‘It’s All About Screens.’ This is the Daily Diary of Screens. For Monday, August 1, 2016.
ABC finished #1 broadcast network as ‘The Bachelorette-season finale‘ was the top broadcast program.
TEL #1 Hispanic Network Monday as UNI’s ‘Un Camino Hacia el Destino‘ top program.
In the UK, ITV finished #1 as ‘Brief Encounters‘ was the top program.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and Nine’s ‘A Current Affair‘ finished as the #1 program.
‘Jason Bourne‘ #1 at the U.S. box office weekend 29-31 July 2016.
‘The Legend of Tarzan‘ #1 at the International box office weekend 22-24 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 85,539 users and 124,442 clipbooks with 621,217 visitors and 343,766 unique visitors with over 3.066 million pageviews. 5 minutes 7 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 07 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, August 1, 2016 (Posted on August 2, 2016)
The Alphabet Network had a girl who found a guy and finished #1 for the evening as it blew the doors off the ratings building, finishing UP +135.5% vs SD 2015.
8P ‘The Bachelorette‘ season finale finished #1 overall with an average 8.185 million viewers and a 6.3/11.
9P ‘The Bachelorette‘ season finale finished #1 overall with an average 8.678 million viewers and a 6.6/11.
10P ‘The Bachelorette:After The Final Rose‘ finished with an average 8.068 million viewers and a 6.0/10.
The Peacock Network tried but finished DOWN -11.6% vs SD 2015.
8P ‘American Ninja Warrior‘ finished with an average 5.540 million viewers and a 3.5/6.
9P ‘American Ninja Warrior‘ finished with an average 5.985 million viewers and a 3.6/6.
10P ‘Running Wild with Bear Grylls‘ finished with an average 3.242 million viewers and a 1.9/3.
The Tiffany Network reran into third place on Monday and finished way DOWN -23.6% vs SD 2015.
8P ‘Mom‘ rerun finished with an average 4.653 million viewers and a 3.1/5.
830P ‘2 Broke Girls‘ rerun finished with an average 3.803 million viewers and a 2.6/4.
9P ‘Mom‘ rerun finished with an average 3.929 million viewers and a 2.7/4.
930P ‘The Odd Couple‘ rerun finished with an average 3.243 million viewers and a 2.2/4.
10P ‘Scorpion‘ rerun (‘Charades’) finished with an average 3.877 million viewers and a 2.5/5.
The Animal Network of Broadcast danced the light fantastic but failed to capture viewers, DOWN -14.3% vs SD 2015.
8P ‘So You Think You Can Dance?‘ finished with an average 2.789 million viewers and a 2.1/4.
9P ‘So You Think You Can Dance?‘ finished with an average 2.542 million viewers and a 1.9/3.
The Little Network That Couldn’t began to reposition that girl who flys on their network this coming season but finished DOWN slightly -2.7% vs SD 2015.
8P ‘Supergirl‘ rerun (‘The Pilot’) finished with an average 1.568 million viewers and a 0.9/2.
9P ‘Supergirl‘ rerun (‘Strong Together’) finished with an average 1.565 million viewers and a 0.8/1.
For The Record
ABC finished #1 Monday in prime time with an average 8.310 million viewers and a 6.2/11, UP +4.728 million viewers (+135.5%) vs 3.528 million viewers SD 2015.
NBC finished #2 with an average 4.922 million viewers and a 3.0/5, DOWN -646,000 viewers (-11.6%) vs 5.568 million viewers SD 2015.
CBS finished #3 with an average 3.897 million viewers and a 2.6/4, DOWN -1.203 million viewers (-23.6%) vs 5.100 million viewers SD 2015.
FOX finished @4 with an average 2.666 million viewers and a 2.0/3, DOWN -445,000 viewers (-14.3%) vs 3.111 million viewers SD 2015.
TEL finished with a 0.9/2.
UNI finished with a 0.9/2.
The CW finished with an average 1.567 million viewers and an 0.8/1, DOWN -43,000 (-2.7%) vs 1.610 million viewers SD 2015.
Broadcast (English Speaking) Network on Monday in prime time finished with an average 21.362 million viewers, UP +2.445 million viewers (+12.9%) vs 18.917 million viewers SD 2015.
Today In Communication History
On this date in 1949, in August, there were an estimated 2 million television households in the USA, of which 720,000 were in the New York area.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Brands need a unique and authentic voice if they’re to break through and grab consumers’ attention in the social media era.’
