‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, July 11, 2016.
NBC finished #1 broadcast network as ‘U.S. Olympic Trials‘ was the top program.
TEL #1 Hispanic Network Sunday as ‘La Voz Kids‘ Season Finale was the top program.
In the UK, BBC One #1 as ‘Euro 2016‘ was the top program.
In Australia, ‘Nine‘ finished #1 as ‘Nine News‘ was the #1 newscast and ‘The Voice AU Grand Final‘ finished as the #1 program.
‘The Secret Life Of Pets‘ #1 at the U.S. box office weekend 8-10 July 2016.
‘Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, July 10, 2016 (Posted on July 11, 2016)
The Peacock Network had Olympic Trials and rand to victory on Sunday in prime time.
7P ‘U.S. Olympic Trials:Track & Field‘ finished with an average 4.284 million viewers and a 3.0/6.
8P ‘U.S. Olympic Trials:Track & Field‘ finished with an average 6.160 million viewers and a 4.3/8.
830P ‘U.S. Olympic Trials:Women’s Gymnastics‘ finished with an average 6.852 million viewers and a 4.7/8.
9P ‘U.S. Olympic Trials:Women’s Gymnastics‘ finished with an average 8.461 million viewers and a 5.9/10
10P ‘U.S. Olympic Trials:Women’s Gymnastics‘ finished with an average 8.917 million viewers and a 6.0/11.
The Alphabet Network found out game shows won’t cut it against Olympic programming.
7P ‘America’s Funniest Home Videos‘ rerun finished with an average 4.276 million viewers and a 2.7/5.
8P ‘Celebrity Family Feud‘ finished with an average 7.327 million viewers and a 5.1/9.
9P ‘$100,000 Pyramid‘ finished with an average 7.083 million viewers and a 4.9/8.
10P ‘Match Game‘ finished with an average 5.691 million viewers and a 4.1/7.
The Tiffany Network suffered from reruns and a lack of good original programming.
7P ’60 Minutes’ rerun finished with an average 7.052 million viewers and a 5.3/10.
8P ‘Big Brother’ finished with an average 5.649 million viewers and a 3.6/7.
9P ‘Madam Secretary’ rerun finished with an average 2.934 million viewers and a 2.1/4.
10P ‘Elementary’ rerun finished with an average 2.515 million viewers and a 1.8/3.
The Animal Network of Broadcast presented USGA Women’s Open Championship and reruns.
7P ‘U.S. Women’s Open Golf Championship‘ finished with an average 1.595 million viewers and a 1.0/2.
830P ‘Brooklyn Nine-Nine‘ rerun finished with an average 1.026 million viewers and a 0.7/1.
9P ‘Family Guy‘ rerun finished with an average 1.384 million viewers and a 0.9/2.
930P ‘The Last Man On Earth‘ rerun finished with an average 1.005 million viewers and a 0.7/1.
The Avis of Hispanic Networks in America finished as the #1 Hispanic network Sunday by a huge margin.
7P ‘Ice Age: Dawn of the Dinosaurs‘ finished with a 0.6/1 HH Rating.
8P ‘La Voz Kids‘ season finale finished with a 1.2/2 HH Rating.
10P ‘Ya Era Hora‘ finished with a 0.7/1 HH Rating.
The #1 Hispanic Network in America didn’t do well on Sunday
7P ‘Mexican Soccer’ finished with a 0.4/1 HH Rating.
8P ‘Football Central’ finished with a 0.4/1 HH Rating.
830P ‘Mexican Soccer’ finished with a 0.4/1 HH Rating.
For The Record
NBC finished #1 Sunday in prime time with an average 7.042 million viewers and a 4.8/9.
ABC finished #2 with an average 6.095 million viewers and a 4.2/9
CBS finished #3 with an average 4.538 million viewers and a 3.2/6.
FOX finished #4T with an average 1.367 million viewers and a 0.9/2.
TEL Finished #4T with a 0.9/2 HH Rating.
UNI finished #6 with a 0.4/1.
