CNN #1 Network Thursday. CBS #1 Broadcast Net in the U.S. BBC One #1 in the UK. Seven #1 in AU. UNI #1 Hispanic Net.

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‘It’s All About Screens.’ This is the Daily Diary of Screens. For Thursday, July 28, 2016.
CNN finished #1 overall Thursday as ‘2016 Democratic National Convention‘ was the top program.
CBS finished #1 broadcast network as ‘Big Bang Theory‘ was the top broadcast program.
UNI #1 Hispanic Network Thursday as ‘Un Camino Hacia el Destino‘ top program.
In the UK, BBC One #1 as ‘War On Waste‘ was the top program.
In Australia, ‘Seven‘ finished #1 as ‘Seven News‘ was the #1 newscast and Ten’s ‘The Bachelor Australia‘ finished as the #1 program.
Star Trek Beyond‘ #1 at the U.S. box office weekend 22-24 July 2016.
The Legend of Tarzan‘ #1 at the International box office weekend 22-24 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 81,942 users and 118,942 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% ‪#‎clipit‬, ‪#‎clip4biz‬🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, July 28, 2016 (Posted on July 29, 2016)

CNN #1 Cable & Overall Network on Thursday. CBS #1 Broadcast Network as '2016 Democratic National Convention' drew top program numbers across the Big Three Networks at 10P.

CNN #1 Cable & Overall Network on Thursday. CBS #1 Broadcast Network Thursday as ‘2016 Democratic National Convention’ was the #1 program.

CNN
Ted’s 24 Hour News Wonder finished on top of the heap on Thursday as it had wall-to-wall coverage of the 2016 DNC.
8P ‘2016 Democratic National Convention‘ finished with an average 3.638 million viewers.
9P ‘2016 Democratic National Convention‘ finished with an average 5.658 million viewers.
10P ‘2016 Democratic National Convention‘ finished #1 Tuesday with an average 7.783 million viewers.

CBS
The Tiffany Network finished DOWN -13.1% vs SD 2015.

8P ‘The Big Bang Theory‘ rerun (‘The Fermentation Bifurcation’) finished with an average 6.739 million viewers and a 4.8/9.
830P ‘Life In Pieces‘ rerun finished with an average 5.013 million viewers and a 3.3/6.
9P ‘Big Brother‘ finished with an average 5.812 million viewers and a 3.6/6.
10P ‘2016 Democratic National Convention‘ finished with an average 3.286 million viewers and a 2.4/4.

NBC
The Peacock Network finished DOWN -35.6% vs SD 2015.

8P ‘Running Wild with Bear Grylls‘ rerun finished with an average 2.955 million viewers and a 2.1/4.
9P ‘Hollywood Game Night‘ finished with an average 2.779 million viewers and a 2.0/3.
10P ‘2016 Democratic National Convention‘ finished with an average 3.726 million viewers and a 2.9/5.

ABC
The Alphabet Network DOWN 12.8% vs SD 2015.

8P ‘BattleBots‘ finished with an average 3.392 million viewers and a 1.9/4.
9P ‘Greatest Hits‘ finished with an average 2.779 million viewers and a 1.7/3.
10P ‘2016 Democratic National Convention‘ finished with an average 3.228 million viewers and a 2.5/4.

FOX
The Animal Network of Broadcast finished DOWN -7.2% vs SD 2015.

8P ‘Home Free‘ finished with an average 1.970 million viewers and a 1.4/3.
9P ‘Home Free‘ finished with an average 1.874 million viewers and a 1.3/2.

The CW
The Little Network That Couldn’t finished UP + 15.9% vs SD 2015, the only broadcast network to have a positive gain on Thursday.

8P ‘DC’s Legends of Tomorrow’ rerun finished with an average 881,000 viewers and a 1.6/1.
9P ‘Beauty and the Beast’ finished with an average 930,000 viewers and a 0.5/1.