Chris Gross, Fox Sports Australia marketing chief
What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Box Office Weekend 29-21 July 2016 (Domestic)
#1 ‘Jason Bourne’ $ 60,000,000
#2 ‘Star Trek Beyond’ $ 24,000,000
#3 ‘Bad Moms’ $ 23,400,000
#4 ‘The Secret Life Of Pets’ $ 18,200,000
#5 ‘Lights Out’ $ 10,800,000
Box Office Weekend 22-24 July 2016 (International)
#1 ‘The Legend of Tarzan’ $ 44,700,000
#2 ‘Skiptrace’ $ 44,000,000
#3 ‘Ice Age:Collision Course’ $ 30,000,000
#4 ‘Star Trek Beyond’ $ 30,000,000
#5 ‘The Secret Life of Pets’ $ 10,000,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, Australia, Mexico, Ireland, France, Spain, Slovakia, Armenia, Malta, South Korea, Brazil and El Salvador.
Across The Pond
The Independent One
8P ‘Cash Strapped‘ finished with an average 2.7 million viewers and a 23.5% share.
9P ‘Brief Encounters‘ finished #1 with an average 4.2 million viewers and a 21% share.
The Big Four had their reality stripped
9P ‘Made In Chelsea:South of France’ finished with an average 451,000 viewers and a 2.3% share.
10P ‘Naked Attraction‘ finished with an average 1.5 million viewers and a 10.3% share.
The Little Indy Three had a doc about the Prince
9P ‘Charles:Destiny of a Prince‘ finished with an average 383,7000 viewers and a 1.9% share.
Seven finished #1 again with a 27.4% share of the available audience on Monday in Australia.
Nine finished #2 with a 27.1% share.
Ten finished #3 with a 20.2%
ABC finished #4 with a 20.1% share.
SBS finished #5 Monday in Australia with a % share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA ON MONDAY
#1 A CURRENT AFFAIR Nine 873,000 viewers #1 in Sydney & Melbourne
#2 HIGHWAY PATROL Seven 801,000 viewers #1T in Adelaide
#3 AUSTRALIAN STORY ABC 768,000 viewers #1T in Adelaide
#4 HOME AND AWAY Seven 740,000 viewers #1 in Brisbane & Perth
#5 THE PROJECT 7PM TEN 737,000 viewers Melbourne top market
#6 YOU PAYING ATTENTION? TEN 736,000 viewers Melbourne top market
#7 7.30 ABC 720,000 viewers Melbourne top market
#8 LOVE CHILD Nine 705,000 viewers Melbourne top market
#9 FOUR CORNERS ABC 700,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 678,000 viewers Sydney top market
TOP NEWSCASTS IN AUSTRALIA MONDAY
#1 SEVEN NEWS Seven 1,133,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,093,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 1,040,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 1,031,000 viewers Sydney top market
#5 ABC NEWS ABC 827,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network In Australia finished #1 with a 27.1% share of the available audience.
5P ‘The Chase Australia‘ finished with an average 726,000 viewers.
7P ‘Home and Away‘ finished #3 Tuesday with an average 712,000 viewers.
730P ‘Birds Make You Laugh Out Loud‘ finished with an average 588,000 viewers.
830P ‘Winners & Losers‘ finished with an average 501,000 viewers.
The Oldest Commercial Network in Australia finished with a 26.8% share on Tuesday.
7P ‘A Current Affair‘ finished with an average 801,000 viewers and finished as the #1 non-newscast program in Australia Tuesday.
730P ‘Britain’s Got Talent‘ finished #5 with an average 683,000 viewers.
6P ‘Family Feud‘ finished with an average
630P ‘The Project‘ finished with an average 500,000 viewers.
7P ‘The Project‘ finished #4 with an average 705,000 viewers.
730P ‘Modern Family‘ finished with an average 566,000 viewers.
8P ‘Life In Pieces‘ did not finish in the Top 20
830P ‘NCIS‘ did not finish in the Top 20
930P ‘NCIS:Los Angeles‘ did not finish in the Top 20
The Alphabet Network in Australia finished #4 with a 19.3% share, just behind Ten.
730P ‘7.30‘ finished #6 with an average 681,000 viewers.
8P ‘Catalyst‘ rerun finished with an average 641,000 viewers.
9P ‘Forces of Nature‘ finished #7 with an average 635,000 viewers.
930P ‘Foreign Correspondent‘ did not finish in the Top 20
7.1% share on Tuesday in Australia.
730P ‘The Other Prince William‘ did not finish in the Top 20
830P ‘Insight‘ did not finish in the Top 20
930P ‘Dateline‘ did not finish in the Top 20
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,159,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,056,000 viewers Melbourne top market
#3 NINE NEWS Nine 975,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS 6:30 Nine 897,000 viewers Sydney & Melbourne top markets
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Blue Rondo à la Turk’