‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, July 12, 2016.
ABC finished #1 broadcast network as ‘The Bachelorette‘ was the top program.
UNI #1 Hispanic Network on Monday as ‘Por Siempre Joan Sebastian‘ was the #1 program.
ESPN #1 cable network Monday as ‘2016 All Star Home Run Derby‘ top program.
In the UK, ITV #1 as ‘Brief Encounters‘ was the top program.
In Australia, ‘Seven‘ finished #1 as ‘Seven News‘ was the #1 newscast and ‘MasterChef AU‘ finished as the #1 program.
‘The Secret Life Of Pets‘ #1 at the U.S. box office weekend 8-10 July 2016.
‘Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, July 11, 2016 (Posted on July 12, 2016)
ABC #1 broadcast network Monday as ‘The Bachelorette’ top program.
ABC
The Alphabet Network had T&A Day. And it finished DOWN -5.6% vs SD 2015.
8P ‘The Bachelorette‘ finished with an average 6.750 million viewers and a 5.2/9.
10P ‘Mistresses‘ finished with an average 3.109 million viewers and a 2.2/4.
ESPN
Mickey’s Sports Network finished #2 overall as it was easily the #1 cable network on Monday.
8P ‘2016 All Star Home Run Derby‘ finished with an average 5.524 million viewers as Giancarlo Stanton of the Miami Marlins blasted his way with an historic performance to win this year’s crossed bats trophy.
NBC
The Peacock Network finished second and was the only network that was UP, +1.7% vs SD 2015.
8P ‘America Ninja Warrior‘ rerun finished with an average 5.806 million viewers and a 3.5/6.
9P ‘American Ninja Warrior‘ finished with an average 6.578 million viewers and a 4.0/7.
10P ‘Spartan:Ultimate Team Challenge‘ finished with an average 3.494 million viewers and a 2.1/4.
CBS
The Tiffany Network had reruns and a brain dead summer flop as it finished DOWN a whopping 24.4% vs SD 2015.
8P ‘Mom‘ rerun finished with an average 4.654 million viewers and a 3.2/6.
830P ‘2 Broke Girls‘ rerun finished with an average 4.071 million viewers and a 2.7/5.
9P ‘Scorpion‘ rerun finished with an average 3.895 million viewers and a 2.8/5.
10P ‘Brain Dead‘ finished with an average 3.169 million viewers and a 2.2/4.
FOX
The Animal Network of Broadcast finished DOWN -12.0% vs SD 2015.
8P ‘So You Think You Can Dance?‘ rerun finished with an average 2.939 million viewers and a 2.3/4.
9P ‘So You Think You Can Dance?‘ rerun finished with an average 2.770 million viewers and a 2.1/3.
UNI
The #1 Hispanic Network in America finished on top Monday.
8P ‘Un Camino Hacia el Destino‘ finished with a 1.0/2 HH Rating.
9P ‘Tres Veces Ana‘ finished with a 1.0/2 HH Rating.
10P ‘Por Siempre Joan Sebastian‘ finished with a 1.0/2 HH Rating.
TEL
The Avis of Hispanic Networks in America finished second among Hispanic Networks on Monday.
8P ‘Eva, la Trailera‘ finished with a 0.9/2 HH Rating.
9P ‘La Esclava Blanca‘ finished with an 0.8/1 HH Rating.
10P ‘El Señor de los Cielos‘ finished with a 1.0/2 HH Rating.
The CW
The Little Network That Couldn’t didn’t. It finished DOWN 35.4% vs SD 2015.
8P ‘Just For Laughs Starring Howie Mandel‘ rerun finished with an average 1.206 million viewers and a 0.9/2.
830P ‘Just For Laughs Starring Howie Mandel‘ rerun finished with an average 1.206 million viewers and a 0.9/2.
9P ‘Just For Laughs Starring Howie Mandel‘ rerun finished with an average 1.020 million viewers and a 0.8/1.
930P ‘Whose Line Is It Anyway?‘ rerun finished with an average 842,000 viewers and a 0.6/1.
For The Record
ABC finished #1 Monday in prime time with an average 5.536 million viewers and a 4.2/7, DOWN -327,000 viewers (-5.6%) vs 5.863 million viewers SD 2015.
ESPN finished #2 as the #1 cable network on Monday with an average 5.524 million viewers.
NBC finished #2 with an average 5.293 million viewers and a 3.2/5, UP +86,000 viewers (+1.7%) vs 5.207 million viewers SD 2015.
