‘It’s All About Screens.’ This is the Daily Diary of Screens. For Friday, August 5, 2016.
NBC finished #1 broadcast network as ‘Opening Ceremonies of the Rio Olympics‘ was the top broadcast program.
In the UK, delayed. Will be posted when available.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and ‘Better Homes & Gardens‘ finished as the #1 program.
‘Jason Bourne‘ #1 at the U.S. box office weekend 29-31 July 2016.
‘Jason Bourne‘ #1 at the International box office weekend 29-31 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 85,539 users and 124,442 clipbooks with 621,217 visitors and 343,766 unique visitors with over 3.066 million pageviews. 5 minutes 7 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 07 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, August 5, 2016 (Posted on August 6, 2016)
The Peacock Network began as it will remain for the next three weeks as the U.S. Official network of the Rio Olympics, #1 in prime time for the evening. However, these opening ceremonies were the lowest since 1992.
8P ‘Summer Olympics:Opening Ceremonies‘ finished with an average 27.257 million viewers.
9P ‘Summer Olympics:Opening Ceremonies‘ finished with an average 29.370 million viewers.
10P ‘Summer Olympics:Opening Ceremonies‘ finished with an average 25.153 million viewers.
For a comparison,
NON-U.S. OPENING CEREMONY OVERNIGHT RATINGS:
1. London – 2012 23.0/40 NBC
2. Beijing – 2008 21.5/37 NBC
3. Lillehammer – 1994 21.0/34 CBS
4. Vancouver – 2010 20.0/33 NBC
5. Nagano – 1998 18.6/30 CBS
6. Sydney – 2000 18.5/32 NBC
7. Seoul – 1988 18.3/33 NBC
8. Athens – 2004 18.0/30 NBC
9. Sarajevo – 1984 17.2/27 ABC
10. Calgary – 1988 17.0/40 ABC
11. Barcelona – 1992 16.5/32 NBC
12. Albertville – 1992 16.0/26 CBS
13. Torino – 2006 14.7/23 NBC
OPENING CEREMONY OVERNIGHT RATINGS FOR U.S. GAMES:
1. Los Angeles – 1984 29.5/55 ABC
2. Salt Lake City – 2002 27.9/43 NBC
3. Atlanta – 1996 27.2/47 NBC
The Tiffany Network reran a good Friday night lineup to finished #2 in prime time Friday.
8P ‘NCIS:Los Angeles‘ rerun finished with an average 3.566 million viewers.
9P ‘Hawaii Five-0‘ rerun finished with an average 3.500 million viewers.
10P ‘Blue Bloods‘ rerun finished with an average 4.115 million viewers.
The Alphabet Network
8P ‘Shark Tank‘ rerun finished with an average 2.940 million viewers.
9P ‘What Would You Do?‘ finished with an average 2.683 million viewers.
10P ‘20/20‘ finished with an average 3.342 million viewers.
The Animal Network of Broadcast
8P ‘MasterChef‘ rerun finished with an average 1.263 million viewers.
9P ‘MasterChef‘ rerun finished with an average 1.378 million viewers.
The Little Network That Couldn’t…didn’t.
8P ‘Masters of Illusion‘ rerun finished with an average 850,000 viewers.
830P ‘Masters of Illusion‘ rerun finished with an average 768,000 viewers.
9P ‘Penn & Teller:Fool Us‘ rerun finished with an average 885,000 viewers.
For The Record
NBC finished #1 in prime time Friday with an average 27.260 million viewers and a 16.5. By comparison, 40.650 million tuned into the opening of London’s Olympics in 2012.
CBS finished #2 with an average 3.727 million viewers.
ABC finished #3 with an average 2.988 million viewers.
FOX finished #4 with an average 1.321 million viewers.
The CW finished with an average 847,000 viewers.
Broadcast (English Speaking) Networks on Friday in prime time finished with an estimated average 36.143 million viewers.
Today in Communication History
On this date in 1960, Chubby Checker performed ‘The Twist’ on American TV for the first time on ‘American Bandstand’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Brands need a unique and authentic voice if they’re to break through and grab consumers’ attention in the social media era.’
Chris Gross, Fox Sports Australia marketing chief
USA’s ‘Suits’ Renewed For 7th Season
Per Variety, USA has renewed “Suits” for a seventh season, the network announced Wednesday. The renewal comes as the drama series nears the end of its sixth season — with the season finale scheduled to air Aug. 10. The series is averaging 3 million total viewers, 1.2 million viewers ages 25-54 and 1.1 million viewers ages 18-49 in Nielsen live-plus-three numbers, which cover live viewing plus three days of DVR playback.
Most E-Mail Subscribers Are NOT Customers
65% of US retail email list subscribers weren’t customers of the retailer that emailed them. Only about one-third of US retail email list subscribers from February 2016 to April 2016 had actually made a purchase from the retailer whose email they subscribed to, according to client data from email marketing firm Listrak. Many had made just one purchase from that retailer.
Of the 35% of US retail email list subscribers who were customers of the retailer they got email from, just 15% had made multiple purchases. For retailers, this means that not only are most email subscribers not past customers, but among those who are, the vast majority are not repeat customers. For consumers, it means many are subscribed to retail emails they may not be terribly interested in—and that could lead to inbox clutter and frustration.
Two-thirds of US internet users who receive five or more retailer emails per week—that&rsuqo;s by any and all retailers—say they receive too many retail emails, which one imagines might turn off users to digital retail. First Insight’s March 2016 report highlights that, of those who receive five or fewer emails per week, just 21% find they receive too many. Again, it’s important to note these internet users are talking about retailers in general, not just emails from one specific company, which means that retailers ought to take the presence of other retailers when considering email marketing campaigns and the frequency of sent emails.
