‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, July 15, 2016.
CBS finished #1 broadcast network as’The Big Bang Theory‘ was the top program.
UNI #1 Hispanic Network as ‘Premios Juventud‘ #1 Hispanic program.
In the UK, ITV #1 as ‘The Investigator‘ was the top program.
In Australia, ‘Seven‘ finished #1 as ‘Seven News‘ was the #1 newscast and ‘MasterChef AU‘ finished as the #1 program.
‘The Secret Life Of Pets‘ #1 at the U.S. box office weekend 8-10 July 2016.
‘The Secret Life Of Pets‘ #1 at the International box office weekend 8-10 July 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, July 14, 2016 (Posted on July 15, 2016)
CBS #1 Thursday as ‘The Big Bang Theory’ top program.
CBS
The Tiffany Network was #1 on a very slow summer evening.
8P ‘The Big Bang Theory‘ rerun (‘The Big Bear Precipitation’) finished with an average 7.197 million viewers and a 4.8/9.
830P ‘Life In Pieces‘ rerun finished with an average 5.260 million viewers and a 3.3/6.
9P ‘Big Brother‘ finished with an average 5.998 million viewers and a 3.8/7.
10P ‘Code Black‘ finished #1 in its time slot with an average 4.326 million viewers and a 2.7/5.
ABC
The Alphabet Network
8P ‘The President and the People:Race In America’ finished with an average 5.762 million viewers and a 4.2/8.
9P ‘Greatest Hits‘ finished with an average 4.441 million viewers and a 3.1/6.
10P ‘Match Game‘ rerun finished with an average 3.077 million viewers and a 2.3/4.
FOX
The Animal Network of Broadcast had bones and a hope.
8P ‘Bones‘ finished with an average 4.227 million viewers and a 2.9/5.
8P ‘Home Free‘ finished with an average 2.109 million viewers and a 1.4/2.
UNI
The #1 Hispanic Network in America had a big night on Thursday.
8P ‘Premios Juventud‘ finished with an average 2.813 million viewers and a 1.4/4.
NBC
The Peacock Network without big time reality is just another channel.
8P ‘Spartan:The Ultimate Challenge‘ rerun finished with an average 2.941 million viewers and a 1.8/3.
9P ‘Spartan:The Ultimate Challenge‘ finished with an average 3.046 million viewers and a 2.0/3.
10P ‘Aquarius‘ finished with an average 1.843 million viewers and a 1.3/2.
The CW
The Little Network That Couldn’t…didn’t.
8P ‘DC’s Legends of Tomorrow‘ rerun finished with an average 706,000 viewers and a 0.6/1.
9P ‘Beauty and the Beast‘ finished with an average 723,000 viewers and a 0.6/1.
For The Record
CBS finished #1 in prime time Thursday with an average 5.518 million viewers and a 3.5/7.
ABC finished #2 with an average 4.427 million viewers and a 3.2/6.
FOX finished #3 with an average 3.168 million viewers and a 2.1/4.
UNI finished #4 with an average 2.813 million viewers and a 1.4/3.
NBC finished #5 with an average 2.610 million viewers and a 1.7/3.
TEL finished #6 with a 0.9/2 HH Rating.
The CW finished with an average 715,000 viewers and a 0.6/1.
Today In Communication History
On this date in 1968, ABC-TV premiered ‘One Life to Live’.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Groucho Marx
Media Research
Young Americans Not Satisfied With the National Media
Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S. and James L. Knight Foundation. Just 27% of 18-29-year-olds reported following news all or most of the time, about one-third of the proportion of adults aged 65 and older (77%). Moreover, only 1 in 10 18-29-year-olds say they trust the information from the national media a lot, compared to 24% of those 65 and up. And the oldest respondents (65+) are more than three times as likely as the youngest to say that the national media do a very good job of keeping them informed.
Previous research from Pew has shown that Millennials’ perception of the national news media has eroded at a much faster rate this decade than other age groups’ perceptions. Not surprisingly, there’s a wide gulf in age groups when examining the sources used to access the news. According to this latest study, 85% of respondents aged 65 and older said they often get the news from TV, compared to just 27% of 18-29-year-olds. By contrast, half of 18-29-year-olds report “often” getting the news online, more than double the proportion of the older set (20%). The disparity for print newspapers is even more stark: Americans aged 65 and older are almost 10 times more likely than those aged 18-29 to often get the news from a print newspaper (48% and 5%, respectively). No wonder print newspaper ads have far more influence among older than younger Americans.
One of the more notable findings in the study relates to loyalty to news sources. Respondents were almost evenly split in their feelings of loyalty, with 51% claiming to be loyal and 48% not particularly loyal. Still, 76% said they usually turn to the same sources when they get news, while 23% don’t turn to the same sources.
