‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, July 14, 2016.
NBC finished #1 broadcast network as’America’s Got Talent‘ was the top program.
UNI #1 Hispanic Network as ‘Por Siempre Joan Sebastian‘ top program.
In the UK, ITV #1 as ‘Long Lost Family‘ was the top program.
In Australia, ‘Nine‘ finished #1 as ‘Seven News‘ was the #1 newscast and ‘State Of Origin Rugby‘ finished as the #1 program.
‘The Secret Life Of Pets‘ #1 at the U.S. box office weekend 8-10 July 2016.
‘Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, July 13, 2016 (Posted on July 14, 2016)
The Peacock Network finished #1 on Wednesday as America got some talent as it finished UP an whopping +115.5% vs SD 2015..
8P ‘America’s Got Talent‘ finished #1 overall with an average 11.435 million viewers and a 7.1/13.
10P ‘The Night Shift‘ finished with an average 6.325 million viewers and a 3.9/7.
The Alphabet Network had ‘Jocks in Tux’ night and pretended to be movie stars. And it got beat by ‘Big Brother’. Mickey’s World finished DOWN -28.9% vs SD 2015.
8P ‘The 2016 ESPYS‘ finished with an average 5.480 million viewers and a 4.3/8, down significantly from last year’s 6.0/11.
The Tiffany Network finished well behind Sarnoff and Mickey on Wednesday as their schedule crumbled as the evening when on. ‘Gothic’ is a bust. Is it a sign of things to come in the Fall? Are the days of prime time dominance over? It finished DOWN -21.4% vs SD 2015.
8P ‘Big Brother‘ finished with an average 5.894 million viewers and a 3.5/7.
9P ‘Criminal Minds‘ rerun finished with an average 3.391 million viewers and a 2.1/4.
10P ‘American Gothic‘ finished with an average 2.783 million viewers and a 1.8/3.
The Animal Network of Broadcast had Gordo and that was about it as Murdoch’s Minions finished DOWN -16.7% vs SD 2015.
8P ‘MasterChef‘ finished with an average 3.570 million viewers and a 2.6/5.
9P ‘Wayward Pines‘ finished with an average 2.534 million viewers and a 1.7/3.
The #1 Hispanic Network in America finished on top Wednesday.
8P ‘Un Camino Hacia el Destino‘ finished with an average 2.011 million viewers and a 1.0/2 HH Rating.
9P ‘Tres Veces Ana‘ finished with an average 1.793 million viewers and a 0.9/2 HH rating.
10P ‘Por Siempre Joan Sebastian‘ finished with an average 2.165 million viewers and a 1.0/2 HH Rating.
The Little Network That Couldn’t had their big summer night opening and finished UP 32.0% vs SD 2015.
8P ‘Penn & Teller: Fool Us‘ season premiere finished with an average 1.462 million viewers and a 1.0/2.
9P ‘Whose Line Is It Anyway?‘ finished with an average 1.229 million viewers and an 0.8/1.
930P ‘Whose Line Is It Anyway?‘ finished with an average 1.101 million viewers and a 0.7/1.
For The Record
NBC finished #1 Wednesday in prime time with an average 9.732 million viewers and a 6.0/11, UP +5.219 million viewers (+115.6%) vs 4.513 million viewers.
ABC finished #2 with an average 5.480 million viewers and a 4.3/8, DOWN -2.231 million viewers (-28.9%) vs 7.711 million viewers SD 2015.
CBS finished #3 with an average 4.023 million viewers and a 2.5/4, DOWN -1.097 million viewers (-21.4%) vs 5.120 million viewers SD 2015.
FOX finished #4 with an average 3.052 million viewers and a 2.1/4, DOWN -613,000 viewers (-16.7%) vs 3.665 million viewers SD 2015.
UNI finished #5 with an average 1.990 million viewers and a 0.9/2 HH Rating.
The CW finished with an average 1.314 million viewers and a 0.9/2, UP +319,000 viewers (+32.0%) vs 995,000 viewers SD 2015.
TEL finished with a 0.8/2 HH Rating.
Broadcast (English Speaking) Networks Wednesday in prime time finished with an estimated average 23.610 million viewers, UP +706,000 viewers (+3.1%) vs 22.904 million viewer SD 2015.
Today In Communication History
On this date in 1989, Cyndi Lauper released the first closed-captioned video. The video was for the song ‘My First Night Without You’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Young Americans Not Satisfied With the National Media
Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S. and James L. Knight Foundation. Just 27% of 18-29-year-olds reported following news all or most of the time, about one-third of the proportion of adults aged 65 and older (77%). Moreover, only 1 in 10 18-29-year-olds say they trust the information from the national media a lot, compared to 24% of those 65 and up. And the oldest respondents (65+) are more than three times as likely as the youngest to say that the national media do a very good job of keeping them informed.
