% from 2.58 million for the closing ceremony of London 2012.

It wasn’t all negative for the Olympics among Latino viewers, however. For example, Tuesday night’s coverage averaged 2.06 million Hispanic viewers, No. 1 for the week on English-language TV. That was also up from 1.95 million on the same night in 2012. Also, Monday’s events averaged 2.02 million Latinos on NBC, up 10% from 1.84 million four years ago.

As was the case on English-language TV, Olympics ratings were generally down within the U.S. Hispanic market, but they still also dominated most of everything else that was on TV.

Cinema News

Sean Hanish's film 'Sister Cities' opens in Los Angeles  & New York Labor Day Weekend

Sean Hanish’s film ‘Sister Cities’ opens in Los Angeles & New York Labor Day Weekend

Sean Hanish’s film ‘Sister Cities’, starring Jacki Weaver, Stana Katic, Jess Weixler, Michelle Trachtenberg, and Troian Bellisario, will be premiering on the silverscreen in two major US cities. The Sean Hanish-directed film will open in Hollywood on 2 September at the Ahrya Fine Arts cinema. Tickets will be on sale starting 30 August at 7p. For more information, you can visit the movie page at LAEMMLE.

The film will also open in New York at the Cinema Village theatre on the same day. You can purchase tickets at the cinema’s official website.

Then finally, the television premiere will be on the Lifetime Network on 17 September at 8/7c. The rights of the film was acquired by the network a few weeks ago. ‘Sister Cities’ is a story of a mother and her four children, fathered by four different men, and named after four different cities. The four estranged sisters are reunited when they learned of their mother’s passing only to be threatened by past familial issues. It is directed by Sean Hanish and written by Colette Freedman, based on her internationally acclaimed play. The film also stars Alfred Molina, Amy Smart, Tom Everett Scott, and Kaia Gerber.

The film was first seen on 29 July at the Traverse City Film Festival in Michigan to a sold-out audience.
Sean Hanish’s film, ‘Sister Cities’ opens in Los Angeles at Laemmle Theaters September 2, 2016. Tickets go on sale @ August 30, 2016 at 7P.

Sean Hanish’s film ‘Sister Cities’ opens in New York City at the Cinema Village, 22 East 12th street, New York, 10003 September 2, 2016, Labor Day Weekend (212) 924-3363 (Movies schedule)(212) 924-3364 (Box Office) @seanHanish Stana Katic @OfficialMolina @colletefreedman 🎬

Sean Hanish’s ‘Sister Cities’ To Debut On Lifetime

Sean Hanish's film 'Sister Cities' Set For Lifetime

Sean Hanish’s film ‘Sister Cities’ Set For Lifetime

According to Variety, Lifetime has picked up TV rights to Sean Hanish’s independent film, ‘Sister Cities‘, starring Jacki Weaver, Stana Katic, Jess Weixler, Michelle Trachtenberg and Troian Bellisario. The drama tells the story of four estranged sisters who are brought together by their mother’s death. It’s set to debut on the Lifetime Sept. 17, 2016. Amy Smart, Alfred Molina, Tom Everett Scott also star, and introduces Kaia Gerber.

The project comes from director-producer Sean Hanish and the same team that produced the Emmy-nominated ‘Return to Zero’, which aired on Lifetime in 2014. ‘Our goal with ‘Sister Cities’ has always been to get the film in front of as many people as possible, and Lifetime has proved to be the preeminent network to reach viewers who love films with strong female characters and performances’, said director-producer Sean Hanish. ‘After the overwhelming success of ‘Return to Zero’ on Lifetime, we’re thrilled to partner with the `Fempire’ a second time with ‘Sister Cities’.’
Colette Freedman wrote the script, which was based on her play. ‘Sister Cities’ hails from Hanish’s Cannonball Productions and was produced by Hanish, Paul Jaconi-Biery and Eleonore Dailly. Kelly Kahl and Molina are executive producers.