2016 Democratic National Convention Thursday TV Ratings
10P CNN 7.783 million viewers
10P MSNBC 5.280 million viewers
10P NBC 4.516 million viewers
10P ABC 3.886 million viewers
10P CBS 3.657 million viewers
10P FOXNC 3.055 million viewers (*NOTE:Cut away during Father of Slain Muslim Veteran’s Speech at Democratic Convention)

Total 6 networks: 28.177 million viewers

Average Total 6 Networks during all four days of DNC: 25.637 million viewers
Average Total 6 Networks during all four days of RNC: 23.883 million viewers

For The Record

CNN finished #1 overall network in prime time on Thursday with an average 5.695 million viewers.
CBS finished #2 Thursday in prime time with an average 4.991 million viewers and a 3.4/6, DOWN -750,000 viewers (-13.1%) vs 5.741 million viewers SD 2015.
MSNBC finished #3 with an average 4.225 million viewers.
NBC finished #4 with an average 3.153 million viewers and a 2.3/4, DOWN -1.741 million viewers (-35.6%) vs 4.894 million viewers SD 2015.
FOXNC finished #5 with an average 3.134 million viewers.
ABC finished #6 with an average 3.133 million viewers and a 2.1/4, DOWN -459,000 viewers (-12.8%) vs 3.592 million viewers SD 2015.
FOX finished #7 with an average 1.922 million viewers and a 1.3/2, DOWN -150,000 viewers (-7.2%) vs 2.072 million viewers SD 2015.
UNI finished #8 with an average 1.862 and a 0.9/2.
HGTV finished #9 with an average 1.798 million viewers.
TEL finished #10 with an average 1.700 million viewers and a 0.9/2
ADSM finished #11 with an average 1.373 million viewers.
USA finished #12 with an average 1.310 million viewers.
TBS finished #13 with an average 1.307 million viewers.
A&E finished with an average 925,500 viewers.
The CW finished with an average 906,000 viewers and a 0.5/1, UP +124,000 viewers (+15.9%) vs 782,000 viewers SD 2015.

Total (English Speaking) viewers on Thursday in prime time was estimated at 41.151 million viewers.
Broadcast (English Speaking) Networks finished in prime time Thursday with an estimated average 14.105 million viewers (34.3% share), DOWN -2.976 million viewers (-16.7%) vs 17.801 million viewers SD 2015..
Cable (among top 150 programs in prime time) Networks finished on Thursday with an average 27.046 million viewers (65.7% share of the available audience).
(Note: Due to live coverage of the Democratic National Convention ratings are tentative and subject to change.)
Today In Communication History

On this date in 1957, Jack Paar began hosting the ‘Tonight’ show on NBC-TV. The name of the show was changed to ‘The Jack Paar Show’. Paar was host for five years.

So?

He said it first....'Television'.

He said it first….’Television’.


In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
‘Campaign ads are the backbone of American democracy if American democracy suffered a gigantic spinal injury.’
John Oliver

Mobile/Social News
Mobile-only-monthly
More Than 1 Billion users Access Facebook On Mobile Daily! Now What Do You Think Is The Key To Integrated Marketing Today?
Facebook revealed in its second quarter earnings Thursday just how many people use Facebook every day. According to the report, as of June 30th, it had over 1.7 billion monthly active users (MAUs), an increase of 15% year-over-year, and 1.57 billion mobile monthly active users. Facebook’s title as the world’s largest social network still stands as it is the first time the social network giant has surpassed 1 billion mobile daily active users (DAUs). What’s even more important is that the number of mobile-only monthly active users is also about to surpass the 1 billion milestone. To be clear, Facebook defines mobile-only MAUs as such: Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook.

The number of users isn’t the only thing that Facebook has to boast about. With an increase in users, Facebook also saw its profit skyrocket. In fact, just like the previous quarter, Facebook’s profit almost tripled to $2.06 billion.

Although Facebook’s rise seems unstoppable at this point, Mark Zuckerberg remains cautious by explaining Facebook is looking ahead and expanding on areas that will become more and more integral to its users – namely video content. ‘We see a world where video is first, with video at the heart of all of our apps and services.’