Previous research from Pew has shown that Millennials’ perception of the national news media has eroded at a much faster rate this decade than other age groups’ perceptions. Not surprisingly, there’s a wide gulf in age groups when examining the sources used to access the news. According to this latest study, 85% of respondents aged 65 and older said they often get the news from TV, compared to just 27% of 18-29-year-olds. By contrast, half of 18-29-year-olds report “often” getting the news online, more than double the proportion of the older set (20%). The disparity for print newspapers is even more stark: Americans aged 65 and older are almost 10 times more likely than those aged 18-29 to often get the news from a print newspaper (48% and 5%, respectively). No wonder print newspaper ads have far more influence among older than younger Americans.
One of the more notable findings in the study relates to loyalty to news sources. Respondents were almost evenly split in their feelings of loyalty, with 51% claiming to be loyal and 48% not particularly loyal. Still, 76% said they usually turn to the same sources when they get news, while 23% don’t turn to the same sources.
That translates to 48% of adults being “very loyal” – claiming loyalty and going to the same sources – versus 18% being “non-loyal” (saying they’re not loyal and don’t go to the same sources). Those findings are interesting in light of new data from Gallup, which finds that Americans are more likely today to turn to specific sources for news than they were just a few years ago. As Gallup puts it, “Americans are becoming less likely to view their news sources in terms of how they get news — radio, television, print or internet — and more in terms of who specifically provides it.” The most commonly mentioned media organization was Fox News (9%), followed by CNN (8%) and then social media (6%).
Social Media Research
Purchase Influencers Among Millennials
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer.
Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.
Not surprisingly, social ads have their largest impact on youth. This year, 1 in 5 Millennials (18-34) surveyed report having made a purchase in the prior 6 months due to ads on social networks. That marks a 65% jump from the 2014 study, in which fewer than 1 in 8 (12.1%) reported such an influence from social ads.
That increase catapults social ads into the realm of the top purchase influencers for Millennials. Ads on social platforms outrank direct mail, radio, print and a host of other media as stated purchase influencers for this demographic, and are closing in on the top paid medium, TV advertising (cited by 25.8% as having led to a purchase).
Part of social ads’ rise in perceived influence can probably be attributed to their greater presence. In a new addition this year, the study ranks the media in which consumers feel most exposed to advertising. The top response for Millennials? Social media.
The next-leading location for Millennials’ ad exposure is smartphones, a result that is likely tied to the prominence of social media use on these devices, and which makes sense in light of recent research indicating that Millennials believe ad clutter is a bigger issue on smartphones than on other devices. That exposure to advertising is also having an affect on perceived purchase influence. Mobile display ads, particularly smartphone display ads, have risen up the purchase influence rankings across most demographic groups analyzed in the report, though the trend hasn’t been as pronounced for affluents, who still lean most towards traditional media.
Still, TV ads continue to be the largest purchase influencer, maintaining strong impact across generations even as youth gravitate away from traditional TV. The same can’t be said for online video ads, which surprisingly have seen little uptick in stated purchase influence despite widening reach.
Five ways you can attract millennials.
Be in as Many Places as Possible
Posting your product/services on the most common sites isn’t enough to find target audience. To attract the millennial, you have to engage followers in a range of places. You have to advertise, via mobile and social, in multiple spaces at once. This has to be a regular, consistent process. You need to be constantly placing your product/services via a range of sources.
Mobile advertising is it. And it’s no surprise because the mobile revolution has already happened and over half of all users are now browsing the Internet exclusively via mobile devices. There are two aspects to recruiting millennials via mobile you have to take into account. 1. Make sure your ads are optimized for mobile. Millennials are the most likely group to be using a mobile device, so make sure you are catering to that. Not optimizing is one of the prime ways to drive away millennials. 2. Also, you need to invest primarily in mobile advertising. Stop spending on traditional forms of marketing and focus on mobile instead.
Use Video to Tell Your Story
Millennials are turning to video marketing in order to find out what can make them stand out from the crowd. This is something you can do with your campaign to attract Millennials. Invest more on video. You only need an extremely short video. It can be literally just a few seconds of content to bring in your target audience. Create short videos to give people a snapshot of your company and brand. Encourage potential millennial customers to find out more about what you’re all about. It doesn’t have to cost a lot of money to create a video. In fact, it can take no more than a few minutes to actually get it done, if you already know how to use the software. Just make sure you have done your research and you know your target audience.
The key to a successful campaign is to engage with the user as soon as you can. Don’t prompt users to engage, begin the dialogue immediately. In terms of encouraging promising millennials through your doors, whether virtual or brick-and-mortar, you should make it easy to find out about you and what you are offering. This means that it should take one click to find out about you. Your website should be simple to use and all relevant information should be available via your site.
Make it hard for people to find out about you and they are not going to waste their time.
