‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, July 13, 2016.
NBC finished #1 broadcast network as’America’s Got Talent‘ was the top program.
UNI & TEL tied as #1 Hispanic networks on Tuesday.
FOXNC #1 cable network on Tuesday.
In the UK, ITV #1 as ‘Wedding Surprises:Caught on Camera‘ was the top program.
In Australia, ‘Ten‘ finished #1 as ‘Seven News‘ was the #1 newscast and ‘MasterChef AU‘ finished as the #1 program.
‘The Secret Life Of Pets‘ #1 at the U.S. box office weekend 8-10 July 2016.
‘Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, July 12, 2016 (Posted on July 13, 2016)
NBC #1 Tuesday as ‘America’s Got Talent’ top program.
NBC
The Peacock Network finished #1 Tuesday as America had talent as it finished UP slightly (0.01%) vs SD 2015.
8P ‘America’s Got Talent‘ finished with an average 10.247 million viewers and a 6.7/12.
9P ‘America’s Got Talent‘ finished with an average 12.086 million viewers and a 7.5/13.
10P ‘Maya & Marty‘ series finale finished with an average 4.123 million viewers and a 2.9/5.
FOX
The Animal Network of Broadcast had the 2016 Major League All-Star Game and it was strong for Murdoch’s Minions but finished DOWN -22.2% vs SD 2016.
8P ‘2016 Major League All-Star Game‘ LIVE from San Diego, CA, finished with an average 7.942 million viewers and a 6.1/8 as the American League defeated the National League 4-2. The game peaked at 930P with an average 8.099 and a 6.5/11. For a recap, go to:https://overtheshouldermlb.wordpress.com/wp-admin/post.php?post=1475&action=edit (Note: The MLB All-Star Game on Fox aired live. Overnight ratings reflect only timeslot data, not actual program data, and do not account for time zone differences.)
CBS
The Tiffany Network sandwiched a zoo between the Navy and finished third and DOWN -15.7% vs SD 2015 due mainly to a 2 million + drop in ‘The Zoo’.
8P ‘NCIS‘ rerun (‘Saviors’) finished with an average 5.839 million viewers and a 3.8/7.
9P ‘Zoo‘ finished with an average 4.431 million viewers and a 3.0/5.
10P ‘NCIS:New Orleans‘ rerun finished with an average 5.192 million viewers and a 3.5/6.
ABC
The Alphabet Network’s all game show evening finished UP +72.2% vs SD 2015.
8P ‘Celebrity Family Feud‘ rerun finished with an average 4.607 million viewers and a 3.3/6.
9P ‘The $100,000 Pyramid‘ rerun finished with an average 4.024 million viewers and a 2.9/5.
10P ‘To Tell The Truth‘ season finale finished with an average 5.069 million viewers and a 3.5/6.
The CW
The Little Network That Couldn’t fell asleep on Tuesday, DOWN -28.8% vs SD 2015.
8P ‘The Flash‘ rerun (‘Gorilla Warfare’) finished with an average 810,000 viewers and a 0.6/1.
9P ‘Containment‘ finished with an average 769,000 viewers and a 0.6/1.
For The Record
NBC finished #1 Tuesday in prime time with an average 8.818 million viewers and a 5.6/10, UP slightly +9,000 viewers (+0.01%) vs 8.809 million viewers SD 2015.
FOX finished #2 with an average 7.942 million viewers and a 6.0/11, DOWN -2.264 million viewers (-22.2%) vs 10.206 million viewers SD 2016.
CBS finished #3 with an average 5.154 million viewers and a 3.4/6, DOWN -965,000 viewers (-15.7%) vs 6.119 million viewers SD 2015.
ABC finished #4 with an average 4.567 million viewers and a 3.2/6, UP +1.915 million viewers (+72.2%) vs 2.652 million viewers SD 2015.
FOXNC finished #1 cable network and #5 overall with an average 2.864 million viewers.
TEL finished #6T with a 0.9/2 HH Rating.
UNI finished #6T with a 0.9/2 HH Rating.
HGTV finished #8 with an average 1.554 million viewers.
TBS finished #9 with an average 1,461 million viewers
ADSM finished #10 with an average 1.388 million viewers.
DISC finished #11 with an average 1.329 million viewers.
TNT finished #12 with an average 1.236 million viewers.
MSNBC finished #13 with an average 1.192 million viewers.
HIS finished #14 with an average 1.187 million viewers.
CNN finished #15 with an average 1.180 million viewers.
TLC finished #16 with an average 1010 million viewers.
USA finished with an average 949,000 viewers.
The CW finished with an average 790,000 viewers and a 0.6/1, DOWN -319,000 viewers (-28.8%) vs 1.109 million viewers SD 2015.
Total (English Speaking) Television Viewership on Tuesday in prime time is estimated at 48.292 million viewers.
Broadcast (English Speaking) Networks on Tuesday in prime time finished with an estimated 27.271 million viewers (56.5% share) DOWN -1.625 million viewers (-5.6%) vs 28.895 million viewers SD 2015.
Cable (Top 150 Programs) on Tuesday in prime time finished with an estimated viewership of 21.021 million viewers.