Facebook has been focusing more and more on video content. With the recently-introduced live streaming feature and the emergence of virtual reality and 360-degree cameras, it seems like the focus on mobile video is not only here to stay but also set to expand even further.

With more than a billion people on it daily, the transition could mean a huge change in how we interact with others, view content, receive news, advertise, and the list goes on.

Cinema News

Celebrating world premiere of Sean Hanish's film 'Sister Cities' from a play by Colette Freedman Friday @seanhanish @colettefreedman @stana_katic @fredmolina Jess Weixler Michelle Trachtenberg Troian Bellisario @smarthouse26 @tcff ‪#‎dailydiaryofscreens‬ 🇺🇸🇬🇧🇦🇺💻📱📺 🎬

Celebrating world premiere of Sean Hanish’s film ‘Sister Cities’ from a play by Colette Freedman Friday @seanhanish @colettefreedman @stana_katic @fredmolina Jess Weixler Michelle Trachtenberg Troian Bellisario @smarthouse26 @tcff ‪#‎dailydiaryofscreens‬ 🇺🇸🇬🇧🇦🇺💻📱📺 🎬


'Sister Cities' world premiere on one week.

‘Sister Cities’ world premiere on one week.


‘Sister Cities’ World Premiere at Traverse City Film Festival SOLD OUT!
Sean Hanish’s film, ‘Sister Cities’, from a play by Colette Freedman, will makes its world premiere at Michael Moore’s Traverse City film Festival on July 29, 2016 and it is already SOLD OUT. In this twisty and finely-observed family drama of Chekhovian simplicity, four estranged and wildly different sisters—each named after the city they were born in—are called home following the death of their mother. Free-spirited force of nature Mary Baxter lived a whirlwind life, and left her daughters adrift in her wake. After they arrive for Mary’s funeral, a raging storm traps them together in the house. Clashes ensue, old flames reappear, vodka is consumed, memories are triggered, and secrets bubble up, forcing them to confront the things they love about each other, and the things they’d just as soon forget. By turns awkward, funny, and moving, much like real-life family reunions, the fiery and forceful women at the film’s center give this American dramedy a winning appeal. Featuring an all-star cast including Jacki Weaver (“Silver Linings Playbook“), Stana Katic (“Castle”), Troian Bellisario (“Pretty Little Liars”), Michelle Trachtenberg, Amy Smart, Alfred Molina and Kaia Gerber star.
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Box Office Weekend 22-24 July 2016 (Domestic)
#1 ‘Star Trek Beyond’ $ 59,253,211 in 3,928 theaters
#2 ‘The Secret Life of Pets’ $ 29,607,210 in 4,048theaters
#3 ‘Lights’ $ 21,688,103 in 2,818 theaters
#4 ‘Ice Age:Collision Course’ $ 21,373,064 in 3,992 theaters
#5 ‘Ghostbuster’ $ 21,009,831 in 3,963 theaters
#6 ‘Finding Dory’ $ 7,234,806 in 2,576 theaters
#7 ‘The Legend of Tarzen’ $ 6,576,417 in 2,844 theaters
#8 ‘Mike & Dave:Wedding Dates’ $ 4,385,284 in 2,137 theaters
#9 ‘Hillary’s America’ $ 3,964,646 in 1,217 theaters
#10 ‘The Infiltrator’ $ 3,328,382 in 1,537 theaters

Box Office Weekend 22-24 July 2016 (International)

#1 ‘The Legend of Tarzan’ $ 44,700,000
#2 ‘Skiptrace’ $ 44,000,000
#3 ‘Ice Age:Collision Course’ $ 30,000,000
#4 ‘Star Trek Beyond’ $ 30,000,000
#5 ‘The Secret Life of Pets’ $ 10,000,000

This Weekend

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.

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Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Friday came from the United States, the United Kingdom, Canada, Australia, Belgium, Germany, Italy, India, Philippines, South Korea, Japan, Morocco and Brazil

Across The Pond

BBC One
The Big One

9P ‘War on Waste‘ finished with an average 3.6 million viewers and a 18.1% share.

