‘It’s All About Screens.’ This is the Daily Diary of Screens. For Saturday, August 6, 2016.
NBC finished #1 broadcast network as ‘Rio 2016 Olympics‘ was the top broadcast program.
In the UK, BBC One #1 as ‘Rio 2016 Olympics‘ top program.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and ‘Rio 2016 Olympics’ finished as the #1 program.
‘Suicide Squad‘ #1 at the U.S. box office weekend 5-7 August 2016.
‘Jason Bourne‘ #1 at the International box office weekend 29-31 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 85,539 users and 124,442 clipbooks with 621,217 visitors and 343,766 unique visitors with over 3.066 million pageviews. 5 minutes 7 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 07 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, August 6, 2016 (Posted on August 7, 2016)
The Peacock Network had the big show of the summer and it was no contest but it was down from 36.5 million viewers (-46.6%) in the 2012 London Olympic Games.
8P ‘Rio 2016 Olympics‘ finished with an average 15.955 million viewers.
9P ‘Rio 2016 Olympics‘ finished with an average 21.492 million viewers.
10P ‘Rio 2016 Olympics‘ finished with an average 20.978 million viewers.
The Tiffany Network
8P ‘Rush Hour‘ (‘O Hostage! My Hostage!) finished with an average 1.698 million viewers.
9P ‘Criminal Minds:Beyond Borders‘ rerun finished with an average 1.726 million viewers.
10P ‘48 Hours‘ rerun (‘To Catch A Genius’) finished with an average 2.623 million viewers.
The Alphabet Network
8P ‘Last Man Standing‘ rerun finished with an average 1.588 million viewers.
830P ‘Dr. Ken‘ rerun finished with an average 1.283 million viewers.
9P ‘20/20:In An Instant‘ rerun (‘Tragedy in Tornado Alley’) finished with an average 1.792 million viewers.
10P ‘Boston EMS‘ finished with an average 1.777 million viewers.
The Animal Network of Broadcast
8P ‘Wayward Pines‘ rerun (‘Once Upon A Time In Wayward Pines’) finished with an average 604,000 viewers.
9P ‘Wayward Pines‘ rerun (‘Exit Strategy’) finished with an average 508,000 viewers.
For The Record
NBC finished #1 Saturday in prime time with an average 19.475 million viewers, DOWN -17.025 million viewers (-46.6%) vs 36.500 million viewers SD 2012.
CBS finished with an average 2.016 million viewers.
ABC finished with an average 1.668 million viewers.
FOX finished with an average 556,000 viewers.
Broadcast (English Speaking) Network on Saturday in prime time finished with an estimated 23.715 million viewers.
Today In Communication History
On this date in 1941, WNBT broadcast the first audience-participation program, ‘Play The Game’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Brands need a unique and authentic voice if they’re to break through and grab consumers’ attention in the social media era.’
Chris Gross, Fox Sports Australia marketing chief
USA’s ‘Suits’ Renewed For 7th Season
Per Variety, USA has renewed “Suits” for a seventh season, the network announced Wednesday. The renewal comes as the drama series nears the end of its sixth season — with the season finale scheduled to air Aug. 10. The series is averaging 3 million total viewers, 1.2 million viewers ages 25-54 and 1.1 million viewers ages 18-49 in Nielsen live-plus-three numbers, which cover live viewing plus three days of DVR playback.
Most E-Mail Subscribers Are NOT Customers
65% of US retail email list subscribers weren’t customers of the retailer that emailed them. Only about one-third of US retail email list subscribers from February 2016 to April 2016 had actually made a purchase from the retailer whose email they subscribed to, according to client data from email marketing firm Listrak. Many had made just one purchase from that retailer.
Of the 35% of US retail email list subscribers who were customers of the retailer they got email from, just 15% had made multiple purchases. For retailers, this means that not only are most email subscribers not past customers, but among those who are, the vast majority are not repeat customers. For consumers, it means many are subscribed to retail emails they may not be terribly interested in—and that could lead to inbox clutter and frustration.
Two-thirds of US internet users who receive five or more retailer emails per week—that&rsuqo;s by any and all retailers—say they receive too many retail emails, which one imagines might turn off users to digital retail. First Insight’s March 2016 report highlights that, of those who receive five or fewer emails per week, just 21% find they receive too many. Again, it’s important to note these internet users are talking about retailers in general, not just emails from one specific company, which means that retailers ought to take the presence of other retailers when considering email marketing campaigns and the frequency of sent emails.
Now Retailer Emails Can Lead to Sales
For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
The survey from email marketing services provider Campaigner asked retailers that used the company’s platform about the average time between customer email subscriptions and initial purchase. In total, slightly more than half of digital retail marketers in North America said their average customer makes a purchase at most a week after signing up to receive their emails.
