‘It’s All About Screens.’ This is the Daily Diary of Screens. For Tuesday, August 2, 2016.
NBC finished #1 broadcast network as ‘America’s Got Talent‘ was the top broadcast program.
TEL #1 Hispanic Network Tuesday in prime time as UNI’s ‘Un Camino Hacia el Destino‘ top program.
In the UK, TV Ratings delayed. Will be posted when available.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and Nine’s ‘A Current Affair‘ finished as the #1 program.
‘Jason Bourne‘ #1 at the U.S. box office weekend 29-31 July 2016.
‘The Legend of Tarzan‘ #1 at the International box office weekend 22-24 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 85,539 users and 124,442 clipbooks with 621,217 visitors and 343,766 unique visitors with over 3.066 million pageviews. 5 minutes 7 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 07 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 AUSTRALIAN WEDNESDAY OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, August 2, 2016 (Posted on August 3, 2016)
NBC
The Peacock Network had some talent and finished #1 Tuesday.
8P ‘America’s Got Talent‘ finished with an average 10.551 million viewers and a 7.0/12.
9P ‘America’s Got Talent‘ finished #1 overall with an average 12.060 million viewers and a 7.6/13
10P ‘Running Wild With Bear Grylls‘ finished with an average 5.306 million viewers and a 3.1/6.
CBS
The Tiffany Network had the Naval Criminal Investigative Service upended by a zoo.
8P ‘NCIS‘ rerun finished with an average 6.580 million viewers and a 4.2/7.
9P ‘Zoo‘ finished with an average million 4.484 viewers and a 2.9/5.
10P ‘NCIS:New Orleans‘ finished with an average 5.109 million viewers and a 3.3/6.
ABC
The Alphabet Network had a guy who didn’t do as well as the girl and a bunch of girls doing guys.
8P ‘Bachelor In Paradise‘ season premiere finished with an average 4.696 million viewers and a 3.7/7.
9P ‘Bachelor In Paradise‘ finished with an average 4.484 million viewers and a 3.5/6.
10P ‘Mistresses‘ finished with an average 2.465 million viewers and a 1.8/3.
The CW
The Little Network That Couldn’t…used laughs to beat the FOX as it pushed Murdochville into the cellar.
8P ‘Whose Line Is It Anyway?‘ finished with an average 1.580 million viewers and a 1.0/2.
830P ‘Whose Line Is It Anyway?‘ finished with an average 1.600 million viewers and a 0.9/2.
9P ‘MAD TV‘ finished with an average 1.148 million viewers and a 0.6/1.
FOX
The Animal Network of Broadcast needs the boss to shape things up. Come on…Murdoch. Save the FOX.
8P ‘Coupled‘ finished with an average 1.219 million viewers and an 0.8/1.
9P ‘Coupled‘ series finale finished with an average 1.096 million viewers and an 0.8/1.
For The Record
NBC finished #1 Tuesday in prime time with an average 9.306 million viewers and a 5.9/9.
CBS finished #2 with an average 5.391 million viewers and a 3.5/6.
ABC finished with an average 3.882 million viewers and a 3.0/5.
The CW finished with an average 1.369 million viewers and an 0.8/1.
FOX finished with an average 1.158 million viewers and an 0.8/1.
Today In Communication History
On this date in 1940, in the US, the White House tells the Justice Department’s to settle its anti-trust case against eight Hollywood major studios, to encourage their support for the president’s foreign and defence policy.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Brands need a unique and authentic voice if they’re to break through and grab consumers’ attention in the social media era.’
Chris Gross, Fox Sports Australia marketing chief
Television News
USA’s ‘Suits’ Renewed For 7th Season
Per Variety, USA has renewed “Suits” for a seventh season, the network announced Wednesday. The renewal comes as the drama series nears the end of its sixth season — with the season finale scheduled to air Aug. 10. The series is averaging 3 million total viewers, 1.2 million viewers ages 25-54 and 1.1 million viewers ages 18-49 in Nielsen live-plus-three numbers, which cover live viewing plus three days of DVR playback.
Millennial Research
What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Next question…
Cinema News
Box Office Weekend 29-21 July 2016 (Domestic)
#1 ‘Jason Bourne’ $ 60,000,000
#2 ‘Star Trek Beyond’ $ 24,000,000
#3 ‘Bad Moms’ $ 23,400,000
#4 ‘The Secret Life Of Pets’ $ 18,200,000
#5 ‘Lights Out’ $ 10,800,000
Box Office Weekend 22-24 July 2016 (International)
#1 ‘The Legend of Tarzan’ $ 44,700,000
#2 ‘Skiptrace’ $ 44,000,000
#3 ‘Ice Age:Collision Course’ $ 30,000,000
#4 ‘Star Trek Beyond’ $ 30,000,000
#5 ‘The Secret Life of Pets’ $ 10,000,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Germany, Latvia and Chile.