ITV
The Independent One

9P ‘The Investigator‘ finished with an average 2.5 million viewers and a 12.5% share.

Channel 5
The Viacom Five

9P ‘Celebrity Big Brother‘ finished with an average 2.4 million viewers and a 13.6% share. It peaked at 3 million viewers.

Down Under

Seven #1 Thursday in Australia as Ten's 'The Bachelor AU' & 'Seven News' top programs

Seven #1 Thursday in Australia as Ten’s ‘The Bachelor AU’ & ‘Seven News’ top programs


Seven finished #1 Thursday in Australia with a 26.6% share of the available audience.
Nine finished #2 with a 25.2% share.
Ten finished #3 with a 23.9% share.
ABC finished #4 with a 16.6% share.
SBS finished #5 Thursday in Australia with a 7.7% share of the available audience.

TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA THURSDAY

#1 THE BACHELOR AUSTRALIA TEN 824,000 viewers #1 in Melbourne & Perth
#2 A CURRENT AFFAIR Nine 815,000 viewers #1 in Sydney & Adelaide

#3 HOME AND AWAY Seven 668,000 viewers #1 in Brisbane
#4 7.30 ABC 660,000 viewers Sydney top market
#5 THE PROJECT 7PM TEN 632,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 626,000 viewers Melbourne top market
#7 THE CHECKOUT ABC 602,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 564,000 viewers Melbourne top market
#9 HOT SEAT Nine 517,000 viewers Sydney top market
#10 LAW & ORDER: SVU TEN 504,000 viewers Melbourne top market

TOP NEWSCASTS IN AUSTRALIA THURSDAY

#1 SEVEN NEWS Seven 1,050,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,000,000 viewers #1 in Melbourne & Brisbane

#3 SEVEN News/TodayTonight Seven 973,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 949,000 viewers #1 in Sydney
#5 ABC NEWS ABC 771,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS @5P TEN 506,000 viewers Melbourne top market

FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS

Seven #1 Friday in AU as 'Better Homes & Garden Australia' & 'Seven News' top programs.

Seven #1 Friday in AU as ‘Better Homes & Garden Australia’ & ‘Seven News’ top programs.


Seven finished a decisive #1 Friday in Australia with an average 36.0% share of the available audience, on one of the slowest TV viewing nights of the year.
Nine finished #2 with a23.4% share.
ABC finished #3 with a 17.8% share.
Ten finished #4 with a 15.5% share.
SBS finished #5 in Australia on Friday with a 7.3% share of the available audience.

TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA FRIDAY

#1 BETTER HOMES & GARDENS Seven 751,000 viewers #1 in Perth

#2 A CURRENT AFFAIR Nine 679,000 viewers #1 in Sydney & Brisbane

#3 THE CHASE AUSTRALIA Seven 588,000 viewers Melbourne top market
#4 THE LIVING ROOM TEN 573,000 viewers Melbourne top market
#5 NEW TRICKS (R) ABC 548,000 viewers Sydney top market
#6 7.30 ABC 533,000 viewers Sydney top market
#7 HOT SEAT Nine 532,000 viewers Melbourne top market

#8 AFL:FRI NIGHT FOOTBALL Seven 514,000 viewers #1 in Melbourne & Adelaide
#9 THE PROJECT 7PM TEN 501,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 486,000 viewers Sydney top market

TOP NEWSCASTS IN AUSTRALIA FRIDAY

#1 SEVEN NEWS Seven 958,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 912,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 SEVEN News/TodayTonight Seven 883,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 829,000 viewers Melbourne top market
#5 ABC NEWS ABC 666,000 viewers Sydney top market

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
The-Best-Low-Cost-Marketing-Ideas-Youve-Ever-Seen-520x245

New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
12-06-15-latinaPower-girl-st_400

Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
social-media-use

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Katy Perry ‘Rise’

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