By and large, email can be an effective channel for retailers looking to reach consumers, and ultimately, drive sales. Indeed, March 2016 data from WBR Digital and emarsys revealed that email marketing helps with customer acquisition and retention. Four-fifths of US small- and medium-sized retailers said so.
But too many emails can overwhelm customers. First Insight uncovered that consumers are getting too many emails from retailers. Two-thirds of respondents who received five or more retailer emails per week felt they received too many.
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What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Box Office Weekend 5-27 August 2016 (Domestic)
#1 ‘Suicide Squad’ $135,100,000 in 4,255 locations
#2 ‘Jason Bourne’ $ 22,000,000
#3 ‘Bad Moms’ $ 14,200,000
#4 ‘The Secret Life Of Pets’ $ 11,600,000
#5 ‘Star Trek Beyond’ $ 10,200,000
Box Office Weekend 5-27 August 2016 (International)
#1 ‘Suicide Squad’ $132,000,000 in 57 territories
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Sunday came from the United States, the United Kingdom, Australia, Canada, Ireland, France, Netherlands, Poland, Romania, South Korea, Chile and Mexico.
Across The Pond
TV Ratings Delayed. Will be posted with available.
The Big One
620P ‘Rio 2016 Olympics‘
The Little Two
830P ‘Dad’s Army‘ (‘Gorilla Warfare’)
9P ‘The Mystery of Van Gough’s Ear‘
The Independent One
The Big Four
7P ‘Men In Black‘
9P ‘Super Eight‘
The Viacom Five
8P ‘NCIS‘ (‘Blood Brothers’)
9P ‘Football on 5‘ (‘The Championship’)
The Second Commercial Network In Australia dominated Saturday as the Rio Olympics finished with a 46.3% share of the available audience.
7P ‘Rio 2016 Olympic Games‘ finished with an average 1.608 million viewers.
The First Commercial Network in Australia finished #2 with a 22.5% share.
7P ‘Mirror, Mirror‘ finished with an average 351,000 viewers.
913P ‘Wrath Of Kahn‘ finished with an average 293,000 viewers.
The Alphabet Network in Australia finished #3 with a 16.8% share.
730P ‘The Coroner‘ finished with an average 628,000 viewers.
821P ‘Inspector George Gently‘ finished with an average 495,000 viewers.
The Third Commercial Network in Australia finished #4 with an 8.9% share.
8P ‘Night At The Museum‘ was not in the Top 20 programs in prime time.
Special Broadcast Service finished #5 with a 5.5% share.
730P ‘The Rise and Fall of Versailles‘ was not in the Top 20 programs in prime time.
9P ‘Rockwiz Salutes The Decades‘ was not in the Top 20 programs in prime time.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 1,011,000 viewers #1 everywhere except Perth
#2 NINE NEWS SATURDAY Nine 830,000 viewers #1 in Perth
#3 ABC NEWS-SA ABC 735,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 337,000 viewers Melbourne top market
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia on Sunday finished #1 with Rio and a 42.2% share of the available audience.
630P ‘Mythbusters‘ was not in the Top 20 in prime time.
730P ‘Rio 2016 Olympics‘ finished #1 overall with an average 1.332 million viewers.
The First Commercial Network In Australia finished #2 with a 23.8% share.
7P ‘60 Minutes‘ finished with an average 1.031 million viewers.
8P ‘David Attenbourgh’s The Hunt‘ finished with an average 555,000 viewers.
913P ‘Mission Impossible II‘ was not in the Top 20 in prime time.
The Alphabet network in Australia finished #3 with a 15.3% share.
741P ‘Grand Design New Zealand‘ finished with an average 676,000 viewers.
830P ‘Wallander‘ finished with an average 650,000 viewers.
The Third Commercial Network in Australia finished #4 with a 12.2% share.
6P ‘Family Feud‘ finished with an average 357,000 viewers.
630P ‘The Great Australian Spelling Bee‘ finished with an average 283,000 viewers.
730P ‘All-Star Family Feud‘ finished with an average 367,000 viewers.
830P ‘X-Men:Days of Future Past‘ finished with an average 335,000 viewers.
The Special Broadcast Service finished #5 with a 6.5% share of the available audience.
6P ‘The Kaiser’s Pirates‘ was not in the Top 20 in prime time.
730P ‘Ultimate Tutankhamun‘ was not in the Top 20 in prime time.
925P ‘The Great Australian Race Riot‘ was not in the Top 20 in prime time.
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,629,000 viewers #1 in All Markets in Australia
#2 NINE NEWS SUNDAY Nine 1,279,000 viewers Melbourne top market
#3 ABC NEWS SUNDAY-EV ABC 739,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Sergio Mendes & Brazil 66
Astrud Gilberto & Stan Getz ‘The Girl From Ipanema’