Across The Pond
UK TV Ratings delayed. Will be posted when available.
BBC Four
The Digital Four
9P ‘Britains Pompeii‘ finished with an average 901,200 viewers and a 4.6% share.
Channel 5
The Viacom Five
8P ‘Borderline‘ finished with an average 515,8000 viewers and a 3.3%.
Down Under
Seven #1 Tuesday as Nine’s ‘A Current Affair’ & ‘Seven News’ top programs.
Seven
The Second Commercial Network In Australia finished #1 with a 27.1% share of the available audience.
5P ‘The Chase Australia‘ finished with an average 726,000 viewers.
7P ‘Home and Away‘ finished #3 Tuesday with an average 712,000 viewers.
730P ‘Birds Make You Laugh Out Loud‘ finished with an average 588,000 viewers.
830P ‘Winners & Losers‘ finished with an average 501,000 viewers.
Nine
The Oldest Commercial Network in Australia finished with a 26.8% share on Tuesday.
7P ‘A Current Affair‘ finished with an average 801,000 viewers and finished as the #1 non-newscast program in Australia Tuesday.
730P ‘Britain’s Got Talent‘ finished #5 with an average 683,000 viewers.
Ten
19.7% share.
6P ‘Family Feud‘ finished with an average
630P ‘The Project‘ finished with an average 500,000 viewers.
7P ‘The Project‘ finished #4 with an average 705,000 viewers.
730P ‘Modern Family‘ finished with an average 566,000 viewers.
8P ‘Life In Pieces‘ did not finish in the Top 20
830P ‘NCIS‘ did not finish in the Top 20
930P ‘NCIS:Los Angeles‘ did not finish in the Top 20
ABC
The Alphabet Network in Australia finished #4 with a 19.3% share, just behind Ten.
730P ‘7.30‘ finished #6 with an average 681,000 viewers.
8P ‘Catalyst‘ rerun finished with an average 641,000 viewers.
9P ‘Forces of Nature‘ finished #7 with an average 635,000 viewers.
930P ‘Foreign Correspondent‘ did not finish in the Top 20
SBS
7.1% share on Tuesday in Australia.
730P ‘The Other Prince William‘ did not finish in the Top 20
830P ‘Insight‘ did not finish in the Top 20
930P ‘Dateline‘ did not finish in the Top 20
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,159,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,056,000 viewers Melbourne top market
#3 NINE NEWS Nine 975,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS 6:30 Nine 897,000 viewers Sydney & Melbourne top markets
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven
The Second Commercial Network in Australia finished #1 Wednesday with 26.8% share of the available audience.
7P ‘Home and Away‘ finished with an average 723,000 viewers.
730P ‘Border Security:Australia’s Front Line‘ finished with an average 656,000 viewers.
8P ‘The Force:Behind The Line‘ finished with an average 684,000 viewers.
830P ‘Criminal Minds’ finished with an average 569,000 viewers.
Nine
The First Commercial Network in Australia finished #2 with 24.7% share.
7P ‘A Current Affair‘ finished with an average 826,000 viewers.
730P ‘RBT‘ finished with an average 619,000 viewers.
830P ‘The Footy Show‘ finished with an average
Ten
The Third Commercial Network in Australia finished #3
630P ‘The Project 7PM’ finished with an average 683,000 viewers.
730P ‘The Bachelor Australia’ finished with an average 819,000 viewers.
830P ‘Offspring’ finished with an average 783,000 viewers.
ABC
The Alphabet Network in Australia with a 19.9% share of the available audience.
730P ‘7.30‘ finished with an average 725,000 viewers.
8P ‘QI‘ finished with an average 620,000 viewers.
830P ‘Gruen‘ finished #1 overall with an average 954,000 viewers.
9P ‘The Katering Show‘ finished with an average 612,000 viewers.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,094,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,002,000 viewers Melbourne top market
#3 NINE NEWS 6:30 Nine 989,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 968,000 viewers Melbourne top market
#5 ABC NEWS ABC 844,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Blue Rondo à la Turk’
OVERTHESHOULDERMEDIA 