CBS finished with an average 3.809 million viewers and a 2.6/4, DOWN -1.229 million viewers (-24.4%) vs 5.038 million viewers SD 2015.
FOX finished with an average 2.855 million viewers and a 2.2/4, DOWN -390,000 viewers (-12.0%) vs 3.245 million viewers SD 2015.
UNI finished with an average 1.0/2 HH Rating.
TEL finished with an average 0.9/2 HH Rating.
The CW finished with an average 1.069 million viewers and an 0.8/1, DOWN -586,000 (-35.4%) vs 1.655 million viewers SD 2015.
Broadcast (English Speaking) Network finished on Monday in prime time with an estimated average 18.562 million viewers, DOWN -2.446 million viewers (-11.6%) vs 21.008 million viewers SD 2015.
Today In Communication History
On this date in 1990, the first episode of ‘Northern Exposure’ aired on CBS.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Groucho Marx
Social Media Research
Purchase Influencers Among Millennials
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer.
Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.
Not surprisingly, social ads have their largest impact on youth. This year, 1 in 5 Millennials (18-34) surveyed report having made a purchase in the prior 6 months due to ads on social networks. That marks a 65% jump from the 2014 study, in which fewer than 1 in 8 (12.1%) reported such an influence from social ads.
That increase catapults social ads into the realm of the top purchase influencers for Millennials. Ads on social platforms outrank direct mail, radio, print and a host of other media as stated purchase influencers for this demographic, and are closing in on the top paid medium, TV advertising (cited by 25.8% as having led to a purchase).
Part of social ads’ rise in perceived influence can probably be attributed to their greater presence. In a new addition this year, the study ranks the media in which consumers feel most exposed to advertising. The top response for Millennials? Social media.
The next-leading location for Millennials’ ad exposure is smartphones, a result that is likely tied to the prominence of social media use on these devices, and which makes sense in light of recent research indicating that Millennials believe ad clutter is a bigger issue on smartphones than on other devices. That exposure to advertising is also having an affect on perceived purchase influence. Mobile display ads, particularly smartphone display ads, have risen up the purchase influence rankings across most demographic groups analyzed in the report, though the trend hasn’t been as pronounced for affluents, who still lean most towards traditional media.
Still, TV ads continue to be the largest purchase influencer, maintaining strong impact across generations even as youth gravitate away from traditional TV. The same can’t be said for online video ads, which surprisingly have seen little uptick in stated purchase influence despite widening reach.
Five ways you can attract millennials.
Be in as Many Places as Possible
Posting your product/services on the most common sites isn’t enough to find target audience. To attract the millennial, you have to engage followers in a range of places. You have to advertise, via mobile and social, in multiple spaces at once. This has to be a regular, consistent process. You need to be constantly placing your product/services via a range of sources.
Use Mobile
Mobile advertising is it. And it’s no surprise because the mobile revolution has already happened and over half of all users are now browsing the Internet exclusively via mobile devices. There are two aspects to recruiting millennials via mobile you have to take into account. 1. Make sure your ads are optimized for mobile. Millennials are the most likely group to be using a mobile device, so make sure you are catering to that. Not optimizing is one of the prime ways to drive away millennials. 2. Also, you need to invest primarily in mobile advertising. Stop spending on traditional forms of marketing and focus on mobile instead.
Use Video to Tell Your Story
Millennials are turning to video marketing in order to find out what can make them stand out from the crowd. This is something you can do with your campaign to attract Millennials. Invest more on video. You only need an extremely short video. It can be literally just a few seconds of content to bring in your target audience. Create short videos to give people a snapshot of your company and brand. Encourage potential millennial customers to find out more about what you’re all about. It doesn’t have to cost a lot of money to create a video. In fact, it can take no more than a few minutes to actually get it done, if you already know how to use the software. Just make sure you have done your research and you know your target audience.
Invite Engagement
The key to a successful campaign is to engage with the user as soon as you can. Don’t prompt users to engage, begin the dialogue immediately. In terms of encouraging promising millennials through your doors, whether virtual or brick-and-mortar, you should make it easy to find out about you and what you are offering. This means that it should take one click to find out about you. Your website should be simple to use and all relevant information should be available via your site.
Make it hard for people to find out about you and they are not going to waste their time.