Box Office Weekend 19-21 August 2016 (Domestic)
#1 ‘Suicide Squad’ $ 20,710,000 in 3,924 locations 3rd week
#2 ‘Sausage Party’ $ 15,325,000 in 3,103 locations 2nd week
#3 ‘War Dogs’ $ 14,300,000 in 3,258 locations debut
#4 ‘Kubo & the Two Strings’ $ 12,610,000 in 3,260 locations debut
#5 ‘Ben Hur’ $ 11,350,000 in 3,084 locations debut
#6 ‘Pete’s Dragon’ $ 11,331,000 in 3,702 locations 2nd week
#7 ‘Bad Mom’s’ $ 8,068,000 in 2,811 locations 4th week
#8 ‘Jason Bourne’ $ 7,980,000 in 2,887 locations 4th week
#9 ‘The Secret Life of Pets’ $ 5,770,000 in 2,404 locations 7th week
#10 ‘Florence Foster Jennings’ $ 4,300,000 in 1,528 locations 2nd week

Box Office Weekend 19-21 August 2016 (International)

#1 ‘Secret Life of Pets’ $ 45,000,000 in 53 territories
#2 ‘Suicide Squad’ $ 38,000,000
#3 ‘Line Walker’ $ 16,500,000
#4T ‘Star Trek Beyond’ $ 11,300,000
#4T ‘Jason Bourne’ $ 11,300,000
#6 ‘Ben Hur’ $ 10,700,000

Morgan‘ September 2, 2016

Doctor Strange‘ November 4, 2016

Rogue One:A Star Wars Story‘ December 16, 2016


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Across The Pond

BBC One #1 in the UK Thursday as 'Out Of Their League:Class of '92' was the top program outside of soaps.

BBC One #1 in the UK Thursday as ‘Class of ’92:Out Of Their League’ was the top program outside of soaps.

The Big One had a big documentary and it revolved around football.

8P ‘Holby City
9P ‘Class of ’92:Out Of Their League‘ season premiere won the hour as Salford City FC was documented.

The Little Two

8P ‘Full Steam Ahead‘ finished with an average 1.7 million viewers and a 9.7% share.
9P ‘Horizon

The Independent One

8P ‘500 Questions
9P ‘CCTV Neighbourhood Watching

Channel 4
The Big Four

8P ‘The Supervet‘ finished with an average 1.6 million viewers and a 9.1% share, finishing just a tick behind ‘Class ’92’.
9P ‘999:What’s Your Emergency?

Channel 5
The Viacom Five

8P ‘On Benefits
9P ‘Celebrity Big Brother

Down Under

Nine #1 Thursday in Australia as 'A Current Affair' top program.

Nine #1 Thursday in Australia as ‘A Current Affair’ top program.

Nine Tops Prime Time For Second Night In-A-Row
Canterbury Bulldogs vs North Queensland Cowboys

Canterbury Bulldogs vs North Queensland Cowboys

The First Commercial Network in Australia finished #1 in prime time with a 29.3% share of the available audience.

7P ‘A Current Affair‘ finished #1 overall with an average 768,000 viewers.

730P ‘Nine’s Live Thursday Night Football‘ featuring Canterbury Bulldogs vs North Queensland Cowboys and finished with an average 450,000 viewers.

940P ‘The Footy Show‘ finished with an average 555,000 viewers.

The Second Commercial Network in Australia finished with an average 24.8% share.

7P ‘Home and Away‘ finished with an average 667,000 viewers.
8P ‘Selling Homes Australia‘ finished with an average 504,000 viewers.
910P ‘Code Black‘ did not finish in the Top 20 programs in prime time.

The Third Commercial Network in Australia finished with an average 21.5% share.

630P ‘The Project‘ finished with an average 632,000 viewers.
730P ‘The Bachelor Australia‘ finished with an average 702,000 viewers.
840P ‘Googlebox‘ finished with an average 524,000 viewers.
940P ‘Law & Order:SVU‘ did not finish in the Top 20 programs in prime time.