Today In Communication History
On this date in 1938, the first television theater opened in Boston, MA at 568 Commonwealth. The variety show was performed on a floor above the theater and transmitted downstairs by TV. The variety show with dancing and song lasted 45 minutes and was attended by 200 people who paid 25 cents for admission, children 15 cents. About two weeks later, Time magazine reported: Among the automobile showrooms and tire and accessory shops where Boston’s Commonwealth Avenue runs into Kenmore Square, gaudy posters proclaim TELEVISION. A PREVIEW OF TOMORROW. SENSATIONAL, ENTERTAINING, EDUCATIONAL. The sensation belongs to the Massachusetts Television Institute, licensed by the city authorities to operate America’s first television theatre.
M. T. I. is not in the broadcasting entertainment business. It is a television technology training school. Behind its garish façade it has distinguished advisers —Inventors Dr. Greenleaf Whittier Pickard, Philo Taylor Farnsworth. M. I. T. treasurer is Socialite Sam Batchelder, onetime Harvard football and hockey star. The Institute built its own television equipment, uses a 9 in. by 12 in.-screen English receiver manufactured by Baird Television Ltd. Originally intended for student demonstrations the equipment drew so many curious visitors to the school’s converted automobile showroom that M. I. T. President Porter Henderson Evans last week arranged regularly scheduled evening performances, obtained a Boston theatre license, charged admission (adults, 25¢, children, 15¢).
Holding no television broadcasting license. Educator-Entrepreneur Evans carries his pictures from M. I. T.’s second-story studio to its street-level showroom by wire. Amateur talent on the first show included Boston’s Mayor Maurice Joseph Tobin. Professional performers will be hired only if the box office take is large enough to pay salaries. President Evans does not expect his theatre to survive Boston’s first curiosity to see television pictures. Said he: “I’ve always practiced the reduction of ideas to practice.”
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Groucho Marx
Social Media Research
Purchase Influencers Among Millennials
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer.
Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.
Not surprisingly, social ads have their largest impact on youth. This year, 1 in 5 Millennials (18-34) surveyed report having made a purchase in the prior 6 months due to ads on social networks. That marks a 65% jump from the 2014 study, in which fewer than 1 in 8 (12.1%) reported such an influence from social ads.
That increase catapults social ads into the realm of the top purchase influencers for Millennials. Ads on social platforms outrank direct mail, radio, print and a host of other media as stated purchase influencers for this demographic, and are closing in on the top paid medium, TV advertising (cited by 25.8% as having led to a purchase).
Part of social ads’ rise in perceived influence can probably be attributed to their greater presence. In a new addition this year, the study ranks the media in which consumers feel most exposed to advertising. The top response for Millennials? Social media.
The next-leading location for Millennials’ ad exposure is smartphones, a result that is likely tied to the prominence of social media use on these devices, and which makes sense in light of recent research indicating that Millennials believe ad clutter is a bigger issue on smartphones than on other devices. That exposure to advertising is also having an affect on perceived purchase influence. Mobile display ads, particularly smartphone display ads, have risen up the purchase influence rankings across most demographic groups analyzed in the report, though the trend hasn’t been as pronounced for affluents, who still lean most towards traditional media.
Still, TV ads continue to be the largest purchase influencer, maintaining strong impact across generations even as youth gravitate away from traditional TV. The same can’t be said for online video ads, which surprisingly have seen little uptick in stated purchase influence despite widening reach.
Five ways you can attract millennials.
Be in as Many Places as Possible
Posting your product/services on the most common sites isn’t enough to find target audience. To attract the millennial, you have to engage followers in a range of places. You have to advertise, via mobile and social, in multiple spaces at once. This has to be a regular, consistent process. You need to be constantly placing your product/services via a range of sources.
Use Mobile
Mobile advertising is it. And it’s no surprise because the mobile revolution has already happened and over half of all users are now browsing the Internet exclusively via mobile devices. There are two aspects to recruiting millennials via mobile you have to take into account. 1. Make sure your ads are optimized for mobile. Millennials are the most likely group to be using a mobile device, so make sure you are catering to that. Not optimizing is one of the prime ways to drive away millennials. 2. Also, you need to invest primarily in mobile advertising. Stop spending on traditional forms of marketing and focus on mobile instead.
Use Video to Tell Your Story
Millennials are turning to video marketing in order to find out what can make them stand out from the crowd. This is something you can do with your campaign to attract Millennials. Invest more on video. You only need an extremely short video. It can be literally just a few seconds of content to bring in your target audience. Create short videos to give people a snapshot of your company and brand. Encourage potential millennial customers to find out more about what you’re all about. It doesn’t have to cost a lot of money to create a video. In fact, it can take no more than a few minutes to actually get it done, if you already know how to use the software. Just make sure you have done your research and you know your target audience.
Invite Engagement
The key to a successful campaign is to engage with the user as soon as you can. Don’t prompt users to engage, begin the dialogue immediately. In terms of encouraging promising millennials through your doors, whether virtual or brick-and-mortar, you should make it easy to find out about you and what you are offering. This means that it should take one click to find out about you. Your website should be simple to use and all relevant information should be available via your site.