Broadcast (English Speaking) Networks finished Sunday in prime time with an estimated average 19.042 million viewers.
Today In Communication History
On this date in 1937, George Gershwin died.
On this date in 1949, the first UK film drama especially made for television, ‘A Dinner Date with Death’ (director: Eric Fawcett), is shot at Marylebone Studios by Vizio Films Ltd. It is shown on BBC Television and is also believed to be first UK television drama shown on US networks.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Social Media Research
Purchase Influencers Among Millennials
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer.
Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.
Not surprisingly, social ads have their largest impact on youth. This year, 1 in 5 Millennials (18-34) surveyed report having made a purchase in the prior 6 months due to ads on social networks. That marks a 65% jump from the 2014 study, in which fewer than 1 in 8 (12.1%) reported such an influence from social ads.
That increase catapults social ads into the realm of the top purchase influencers for Millennials. Ads on social platforms outrank direct mail, radio, print and a host of other media as stated purchase influencers for this demographic, and are closing in on the top paid medium, TV advertising (cited by 25.8% as having led to a purchase).
Part of social ads’ rise in perceived influence can probably be attributed to their greater presence. In a new addition this year, the study ranks the media in which consumers feel most exposed to advertising. The top response for Millennials? Social media.
The next-leading location for Millennials’ ad exposure is smartphones, a result that is likely tied to the prominence of social media use on these devices, and which makes sense in light of recent research indicating that Millennials believe ad clutter is a bigger issue on smartphones than on other devices. That exposure to advertising is also having an affect on perceived purchase influence. Mobile display ads, particularly smartphone display ads, have risen up the purchase influence rankings across most demographic groups analyzed in the report, though the trend hasn’t been as pronounced for affluents, who still lean most towards traditional media.
Still, TV ads continue to be the largest purchase influencer, maintaining strong impact across generations even as youth gravitate away from traditional TV. The same can’t be said for online video ads, which surprisingly have seen little uptick in stated purchase influence despite widening reach.
Five ways you can attract millennials.
Be in as Many Places as Possible
Posting your product/services on the most common sites isn’t enough to find target audience. To attract the millennial, you have to engage followers in a range of places. You have to advertise, via mobile and social, in multiple spaces at once. This has to be a regular, consistent process. You need to be constantly placing your product/services via a range of sources.
Mobile advertising is it. And it’s no surprise because the mobile revolution has already happened and over half of all users are now browsing the Internet exclusively via mobile devices. There are two aspects to recruiting millennials via mobile you have to take into account. 1. Make sure your ads are optimized for mobile. Millennials are the most likely group to be using a mobile device, so make sure you are catering to that. Not optimizing is one of the prime ways to drive away millennials. 2. Also, you need to invest primarily in mobile advertising. Stop spending on traditional forms of marketing and focus on mobile instead.
Use Video to Tell Your Story
Millennials are turning to video marketing in order to find out what can make them stand out from the crowd. This is something you can do with your campaign to attract Millennials. Invest more on video. You only need an extremely short video. It can be literally just a few seconds of content to bring in your target audience. Create short videos to give people a snapshot of your company and brand. Encourage potential millennial customers to find out more about what you’re all about. It doesn’t have to cost a lot of money to create a video. In fact, it can take no more than a few minutes to actually get it done, if you already know how to use the software. Just make sure you have done your research and you know your target audience.
The key to a successful campaign is to engage with the user as soon as you can. Don’t prompt users to engage, begin the dialogue immediately. In terms of encouraging promising millennials through your doors, whether virtual or brick-and-mortar, you should make it easy to find out about you and what you are offering. This means that it should take one click to find out about you. Your website should be simple to use and all relevant information should be available via your site.
Make it hard for people to find out about you and they are not going to waste their time.
It takes two to make a conversation. Businesses are discovering that by replying to everyone who interacts with them they are more likely to turn customers into brand ambassadors.If you don’t reply to them they are going to have a poor view of your company. Respond quickly and they will buy from you and they will still ensure that you have a positive brand image. And that positive brand image is more likely to encourage other millennials to visit you as well.
