‘It’s All About Screens.’ This is the Daily Diary of Screens. For Wednesday, August 3, 2016.
NBC finished #1 broadcast network as ‘America’s Got Talent‘ was the top broadcast program.
UNI #1 Hispanic Network Wednesday as ‘Un Camino Hacia el Destino‘ top program.
FOXNC #1 cable network Wednesday as ‘Bill O’Reilly‘ top cable program.
In the UK, ITV #1 network in prime time as ‘Long Lost Family‘ top program.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and ABC’s ‘Gruen‘ finished as the #1 program.
‘Jason Bourne‘ #1 at the U.S. box office weekend 29-31 July 2016.
‘The Legend of Tarzan‘ #1 at the International box office weekend 22-24 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 85,539 users and 124,442 clipbooks with 621,217 visitors and 343,766 unique visitors with over 3.066 million pageviews. 5 minutes 7 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 07 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, August 3, 2016 (Posted on August 4, 2016)
The Peacock Network setting everyone up for its dominance during the next three weeks of Rio.
8P ‘America’s Got Talent‘ finished with an average 9.137 million viewers and a 6.5/11.
9P ‘Night Shift‘ finished with an average 5.193 million viewers and a 3.4/6.
10P ‘Night Shift‘ finished with an average 4.730 million viewers and a 3.1/6.
The Alphabet Network gave us country music for hump day.
8P ‘CMA Musical Festival: Country’s Night to Rock‘ finished with an average 5.056 million viewers and a 3.4/6.
9P ‘CMA Musical Festival: Country’s Night to Rock‘ finished with an average 5.985 million viewers and a 3.7/7.
10P ‘CMA Musical Festival: Country’s Night to Rock‘ finished with an average 5.564 million viewers and a 3.4/6.
The Animal Network of Broadcast rises to mediocrity with Gordo’s kitchen rantings.
8P ‘MasterChef‘ finished with an average 3.536 million viewers and a 2.6/5.
9P ‘MasterChef‘ finished with an average 3.878 million viewers and a 2.5/5.
The Tiffany Network drops like a rock on its way to mediocrity during the summer as it is about to get blasted for the next three weeks.
8P ‘Big Brother‘ finished with an average 5.783 million viewers and a 3.8/7.
9P ‘Criminal Minds‘ rerun finished with an average 2.700 million viewers and a 1.9/3.
10P ‘American Gothic‘ finished with an average 2.524 million viewers and a 1.8/3.
The Little Network That Couldn’t…didn’t.
8P ‘Penn & Teller:Fool Us‘ finished with an average 1.414 million viewers and a 1.0/2.
9P ‘Whose Line Is It Anyway?‘ finished with an average 1.372 million viewers and a 0.9/1.
930P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.235 million viewers and an 0.8/1.
For The Record
NBC finished with an average 6.353 million viewers and a 4.2/7.
ABC finished with an average 5.535 million viewers and a 3.5/6.
FOX finished with an average 3.707 million viewers and a 2.6/5.
CBS finished with an average 3.669 million viewers and a 2.5/4.
FOXNC finished with an average 2.870 million viewers.
TBS finished with an average 2.155 million viewers.
UNI finished with an average 1.842 million viewers and a 0.9/2.
MSNBC finished with an average 1.742 million viewers.
TEL finished with an average 1.700 million viewers and a 0.9/2.
HISTORY finished with an average 1.687 million viewers.
CNN finished with an average 1.441 million viewers.
HGTV finished with an average 1.418 million viewers.
LIF finished with an average 1.380 million viewers.
The CW finished with an average 1.359 million viewers and a 0.9/2.
ADSM finished with an average 1.303 million viewers.
USA finished with an average 1.259 million viewers.
Total (English Speaking) viewership Wednesday in prime time is estimated with an average 44.680 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an estimated average 20.623 million viewers.
Cable (among Top 150 Programs) Networks in prime time Wednesday finished with an average 24.057 million viewers (53.8% share).
Today In Communication History
On this date in 1987, The Fairness Doctrine was rescinded by the Federal Communications Commission. The doctrine had required that radio and TV stations present controversial issues in a balanced fashion.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Brands need a unique and authentic voice if they’re to break through and grab consumers’ attention in the social media era.’
Chris Gross, Fox Sports Australia marketing chief
USA’s ‘Suits’ Renewed For 7th Season
Per Variety, USA has renewed “Suits” for a seventh season, the network announced Wednesday. The renewal comes as the drama series nears the end of its sixth season — with the season finale scheduled to air Aug. 10. The series is averaging 3 million total viewers, 1.2 million viewers ages 25-54 and 1.1 million viewers ages 18-49 in Nielsen live-plus-three numbers, which cover live viewing plus three days of DVR playback.
Most E-Mail Subscribers Are NOT Customers
65% of US retail email list subscribers weren’t customers of the retailer that emailed them. Only about one-third of US retail email list subscribers from February 2016 to April 2016 had actually made a purchase from the retailer whose email they subscribed to, according to client data from email marketing firm Listrak. Many had made just one purchase from that retailer.
Of the 35% of US retail email list subscribers who were customers of the retailer they got email from, just 15% had made multiple purchases. For retailers, this means that not only are most email subscribers not past customers, but among those who are, the vast majority are not repeat customers. For consumers, it means many are subscribed to retail emails they may not be terribly interested in—and that could lead to inbox clutter and frustration.
Two-thirds of US internet users who receive five or more retailer emails per week—that&rsuqo;s by any and all retailers—say they receive too many retail emails, which one imagines might turn off users to digital retail. First Insight’s March 2016 report highlights that, of those who receive five or fewer emails per week, just 21% find they receive too many. Again, it’s important to note these internet users are talking about retailers in general, not just emails from one specific company, which means that retailers ought to take the presence of other retailers when considering email marketing campaigns and the frequency of sent emails.