Make it hard for people to find out about you and they are not going to waste their time.
Become Responsive
It takes two to make a conversation. Businesses are discovering that by replying to everyone who interacts with them they are more likely to turn customers into brand ambassadors.If you don’t reply to them they are going to have a poor view of your company. Respond quickly and they will buy from you and they will still ensure that you have a positive brand image. And that positive brand image is more likely to encourage other millennials to visit you as well.
Attracting Millennials to Your Company
Many companies wonder why millennials don’t want to come to them. The sad truth is that this is happening because they are not speaking to millennials on their level. They are not communicating with them via avenues that they are going to notice. Get smart. Talk to them on their level.
Cinema News
Box Office Weekend 8-10 July 2016 (Domestic)
#1 ‘The Secret Life of Pets’ $103,170,000 in 4,370 theaters
#2 ‘The Legend of Tarzan’ $ 20,615,000 in 3,591 theaters
#3 ‘Finding Dory’ $ 20,351,000 in 3,871 theaters
#4 ‘Mike&Dave Need Wed Dates’ $ 16,600,000 in 2,982 theaters
#5 ‘The Purge: Election Year’ $ 11,700,000 in 2,821 theaters
#6 ‘Central Intelligence’ $ 8,125,000 in 2,841 theaters
#7 ‘Independence Day:Resurgence$ 7,700,000 in 3,061 theaters
#8 ‘The BFG’ $ 7,604,000 in 3,392 theaters
#9 ‘The Shallows’ $ 4,800,000 in 2,406 theaters
#10 ‘Sultan’ $ 2,216,475 in 283 theaters
Box Office Weekend 24-26 June 2016 (International)
#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
ITV
The Independent One had the top spot in the UK Tuesday.
9P ‘Wedding Surprises:Caught on Camera‘ finished #1 in the UK Tuesday with an average 2.5 million viewers and a 13.3% share.
Channel 4
The Big Four
8P ‘Child Genius‘ premiere finished with an average 1.4 million viewers and a 6.9% share.
9P ‘The Job Interview‘ finished with an average 1.5 million viewers and a 7.7% share.
Down Under
Ten #1 Tuesday in Australia as ‘Seven News’ & ‘MasterChef AU’ top programs.
Ten finished #1 Tuesday in Australia with a 26.1% share of the available audience.
Seven finished #2 with a 24.8% share.
Nine finished #3 with a 24.1% share of the available audience.
ABC finished #4 with a 16.5% share.
SBS finished #5 on Tuesday in Australia with a 8.6% share of the available audience.
Top Ten Non-Newscast Programs In Australia on Tuesday
#1 MASTERCHEF AUSTRALIA TEN 1,054,000 viewers #1 in Melbourne & Adelaide
#2 NCIS TEN 894,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 845,000 viewers #1 in Sydney
#4 HOME AND AWAY Seven 774,000 viewers #1 in Brisbane
#5 MAKE YOU LAUGH OUT LOUD Seven 721,000 viewers #1 in Perth
#6 THE PROJECT 7PM TEN 712,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 709,000 viewers Melbourne top market
#8 7.30 ABC 662,000 viewers Sydney top market
#9 FAMILY FEUD TEN 640,000 viewers Melbourne top market
#10 HOT SEAT Nine 624,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,193,000 viewers #1 everywhere except Sydney
#2 SEVEN News/TodayTonight Seven 1,117,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,070,000 viewers #1 in Sydney
#4 NINE NEWS 6:30 Nine 966,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 842,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Wednesday in Australia as ‘State of Origin Rugby League’ & ‘Seven news’ top programs
Nine finished #1 Wednesday in Australia with a huge 40.2% share of the available audience.
Seven finished #2 with a 21.2% share.
Ten finished #3 with a 17.5% share.
ABC finished #4 with a 14.5% share.
SBS finished #5 Wednesday in Australia with a 6.6% share of the available audience.
Top Ten Non-Newscast Programs Wednesday In Australia
#1 ORIGIN RUGBY NSWvsQLD 3RD Nine 2,044,000 viewers #1 in Sydney & Brisbane
#2 ORIGIN RUGBY NSWvsQLD Pre Nine 1,264,000 viewers Sydney top market
#3 A CURRENT AFFAIR Nine 953,000 viewers Melbourne top market
#4 MASTERCHEF AUSTRALIA TEN 945,000 viewers #1 in Melbourne, Adelaide & Perth
#5 ORIGIN RUGBY NSWvsQLD Post Nine 809,000 viewers Sydney top market
#6 OFFSPRING TEN 742,000 viewers Melbourne top market
#7 HOME AND AWAY Seven 738,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 726,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 704,000 viewers Melbourne top market
#10 7.30 ABC 688,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday.
#1 SEVEN NEWS Seven 1,157,000 viewers #1 in Perth & #1T in Brisbane
#2 NINE NEWS Nine 1,109,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 1,077,000 viewers #1 in Sydney & #1T Brisbane
#4 SEVEN News/TodayTonight Seven 1,036,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 864,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal ‘Poincinana’
OVERTHESHOULDERMEDIA 