Become Responsive
It takes two to make a conversation. Businesses are discovering that by replying to everyone who interacts with them they are more likely to turn customers into brand ambassadors.If you don’t reply to them they are going to have a poor view of your company. Respond quickly and they will buy from you and they will still ensure that you have a positive brand image. And that positive brand image is more likely to encourage other millennials to visit you as well.
Attracting Millennials to Your Company
Many companies wonder why millennials don’t want to come to them. The sad truth is that this is happening because they are not speaking to millennials on their level. They are not communicating with them via avenues that they are going to notice. Get smart. Talk to them on their level.
Cinema News
Box Office Weekend 8-10 July 2016 (Domestic)
#1 ‘The Secret Life of Pets’ $103,170,000 in 4,370 theaters
#2 ‘The Legend of Tarzan’ $ 20,615,000 in 3,591 theaters
#3 ‘Finding Dory’ $ 20,351,000 in 3,871 theaters
#4 ‘Mike&Dave Need Wed Dates’ $ 16,600,000 in 2,982 theaters
#5 ‘The Purge: Election Year’ $ 11,700,000 in 2,821 theaters
#6 ‘Central Intelligence’ $ 8,125,000 in 2,841 theaters
#7 ‘Independence Day:Resurgence$ 7,700,000 in 3,061 theaters
#8 ‘The BFG’ $ 7,604,000 in 3,392 theaters
#9 ‘The Shallows’ $ 4,800,000 in 2,406 theaters
#10 ‘Sultan’ $ 2,216,475 in 283 theaters
Box Office Weekend 24-26 June 2016 (International)
#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
ITV #1 Monday in the UK as ‘Brief Encounters’ top program.
ITV
The Independent One
8P ‘Wild France‘ series debut finished with an average 2.8 million viewers and a 14.0% share.
9P ‘Brief Encounters‘ finished #1 Monday in the UK with an average 4.4 million viewers and a 21.5% share.
BBC One
The Big One wasn’t Monday.
8P ‘Red Rock‘ series debut finished with an average 1.1 million viewers and an 18.6% share.
Down Under
Seven #1 Monday in Australia as ‘Seven News’ & ‘MasterChef Australia’ top programs
Seven finished #1 Monday in Australia with a 28.2% share of the available audience.
Nine finished #2 with a 24.1% share.
Ten finished #3 with a 21.8% share.
ABC finished #4 with a 20.3% share
SBS finished #5 Monday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia on Monday
#1 MASTERCHEF AUSTRALIA TEN 1,165,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 936,000 viewers #1 in Sydney
#3 HIGHWAY PATROL Seven 823,000 viewers #1 in Brisbane
#4 YOU PAYING ATTENTION? TEN 807,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 772,000 viewers Sydney top market
#6 7.30 ABC 771,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 758,000 viewers Sydney top market
#8 LOVE CHILD Nine 737,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 715,000 viewers Melbourne top market
#10 FOUR CORNERS ABC 714,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,195,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,122,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,095,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 1,093,000 viewers #1 in Sydney
#5 ABC NEWS- ABC 837,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Ten #1 Tuesday in Australia as ‘Seven News’ & ‘MasterChef AU’ top programs.
Ten finished #1 Tuesday in Australia with a 26.1% share of the available audience.
Seven finished #2 with a 24.8% share.
Nine finished #3 with a 24.1% share of the available audience.
ABC finished #4 with a 16.5% share.
SBS finished #5 on Tuesday in Australia with a 8.6% share of the available audience.
Top Ten Non-Newscast Programs In Australia on Tuesday
#1 MASTERCHEF AUSTRALIA TEN 1,054,000 viewers #1 in Melbourne & Adelaide
#2 NCIS TEN 894,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 845,000 viewers #1 in Sydney
#4 HOME AND AWAY Seven 774,000 viewers #1 in Brisbane
#5 MAKE YOU LAUGH OUT LOUD Seven 721,000 viewers #1 in Perth
#6 THE PROJECT 7PM TEN 712,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 709,000 viewers Melbourne top market
#8 7.30 ABC 662,000 viewers Sydney top market
#9 FAMILY FEUD TEN 640,000 viewers Melbourne top market
#10 HOT SEAT Nine 624,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,193,000 viewers #1 everywhere except Sydney
#2 SEVEN News/TodayTonight Seven 1,117,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,070,000 viewers #1 in Sydney
#4 NINE NEWS 6:30 Nine 966,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 842,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal ‘Poincinana’
OVERTHESHOULDERMEDIA 