That translates to 48% of adults being “very loyal” – claiming loyalty and going to the same sources – versus 18% being “non-loyal” (saying they’re not loyal and don’t go to the same sources). Those findings are interesting in light of new data from Gallup, which finds that Americans are more likely today to turn to specific sources for news than they were just a few years ago. As Gallup puts it, “Americans are becoming less likely to view their news sources in terms of how they get news — radio, television, print or internet — and more in terms of who specifically provides it.” The most commonly mentioned media organization was Fox News (9%), followed by CNN (8%) and then social media (6%).
Social Media Research
Purchase Influencers Among Millennials
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer.
Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.
Not surprisingly, social ads have their largest impact on youth. This year, 1 in 5 Millennials (18-34) surveyed report having made a purchase in the prior 6 months due to ads on social networks. That marks a 65% jump from the 2014 study, in which fewer than 1 in 8 (12.1%) reported such an influence from social ads.
That increase catapults social ads into the realm of the top purchase influencers for Millennials. Ads on social platforms outrank direct mail, radio, print and a host of other media as stated purchase influencers for this demographic, and are closing in on the top paid medium, TV advertising (cited by 25.8% as having led to a purchase).
Part of social ads’ rise in perceived influence can probably be attributed to their greater presence. In a new addition this year, the study ranks the media in which consumers feel most exposed to advertising. The top response for Millennials? Social media.
The next-leading location for Millennials’ ad exposure is smartphones, a result that is likely tied to the prominence of social media use on these devices, and which makes sense in light of recent research indicating that Millennials believe ad clutter is a bigger issue on smartphones than on other devices. That exposure to advertising is also having an affect on perceived purchase influence. Mobile display ads, particularly smartphone display ads, have risen up the purchase influence rankings across most demographic groups analyzed in the report, though the trend hasn’t been as pronounced for affluents, who still lean most towards traditional media.
Still, TV ads continue to be the largest purchase influencer, maintaining strong impact across generations even as youth gravitate away from traditional TV. The same can’t be said for online video ads, which surprisingly have seen little uptick in stated purchase influence despite widening reach.
Five ways you can attract millennials.
Be in as Many Places as Possible
Posting your product/services on the most common sites isn’t enough to find target audience. To attract the millennial, you have to engage followers in a range of places. You have to advertise, via mobile and social, in multiple spaces at once. This has to be a regular, consistent process. You need to be constantly placing your product/services via a range of sources.
Use Mobile
Mobile advertising is it. And it’s no surprise because the mobile revolution has already happened and over half of all users are now browsing the Internet exclusively via mobile devices. There are two aspects to recruiting millennials via mobile you have to take into account. 1. Make sure your ads are optimized for mobile. Millennials are the most likely group to be using a mobile device, so make sure you are catering to that. Not optimizing is one of the prime ways to drive away millennials. 2. Also, you need to invest primarily in mobile advertising. Stop spending on traditional forms of marketing and focus on mobile instead.
Use Video to Tell Your Story
Millennials are turning to video marketing in order to find out what can make them stand out from the crowd. This is something you can do with your campaign to attract Millennials. Invest more on video. You only need an extremely short video. It can be literally just a few seconds of content to bring in your target audience. Create short videos to give people a snapshot of your company and brand. Encourage potential millennial customers to find out more about what you’re all about. It doesn’t have to cost a lot of money to create a video. In fact, it can take no more than a few minutes to actually get it done, if you already know how to use the software. Just make sure you have done your research and you know your target audience.
Invite Engagement
The key to a successful campaign is to engage with the user as soon as you can. Don’t prompt users to engage, begin the dialogue immediately. In terms of encouraging promising millennials through your doors, whether virtual or brick-and-mortar, you should make it easy to find out about you and what you are offering. This means that it should take one click to find out about you. Your website should be simple to use and all relevant information should be available via your site.
Make it hard for people to find out about you and they are not going to waste their time.
Become Responsive
It takes two to make a conversation. Businesses are discovering that by replying to everyone who interacts with them they are more likely to turn customers into brand ambassadors.If you don’t reply to them they are going to have a poor view of your company. Respond quickly and they will buy from you and they will still ensure that you have a positive brand image. And that positive brand image is more likely to encourage other millennials to visit you as well.
Attracting Millennials to Your Company
Many companies wonder why millennials don’t want to come to them. The sad truth is that this is happening because they are not speaking to millennials on their level. They are not communicating with them via avenues that they are going to notice. Get smart. Talk to them on their level.