Now Retailer Emails Can Lead to Sales
For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
The survey from email marketing services provider Campaigner asked retailers that used the company’s platform about the average time between customer email subscriptions and initial purchase. In total, slightly more than half of digital retail marketers in North America said their average customer makes a purchase at most a week after signing up to receive their emails.
By and large, email can be an effective channel for retailers looking to reach consumers, and ultimately, drive sales. Indeed, March 2016 data from WBR Digital and emarsys revealed that email marketing helps with customer acquisition and retention. Four-fifths of US small- and medium-sized retailers said so.
But too many emails can overwhelm customers. First Insight uncovered that consumers are getting too many emails from retailers. Two-thirds of respondents who received five or more retailer emails per week felt they received too many.
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What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Box Office Weekend 29-21 July 2016 (Domestic)
#1 ‘Jason Bourne’ $ 60,000,000
#2 ‘Star Trek Beyond’ $ 24,000,000
#3 ‘Bad Moms’ $ 23,400,000
#4 ‘The Secret Life Of Pets’ $ 18,200,000
#5 ‘Lights Out’ $ 10,800,000
Box Office Weekend 22-24 July 2016 (International)
#1 ‘The Legend of Tarzan’ $ 44,700,000
#2 ‘Skiptrace’ $ 44,000,000
#3 ‘Ice Age:Collision Course’ $ 30,000,000
#4 ‘Star Trek Beyond’ $ 30,000,000
#5 ‘The Secret Life of Pets’ $ 10,000,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Thursday came from the United States, the United Kingdom, Australia, Canada Ireland, France, Germany, Norway, Mexico and Dominican Republic.
Across The Pond
The Big One
8P ‘Eat Well For Less‘
9P ‘Saving Lives At Sea‘
The Little Two
8P ‘The £100K House: The Final Fix‘
The Independent One
8P ‘Wild Animal Reunions‘
9P ‘Long Lost Family‘
The Big Four
8P ‘The Three Day Nanny‘
The Viacom Five
8P ‘GPs:Behind Closed Doors‘
9P ‘Celebrity Big Brother‘
10P ‘Suspects‘ returned and finished with an average 679.400 viewers and a 4.5% share.
The Second Commercial Network in Australia finished #1 Wednesday with 26.8% share of the available audience.
7P ‘Home and Away‘ finished with an average 723,000 viewers.
730P ‘Border Security:Australia’s Front Line‘ finished with an average 656,000 viewers.
8P ‘The Force:Behind The Line‘ finished with an average 684,000 viewers.
830P ‘Criminal Minds’ finished with an average 569,000 viewers.
The First Commercial Network in Australia finished #2 with 24.7% share.
7P ‘A Current Affair‘ finished with an average 826,000 viewers.
730P ‘RBT‘ finished with an average 619,000 viewers.
830P ‘The Footy Show‘ finished with an average
The Third Commercial Network in Australia finished #3
630P ‘The Project 7PM’ finished with an average 683,000 viewers.
730P ‘The Bachelor Australia’ finished with an average 819,000 viewers.
830P ‘Offspring’ finished with an average 783,000 viewers.
The Alphabet Network in Australia with a 19.9% share of the available audience.
730P ‘7.30‘ finished with an average 725,000 viewers.
8P ‘QI‘ finished with an average 620,000 viewers.
830P ‘Gruen‘ finished #1 overall with an average 954,000 viewers.
9P ‘The Katering Show‘ finished with an average 612,000 viewers.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,094,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,002,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 989,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 968,000 viewers Melbourne top market
#5 ABC NEWS ABC 844,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Wednesday in prime time with a 26.7% share of the available audience.
7P ‘Home & Away‘ finished with an average 685,000 viewers.
8P ‘Surveillance Oz‘ finished with an average 478,000 viewers.
9P ‘The Big Bang Theory’ was not in the Top 20.
The First Commercial Network in Australia finished #2 with a 25.9% share.
7P ‘A Current Affair‘ finished with an average 756,000 viewers
730P ‘Nine Live Thursday Night Football’ was not in the Top 20
The Third Commercial Network in Australia finished #3 with a 21.9% share.
630P ‘The Project‘ finished with an average 476,000 viewers.
7P ‘The Project‘ finished with an average 692,000 viewers.
730P ‘The Bachelor Australia‘ finished #1 overall with an average 771,000 viewers.
840P ‘Law & Order:SVU‘ finished with an average 491,000 viewers.
The Alphabet Network in Australia finished #4 with a 17.7% share.
730P ‘7.30‘ finished with an average 663,000 viewers.
8P ‘The Checkout‘ finished with an average 675,000 viewers
830P ‘New Blood’ was not in the Top 20
930P ‘Barracuda’ was not in the Top 20
The Special Broadcasting Service finished #5 with a 7.8% share of the available audience.
730P ‘Eating History:Italy’ was not in the Top 20
830P ‘Roots‘ was not in the Top 20.
Top Newscasts In Australia Wednesday
#1 ‘Seven News’ finished with an average 1.088 million viewers #1 in Melbourne, Adelaide & Perth.
#2 ‘Seven News/Today Tonight’ finished with an average 994,000 viewers.
#3 ‘Nine News’ finished with an average 942,000 viewers #1 in Sydney & Brisbane.
#4 ‘Nine News 6:30’ finished with an average 879,000 viewers.
#5 ‘ABC News’ finished with an average 770,000 viewers.
#6 ‘Ten Eyewitness News First At Five’ finished with an average 478,000 viewers.
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Blue Rondo à la Turk’