‘It’s All About Screens.’ This is the Daily Diary of Screens. For Sunday, July 31, 2016.
ABC finished #1 broadcast network as CBS’ ‘The PGA Championship‘ was the top broadcast program.
UNI #1 Hispanic Network Sunday as ‘Va Por Ti‘ top Hispanic program.
In the UK, ITV finished #1 as ‘Skyfall‘ was the top program.
In Australia, ‘Seven‘ finished #1 as ‘Seven News‘ was the #1 newscast and ‘60 Minutes Australia‘ finished as the #1 program.
‘Jason Bourne‘ #1 at the U.S. box office weekend 29-31 July 2016.
‘The Legend of Tarzan‘ #1 at the International box office weekend 22-24 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 81,942 users and 118,942 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, July 31, 2016 (Posted on August 1, 2016)
ABC #1 Sunday but CBS’ ‘2016 PGA Championships’ top program.
ABC
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ finished with an average 4.274 million viewers and a 2.7/5.
8P ‘Celebrity Family Feud‘ finished with an average 7.197 million viewers and a 5.0/9.
9P ‘The $100,000 Pyramid‘ finished with an average 6.484 million viewers and a 4.5/8.
10P ‘Match Game‘ finished with an average 5.444 million viewers and a 3.6/7.
CBS
The Tiffany Network
7P ‘The PGA Championship‘ finished with an average 8.734 million viewers and a 6.5/13.
730P ‘60 Minutes‘ rerun finished with an average 7.362 million viewers and a 5.5/10.
8P ‘60 Minutes‘ rerun finished with an average 7.813 million viewers and a 5.9/11.
830P ‘Big Brother‘ finished with an average 6.570 million viewers and a 4.3/7.
9P ‘Big Brother‘ finished with an average 5.298 million viewers and a 3.6/6.
930P ‘Madam Secretary‘ rerun finished with an average 3.575 million viewers and a 2.0/3.
10P ‘Madam Secretary‘ rerun finished with an average 3.031 million viewers and a 2.1/4.
1030P’Braindead‘ finished with an average 2.753 million viewers and a 1.8/3.
NBC
The Peacock Network had an average evening before their games begin.
7P ‘Dateline‘ finished with an average 4.283 million viewers and a 3.1/6.
8P ‘Hollywood Game Night‘ rerun finished with an average 1.878 million viewers and a 1.4/2.
9P ‘American Ninja Warrior‘ rerun finished with an average 2.255 million viewers and a 1.5/3.
10P ‘American Ninja Warrior‘ rerun finished with an average 2.841 million viewers and a 1.9/3.
FOX
The Animal Network of Broadcast
7P ‘The Simpsons‘ rerun finished with an average 1.105 million viewers and a 0.7/1.
730P ‘Bob’s Burgers‘ rerun finished with an average 1.254 million viewers and a 0.6/1.
8P ‘Teen Choice 2016‘ finished with an average 1.695 million viewers and a 1.1/1
9P ‘Teen Choice 2016‘ finished with an average 1.978 million viewers and a 1.1/1.
For The Record
ABC finished #1 in prime time Sunday with an average 5.850 million viewers and a 4.0/6.
CBS finished with an average 5.642 million viewers and a 4.1/7.
NBC finished with an average 2.817 million viewers and a 2.0/3.
FOX finished with an average 1.618 million viewers and a 1.0/2.
UNI finished with a 0.9/2.
TEL finished with a 0.4/1.
Broadcast (English Speaking) Networks on Sunday in prime time finished with an estimated average of 15.927 million viewers.
Today In Communication History
On this date in 1981, MTV made its debut at 12:01A. The first video to be shown was “Video Killed the Radio Star” by the Buggles.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Campaign ads are the backbone of American democracy if American democracy suffered a gigantic spinal injury.’
John Oliver
Millennial Research
What Millennial Consumer Behavior Retailers Must Know Now!
If there is one thing the post Great Recession has taught this group is that they want a good deal. It has been imprinted on their dna. And when they are making a decision to buy, the best deal wins.
Millennials love to use coupons, particularly paperless coupons. So for all those retailers out there who are putting their marketing monies into paper coupons or newspaper inserts, there is a better way of reaching this demographic.
When Millennials go into a store to show (grocery stores or otherwise) they use their mobile device while shopping in the store, to find a coupon (again, on their mobile devices…paperless) and compare pricing on that product. They understand how to compare better than any other demographic group.
And when it comes to paying, more than likely they will pay via their smartphone.
And don’t think for a moment the Millennials do not dig and find out about the product and what other people think about the product/service. They search out an read reviews.
And after that, Millennials use Social Media to learn even more.
And, where do they shop? Do retailers have work ahead of them to reach this audience? Before they can buy, they have to know you exist.