Cinema News
Box Office Weekend 8-10 July 2016 (Domestic)
#1 ‘The Secret Life of Pets’ $103,170,000 in 4,370 theaters
#2 ‘The Legend of Tarzan’ $ 20,615,000 in 3,591 theaters
#3 ‘Finding Dory’ $ 20,351,000 in 3,871 theaters
#4 ‘Mike&Dave Need Wed Dates’ $ 16,600,000 in 2,982 theaters
#5 ‘The Purge: Election Year’ $ 11,700,000 in 2,821 theaters
#6 ‘Central Intelligence’ $ 8,125,000 in 2,841 theaters
#7 ‘Independence Day:Resurgence$ 7,700,000 in 3,061 theaters
#8 ‘The BFG’ $ 7,604,000 in 3,392 theaters
#9 ‘The Shallows’ $ 4,800,000 in 2,406 theaters
#10 ‘Sultan’ $ 2,216,475 in 283 theaters
Box Office Weekend 8-10 July 2016 (International)
#1 ‘The Secret Life Of Pets’ $111,000,000
#2 ‘Finding Dory’ $ 50,100,000
#3 ‘The Legend Of Tarzan’ $ 47,600,000
#4 ‘Cold War 2’ $ 44,200,000
#5 ‘Ice Age: Collision Course’ $ 32,200,000
#6 ‘Big Fish & Chinese Flowering Crabapple $ 32,000,000
#7 ‘Independence Day:Resurgence’ $29,200,000
#8 ‘So Young 2: Never Gone’ $ 26,000,000
#9 ‘Sultan’ $ 20,400,000
#10 ‘Mike&Dave Need Wedding Dates’ $20,200,000
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
ITV #1 in the UK Thursday as ‘The Investigator’ top program.
ITV
The Independent One finished #1 Thursday in the UK
8P ‘Real Stories‘ finished with an average 1.9 million viewers and a 10.8%.
9P ‘The Investigator‘ finished #1 in the time slot with an average 3.1 million viewers and a 17.-0% share.
SKY 1
Murdoch’s Bird flashed this program hours before the tragedy in Nice.
8P ‘The Fight Against Isis‘ finished with an average 555,000 viewers and a 3.1% share.
Down Under
Seven #1 Wednesday in Australia as ‘Seven News’ & ‘MasterChef AU’ top programs.
Seven finished #1 Thursday in Australia with a 31.1% share of the available audience.
Nine finished #2 in Australia Thursday with a 23.6% share.
Ten finished #3 with a 21.8% share.
ABC finished #4 with a 16.4% share.
SBS finished $5 Thursday in Australia with a 7.1% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday.
#1 MASTERCHEF AUSTRALIA TEN 970,000 viewers #1 everywhere except Sydney
#2 A CURRENT AFFAIR Nine 775,000 viewers #1 Sydney
#3 THE PROJECT 7PM TEN 694,000 viewers Melbourne top market
#4 MUSTERCHEF AUSTRALIA MC TEN 677,000 viewers Melbourne top market
#5 THE CHASE AUSTRALIA Seven 637,000 viewers Melbourne top market
#6 7.30 ABC 607,000 viewers Sydney top market
#7 HOT SEAT Nine 601,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 548,000 viewers Melbourne top market
#9 RBT Nine 547,000 viewers Sydney top market
#10 THE PROJECT 6.30PM TEN 495,000 viewers Melbourne top market
Top Newscasts In Australia Thursday.
#1 SEVEN NEWS Seven 1,024,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,018,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,007,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 843,000 viewers Melbourne top market
#5 ABC NEWS ABC 784,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Taksim Square in Istanbul early Saturday morning.
Seven finished #1 Friday in Australia with a 31.8% share of the available audience.
Nine finished #1 with a 25.4% share.
Ten finished #3 with a 17.7% share.
ABC finished #4 with a 17.4% share.
SBS finished #5 with a 7.7% share of the available audience Friday in Australia.
Top Ten Non-Newscast Programs In Australia Friday
#1 BETTER HOMES & GARDENS Seven 679,000 viewers #1 in Sydney & Melbourne
#2 THE CHASE AUSTRALIA Seven 651,000 viewers #1T Adelaide & #1 Perth
#3 A CURRENT AFFAIR Nine 604,000 viewers #1 Brisbane
#4 FAMILY FEUD TEN 552,000 viewers Sydney top market
#5 THE LIVING ROOM TEN 550,000 viewers Melbourne top market
#6T 7.30 ABC 502,000 viewers Melbourne top market
#6T THE PROJECT 7PM TEN 502,000 viewers Melbourne top market
#8 HOT SEAT Nine 487,000 viewers Melbourne top market
#9 NEW TRICKS (R) ABC 470,000 viewers Sydney top market
#10 ROBINSON’S TIME WALKS ABC 443,000 viewers #1T Adelaide
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 1,016,000 viewers #1 everywhere except for Melbourne
#2 NINE NEWS Nine 870,000 viewers #1 in Melbourne
#3 SEVEN News/TodayTonight Seven 861,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 810,000 viewers Melbourne top market
#5 ABC NEWS ABC 666,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 541,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal ‘Poincinana’
OVERTHESHOULDERMEDIA 