Now Retailer Emails Can Lead to Sales
For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
The survey from email marketing services provider Campaigner asked retailers that used the company’s platform about the average time between customer email subscriptions and initial purchase. In total, slightly more than half of digital retail marketers in North America said their average customer makes a purchase at most a week after signing up to receive their emails.
By and large, email can be an effective channel for retailers looking to reach consumers, and ultimately, drive sales. Indeed, March 2016 data from WBR Digital and emarsys revealed that email marketing helps with customer acquisition and retention. Four-fifths of US small- and medium-sized retailers said so.
But too many emails can overwhelm customers. First Insight uncovered that consumers are getting too many emails from retailers. Two-thirds of respondents who received five or more retailer emails per week felt they received too many.
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What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Box Office Weekend 29-21 July 2016 (Domestic)
#1 ‘Jason Bourne’ $ 60,000,000
#2 ‘Star Trek Beyond’ $ 24,000,000
#3 ‘Bad Moms’ $ 23,400,000
#4 ‘The Secret Life Of Pets’ $ 18,200,000
#5 ‘Lights Out’ $ 10,800,000
Box Office Weekend 22-24 July 2016 (International)
#1 ‘Jason Bourne’ $ 50,000,000
#2 ‘League of Gods’ $ 30,000,000
#3 ‘The Secret Life of Pets’ $ 29,500,000
#4 ‘Ice Age:Collusion Course’ $ 19,500,000
#5 ‘Star Trek Beyond’ $ 13,000,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Australia, Ireland, France, Netherlands, Poland, Romania, Chile and Mexico.
The Big One had the really Big One
The Second Commercial Network in Australia finished #1 Friday with a 32.7% share of the available audience.
7P ‘Better Homes & Gardens Australia‘ season premiere Joh meets up with canoeist Jessica Fox, who is vying for gold at the Rio Olympics. Jason and Tara inject a bit of Rio into a dull garden. Fast Ed cooks some Brazilian recipes. It finished #1 Friday with 699,000 viewers.
730P ‘AFL Premiership Season:Richmond V Collingwood‘ finished with an average 449,000 viewers.
The First Commercial Network in Australia finished #2 with a 25.2% share.
7P ‘A Current Affair‘ finished #2 in prime time with 629,000 viewers.
730P ‘Friday Night Football:Parramatta Eels V Manly Sea Eagles‘ finished with an average 379,000 viewers.
The Third Commercial Network in Australia finished #4 with a 17.2% share.
630P ‘The Project‘ finished with an average 441,000 viewers.
730P ‘The Living Room‘ finished with an average 526,000 viewers.
830P ‘Have You Been Paying Attention‘ rerun was not in the top 20 in prime time.
930P ‘Just For Laughs 2015 Montreal Comedy Gala‘ was not in the top 20 in prime time.
The Alphabet Network in Australia finished #3 with an 18.7% share.
730P ‘7.30‘ finished with 528,000 viewers.
8P ‘Tony Robinson’s Time Walks‘ finished with an average 402,000 viewers.
830P ‘New Tricks‘ rerun (‘The Russian Cousin’) finished #3 in prime time with 537,000 viewers
930P ‘Scott & Bailey‘ finished with an average 399,000 viewers.
Special Broadcast Service finished #5 Friday with a 6.1% share of the available audience.
730P ‘The Nazi Olympic Games 1936‘ was not in the top 20 in prime time.
830P ‘Ali‘ starring Will Smith was not in the top 20 in prime time.
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,025,000 viewers #1 everywhere except Melbourne.
#2 SEVEN News/TodayTonight Seven 903,000 viewers Melbourne top market
#3 NINE NEWS Nine 884,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 836,000 viewers Melbourne top market
#5 ABC NEWS ABC 670,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 450,000 viewers Sydney top market
SATURDAY OVERNIGHT TV RATINGS IN AUSTRALIA
Saturday Overnight TV Ratings in Australia
SATURDAY OVERNIGHT TV RATINGS IN AUSTRALIA
The Second Commercial Network In Australia dominated Saturday as the Rio Olympics finished with a 46.3% share of the available audience.
7P ‘Rio 2016 Olympic Games‘ finished with an average 1.608 million viewers.
The First Commercial Network in Australia finished #2 with a 22.5% share.
7P ‘Mirror, Mirror‘ finished with an average 351,000 viewers.
913P ‘Wrath Of Kahn‘ finished with an average 293,000 viewers.
The Alphabet Network in Australia finished #3 with a 16.8% share.
730P ‘The Coroner‘ finished with an average 628,000 viewers.
821P ‘Inspector George Gently‘ finished with an average 495,000 viewers.
The Third Commercial Network in Australia finished #4 with an 8.9% share.
8P ‘Night At The Museum‘ was not in the Top 20 programs in prime time.
Special Broadcast Service finished #5 with a 5.5% share.
730P ‘The Rise and Fall of Versailles‘ was not in the Top 20 programs in prime time.
9P ‘Rockwiz Salutes The Decades‘ was not in the Top 20 programs in prime time.
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 1,011,000 viewers #1 everywhere except Perth
#2 NINE NEWS SATURDAY Nine 830,000 viewers #1 in Perth
#3 ABC NEWS-SA ABC 735,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 337,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Sergio Mendes & Brazil 66
Astrud Gilberto & Stan Getz ‘The Girl From Ipanema’