The Alphabet Network in Australia finished with a 17.6% share.

730P ‘7.30‘ finished with an average 735,000 viewers.
801P ‘The Checkout‘ finished with an average 688,000 viewers.
833P ‘New Blood‘ did not finish in the Top 20 programs in prime time.
932P ‘Jonathan Creek‘ did not finish in the Top 20 programs in prime time.

The Special Broadcast Service in Australia finished with a 6.8% share.

730P ‘World’s Greatest Food Markets‘ New York series debut did not finish in the Top 20 programs in prime time.
830P ‘Eating History:Italy‘ (‘Viva L’italia’) did not finish in the Top 20 programs in prime time.
930P ‘Versailles‘ Series debut did not finish in the Top 20 programs in prime time.

Top Newscasts In Australia Thursday

#1 NINE NEWS 6:30 Nine 968,000 viewers #1 in Sydney & Melbourne

#2 NINE NEWS Nine 965,000 viewers #1T in Brisbane

#3 SEVEN NEWS Seven 923,000 viewers #1 in Adelaide & Perth

#4 SEVEN News/TodayTonight Seven 881,000 viewers #1T in Brisbane
#5 ABC NEWS ABC 744,000 viewers Melbourne top market

Friday Australian Overnight TV Ratings

The Second Commercial Network in Australia finished back on top, #1 Friday in prime time with a 33.9% share of the available audience.

7P ‘Better Homes & Gardens‘ finished #1 overall program Friday with an average 672,000 viewers.

8P ‘AFL Friday Night Football‘ featuring Adelaide V West Coast on 7HD and finished with an average 452,000 viewers.
830P ‘Zumbo’s Just Desserts‘ did not finish in the Top 20 programs in prime time.
950P ‘50 First Dates‘ did not finish in the Top 20 programs in prime time.

The First Commercial Network in Australia finished #2 with an average 27.2% share.

7P ‘A Current Affair‘ finished #2 program in prime time with an average 626,000 viewers.
730P ‘Nine’s Friday Night Football‘ featuring Melbourne Storm V Brisbane Broncos finished with an average 510,000 viewers.

The Third Commercial Network in Australia finished with an average 18.0% share.

7P ‘The Project‘ finished with an average 520,000 viewers.
730P ‘The Living Room‘ finished with an average 554,000 viewers.
830P ‘Have You Been Paying Attention?‘ rerun did not finish in the Top 20 programs in prime time.
930P ‘Googlebox‘ rerun did not finish in the Top 20 programs in prime time.

The Alphabet Network in Australia finished #4 with a 15.0% share.

730P ‘7.30‘ finished with an average 441,000 viewers.
802P ‘Birds of a Feather‘ did not finish in the Top 20 programs in prime time.
829P ‘New Tricks‘ (‘The Crazy Gang’) season finale finished with an average 462,000 viewers
930P ‘Exile‘ did not finish in the Top 20 programs in prime time.

The Special Broadcast System finished #5 Friday in Australia with a share.

730P ‘Empire Of The Tsars: Romanov Russia‘ did not finish in the Top 20 programs in prime time.
830P ‘Everything Must Go‘ did not finish in the Top 20 programs in prime time.

Top Newscasts In Australia Friday

#1 SEVEN NEWS Seven 997,000 viewers #1 in Sydney, Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 916,000 viewers #1 in Melbourne

#3 NINE NEWS Nine 842,000 viewers #1 in Brisbane

#4 NINE NEWS 6:30 Nine 798,000 viewers Melbourne top market
#5 ABC NEWS ABC 588,000 viewers Sydney & Melbourne top market
#6 EYEWITNESS NEWS @5P TEN 486,000 viewers Sydney top market

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Why Retailers & Brands Should Use Dynamic and Social Media Advertising in Tandem’ 🆕💡💭🌎💬 – It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ 🆕💡💭🌎💬

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Tom Rosenthal | “Lead Me To You”

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