It takes two to make a conversation. Businesses are discovering that by replying to everyone who interacts with them they are more likely to turn customers into brand ambassadors.If you don’t reply to them they are going to have a poor view of your company. Respond quickly and they will buy from you and they will still ensure that you have a positive brand image. And that positive brand image is more likely to encourage other millennials to visit you as well.
Attracting Millennials to Your Company
Many companies wonder why millennials don’t want to come to them. The sad truth is that this is happening because they are not speaking to millennials on their level. They are not communicating with them via avenues that they are going to notice. Get smart. Talk to them on their level.
Box Office Weekend 8-10 July 2016 (Domestic)
#1 ‘The Secret Life of Pets’ $103,170,000 in 4,370 theaters
#2 ‘The Legend of Tarzan’ $ 20,615,000 in 3,591 theaters
#3 ‘Finding Dory’ $ 20,351,000 in 3,871 theaters
#4 ‘Mike&Dave Need Wed Dates’ $ 16,600,000 in 2,982 theaters
#5 ‘The Purge: Election Year’ $ 11,700,000 in 2,821 theaters
#6 ‘Central Intelligence’ $ 8,125,000 in 2,841 theaters
#7 ‘Independence Day:Resurgence$ 7,700,000 in 3,061 theaters
#8 ‘The BFG’ $ 7,604,000 in 3,392 theaters
#9 ‘The Shallows’ $ 4,800,000 in 2,406 theaters
#10 ‘Sultan’ $ 2,216,475 in 283 theaters
Box Office Weekend 24-26 June 2016 (International)
#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One had the big one on Wednesday.
9P ‘Long Lost Family‘ finished #1 overall with an average 4.4 million viewers and a strong 21.6% share.
The Big One
8P ‘Eat Well For Less‘ finished #1 in its time slot with an average 4.4 million viewers and a 22.9% share.
The Big Four
9P ‘The Secret Life of Brothers and Sisters‘ series premiere finished with an average 1.1 million viewers and a 5.8% share.
Nine finished #1 Wednesday in Australia with a huge 40.2% share of the available audience.
Seven finished #2 with a 21.2% share.
Ten finished #3 with a 17.5% share.
ABC finished #4 with a 14.5% share.
SBS finished #5 Wednesday in Australia with a 6.6% share of the available audience.
Top Ten Non-Newscast Programs Wednesday In Australia
#1 ORIGIN RUGBY NSWvsQLD 3RD Nine 2,044,000 viewers #1 in Sydney & Brisbane
#2 ORIGIN RUGBY NSWvsQLD Pre Nine 1,264,000 viewers Sydney top market
#3 A CURRENT AFFAIR Nine 953,000 viewers Melbourne top market
#4 MASTERCHEF AUSTRALIA TEN 945,000 viewers #1 in Melbourne, Adelaide & Perth
#5 ORIGIN RUGBY NSWvsQLD Post Nine 809,000 viewers Sydney top market
#6 OFFSPRING TEN 742,000 viewers Melbourne top market
#7 HOME AND AWAY Seven 738,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 726,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 704,000 viewers Melbourne top market
#10 7.30 ABC 688,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday.
#1 SEVEN NEWS Seven 1,157,000 viewers #1 in Perth & #1T in Brisbane
#2 NINE NEWS Nine 1,109,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 1,077,000 viewers #1 in Sydney & #1T Brisbane
#4 SEVEN News/TodayTonight Seven 1,036,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 864,000 viewers Melbourne top market
THURSDAY OVERNIGHT TV RATINGS IN AUSTRALIA
Thursday Overnight TV Ratings In Australia
THURSDAY OVERNIGHT TV RATINGS IN AUSTRALIA
Seven finished #1 Thursday in Australia with a 31.1% share of the available audience.
Nine finished #2 in Australia Thursday with a 23.6% share.
Ten finished #3 with a 21.8% share.
ABC finished #4 with a 16.4% share.
SBS finished $5 Thursday in Australia with a 7.1% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday.
#1 MASTERCHEF AUSTRALIA TEN 970,000 viewers #1 everywhere except Sydney
#2 A CURRENT AFFAIR Nine 775,000 viewers #1 Sydney
#3 THE PROJECT 7PM TEN 694,000 viewers Melbourne top market
#4 MUSTERCHEF AUSTRALIA MC TEN 677,000 viewers Melbourne top market
#5 THE CHASE AUSTRALIA Seven 637,000 viewers Melbourne top market
#6 7.30 ABC 607,000 viewers Sydney top market
#7 HOT SEAT Nine 601,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 548,000 viewers Melbourne top market
#9 RBT Nine 547,000 viewers Sydney top market
#10 THE PROJECT 6.30PM TEN 495,000 viewers Melbourne top market
Top Newscasts In Australia Thursday.
#1 SEVEN NEWS Seven 1,024,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,018,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,007,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 843,000 viewers Melbourne top market
#5 ABC NEWS ABC 784,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal ‘Poincinana’