And what is the primary influence that pushes Millennials to your store?
Finally, where can you find them when they are shopping?
Next question…
Cinema News
Box Office Weekend 29-21 July 2016 (Domestic)
#1 ‘Jason Bourne’ $ 60,000,000
#2 ‘Star Trek Beyond’ $ 24,000,000
#3 ‘Bad Moms’ $ 23,400,000
#4 ‘The Secret Life Of Pets’ $ 18,200,000
#5 ‘Lights Out’ $ 10,800,000
Box Office Weekend 22-24 July 2016 (International)
#1 ‘The Legend of Tarzan’ $ 44,700,000
#2 ‘Skiptrace’ $ 44,000,000
#3 ‘Ice Age:Collision Course’ $ 30,000,000
#4 ‘Star Trek Beyond’ $ 30,000,000
#5 ‘The Secret Life of Pets’ $ 10,000,000
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 43,000 views. Top areas in the world viewing overtheshouldermedia on Sunday came from the United States, the United Kingdom, Canada, Australia, The Philippines, Brazil, and Aruba.
Across The Pond
ITV #1 Sunday in the UK as ‘Skyfall’ top program.
ITV
The Independent One had Bond….James Bond and that was all it needed.
9P ‘Skyfall‘ finished #1 Sunday with an average 3.3 million viewers and a 17.5% share.
BBC Two
The Little Two had ‘The Den’
8P ‘Robot Wars‘ finished wth an average 1.8 million viewers and a 9.4% share.
9P ‘Dragons Den‘ finished with an average 2.7 million viewers and a 13.4% share.
BBC One
The Big One got beat by baby brother on Sunday and it didn’t feel good.
9P ‘The Secret Agent‘ finished with an average 2.4 million viewers and a 12.2% share.
Down Under
Seven #1 Sunday in Australia as Nine’s ’60 Minutes’ & ‘Seven News’ top programs.
Seven finished #1 Sunday in Australia with a 31.1% share of the available audience.
Nine finished #2 with a 28.9% share.
Ten finished #3 with a 16.4% share.
ABC finished #4 with a 15.5% share.
SBS finished #5 Sunday in Australia with a 8.1% share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA SUNDAY
#1 60 MINUTES Nine 1,075,000 viewers #1 everywhere in AU on Sunday
#2 SUNDAY NIGHT Seven 804,000 viewers Melbourne top market
#3 BorderSecurityFrontLine Seven 780,000 viewers Sydney top market
#4 THE FORCE–BEHIND LINES Seven 757,000 viewers Melbourne top market
#5 LOVE CHILD Nine 710,000 viewers Melbourne top market
#6 GRAND DESIGNS NZ ABC 683,000 viewers Melbourne top market
#7 HOW TO TRAIN UR DRAGON2 TEN 436,000 viewers Melbourne top market
#8 BARRACUDA ABC 432,000 viewers Sydney top market
#9 FAMILY FEUD SUNDAY TEN 427,000 viewers Melbourne top market
#10 BONES Seven 420,000 viewers Sydney top market
TOP NEWSCASTS IN AUSTRALIA SUNDAY
#1 SEVEN NEWS – SUN Seven 1,210,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,168,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY ABC 727,000 viewers Sydney top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Monday as ‘A Current Affair’ & ‘Seven News’ top programs.
Seven finished #1 again with a 27.4% share of the available audience on Monday in Australia.
Nine finished #2 with a 27.1% share.
Ten finished #3 with a 20.2%
ABC finished #4 with a 20.1% share.
SBS finished #5 Monday in Australia with a % share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA ON MONDAY
#1 A CURRENT AFFAIR Nine 873,000 viewers #1 in Sydney & Melbourne
#2 HIGHWAY PATROL Seven 801,000 viewers #1T in Adelaide
#3 AUSTRALIAN STORY ABC 768,000 viewers #1T in Adelaide
#4 HOME AND AWAY Seven 740,000 viewers #1 in Brisbane & Perth
#5 THE PROJECT 7PM TEN 737,000 viewers Melbourne top market
#6 YOU PAYING ATTENTION? TEN 736,000 viewers Melbourne top market
#7 7.30 ABC 720,000 viewers Melbourne top market
#8 LOVE CHILD Nine 705,000 viewers Melbourne top market
#9 FOUR CORNERS ABC 700,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 678,000 viewers Sydney top market
TOP NEWSCASTS IN AUSTRALIA MONDAY
#1 SEVEN NEWS Seven 1,133,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,093,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 1,040,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 1,031,000 viewers Sydney top market
#5 ABC NEWS ABC 827,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Blue Rondo à la Turk’
OVERTHESHOULDERMEDIA 