Attracting Millennials to Your Company
Many companies wonder why millennials don’t want to come to them. The sad truth is that this is happening because they are not speaking to millennials on their level. They are not communicating with them via avenues that they are going to notice. Get smart. Talk to them on their level.
Box Office Weekend 8-10 July 2016 (Domestic)
#1 ‘The Secret Life of Pets’ $103,170,000 in 4,370 theaters
#2 ‘The Legend of Tarzan’ $ 20,615,000 in 3,591 theaters
#3 ‘Finding Dory’ $ 20,351,000 in 3,871 theaters
#4 ‘Mike&Dave Need Wed Dates’ $ 16,600,000 in 2,982 theaters
#5 ‘The Purge: Election Year’ $ 11,700,000 in 2,821 theaters
#6 ‘Central Intelligence’ $ 8,125,000 in 2,841 theaters
#7 ‘Independence Day:Resurgence$ 7,700,000 in 3,061 theaters
#8 ‘The BFG’ $ 7,604,000 in 3,392 theaters
#9 ‘The Shallows’ $ 4,800,000 in 2,406 theaters
#10 ‘Sultan’ $ 2,216,475 in 283 theaters
Box Office Weekend 24-26 June 2016 (International)
#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One dominated television in the UK Sunday.
150P ‘The Wimbledon 2016 Men’s Final‘ finished with an average 9.4 million viewers and a massive 55.5% share as the peak reached 13.6 million viewers and a 70.6% share.
7P ‘Euro 2016 Final‘ finished #1 Sunday with an average 10.1 million viewers and a 45.9% share of the available audience as Portugal defeated France 1-0.
The Big Four had the big Formula 1 race.
12N ‘The British Grand Prix‘ Formula 1
Nine finished #1 Sunday in Australia with an average 33.7% share.
Seven finished #2 with a 27.0% share.
Ten finished #3 with an 18.3% share.
ABC finished #4 with a 13.8% share.
SBS finished #5 Sunday in Australia with a 7.1% share.
Top Ten Non-Newscast Programs In Australia Sunday
#1 THE VOICE FINAL Winner Nine 1,287,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 THE VOICE GRAND FINAL Nine 1,153,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 982,000 viewers Melbourne top market
#4 SUNDAY NIGHT Seven 963,000 viewers #1 in Adelaide & Perth
#5 60 MINUTES Nine 885,000 viewers Melbourne top market
#6 BIG TED’S EXCELLENT ADVENTURE:
50 YEARS OF PLAY SCHOOL ABC 612,000 viewers Melbourne top market
#7 BARRACUDA ABC 514,000 viewers Melbourne top market
#8 TRACKS ACROSS AMERICA Seven 494,000 viewers Melbourne top market
#9 AFL:SUN AFTERNOON FOOTY Seven 446,000 viewers Melbourne top market
#10 MODERN FAMILY SUN EP 2 TEN 445,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,252,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS – SUN Seven 1,250,000 viewers #1 in Adelaide & Perth
#3 ABC NEWS SUNDAY ABC 769,000 viewers Melbourne top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with a 28.2% share of the available audience.
Nine finished #2 with a 24.1% share.
Ten finished #3 with a 21.8% share.
ABC finished #4 with a 20.3% share
SBS finished #5 Monday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia on Monday
#1 MASTERCHEF AUSTRALIA TEN 1,165,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 936,000 viewers #1 in Sydney
#3 HIGHWAY PATROL Seven 823,000 viewers #1 in Brisbane
#4 YOU PAYING ATTENTION? TEN 807,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 772,000 viewers Sydney top market
#6 7.30 ABC 771,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 758,000 viewers Sydney top market
#8 LOVE CHILD Nine 737,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 715,000 viewers Melbourne top market
#10 FOUR CORNERS ABC 714,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,195,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,122,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,095,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 1,093,000 viewers #1 in Sydney
#5 ABC NEWS- ABC 837,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ahmad Jamal ‘Poincinana’